Patio leads can be a great way to grow your business. It can be difficult to generate them due to the many lead generation strategies that must be implemented. Traditional advertising methods in magazines and radio stations are a little outdated. Lead generation tools and digital platforms offer a better and more effective way to reach your target audience.
Therefore, your focus should be on your website and building your online presence.
However, before you jump, it is important to have a business and marketing plan. This will allow you to include ideas for each lead generation strategy. Once you have this, you can begin to work towards them and see which ones work.
Are you unsure which ones to include?
We’ll share strategies and steps that will help you achieve your ultimate goal of having more patio leads.
It’s Time to Make a Beautiful Website
Your website is your online shop and office, where qualified leads can be attracted. No matter what niche you are in, websites are vital for every company.
It’s not only about the design. Yes, it is possible to create a beautiful website for your business, but none of it will matter if it’s not optimized correctly.
This means the design should be appealing and well-designed but also easily found so that users can find you quickly.
Many people will claim they don’t know web design or that they are incapable of managing the whole project because they are inexperienced.
However, it is possible to take your time and learn about it or simply hire a professional to help you.
If you really don’t have the time or simply don’t want to learn the process, hiring an SEO agency or a web design professional as a freelancer is usually the most cost-effective option.
It is best to start small if you are new to web design. Of course, this only applies whether you hire someone to do it or you manage it yourself.
- Quick navigation: sales-qualified leads can quickly find buttons and links. Don’t make them believe they have many options.
- Make your website professional: We aren’t asking you to neglect aesthetics. A website that looks professional will make leads more likely to give their contact information.
- Be clear about your purpose: Every page should be aligned with your marketing strategy goals and business goals, so customers can understand what it is about and what you offer.
- Mobile users: As a large percentage of your leads are generated by mobile users, make sure that your website is easily accessible to them.
Creative and Effective Landing Page
This is an extension of the strategy described above. We wanted to give this space because a website lead generation process relies on landing pages.
These landing pages are crucial that you should focus on them in your design and optimization process.
While some landing pages are intended to provide information, others can be used to connect leads with you. This is where you should put most of your attention.
Once your visitors have finished reading the content, it is time to convert them. You know that you have to build an effective landing page if you can convert them easily.
Conversion-focused elements are essential for landing pages. Optimize them to offer a better user experience.
Are you lacking some inspiration? Well, these are some things that you should try to do:
- Anything that does not help you convert web traffic to leads should be thrown out.
- Please describe the service that you offer and why it is valuable to your clients.
- It is essential to explain clearly what happens when visitors click on a button or link on your site. This will help you convert them into high-quality leads.
- It is crucial to point where each button should be clicked.
- Try to reduce the number of clicks that visitors need to make when trying to perform a particular action. This will keep their attention on your website going and avoid getting them bored.
Use Pay Per Click (PPC) Advertising + Google My Business
PPC advertising is an awesome way to generate leads. Even if you don’t have enough funds, it’s something that you shouldn’t skip because it does not require a lot.
These ads are displayed on the first page of search results for users who do searches. The word “ad” is in the title. This means that they are either paid for or contain paid content.
Keywords are what trigger PPC ads, so to ensure your campaign is successful, choose the most relevant keywords.
You need to invest some time doing “Keyword Research.” It is the best method to determine which keywords are most used. This will also determine where your ads can be placed.
If you feel that this task is very time-consuming for you, Buzzsumo is a great tool to add to your collection. It will save you time and money.
Long-tail keywords are always the best choice. These keywords have three words or more and are bid on by fewer people.
Because they generate more leads, long-tail keywords can be more effective for your campaign.
For example, a person searching only for the word “patios” might not be the right candidate for your company because they don’t know if they are looking for specific information or services.
They will get faster results if they do long-tail searches, and at the same time, these keywords will give you better results when they search for “patio experts in Chicago.”
Once you have chosen your keywords, it is now time to place a bid. But what does it actually mean to bid?
It means that you are able to bid for your ad placement. Your maximum bid is the maximum price per click you can pay for your ad.
Your ad’s success will depend on its maximum bid, quality rating, and placement. You can begin your campaign once you have won it.
Paying only when people click on your ads is one of the best ways to save money. You don’t pay impressions, and you only pay to reach those who are interested in your company. This will allow you to create a budget for your business.
You can choose from $200 to $2,000 so that you can determine the best amount for your business. Keep in mind that the amount you spend will affect your results.
Abuse this strategy to ensure that your ad appears above the organic, unpaid search results for patio contractors when customers use Google.
Ranking on Google Maps is another great tool to generate more leads. Imagine a potential client looking for an “patio contractor near you” on Google. You need to make sure that your business is visible on the map in the top search results.
However, to get to the top, you will need a Google My Business listing and positive Google Reviews from past clients.
Blogs Can Help You Solve Big Problems
Blogs are another helpful way to generate high-quality leads because they usually focus on one main topic.
If you invest time in blogging, leads are more likely to visit your site and spend time reading and asking a question about the information you post and any service related to it.
Simply put, you should take your time building a good blog because:
- Your main website is more likely to be found.
- You will be viewed as an expert and trustworthy person by the people reading your content.
- You can easily convert them into leads.
Take a second and think of a client indirectly searching your blog post because you’ve written about the things they need.
It is more likely that they will be requesting your services in the near future just because you took the time to write about and cover some of their needs.
Don’t think that there’s not much to talk about in the world of patios. Solving a customer’s problems is never boring.
If you find yourself clueless about what to write about, consider the questions your potential clients might be asking. This will allow you to generate ideas. Here are some examples.
- Who can help me build a unique patio?
- Is there a cheaper way to improve the appearance of my patio?
- What materials can be repurposed?
- What style is better to create harmony throughout the whole property?
Increase Leads by Creating More Offers
People love free stuff, no matter who they are. Your links will always be clicked by users who want to receive something free of charge.
If you are confident in your services, you can offer some valuable information or even make a free guide.
This is actually a chance to demonstrate your expertise and build trust with your clients before they spend a penny.
If you don’t know what kind of guide you can offer, start by considering who your ideal customer might be and what you could do to help them.
Try thinking about the most common problems that patio contractors face. For example, let’s suppose that homeowners want to repair damage to their patios or simply improve their aesthetics.
Now create a step-by-step guide that will help them do this and provide details about maintaining the space.
Don’t forget to limit the access to only those who have provided an email address. This allows you to build your email list and look for more qualified leads.
Create Visual Content
Imagine your lead being able to watch a video of how you design and remodel an patio. The result is impressive, and they now wish to do the same for their own patios.
Videos are a great way for you to show your value and the solutions that your leads are looking for. This strategy will enable them to see your work through their own eyes. Actions speak louder than words.
Videos that are professionally done will be more attractive to people and encourage them to contact you.
You must make them easy to understand. Also, try to make full use of all platforms available such as YouTube, Instagram, and Facebook.
Don’t forget about your landing pages. This same process can be used to send viewers who interact with your videos to landing pages that may help you convert them into qualified leads.
Connect to LinkedIn
LinkedIn gives you a wide range of opportunities for networking by meeting professionals and clients.
You might be able to generate more leads just by reaching out to other businesses that work in the same patio renovation field.
It doesn’t mean that you have to connect with your competition, but rather with people who are already in the field or have connections. They may be quite helpful in the future.
For example, real estate investors or sellers would recommend that people improve outdoor spaces to increase their property values. By having a good relationship, they may recommend you for the job.
LinkedIn makes it easy to network with professionals in your industry and make valuable connections.
Storytelling and Sales Presentation
Storytelling is the art of telling stories in a structured manner to engage a particular audience and reach your business goal.
People love stories that are compelling and can identify with the elements. It helps you to connect with the client’s rational and emotional sides.
It helps leads identify their problems and makes it easier for them to decide between working with you or not.
It is way easier to recall and explain what your business is about in a simple manner than having to say long data presentations that can bore them. Avoid this at all costs.
Remember to be precise, measured, and well-planned, just as any other sales strategy.
You can also add examples to your blog and website, but be careful because this strategy requires that you are extra smart. People may think you lie if your blog is full of stories.
Of course, there will be times when you lie a little, but try not to make it obvious or commonplace. This is a great way to get qualified leads for your marketing campaigns.
Guest Blogging Was Never This Useful
You can get leads by guest blogging on websites related to your industry but not directly competing with you. It can also help improve your SEO.
By using this strategy, you get to improve your lead generation process. Sign makers could also use your services to supplement their marketing efforts.
This was only one example. You can blog guest blogs for contractors or renovators specializing in patios.
Remember that guest blogs are acceptable as long as they relate to your industry but not your competitor. Otherwise, it has no meaning.
This is an important local SEO practice because your website will rank higher on the local SEO market if you have backlinks to other guest bloggers.
Ensure that your patio business and geographic location are relevant to your guest-blogging site to get the best results.
Don’t Forget About Online Forums
Many people go around wanting to talk about how they would like to improve their patios with new plants, fountains, or appliances.
Anyone who is serious about this niche can use Quora or other local forums as a great resource.
Forums are a great way for them to meet new people and for you to meet new customers. You can compile a list of questions about your business and then present them to potential clients. They will be able to ask questions and follow the directions you give, which will speed up the process.
This will enable you to generate qualified leads quicker than replying to every customer’s comment.
You can encourage others to post questions about your project, your services, or any other aspect of your business. You can limit the topics you can post, so make sure to choose the topic carefully.
These types of posts are used by many patio businesses to generate leads. People are often curious enough to find out more about a project before hiring someone.
If you place the job posting at the right time and place, you should be able to get at least one candidate interested.
Search Engine Optimization (SEO) for Your Site
Search engine optimization (SEO) is one of the most effective lead generation strategies. SEO refers to the process of improving your website’s rank in search results. This allows more people to find your website without much effort.
SEO operates on keywords. Your site will appear in search results if you use these keywords and work around the right ones. To find the best keywords for your campaign, you will need to do your proper research.
After you’ve chosen your keywords, you need to optimize the site for them. Google ranks your website based on what users are looking for with the keywords. These will help Google and your visitors understand the topic of your page.
To improve your ranking, you can place keywords at multiple places. These include the title, heading, body text, and meta description. These are great places to place keywords to help your readers understand your page even before reading the entire content.
Avoid overusing keywords or more like stuffing your content. This can lead to keyword spamming, negatively impacting your website’s rank and producing the opposite result.
After optimizing for keywords, it’s time to build links.
Link building can have a huge impact on your website’s rank. You should focus on two types of links in specific:
Inbound or backlinks are hyperlinks from other websites. These sites will check your pages and then link back to you on their page. This is one way to increase your website’s rank.
These links send a positive signal back to Google, which shows that your website is trustworthy and credible.
Google will increase the visibility of your site if you have many links to your website. This will help other people find your useful information.
Content creation is the best way to get inbound links. You can create content and invite industry experts to review it. They may link to your content if they like it and find it useful for the content they are trying to share with their audiences.
This is a great way for you to establish a relationship with other websites and will allow you to continue building your reputation and earning links.
- Internal links.
In order to keep leads on your site, it is important to have outbound links. It is important to keep your leads on your page for as long as possible. This will increase your site’s rank as well.
Linking to other pages on your website is a must when you create content. You can link to other pages if you have content, pricing pages, or other useful pages. This is a great way for users to navigate to the next step on your site and to keep them interested.
Email Marketing Is a Must
Email marketing can be a great way to get new leads for your business. This allows you to connect with leads who are interested in your company directly, and if you think this doesn’t work, you must know that this lead generation strategy continues to be at the top of conversions.
However, for this to work, it requires you to build a subscriber base. This can be done by placing an email sign-up bar in your website’s header or footer. This is a great way of gaining email subscribers.
It is not a good idea to purchase email lists. You will get better results if you create a signup bar and gain subscribers. Paid lists are not likely to contain valuable leads, and your emails will be discarded.
Once you have a list, you can begin sending emails to them. Email marketing allows you to send many different types of emails; it is flexible and can be used for any purpose.
To understand your audience, you will need to research them to determine the best emails to send. This will make your campaign more successful.
The Local Lead Generation Process for Your Patio Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Patio Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Patio Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.