Landscape companies invest a lot in traditional advertising and marketing. If you want to generate waterfall installation leads, here’s what you have to do to stay on the cutting edge ahead and be ahead your competitors.
However, several lead generation strategies are more effective than others, so you need to evaluate which ones work better for your business. We’re confident online ones will be at the top regardless of what you do.
Just remember this: you don’t need to do it all, so don’t push yourself too much if you’re thinking about covering every single lead generation strategy.
As long as you are willing and able to invest your time and effort in finding the best options for generating leads and converting them to clients, you can make sure that you don’t fail, but how can you do that for your waterfall installation business?
We’re here to help you find the best options and tell you how your competitors are achieving results:
You Need a Well-Designed Website for Your Leads
It’s something that many people don’t consider for specific businesses or niches. Still, you bet you will need a website when you have a potential company that offers services to beautify a space.
Overall, you actually need it as it will meet two purposes:
- It’s going to attract all your new customers.
- You will work with qualified leads so your sales team can turn them into clients.
While you are working on building your site, always remember to focus on a user-friendly structure that is also optimized.
For the latter, SEO (search engine optimization) will play a critical role in your company’s success. It is often a confusing term that is misunderstood and oversimplified, but you don’t have to go over every single detail.
When using it, just consider this: it will improve the ranking of your website for thousands of keywords consumers use to search for information, services, and products.
This will generate lots of traffic in the process, but it will be useless unless you convert at least 3% of it.
Although this percentage is low, remember that many waterfall companies are having a hard time, and when you have problems working around it, it’s clearly because some steps are missed.
These aspects are crucial in order to increase your website’s organic traffic and waterfall installation leads. This will help you achieve long-lasting success and guarantee that the whole lead generation process (from start to finish) will be a success:
- It is crucial to spend a lot of time when building a website as it needs to be close to perfect so people can find the details and info they want and need without difficulties.
- If you create long-form, useful content on your blog over time, you can rank for hundreds of search terms.
- Google My Business allows you to create online directories and social media profiles. It is important to ensure consistency in your company name, address, phone number, and website.
- High-quality, professional images and well-written content are key.
- Every page on your website should be inviting visitors to take action.
You Must Add Contact Forms to Your Site
Visitors and leads will give you their contact information if you have a clean and optimized landing page or the website overall. However, where will they leave their contact info? Have you ever thought about the need for those “annoying” contact forms you get when clicking on one?
In seconds, a B2B or B2C website can convert a prospect into a sales lead, as long as the right contact form is placed for them to take action.
When you are adding or building your contact forms, always make sure you are requesting as little information as you can since people don’t like sharing them.
If you need more information than an email address, you can ask for it. But most of the time, a name and email are more than enough.
Remember that contact forms are important and should be placed where they are most needed.
However, don’t stuff your website with them. Even when some of your competitors add them in every corner, this can get you the opposite results. Thus, just set them on the home page, contact us, about us, and get a CTA for the rest of your pages.
Google Ads Work for Your Niche
These ads will help you increase traffic to your site and generate leads, but only when you know how to target them and work around the best options.
Regardless of what others say, Google Ads can be a great addition to your business. You can still start with organic traffic, but eventually, they will be required as they can boost most of your efforts.
There’s one thing that people fear about when it comes down to these ads: the amount of money you’ll spend.
But what if we tell you that they are quite cost-effective? Since you only pay for the clicks people do on your ads, you can set a specific budget and work around it.
With this in mind, how do people manage this lead generation strategy?
- Google allows you to budget up to $1.500 per month, which means you can get up there and work with a minimum that event hits $100 a month. Don’t push yourself to spend hundreds or thousands before you are able to learn how to do it properly.
- Spend between 5-10 hours per month working with an agency to improve. However, this isn’t entirely necessary as most people learn by themselves, with courses, or by hiring an assistant.
- You can try different ad copies and find the one that works best for your waterfall installation business, which gives you freedom in how you make this work.
- You can improve the conversion rate of clicks into leads by creating and refining landing pages.
Use Local Radio Stations to Boost Your Sales Pipeline
Radio is a medium that connects thousands every day, and since the Internet exists, it has been declining quite a bit, but it still works for local companies.
Although radio ads and endorsements are often forgotten, their brand power should not be underestimated.
Reach out to local radio stations to inquire about airing your company. While this strategy may seem old for some, it is still very effective for your services if you target the right stations.
You should invest some of your budget into it. This will allow you to generate leads and increase your ROI.
Advertise on Facebook, Instagram & Social Media Overall
Advertising your landscaping business on Facebook and Instagram can be cost-effective if you have the right strategy in place and know how to use the ads, builders. This is just the same as with Google Ads.
If you find this too difficult or haven’t had any success with your efforts, you might consider hiring someone to help set up your ads.
You can target your ideal client by liking pages and using their location (such as the pages of your competitors).
These people can also benefit from the ads for your business. If your logo is visible everywhere, people will be more likely to remember your name.
You shouldn’t overdo it with the ads. But, be consistent in bringing in more clients and audiences.
Local SEO Isn’t the Same as Regular One (It Has More to Worry About)
Search engine optimization, also known as SEO, is still the king of digital marketing, and we mentioned it earlier for a reason. People don’t know that working around the regular SEO isn’t the same as being local about it.
If you focus on local aspects, you can take your waterfall installation business to the next step.
If your campaign is strong, SEO can suffice to generate most of the high-quality leads for your company.
A Google My Business account can be a great start for your SEO campaign, which takes us back to what we mentioned.
The next step is to start backlinking (linking other websites with high authority) or content marketing by sharing valuable and relevant information for your prospects.
An expert SEO can make suggestions to improve your SEO campaign’s effectiveness and assist you in implementing the initial strategy and how to target the local audience instead of going global and losing your money.
Also, SEO is not all about keywords. This is what you may have thought while reading the first section of our blog.
It is easy to get overwhelmed by all the information. But, if you want to build a relationship with your leads, you must not forget to take the time to do this.
Online & Offline Reputation Must Be Managed
Your reputation is EVERYTHING.
You can spend thousands on ads, website, SEO, and other strategies we have mentioned so far (and will continue to do so). But if you are not paying attention to what others say about you, your future is doomed.
People first look into your reputation and what customers have to say about you, your work, and your pricing.
Can you show up on time and complete the task that you promised? Are you able to meet their expectations? Can you offer the waterfall they are expecting or want?
These and many more will be asked. And not only online, but also offline when they recommend your company to either family, friends, or some people they know.
When working on your reputation, remember that word-of-mouth can also be used offline to your advantage.
Ask satisfied customers for recommendations to friends, family, neighbors, and acquaintances who might be interested in your landscaping design services.
Once you’ve completed the service, hand them lots of business cards.
A Unique Selling Proposition Can Be Game-Changing
Your waterfall installation business should have a unique selling proposition to be unique from other local businesses.
Your USP could be your industry experience, your reputation, or your service level. Maybe all of them together.
This could include your prices and employees, guarantees, or reputation. Once you have identified your USP, make sure it is used in all your waterfall marketing materials.
You can look at the competition to get leads if you don’t know how to start.
What can you do to match their USP? Which is more important for your customers than the people you serve, and why? These are some USP tips that can help you get started.
- Eco-friendliness.
- Services that are specialized.
- Equipment for special commercial uses.
- Workmanship guarantees.
- Service and friendliness.
- Accessibility and affordability.
Learn From Customers, Listen, And Monitor
This tip isn’t as difficult as it sounds and can make a huge difference in how many leads you get and the number of jobs that you do. So, just follow the process:
- Survey: To stay ahead of market trends and conduct research on your competitors, you can survey your customers.
- Listen to your ideal customers to find out what they want and how you can serve them.
- Monitor everything to determine what’s working and what’s not, monitor market trends as well as consumer behavior.
Content Marketing Will Stay Strong
Content marketing is another key component in digital marketing for any type of company.
Your SEO and social media presence are directly affected by your content. Your website’s effectiveness is also affected by your content. Potential customers will appreciate valuable content.
Yes, it’s all about content.
Imagine someone searching for a local waterfall installation company for the first time. Imagine someone who has never thought about hiring someone to install this feature in their properties. They will be curious about what your service entails.
Your content should be informative and helpful. Customers should be able to learn how you will conduct everything, so they find you reliable.
This is a sign that you are knowledgeable and trustworthy enough to complete the task. Trust is an essential component of local SEO.
Now you have a targeted audience who is reading the valuable content on your site. What’s next?
It is possible that someone who is looking for “ideas” is not at the peak of their buying cycles. They may be in the early stages. This is a great opportunity to show your value and be yourself.
This is where the inbound market starts. To get your reader to sign up to your email marketing/lead nurturing list, you’ll need to first create an e-book or white paper in this whole content process.
This could be a guide to choosing a waterfall design or a whitepaper on “How to avoid hiring someone who isn’t trustworthy,” or an e-book on maintaining a waterfall.
These content pieces are not easy to create. You might think about hiring a professional copywriting agency. It will be well worth it. And remember this: this isn’t about blogs in specific by rather what is known as lead magnets.
Clicking on the call to action that invites them to download the document will take you to a landing page that lists all the features and benefits that come with downloading it.
To be able for the prospect to download their file, you will need to have their name, email address, and phone number. You can use this information to help you classify them based on their needs, budget, age, and other relevant information.
In the end, you get valuable info about potential customers.
Take Care of Your Audience
Once you have created a list with potential customers who have expressed interest in your services and have provided their contact information, it is time for trust.
Email marketing and other lead nurturing or lead generation tools can help you continue offering valuable information to assist them in purchasing.
It is okay for them not to be on your mailing list. It will save you a lot of energy, time, and money to market to them.
People will purchase from friends and family who trust them. This has been repeatedly proven. Sharing valuable information is one way to build trust.
Just make sure you pay your audience enough attention, and you should be able to get the best out of all your efforts in this process.
Don’t Miss the Trust Signals
Social proof is synonymous to lead generation. It is the best way for your company to show that it has the right business model.
Trust signals can be a great way to make your company stand out in Google’s eyes. They also give potential clients confidence that the company is trustworthy.
These are the factors you need to consider:
- Collect Your Best Testimonials.
You can get testimonials from your customers to help lower your lead generation costs.
- Share Your Success Stories.
Success stories are another way to demonstrate social proof.
These stories offer potential clients a glimpse into the experience of working with you and what you can offer.
Success stories demonstrate that you can live up to your commitments and deliver results that make a difference for businesses.
Visuals can be used as support for your content. To display success stories, you can use graphs and charts. This works best when you can map the agency’s processes and show past campaigns.
How to Improve Your Content for Marketing
Jumping to the previous option, we want to help you with your content marketing strategy since we know this will take some time.
First, a blog is a great way to increase leads for your company. However, the content must be high quality to get the best results.
Content is a great tool for lead-generation strategies. We have already covered some of the reasons why.
You must spend as much time on content marketing as you do the actual creation. This is something that we will never tire of talking about.
Think about the primary purpose of your content if you aren’t sure about where to start with this.
Relationships are the foundation of blog content. These people will be likely to convert into leads and then clients.
Before you begin writing a blog post about content, reflect on why you are investing in it as lead generation ideas. Also, consider how it will be applied to your business. Answer crucial questions like:
- How can you solve the problems of your target audience with free content?
- Which are the most visited websites where our target market customers spend their online time?
- Can you create high-quality content with your core competencies? If not, how can you attract the right people and make them hire you?
Once you have all of this information and you have added a few more, it is easy to think up ideas for blog content.
Ready To Sell Your Services?
After you have reviewed each strategy, take your own time and work toward a plan that is the best, you’ll be able to generate waterfall installation leads quickly with this.
Remember that this is a continuous effort. It is not possible to just begin now and expect things to improve in a matter of days, as your business will take at least a month or two to start ranking as part of the top in the city and niche.
Your company’s success depends on your ability to persevere, be consistent, and ensure that things run smoothly from the beginning.
The Local Lead Generation Process for Your Waterfall Installation Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Waterfall Installation Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Waterfall Installation Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.