How to Generate Outdoor Patio Leads in 13 Steps




To make your business grow, outdoor patio leads are like oxygen to your business. However, generating them can be challenging due to the different lead generation strategies that require implementation. With traditional advertising options in magazines or radio stations being a bit outdated, lead generation tools and digital platforms are more efficient and required.

Thus, you must focus on having your own website, build your online presence, and work with digital alternatives. Before jumping, however, it is required to have a clear business and marketing plan where you can include the ideas for each lead generation strategy. Once done, you can start working towards them and test which ones work and which ones doesn’t.

Don’t know which ones you should include, to begin with? We will share some steps and strategies that can help you boost the final goal of more outdoor patio leads.

Take Time to Create A Beautiful Website

Your website is your online store and office where you can attract sales-qualified leads. Websites are essential for any company regardless of the niche, so it is a bit absurd to skip them.

It’s not just about design. You can create a stunning website for your company. But potential customers will not be able to find it if it isn’t optimized properly.

This means that the design must be attractive and well-designed but also easy to find so users can get to you easily.

Outdoor Patio Leads #2 -

Although many will say they don’t understand web design or are unable to handle the entire project, you just need to study a bit or hire a professional who can do it for you.

If you want to skip the learning process, there are two options: SEO (search engine optimization) agencies and hiring a web designer or optimization professional as a freelancer. The latter is often the most affordable.

If you’re new to web design or just starting out, it is best to focus on the basics, and this applies either if you handle the project or hire a professional for it:

  • Easy navigation: Allow sales-qualified leads to find buttons and links quickly. Do not lead them to believe that they have a lot of options.
  • Make it look professional: We don’t want you to ignore aesthetics. Leads will be more likely to choose a website that looks professional before they give you their contact information.
  • Clear about your purpose: Every page should align with your business goals and marketing strategy goals so that customers understand what it’s about and what you have to offer.
  • Mobile users: Make sure your website is accessible by mobile users as a large portion of your leads come from them.

Outdoor Patio Leads #3 -

Creative and Effective Landing Pages

This is a part of the original strategy above. However, we wanted to give it its own space because website lead generation depends on landing pages.

These landing pages are so important that you should pay more attention to them during your design and optimization processes.

Different landing pages serve different purposes. Some landing pages can only be used for informational purposes, while others are designed to let leads connect with you.

After your visitors have finished reading your content, it’s time to convert them. If you create an effective landing page, you should be able to achieve those conversions easily.

A landing page that converts well should include conversion-focused elements, which are optimized to provide a better user experience.

Do you need some ideas? These are the things you should do:

  • You should get rid of anything that doesn’t help you convert web traffic into leads.
  • Describe the service you provide and why it is beneficial to your customers.
  • To convert visitors to clients and leads of high quality, it is crucial to clearly explain what happens to them when they click on a link or button on your website.
  • It is important to know exactly where they should click.
  • You can reduce clicks, so they don’t get bored of getting to a place or specific action.

Outdoor Patio Leads #4 -

Use PPC (Pay Per Click) Advertising + Google My Business

PPC advertising can be a great way of generating valuable leads. It’s something you should not skip, even if your funds aren’t sufficient. Besides, PPC advertising doesn’t require a lot of money.

These paid ads appear on the first search results page for users who perform searches. They have the word “ad” in their title, which means they either contain paid content or were paid for by the website owner.

Keywords are what trigger PPC ads. They cause your ad to appear in search results.

Choose the best keywords for your PPC campaign to ensure that you appear in the right results and that your ad is a worthwhile investment.

Keyword research is the best way to find out which keywords are most popular and where you can place your ads.

Buzzsumo is an excellent tool that you can add to your list. We are confident it will be a worthwhile investment and help avoid this manual task that can take weeks.

We can tell you that long-tail keywords are your best option. These keywords are three-word or more, and fewer people are bidding on them.

Long-tail keywords are more effective for your campaign because they produce more leads. Because you don’t know whether they are searching for specific information or services, a person searching for “patios” might not be a good candidate for your company.

However, they will be able to find a company that can assist them if you compare long-tail searches. If they search for “outdoor patio specialists in Miami,” you will get better results if you target these keywords.

Outdoor Patio Leads #5 -

After choosing them, it is time to bid. What does it mean to bid, though?

Once you have selected your keywords, you can bid for your ad placement. The maximum price you can pay per click on your ad is your maximum bid.

During your keyword research, you can also get an idea about the keyword value.

Your maximum bid, quality rating, and placement will determine the success of your ad. Once you have won it, you can start your campaign.

PPC is a great way of saving money. You only pay when people click on your ads. This makes it one of the most cost-effective ways to save money.

You don’t pay for impressions and only pay to reach people who are interested in your business.

This will allow you to set a budget that is appropriate for your deck repair business. You have the option to choose between $200 and $2,000, so you can decide which amount is best for your business. Your results will depend on how much you spend.

Outdoor Patio Leads #6 -

When using this strategy, remember that your ad should appear above the unpaid, organic search results when customers use Google to locate a patio contractor.

In addition to what we have mentioned about this PPC option so far, you are undoubtedly serving a specific city, town, or region as an outdoor patio contractor.

This means that ranking on Google Maps can bring you a lot more business. Imagine a potential customer searching for an “outdoor patio contractor near me” on Google. You want your business to be listed under the map that appears in search results.

You will need a Google My Business Listing and enough positive Google Reviews from previous customers to get your name to the top.

Blogs Can Help You Solve Big Problems

Blogs about business topics are a great way to generate leads. This is because potential customers are more likely to ask questions through your blog than you are. You can keep this in mind if you want some reasons to invest time in this:

  1. Your website is more likely to be found,
  2. They will be more likely to regard you as an expert and someone they can trust to do the job.

Outdoor Patio Leads #7 -

Imagine your customer asking Google, “Do I require a permit to remodel my patio?” Now, imagine that they search for your blog post indirectly since you have written about what they need to renovate their patios. When this happens, and they decide to read your blog, they are more likely to remember you later when they need help.

Do you think there isn’t much to talk about when it comes to patios? You’re wrong! It’s never boring to solve a customer’s problem.

Think about the questions that your potential customer may be asking. This will help you generate ideas. Here are some examples:

  • “What are the trends for outdoor patios?”
  • “Is there an ecofriendly way to renovate the outdoor patio or enhance its appearance?”
  • “What materials are possible to repurpose for unique patios?”
  • “What style would be better to achieve harmony in the entire property?”

Outdoor Patio Leads #8 -

Get More Leads with Free Offers

No matter who you are, everyone loves free stuff. Users will click on your link or take advantage of the opportunity to get something for free. As long as the item is valuable, it’s okay.

It cannot be easy to get people interested in your company’s marketing and to generate leads.

If you’re confident that you can provide something valuable, such as a high-quality guide or other information, go for it.

This is an opportunity to show your expertise and trust your customer before they spend even one dollar.

What type of guide are you able to offer as a patio contractor? This is a big question, and it is actually much easier than you think.

Think about who your ideal customer is and what you can do to help them.

Let’s say homeowners want to fix some damage or add very small details to their patios. What about creating a step-by-step guide to help them do so and add some details about maintaining the space properly?

This can work perfectly, but just remember to limit its access except to those who provide an email address. This helps you build your email database.

Outdoor Patio Leads #9 -

Videos Let You Tell Stories

Imagine your lead being able to view a video of you designing and remodeling an outdoor patio. They are impressed by the result and want to do more. Easy lead right there.

Videos can be a great way to demonstrate your value and show the potential solutions your leads are seeking.

Leads don’t need to visualize what your work looks like. This strategy will allow them to see your work with their own eyes.

Videos that are well done will attract more people and encourage them to make contact.

Your videos must be easy to understand so more people can see them via YouTube, Instagram, and Facebook.

How can you convert viewers into leads or connect them? The same process applies to sending viewers who interact with your video on to landing pages that could help them convert.

Connect with LinkedIn

LinkedIn offers you many opportunities to expand your network and meet professionals and clients.

Reaching out to other businesses that are renovation- or building-oriented could help you generate more leads.

This does not mean that you will connect with your competitors but with those who are in the field or have connections in this way.

Real estate sellers or investors would recommend that people enhance their outdoors to increase property value. If you have established a relationship with them, they may recommend you for the job.

Outdoor Patio Leads #10 -

LinkedIn allows you to connect with industry professionals and create valuable connections.

It also allows you to market research. This will help you to see which information or content is most popular in your industry.

The best thing about the platform? You can still use the old strategy. It has a blog design and an alternative that answers questions and creates content for potential customers.

Storytelling & Sales Presentation

Storytelling is a common sales and marketing tool. It can be described as telling stories in a structured way to engage a specific audience and achieve business objectives.

It allows prospects to identify their problems clearly and helps them make a decision. This accelerates the buying process and increases conversion rates by at least 25%.

This makes it ten times easier to explain and remember what you have to offer than boring data presentations that can bore them and cause them to think, “I want to leave.”

Storytelling involves connecting with the buyer’s emotional and rational sides. People love to hear compelling stories and can identify with the elements.

A case study from a client in a similar industry can help you add storytelling to your sales pitch.

Just remember it should be clear, measured, and planned, just like any other sales technique. You will get the opposite result by doing so.

You can include examples and information on your website and blog whenever you offer a new service.

Outdoor Patio Leads #11 -

This strategy requires you to be smart. If your website or blog is filled with stories, people may believe that you are always lying.

You will, of course, at times. But it shouldn’t be something that is common or obvious. This is a great option that can take you to generate and working around marketing qualified leads.

Guest Blogging Was Never This Useful

Guest blogging is an excellent way to generate referral business through content marketing. It also improves your SEO.

Many people don’t realize the benefits of spending a few hours each week or month creating content and posting on blogs.

We can give you a list of benefits if you’re not sure:

  • Establishing new industry relationships.
  • Backlinks that are relevant to your industry can help improve SEO.
  • Traffic from the right audiences.

Guest blogging on websites that are related to your industry but not directly competitive with you can help you get leads for your business.

If you are a marketing firm, you could guest blog for sign businesses. Sign makers may use your services to complement their marketing efforts.

The latter was just an example. If we focus on the outdoor patio niche, you can guest blog for renovators or contractors specializing in other property areas.

It is okay to create guest blogs as long as they are related to your industry but not your competitor.

Outdoor Patio Leads #12 -

In addition, this is another important local SEO practice. If you have backlinks from podcasters or write guest blogs, your site will rank higher in the local SEO market.

For the best results, make sure your industry and geographical location are relevant to your guest-blogging site.

Don’t Forget About Online Forums

Many people want to work in their patios and add some upgrades such as new plants, fountains, appliances, or lightning. Thus, they will have many doubts about how to do it.

Quora and other local forums are great resources for anyone serious about starting a business in this niche. Basically, you.

These forums can be a great way to meet new customers. It is possible to compile a list with questions related to your business and then introduce them to potential clients so they can easily ask their questions and follow the instructions you provide.

This will allow you to generate qualified leads faster than responding to every comment from customers.

Post a message encouraging others to ask about your project, services, or other aspects of your business. To limit the number of topics that can be posted, make sure you set the topic.

Outdoor Patio Leads #13 -

Many outdoor patio companies use these types of posts to generate leads for clients and their own businesses. Many people are curious enough to learn more about a project before they decide whom to hire.

You should get at least one candidate interested in joining your project if you post it in the right place and time.

Optimize Your Conversion Rates

Conversion Rate Optimization (CRO) is the act of actively optimizing and improving your website’s content.

What are you looking for? How do you bring people to your site?

CRO can also use A/B testing to determine which version drives conversions.

The conversion rate refers to the percentage of website visitors who complete a particular action. Marketers often conduct multiple tests to increase conversions and convert leads into customers.

CRO testing can involve large changes in graphics or blocks of copy. Or it may focus on details such as headlines and words in call-to-action phrases.

To generate leads online, you should evaluate your pages regularly, identify pages with low conversion rates, and set up A/B or multivariate tests to find any elements that could affect conversions.

Outdoor Patio Leads #14 -

Use Marketing Automation Software

If you don’t want to increase lead quality using marketing automation tools, it is possible that you may not be as smart as you think.

Automating the scoring and nurturing of leads is simple, and it can help you get in touch with them, even if they are small.

This is why automation is essential for scaling sales.

If you lack the time and attention required to track every prospect interaction or the analytical horsepower to analyze it, your sales will not grow efficiently.

Marketing automation platforms offer valuable analytics and measurement that can improve lead quality, which, of course, means more high-quality leads.

This provides a comprehensive overview of every lead’s behavior throughout the sales funnel. It also shows how your marketing programs affect lead generation, sales, and, ultimately, revenue.

To get the best results, integrate your CRM system with your marketing automation platform.

Outdoor Patio Leads #15 -

Offer Downloadable Content

It can be a great way to generate leads and establish your brand as an industry thought-leader by attaching anchor content.

Infographics, whitepapers, ebooks, and other content can be used to collect information about prospects.

You can also give them pertinent information in return. Many communication channels allow you to include downloadable content, including blog posts, email campaigns, and social media posts.

But what content should be used?

  • Guides and eBooks.

Let them download eBooks or guides about specific topics relevant to the industry. This will enable you to educate your target audience and generate new prospects.

Your eBook should be informative and useful. This can allow you to have meaningful conversations with your sales team or help you move further down the prospect pipeline.

  • Checklists and infographics.

Statistics and data are other great content to help business prospects. Data and performance evidence are a favorite of many people.

Make your company an information hub by creating your own infographics. You can grant permission to relevant company blogs to publish them and link back to your website.

  • Case studies.

Although case studies are typically considered “bottom-of-the-funnel” content, they can also be a great way to show your clients’ real success stories.

Did you know that 79% use case studies in their B2B content marketing campaigns? It’s priceless to demonstrate value to clients and to deliver results.

It is crucial to have as many case studies related to your services as possible when working with prospects nearing a purchase decision so you can improve your lead scoring or lead capture, and boost the lead generation process you’ve been working on.

Outdoor Patio Leads #16 -

Finally, just keep working hard in your strategies and results will soon show up. We guarantee that with the right methods and time invested, outdoor patio leads are bound to be generated.

The Local Lead Generation Process for Your Outdoor Patio Business

1- local lead generation, how does it work - blog

All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?

The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).

Essentially, our lead generation can be divided into four steps:

The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.

Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”

You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.

The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.

The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.

To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.

Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.

To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.

By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.

An Example of Lead Generation: Home Advisor

2- check out how home advisor generates leads - blog

You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.

HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.

They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.

If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.

HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.

Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services.  They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).

Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?

3- do paid ad platforms work, like facebook and google ads - blog

They DO generate leads. If not, no one would use them.

However, you need to remember two facts:

  1. Paid ads or platforms can be expensive.
  2. They don’t generate “natural” leads.

Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.

Why? Because they aren’t looking for those services. At least not at the moment.

What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.

When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.

What Is Local SEO?

4- learning local seo - blog

Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.

What does this mean?

Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.

To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.

If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.

Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.

“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.

Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.

Can My Outdoor Patio Business Utilize a Local Lead Generation Strategy?

5- using local lead gen strategies for any business - blog

If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.

Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.

Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.

How Powerful Are Organic Outdoor Patio Leads from Google?

6- the power behind organic leads - blog

For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.

This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.

I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.

However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.

On my laptop. Anywhere. Anytime.

You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.

What Makes Lead Generation SO Alluring?

7- the smartest online business today - blog

Here it goes: you can work from home.

The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.

We all know the hassles of traditional businesses that involve regular expenses, which are extremely high.  Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.

You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.

Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.

So, let’s summarize this:

  • You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
  • You can bet on passive income.
  •  There’s no need to hire more people to get started.
  • You can generate leads in multiple industries, which allows you to work on any niche you want.

How Can I Get Started in the Local Lead Generation Program?

8- here is how to get started with the local lead gen program - blog

Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.

Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?

You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.

You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.

Learn more about local lead generation below.

Take a sneak peek into our proven strategies to build a passive income by building a local lead generation business from your laptop...