Every day, businesses miss out on great opportunities to generate masonry leads to beat their competitors. It is often due to a lack of alignment between marketing and sales departments.
To ensure your company’s smooth and seamless performance, you should align sales and lead generation strategies to get the best results and boost its growth.
Your website is the first thing you should do if you want the best masonry leads. To find contractors, people use Google. You can position your website so that it appears in these results as it will help potential buyers find you and sign up for your services.
Buyers begin their journey that will hopefully end in a sale from here. A multi-pronged approach is often required to successfully market and advertise your masonry business.
But a website isn’t everything. This is why we figured out it would be better to cover more than one or two strategies to help with your lead generation process.
Learn About Your Audience and What They Are Looking For
Begin by looking at general demographics such as age, gender, and location. It is also essential to research the neighborhoods to understand the people’s needs.
This step will help you identify small things people like, such as colors and styles, which you can use in your marketing strategy. These building blocks are the foundation for your sales funnel and marketing efforts.
Landing Page and Website
A website is essential for any business.
Customers use it to find pros to work with and, in your case and as we mentioned before, the best option to start generating leads.
If potential customers do a quick search for professionals in your area, it should display your website with all the details they need about the project. You can even make your Google My Business account for your site so that you can use their hyper-local targeting.
Your contact information should be prominently displayed when creating a website for your business. The website can also be a showcase of your talents. Past projects are a great way to show potential customers what kind of work and skills you have.
You can also include the best testimonials from clients who have helped you build your reputation. People who visit your website should find all the details they are looking for in one place.
After creating it, you have to make sure that the site is search engine optimized. Be keen to include keywords, phrases, or content that is likely to be searched for by your target audience online.
Therefore, you have to be extremely keen when creating content for your website. If your target audience searches online for masonry services, it’s more likely that they will find your website.
It is one thing to create a website and another to optimize it. Have experts help you with the design of your website if you want to stand out.
Increase Your Reach and Brand Awareness
Lead generation’s primary purpose is to increase brand awareness and connect with your ideal market. Once you clearly understand your niche, you can use your strategy to engage with potential clients through the right social media platforms and place targeted ads locally.
You will get more leads if you can reach more people. You’ll need to use multiple digital marketing channels to create brand awareness. Increasing your brand awareness is a sure way of enhancing your lead generation process.
Give Value to your Ideal Consumers
You must offer value to potential clients if you want to build a business that can get masonry leads. You need a sales-qualified team that will exceed the expectations of your clients all the time.
You have many digital marketing channels to help you reach this goal efficiently and cost-effectively. Below are some suggestions to help you give value to your prospects. You can choose any of them as long as it fits your lead generation strategy:
You must use content to promote your brand and educate clients about you as a company. You can also use multiple resources to market your business, such as blogs, social media platforms, websites, third-party listing sites, and more.
Content is king if you want to win the game of generating leads. It tells you why you need web pages that are informative and engaging. No one wants to read something that will not help them through the purchase journey.
Videos Are Top
Another form of content is to create videos to promote your business. You can create tutorials, video ads, and short clips. Live sessions and webinars are great ways to interact with your target audience via your website and social networks.
You can go live on all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
You can reach your target audience one-on-one and strike an emotional chord with them by giving them a glimpse into your company’s operations.
Create Downloadable Content
Everyone loves a freebie, especially when it’s informative and provides value without clients paying a penny. Your clients can download guides, tutorials, and tips. You can offer this content in the form of either videos or documents.
It is much easier to get sales-qualified leads from downloadable content than any other form of web content. Once a customer has saved the file on his machine, they can refer to it at any time.
Take Your Blog Seriously
If you are going to rely on it, you need to remember this.
Blogging is a great tool to rank higher in search engines and to lead potential buyers to your website. You can either write your blog content or hire a professional content writer.
No matter what you do, ensure that your content is relevant to your audience. With the right blog, you will attract the best marketing-qualified leads. A good blog will not only engage but also convert potential customers.
Allow Prospects to Reach You
Your contact info should be visible and easily accessible all the time. No one wants to struggle while figuring out what your website is all about. You could offer a live chat option so that customers can reach you directly.
You can also add social media accounts to help your customers find you. Lead generation marketing works better when customers can get to you more easily.
Therefore, you need to create an environment that allows customers to get in touch with your sales teams with much ease.
Start an Email Newsletter
It may surprise some that an email newsletter can help you generate new leads. It’s a great way to keep in touch with people you have done business with, and it also acts as a great reminder of the work you do.
Some services, like Constant Contact or MailChimp, are free until you reach a certain number of emails. However, you may be unsure what to include in an email. It is a good idea to have any news or updates about your business.
You can share helpful tips, project ideas, or the most recent trends in your trade. It is one of the best things you could do. You never know when somebody somewhere will need your help.
Door to Door Sales
For outdoor services, door-to-door sales can be a great profit generator. You should at least look around the property for any potential improvements. If they are needed, knock on their doors and tell them that you would be happy to give a free estimate.
You can also post a relevant ad on Craigslist to find a commission-based seller. You can send them a sales script, a brochure, testimonials, and your website. Send out limited-time offers to those willing to do the job quickly and collect email addresses whenever possible.
Implement a Comprehensive Digital Marketing Strategy
A comprehensive digital marketing campaign is crucial to obtaining masonry leads. Here are some strategies that you can use to your advantage and that we have mentioned, but we want you to consider them as a whole since they will move your cash flow.
Overall, you can start with one or two, but the idea is to adopt all of them at once at some point in your business:
This concept refers to creating and distributing valuable content related to the construction industry. You can write consistent content that attracts new clients and retains existing clients with all the blogs we have mentioned so far or other types of content formats.
Use Social Media Platforms
Another free digital marketing strategy for generating leads is to use social media to your advantage. You can now create social media profiles via Facebook, Instagram, and Twitter.
All social media platforms are typically effective tools in your lead generation campaign.
You can start a conversation with others in the construction industry or continue a conversation.
You can gain a following and tell them how your company can help with their upcoming projects. It is possible to apply social media in the same way as email marketing and content. You can share ideas, trends, and other relevant information about the construction industry.
Search Engine Optimization
Search Engine Optimizing is an essential component of any digital marketing strategy.
SEO focused on optimizing your website, content, social media posts, videos, tutorials, and blogs, among others, using trending keywords, phrases, and topics.
This marketing strategy will allow your company to appear in the top results of user searches.
SEO is an excellent way of optimizing your Local searches. Local users will search for similar products or services to yours. It means that you will be among the top results in the area when they search. Be keen to customize your SEO content based on demographics like gender, location, profession, interests, and many others.
Refer to Others
Referring customers to other contractors is one of the best ways of generating leads, even when it sounds a bit impossible. After you complete a job, ask for reviews so that future customers can view real testimonials of your work.
Did you know that 90% of people trust brands and people who have been recommended to them by a friend?
If a friend or relative needs similar services, you can ask them for referrals. These are the best sources of masonry leads for your company. A satisfied customer will give you a great referral, especially if your work is outstanding.
Excellent customer service is key to getting free leads through referrals and reviews for construction jobs.
Referring to a pro that has done more than expected for customers will increase their likelihood of delivering better services. It tells that these professionals care about their work and are trustworthy.
Referring to customers can be a great way to encourage them to spread your business’ name. The other customer care tips to generate leads include:
- Always be on time.
- Customers will be grateful if you follow through on your promises.
- Dress professionally and act professionally.
- Always be courteous with customers.
- After completing the job, clean up the job site.
Masonry Advertising Craigslist Ads And PPC
You miss out on many opportunities if you don’t have a website and aren’t posting masonry Craigslist ads.
Doing it will set you up for success in masonry and concrete. If you don’t know how to do this yourself, you can hire an online marketing company or consultant to assist you.
This stuff can seem complicated to business owners, and it can be difficult to audit. There have been stories about scammy online marketing agencies charging business owners for work they haven’t performed or don’t even offer.
It tells you why we strongly recommend that you hold the company or person you hire accountable by setting specific benchmarks and goals.
It is worthwhile to set up a performance indicator that will help you measure the success of your campaign. Marketing to contractors works on a pay-per-lead basis. It means that you pay only when qualified calls come into your business.
Ask Great Questions
Once you have created a website that generates leads consistently, it is time to let your sales team shine.
Ask qualifying questions once a customer contacts your company to ensure that their goals align with the services you offer. It will help you understand your customer’s needs and support the project.
Learn Who Makes the Decision
Establish an authority map to identify the decision-makers and ensure you know whom to contact. It is crucial to ensure that all potential players are in touch with you and consider their needs.
Remember To Pay Attention to Detail
You should keep track of all details that affect your sale at all stages.
You may not need to be aware of all the changes in terms of timeframes, design, and many others, but it never hurt anyone to be extra careful.
It will make you appear professionally committed and protect the project by ensuring that you are fully informed about everything happening.
Ask About the Budget
It is essential to know your client’s budget. You need to be aware of the amount customers can spend on some aspects due to possible changes in the design.
This information will help you tailor your services to your clients’ needs.
Expositions and conferences can be the best way to promote your business. These events often focus on one industry and bring together many firms and customers. It is possible to use these tradeshows to market your services and position yourself in the sector.
You should not only attend national trade shows, which bring together contractors from all over the country. Also, look for regional and market-specific trade fairs. These events target a particular niche and allow your company to reach more potential leads.
A market-specific tradeshow may focus on a residential apartment building. If your company builds and designs apartments, attendees at such a niche show are more likely to be qualified leads.
Make sure your booth stands out at the event by being unique, branded, and representative of your services.
Referrals are vital to any business’ success. Referrals from family, colleagues, and friends are trusted by 92% of customers when they purchase a product or service.
When looking for assistance in the construction industry, customers trust referrals from friends, family, business associates, and other customers. How can you get your customers to recommend your business to others?
Start by building solid relationships and trust with your customers.
Customers will recommend your services to others if you offer high-quality services. You will go the extra mile to ensure that every contract you manage is completed to the satisfaction of your customers.
Offer your customers something in exchange. If they refer several people to your company, you can offer discounts or additional services.
Listing Sites Aren’t Half-Bad
Both local and national listings sites often list construction companies.
These listings are a resource for customers looking to find reputable construction companies. You can attract quality leads if your company is listed on the correct sites.
The CHDC business directory, for example, is a great resource customer can use to find construction services. Be keen to research before choosing a listing site for your masonry services. Then optimize your listing for these customers.
Use Better Technology
Upgrading your technology is another effective way to generate masonry leads. Thanks to construction software, the industry has seen a revolution in its operations.
Estimating software can help you provide the best quotes, deliver work faster, and make your customers more satisfied.
You can reduce costs by using estimating software and get more referrals because of the quality of your work. Your business will grow by using innovative and better construction tools. This step will allow you to generate quality leads and build your brand.
Consistent Brand Messaging
The best way to generate leads in the niche is to remain consistent with your brand messaging.
All your content, branding, messages, and promotions must be consistent across all channels. It will establish trust and loyalty among your customers and help you be trustworthy in your niche.
Your clients will feel more comfortable and engaged if your brand messaging is well-thought. You can inspire, motivate, and persuade your clients to hire your services without being salesy.
Network in Your Community
Networking in your local community is a great way to promote your business and generate more leads. It’s as easy as placing a business card at your local coffee shop or restaurant.
Participating in community service projects is a great way to get involved if you have the time. Doing so helps others and speaks volumes about your company’s values. It shows that you are willing to do extra to help your community.
You can also network with your neighbors and share your knowledge with them as needed. Your knowledge can be a great asset to someone looking for help with a project.
It is possible to find free leads, but it will take some extra effort and time on your part. To indeed win the job, you should use a variety of strategies, including lead generation services, networking, and social media marketing.
The Local Lead Generation Process for Your Masonry Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Masonry Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Masonry Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.