Top Lead Generation Strategies For the Best Window Cleaning Leads Today




Generating qualified window cleaning leads is hard since you need to make two decisions: either focus on one area alone, like residential or commercial or take both with the risk of taking more work than you can handle. 

However, determining whether your efforts work or not will be based on how you implement your lead generation strategies and make sure you work towards using more than one tactic to reach your target audience. 

If you are looking for some guidance, we always recommend aiming for polishing your strategies and making sure you focus on your business and how to structure it around your potential customers. 

To help you in the process, you can have a look at some of the strategies we recommend, as they can save you time and have proven to be cost-effective. Also, they are timeless and have been relevant while also evolving based on how lead gen progresses. 

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You Must Focus on SEO for Your Business

One thing to keep in mind: today’s consumers are all digital-savvy consumer who is smart. They are educated and conduct extensive research online before interacting with any business, service, or company

Therefore, you want them to choose you instead of the many options by being where they are searching: search engines and social media. 

As the provider and business, you must help them with their research and influence their buying decisions. This will make them your qualified leads, so you are able to work in your business’s growth.

SEO will be your best friend in all this process, and engagement is possible only through your website. Therefore, every marketing strategy that generates leads must be centered around it in order to get the desired results. 

Whether or not the initial contact is made, most window leads end up on your website. How many leads you send to your pipeline will directly impact the number of business opportunities that you can close.

A solid Search Engine Optimization (SEO) strategy is crucial to maximizing your site’s visits as it is the main method for driving traffic to your website. Without it, leads won’t be able to access what you have to say.

SEO isn’t easy. You may have trouble figuring out the best strategy for your website or how to handle other platforms.

Here are some tips to help you get the results you want:

  • You can add your location data to your Google My Business Listing. Depending on which state or city you enter, your business’s location will appear in search results for window cleaning services. 
  • Google will code the reviews you have received in any digital platform, but specifically on GMB and your listing. Google will be able to display your average rating as well as your review count in search results.
  • No matter if you serve one or many communities, ensure that your website is structured so that every search term returns a local result. 

Remember that SEO is everywhere on your site and that keywords, content, and images will all have an impact on the results and leads you to generate with your effort.

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Know Your Audience Before Investing

Businesses often fail to pay enough attention and don’t know much about their customers. This is one of the most common mistakes.

Their experience on your site is the first thing that will determine whether they stay or go elsewhere. To adapt your site to their needs, you need to know their preferences and basic information such as their age and whereabouts.

Your messaging should be clear and concise. Your audience will trust you and be more likely to convert into new business. But again, all this relies on how much you know them. 

When you stop and think about it, most people who install, repair, or simply seek out your services are doing so for aesthetics, cleaning (clearly), and hygiene purposes. 

In your messaging and on your website, you should mention why you support and provide window cleaning services so your window leads will visit your website and learn more about you and also what they’re interested in. 

This step is directly related to ” selling” yourself and staying up to date with all news.

These are the factors we always recommend so you can dominate this strategy out of all the options:

  • Keep an eye out for trends in your industry.
  • Your business cycles and target audience should guide your website strategy and SEO.
  • Your message should be relevant. It will be easier for leads to get in touch with you as they will know how valuable the service is and the knowledge you offer. 

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Ask Customers for Their Experiences & Share Them

A positive customer review is one of the most powerful marketing tools you have to promote your site.

Over 90% of customers reviews are online, and most of them are used by new prospects to determine whether they want to work with you or not.

This will help you to establish trustworthiness as a reliable service provider.

Happy customers will refer others and leave positive reviews. Thank them for their support once they have done so.

Send them a thank you note, a window cleaning kit, or a window cleaner discount featuring your logo. You could also send them a gift certificate for their next service.

It is important to show appreciation for customers’ time, especially if they refer you.

For a higher price, customers may be more inclined to endorse you. A photo or short video of the customer could be offered. It can be displayed on your website. Make sure you include a call to action at the end so people can get in touch easily. 

The CTA will direct your lead to request a quotation, make an appointment, or take any other action that you wish.

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The Key Is to Convert Leads at Once

If your visitors don’t convert into leads on their first visit, you won’t see more than 30% of them actually coming to your business. 

This percentage is a sign that people leave your site and never return as nothing is catching their attention. Therefore, consider these options to ensure you are getting the most out of your visitors:

  • Make compelling calls to action (CTAs) to encourage people to take the pre-sales step. Additional information such as case studies or before-and-after photos can be provided.
  • Show customer testimonials, quotes, and other evidence of your positive reputation to highlight it (remember the previous strategy).

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Book Online to Close the Deal

With a functional online booking system, window leads will be able to book appointments easily online. Your sales team does not need to call or send back-and-forth emails. They can instantly take action via your website.

The system will display your availability so that the lead can set a time that works best for everyone without waiting for a response.

Before they can take the next step, window leads must be properly trained and informed. To get them there, you will need to share additional information. The following information can be shared:

  • These are the steps required to obtain a quote.
  • Transparency in the pricing of your products and services.

Booking online will make it easier for people to feel confident if they are more familiar with the process and costs.

Online booking is a great way to reduce administrative and sales costs. Many people will book online as soon as they can. This saves you a lot of time and makes the process much easier for everyone.

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Invest In Google Ads

Google AdSense allows you to run ads around specific keywords. This is often compared to SEO in terms of how you aim for the words and your leads, but the big difference is: ads are paid.

Let’s start by remembering that keywords are words you use to search Google for something. This attracts potential leads who are searching for products and services that match your company’s keywords.

The person searching for your services using the same keywords you have chosen will find your ad. Usually, even before your site organically through your SEO strategies. This will direct them to your site and turn them into leads or potential clients.

Google Ads’ best feature is that you are only charged when someone clicks on your ad. This means you can make sure every penny you spend is well spent.

Auctions determine who gets the ad space for a particular search term. 

You can get enough clicks if you’re creative to convert them into sales. This can be achieved by ensuring that your website design is excellent and using long keywords rather than short ones.

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Create Valuable Content 

Google has always maintained that valuable content is the best method to increase website traffic.

Visitors should be able to learn from your website and then leave with questions or a desire to return.

You should make it so valuable that people will want to come back again and again. As a top resource, you’ll also be able to generate leads.

Potential customers who click on your site but don’t interact with the content or elements that you have created can be excluded from your leads of potential customers. Keep trying to reach them and encourage them by remarketing your content for them to return to the site later for more information.

If you have difficulty writing content on your own or feel that copywriting skills are required (which they will), it is worth hiring a professional content writer.

Your website will be more appealing to your target audience if you use professional content. So think carefully about how you will go about this.

Many small businesses depend heavily on paid channels like Facebook Ads and Google Ads to generate leads.

We highly recommend them, and we consider each one to be a great tool. However, you don’t have to pay for ads.

Although they can still be very effective, outbound strategies are often more intrusive. Your audience is being “pushed.” Inbound marketing, however, pulls customers to your company by solving their problems.

Let’s go back to content marketing for a moment and give you an example.

Content marketing, a type of inbound marketing strategy, involves creating quality content. We have already established that it is relevant to your audience.

To increase your leads, you can create many content types, including blog posts, eBooks and videos, as well as infographics.

Social Media Advertising Is Key

SMM and Social Media Advertising have many similarities to SEO and SEM. SMM and SEO are similar in that it provides the social media platform with the content it needs. 

Social media advertising is about getting your content to people who are interested in your products or services via social media platforms. These platforms can identify users because they have access to information.

If you want your local business to succeed, it must target local customers. Facebook offers a wealth of information that is very impressive about its users.

They will know where to place ads and who is most likely to click them.

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Create Your Landing Page

All your paid traffic, organic and any visitor, will visit your website when going through your sales pipeline. To convert these leads into paying customers, you need to be clear about your process.

Lead conversion is the next stage in the sales funnel and requires just as much attention as lead generation.

Landing pages allow you to direct leads to your website. These pages should be appealing enough to attract qualified leads to book appointments.

It should include a phone number for call-to-action and mention how window companies can assist customers. Poorly designed landing pages can result in lost leads.

SEO traffic is just one way to drive visitors to your website. Conversions must be achieved by optimizing the rest of your website. A website that loads quickly looks great, and is mobile-friendly is essential.

Don’t Forget Digital Marketing Tools

Inbound marketing is the foundation of most digital marketing strategies, and it is how you find the window cleaning lead via social media, ads, and organic search. Remember what we were discussing earlier? Yep, we are back at it. 

But in this case, let’s focus on other tools. Email remains a powerful tool for reaching specific demographics and generating leads for window replacement.

Create an email capture form on your website to start the lead generation process. Send out emails with tips or calls to your local office via text messages, email, or online.

These quality leads are cheaper because potential clients have already chosen to sign up.

Email campaigns should not be bombarded by spam if you want this digital marketing strategy to generate leads. It is important to determine your market and then create relevant useful content.

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Build Healthy Relationships 

We are sure that many people won’t believe our statement that brands and companies can become friends with customers or leads. However, it is possible as long as they play smart.

It is as easy as thinking about the things that your clients love about your business and then adding more to it.

Invite them to join your team at all times.

Give them reasons to visit your blog when you post new posts. Also, share your experiences.

All emails you receive should be replied to. To acknowledge any comment that you have received on Facebook, send an email.

Let your prospects know that you value them and that you are always looking to build and sustain the community.

Consider Adding Live chat.

Companies typically respond to customers within 12 hours. This is too long if you consider that a lead can be captured during the first hour. We know it can be hard to respond to all, but it is possible if you just organize yourself and set the right tools. 

Due to the rapid technological advancements, users expect quicker responses, and for the same reason, you get more chances to simplify your responses and set an estimated time. 

Chat can solve problems for your visitors since it allows you to be more accessible to them and boost your lead capture. 

Visitors don’t have to wait for a representative. They can get their questions answered right away. This saves time, and it is a great way for you to be positive while offering something out of the box. 

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Consider These Tips for Your Lead Generation Strategy

We want you to do your assignment correctly. And, since we know how difficult it can be to generate window cleaning leads, our goal was to provide more assistance that could make a difference in the game.

Here are some more tips for managing this important yet difficult step in your business’s life in addition to the previous ones. We believe they will be more useful, boost your efforts, and ensure you’re going in the right direction. 

  • Window ads can be used to bring people to your door. But for it, they should be strategically placed to catch the eye of passersby (yes, we’re talking about the traditional method).

This is a great way to get new leads since it highlights your services and raises awareness about your business.

  • You can offer free quotes via social media channels such as Facebook and Instagram. People may be interested in getting a quote for the service if they see that it is simple.

Offering free quotes helps build trust and gives potential customers a chance to see how helpful and friendly your services are.

The Local Lead Generation Process for Your Window Cleaning Business

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All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?

The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).

Essentially, our lead generation can be divided into four steps:

The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.

Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”

You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.

The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.

The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.

To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.

Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.

To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.

By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.

An Example of Lead Generation: Home Advisor

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You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.

HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.

They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.

If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.

HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.

Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services.  They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).

Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?

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They DO generate leads. If not, no one would use them.

However, you need to remember two facts:

  1. Paid ads or platforms can be expensive.
  2. They don’t generate “natural” leads.

Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.

Why? Because they aren’t looking for those services. At least not at the moment.

What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.

When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.

What Is Local SEO?

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Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.

What does this mean?

Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers.Why? Because they can’t deliver them unless they are located in the same area of their customers.

To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.

If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.

Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.

“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.

Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.

Can My Window Cleaning Business Utilize a Local Lead Generation Strategy?

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If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.

Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.

Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.

How Powerful Are Organic Window Cleaning Leads from Google?

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For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.

This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.

I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.

However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.

On my laptop. Anywhere. Anytime.

You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.

What Makes Lead Generation SO Alluring?

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Here it goes: you can work from home.

The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.

We all know the hassles of traditional businesses that involve regular expenses, which are extremely high.  Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.

You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.

Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.

So, let’s summarize this:

  • You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
  • You can bet on passive income.
  •  There’s no need to hire more people to get started.
  • You can generate leads in multiple industries, which allows you to work on any niche you want.

How Can I Get Started in the Local Lead Generation Program?

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Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.

Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?

You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.

You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.

Learn more about local lead generation below.

Take a sneak peek into our proven strategies to build a passive income by building a local lead generation business from your laptop...