Some find generating hypnotherapy leads to be difficult due to the nature of the niche. What if we tell you it isn’t a challenge but rather a matter of organization and knowing what to do? Lead generation works almost the same for everyone, with some exceptions in strategies and methods that work great for some businesses but not so much for others.
In the case of this field, it is necessary to stop relying on the offline or traditional lead generation process. Instead, focus on investing efforts in both digital and traditional methods that continue to work but, for the first, integrate you to a new audience.
To ensure you are going in the right direction, we decided to compile some of the best strategies you can include in your plan. Just keep in mind that lead generation takes more time than some belief. However, it can take much less when you are patient with it and take the time it needs.
Thus, dedicate enough effort and hours to each of the following methods:
Become Digital-Savvy
Marketing via paper directories is quite old. For some work, but this can be a bad way to market the services for your type of business.
The best option is to opt for a website that should be able to convert clients by being professional and informative. If your website is not well-designed, lacks content, or is too airy-fairy, visitors and prospects will leave.
You can hire a professional to create your website if you feel it is beyond your capabilities. It will save you thousands of dollars over the years if you are able to edit your website.
On the other hand, WordPress is the most popular platform for building websites. Ask your web designer to use it or if you are taking the task of learning, focus on it above others.
If you are able already, learn how to make a website. YouTube offers hundreds of videos that show you how to create a website using WordPress and other platforms.
You can save hundreds of dollars by creating your own website. Also, you have full control over your content. You can add elements to it as your marketing strategies become more sophisticated to increase your leads and profits.
Websites should not be static. Engage your clients and add new content to it all the time. This will help you generate more qualified leads.
Before your website goes live, have a professional marketing expert review it. A professional website evaluation will help you identify the most important elements that will make your business successful, saving you both time and money.
SEO Remains the King
Search Engine Optimization is a term that many people are unfamiliar with and, at the same time, way too familiar. To keep it simple, this is how to optimize your website, so it ranks highly in search engines like Google, Yahoo, and Bing.
Your website will not be found on Google’s first page by itself. This is why it is so important to understand how to improve your ranking.
SEO can seem complicated to outsiders, especially since the rules change all the time. You should start researching the steps you can take to improve your website’s ranking. To rank well, you must:
- Site Technical: Your site must be fast, have a great design, and have few broken links.
- On-page SEO: It is not enough to just write about your business or treatment. To be found by Search Engine bots, you must understand what elements are required on each page.
- Link building: Other sites will link to you if your content is excellent. Your website will rank higher in search engines if you have more quality links.
- Social Signals: Your interactions with social media users now count towards your website’s ranking. You should ensure that your business accounts are set up on all major social media platforms.
- Content Promotion: It is crucial to let people know about the great content you create. Use paid advertising, infographics, and forums to let people know about your great content.
Have a Serious Business Attitude
You should be working on your marketing every day, even if you don’t plan to become a hypnotherapist to make pin money or work part-time. Your role as a hypnotherapist should not be limited to that of a business owner.
Entrepreneurs and people who manage businesses put in a lot of work to set up their businesses. You should not be the exception. This means that even if you don’t have clients, you should be sitting at your desk working on ways to generate revenue.
A typical entrepreneur will work 12-16 hours a day until they have their business established. If you have three clients per day, you should use those extra hours to get new business and create new services or products.
You can set yourself daily tasks like Facebook and Twitter interactions, blog posts or YouTube videos, or monthly SEO or product creation tasks.
You should never feel lost or confused during your day. There are endless options for marketing. Use your creative mind to think of what you want to do next.
Think About Money Before Starting
Marketing is also about understanding your finances and balancing your spending. Before you spend money on marketing, ask yourself if it will bring you a return.
This means that for every dollar you spend, how much more revenue will you receive? For it, you must understand your accounts.
Blindly advertising to clients without understanding the numbers is a common error. Think like an accountant.
You need to know how much each client brings in and how much is spent on travel, room rental, etc. This will help you calculate your profit for each client.
Once you have this information, consider your marketing spending. You need to know how much revenue you will generate from flyers and paid advertising. Don’t listen to salespeople who promise miracles. You must first crunch the numbers.
It doesn’t really matter how small or large your marketing budget is, as long as it yields a return. Imagine spending $1,000 each month on advertising. This may seem like a lot to small businesses, but if your business generates $6,000 of revenue that is profit, you’re a winner.
You don’t always have to speculate to accumulate. Free marketing is something we love. Small businesses have a lot of options thanks to the internet. You can now sell your products and yourself for free if you have an internet connection and a computer.
Establish Your Brand
It’s worth investing the time in building your brand as it will help with search engine optimization, marketing, and web development, leading to more leads.
These are just a few steps that will help you build a consistent brand:
- Identify your goal. To get people to ask about your services, focus on the unique or procedures that you highlight.
- Discover your personality. Do you prefer sessions with one people or are friends or other people allowed inside? What about several clients at once?
- Use a unique name to make yourself stand out from the rest.
- Create a slogan. This reminds people about your services; a slogan is useful in social media marketing or paid advertising.
- Use color strategically. Consistent colors and fonts will improve the recognition factor. Your ads should be easily visible to people, and they should instantly recognize you without having to read any of the copies.
- Select a logo. Your logo is the image that clients will associate with your brand. Once clients get to know your logo, they will be more comfortable clicking on external links.
Paid Advertising for Your Business
Google Ads is a paid online advertising platform that places your campaign in search results when people search for similar products or services to what you offer.
Paid ads can be disastrous if you don’t understand the keywords you are looking for and whom you are aiming them at. These five steps will help you avoid wasting your time and money:
- What is your goal? Do you want to increase website traffic or get people to call your office to find out more about your services?
- Where to advertise. Do you want to reach a larger audience?
- Send a message. Your advertisement is eligible for special treatment. Three sentences will suffice to draw attention and create a banner with your logo, slogan, colors.
- Adjust your budget. Pay-per-click (PPC) can be easily tailored to your needs. You can also reduce costs depending on your goals. Every website has a budget calculator that will help you determine the best marketing strategy.
- Once you are live, your ad will be visible in search results for products or services related to the product or service.
In addition, social media offers paid options that are known as ads as well. They usually work per hourly rate or PPC as well.
To make your social media marketing campaigns successful, you must write compelling copy and create visuals:
- Write compelling copy by using keywords that are relevant for the services you wish to market.
- Create visually stunning visuals; you can use images and videos, but they must be relevant to your services.
- Call to action. Patients should be given actions such as “Reserve,” “Get Started,” or many more that encourage them.
You can track the performance of your campaigns with real-time analytics on social media sites such as Facebook and Instagram. Google Analytics helps you do the same for your search engine paid ads.
Optimize Your Website & Blog Posts
Search engine algorithms should be attracted to your website and blog posts.
Many resources can help you strategize content for your website and social media platforms to rank high in search results for the target audience.
- Keyword Research: Once you have an idea of who you are and what you want to sell, you can determine which keywords will help Google rank your content highly. A keyword planner will help the algorithm find your content.
- Keywords in content: Ensure that the algorithm finds results from multiple places by using keywords in your content and titles, meta data, and descriptions.
Conversion Rate Optimization (CRO)
If you want to make your visitors happy, it is important to convert them into potential leads. Asking for email addresses is the best method to do this.
You can do this by making them fill out contact forms or sign up for the email newsletter.
Conversion rates optimization can be used to improve your website and increase conversions.
CRO refers to testing different elements on your website (such as buttons, forms, and calls to action) to determine which version converts visitors most effectively. The best version can be implemented and tested with another element.
Referral Programs for Low Money
You don’t have to be a marketing expert in order to get new sales-qualified leads for your hypnotherapy business. You can keep your busy schedule by using low-cost referral services that provide you with the right prospects.
Month after month, you’ll receive referrals that are carefully matched to your practice based on their needs.
Having people refer you can save you time, money, as well as staffing.
They reduce advertising costs and simplify the work of front-desk staff. To protect your investment, at least one of them offers a 100 percent production guarantee.
There is no safer or more efficient way to grow your business in the long run. This is because people trust recommendations from those they know better than ads in newspapers and radio.
Now, people won’t be willing to do it on their own most of the time. It is therefore important to ask them to speak to their family members or friends to recommend them.
Let your people know that you are available to take any new clients if they decide they need your services. You can also give people a business card and an incentive with the referral program.
It is important to be organized when asking for referrals. You can avoid being overwhelmed by the number of referrals you receive.
Extra Attention to Your Landing Pages
Online marketers can use landing pages to increase conversions. This is because these are the most important places where leads land and fall when they click on ads or links that connect to your site.
A landing page is a location that only has one goal. It usually places a specific action to convert visitors into leads or clients.
Online marketers use landing pages most frequently in conjunction with paid advertisements because they have higher conversion rates than a regular web page.
How can you make this landing site work?
- Add visual cues.
You need to realize that online reading does not resemble reading a book. It doesn’t go top to bottom, but instead from left to right.
Online readers prefer an F-shaped reading style to what we are used to in our culture and languages. Most readers will scan quickly and then stop to look at the most interesting parts.
Visual cues can be used as visual cues to focus attention on important areas.
- Add arrows.
The best way to grab a reader’s eye is with a big, bold arrow. People will always be drawn to an indicator that something is there.
- Consider contrast.
We need to emphasize that this is not about the lighting but how the landing page looks.
Contrast is crucial for landing page design because the human brain can detect differences. Contrasting refers to how someone directs their attention towards one element or reduces the importance of another.
If you place a large message right next to the contact form, most people will not notice it.
- Choose wisely your colors.
It may not seem obvious, but color has a significant impact on how we see the world. This is especially true for brand colors and the way they communicate your message.
If you choose colors that don’t align with your message, it can be a big difference between a successful conversion or a lost opportunity.
- Format and typography.
Untrained eyes may not see the importance of typography and format as much as other elements.
A slight change to the appearance or layout of your landing pages could make a huge difference.
Take a website with a low budget and compare it with one that has experienced professional development. The former is easier to read and, therefore, more enjoyable.
Networking Will Never Get Old
This strategy is far more important than many people believe in growing your business. After all, it is responsible for over 80% of all leads for hypnotherapy.
You may now be curious what we mean. Networking is as simple as participating in events in your field and making sure to connect with other people like those in the same niche or similar ones to use them as potential customers and referrals as well.
Is there a local event for the hypnotherapy niche in your area? It is a must to attend. Are you shy? It is important to accept it slowly but also to learn how to network properly.
Start by going to local events and meeting other professionals. You can focus on the common elements and create a conversation based on them. Still, you can also look at this strategy simply as a way for you to meet other vendors and gain a benefit in return, so you just establish a random yet interesting conversation.
Talk to others about your business. Tell them who you really are. As long as you are in the right mood, you can have another conversation.
Networking and spending time with other people at events doesn’t need to be stressful.
You are probably asking yourself this question: What if you don’t have any networking events? Do your research.
Reach out to people and brands you are interested in working with. Send them a friendly note. Ask them to meet you for lunch or coffee. There are no strings attached to how you can approach this networking lead generation strategy for more hypnotherapy leads.
All you have to do is go out and look for opportunities to network. You won’t be invited if you don’t tell others.
This principle is applicable to all aspects of lead generation.
You can only bring in high-quality leads, visitors, and prospects if you look for them. Therefore, you should invest your time and money in ensuring that your business can generate leads for the services and beat your competitors by increasing lead scoring.
Video Kills Leads (In a Good Way)
Video can be great for your website, YouTube, or other platforms. But it must look great.
We’ve seen thousands of websites with badly assembled videos. The person appearing in them looks like they’ve been pulled through a hedge and can’t string together a sentence.
Don’t bother if this happens. It will cause your clients to move on. Also, you don’t have to pay a lot of money for professional-looking videos, but don’t hesitate to ask for help!
If you take some time and invest in it, you should be able to create videos that truly attract more clients.
Professional Help Is Always an Option
It is a good idea to hire a professional if you are new to running a business or struggling to find clients.
Aren’t professionals there to help in their area of expertise? A plumber can fix your central heating problem, an electrician can replace your lights, and a professional business coach can be key for your business to grow. They are usually affordable and necessary, especially if your marketing skills are poor or you don’t know how to attract customers.
We would suggest you set a budget if you have been going for weeks or months and don’t feel like what you’re doing is enough for more leads. Just take the time to find the right professional and not only a business coach but also someone specialized in the part you’re having difficulties with.
For instance, if you’re doing great with SEO, maybe you need help with paid ads? Determine what you need and find a professional when it feels too much for you.
Some need help with their sales funnel, to begin nurturing leads, know how to follow up, deal with form submissions, improve lead capture, and just the task of generating leads and having a sales team. Anything you have difficulties with, a professional can be key.
The Local Lead Generation Process for Your Hypnotherapy Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Hypnotherapy Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Hypnotherapy Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.