It is super important to ensure your business is generating qualified dumpster rental leads that will determine your success. Implementing online marketing strategies for your dumpster rental business is a great way to attract the attention from potential customers, and show off your expertise.
Marketing campaigns open up more possibilities, but they also increase customer satisfaction by providing what they need to complete their projects.
With several dumpster rental companies in the region, it can be hard to stand out in the market. However, it won’t be as difficult to generate leads if you take the time to learn what you need to do and differentiate yourself from your competitors.
Starting with the basics, if you do your research, you will discover that dumpster rental marketing doesn’t require that you spend a lot of time or money. You can approach this need as a business without having a fortune.
This article will help you get more value from your effort and make more money with fewer struggles.
Remember that it doesn’t matter if dumpster rentals are your primary business or just a part of your junk removal business; you can still find this guide quite effective and worth your time as we will present some unique opportunities that you should incorporate into your overall marketing strategy.
You should know how to upscale your dumpster rental marketing and increase revenue by booking more to give you a brief idea.
With this in mind, we can move forward with the strategies you can implement to generate the best-qualified dumpster rental leads in your city and region in order to remain at the top of the pyramid (and not a pyramidal scheme).
Treat Your Customers with Ultimate Care
This tip is a no-brainer! Customer service is of utmost importance when turning potential customers into regular ones. You cannot mistreat your customers and expect them to return to you when looking for the services you offer near them.
Every dumpster rental company should win repeat business to succeed in this highly competitive market. Make it clear that you are the best choice in town. It will be worth it because you will retain your existing customers in the long run and even get new ones from them.
Therefore, always treat your customers like kings whenever you get an opportunity to serve them.
The guiding principle here is to go beyond their expectations. Once you meet your clients’ needs, they will go a step further to recommend their family and friends. It tells you that customer care is among the most powerful lead generation tools you have at your disposal.
Give your Dumpster-Rental Business a Great Name
As you are picking a name for your business, make sure it is memorable. You can make it funny or serious but don’t overdo it.
The essential is that you remember the right keywords and what will make people remember you.
First, be keen to include “waste” and “dumpster” in the business name. It would even be better to have the whole phrase “dumpster rental” in it.
People must know the purpose of your business. Potential customers can find it confusing if your business name is vague.
Don’t be in a hurry with this. Instead, spend enough time searching for a perfect name for your business.
Apart from being relevant to the type of services your company offers, it should be something that your target audience can remember with much ease. Besides, you need a name that Google can easily link to your industry if you want it to help you get more leads than ever before.
Purchase an Appropriate Domain Name
After you have chosen a name, check out the available domain names. Is there is a domain name that matches the name of your company?
The words you include in the domain name should always be part of your business name. Having the right one will help potential customers locate your dumpster business online with much ease as everything in today’s world is managed on the Internet.
The main keywords customers search for dumpster rental services in the region should be in it, but not entirely necessary as long as your name or domain are targeted properly.
Once you have determined the best approach, make sure you buy a name that will help you promote your brand online. The search engines should not find it hard to understand the name and instead link it quite easily.
Make a Stunning Business Website
Since you have a business name and a domain, the next step is to develop a website where you can build your brand online presence and make sure your leads are landing.
A website is essential for the success of any dumpster rental business regardless of what many people believe based on how local companies have been operating so far: with traditional marketing channels.
With this in mind, you need to pay much thought to the design of your website before you begin to develop it and even if you are halfway through it, be open to any changes.
Although it doesn’t require a fancy look, it should contain basic information about your business. Your contact information must be prominently visible on every page. Start with a template website or drag-and-drop web design if you have limited technical skills or don’t have the budget to pay for the service of a developer.
The website should be user-friendly if it has a clickable phone number and email address.
With this, it means that customers will not have a hard time getting in touch with your sales team. Pay close attention to the functionality and aesthetics of your site.
Optimize Your Site for Every Device
Focusing a bit more on our last mention, you must know that the number of people searching for dumpster rental services through their mobile devices is rising and, in fact, from where you will find most of them.
Therefore, optimizing your website and landing pages for mobile devices is an excellent lead generation strategy.
However, we still have people who pay less attention to this critical element during web design.
How can you know if your site is properly optimized?
Just ask yourself: is it easy to read the text? Are the buttons clickable?
If they aren’t, it is worth spending money to update your website.
Make Your Company Stand Out
You can use several marketing strategies to make your company stand out from the competition, and the main factor you must remember is that your brand is about getting your name out.
You have to demonstrate to your target audience that you are the best service provider in the industry.
It tells you why your dumpster rental company should have a distinct identity that sets you apart from other local businesses. Your brand should be reinforced by everything, from business cards to company uniforms.
Just look for unique ways of presenting your brand to potential prospects, and you will not find it hard to get new leads.
Don’t be afraid of getting a bit creative, but don’t spend more money than you need to for it either.
Offer a Discount on the First Rental
Consider offering a discount for the first dumpster if you believe someone is likely to become a frequent client or someone who can refer you to others based on the discount.
As tricky as this can be, it is one of the things that will make people always think about your company whenever they need to rent a dumpster.
Show your business value by going above and beyond. You will be the best customer service person you can be, which will help you get your next job, which we mentioned earlier.
These prospects will be more than happy to pay the total price in the future. Discounts go a long way in helping you to attract potential customers.
Buy Dumpster Rental Leads
You can purchase leads if you need to generate business quickly. These lead generation services will promptly send you the contact information of people who need a dumpster in your area.
The marketing strategy works perfectly for new businesses that are yet to establish their brand presence in the region. To increase your possibilities of closing the deal, follow up immediately.
However, you don’t want to rely on this strategy for the long term as more leads will be less qualified, and you will still need to spend more money on the information the providers are sending your way.
Discover Your Competitive Advantage
It is good to know what gives your company a competitive edge over its competitors.
What’s your area of specialization? What is your unique selling point? You can succeed in a highly competitive market by finding a niche for your business even when yours now feels as reduced as possible.
If you need an idea, you might be the only local company capable of hauling 30-yard containers.
Family-owned and operated businesses can also have an advantage over large, national corporations.
Find out what you are good at in this business line and specialize in it. You will not find it hard to market your product or service when using such a business approach.
Go For Paid-Per-Click Advertising
If no one visits your website, it won’t be of any benefit to you, considering you have to finance it by paying for hosting, and well, it is the basics of marketing today.
The lead generation process is about attracting the right people to your business. Therefore, you have to focus on improving all this attraction process and ensuring you are getting more prospects.
Pay-per-click ads (PPC) will help drive targeted traffic towards your website. You can reach particular audiences by choosing the right keywords. It is the best approach, especially if you want a specific set of clients to join your sales funnel and are having a hard time with organic/free strategies.
For instance, you can reach people looking for “best dumpster rental” and “dumpster service close to me.” You can generate new leads quickly if you are successful.
Don’t Be Afraid of Increasing Your Prices
It is essential to understand your market value.
Most dumpster rental customers value the quality of services over the amount they will pay. However, never exploit your customers in the name of providing high-quality services.
One of the easiest ways to make more money is to raise your prices. While you may lose some bargain shoppers, your loyal customers will continue to support you if they receive high-quality service, and you still get more businesses and deals.
The most crucial thing here is to make sure that you give your clients value for their money, and you even improve what you’ve been offering so far.
Of course, determine if your usual customers are able to pay for the increase beforehand.
Ask Each Client How They Found Your Company
Ask your customers how they came across your dumpster service whenever they use your services.
Did a friend recommend you to them? Did they see your ad? You can measure the success of each marketing channel by tracking your sales leads.
Besides, this information will help you know where to target high-quality leads. The questions you ask here should form the basis for collecting your lead information.
The sales team can use it to determine where to focus if you want to improve your sales pipeline.
Claim Your Spot in Online Directories
Your dumpster rental company needs to be listed in major online directories. Prospective customers won’t find your business via the top search engines if you don’t claim your local listings.
The directories remain to be among the top-performing pages in the search engines.
For instance, it is easy to join the ProMatcher’s Dumpster Service Directory. Register today for a free profile.
You can also look for other directories that command a large following in your industry and region.
Create a Strong Portfolio for Online Reviews
Encourage satisfied clients to leave reviews for your business. Most people looking for dumpster rental services look at these reviews before making a decision.
You have to provide excellent customer service to get the best reviews. The kind of feedback that you get from your current customers speaks a lot about your reputation.
Your dumpster rental business stands to benefit a lot from positive reviews. High-rated companies tend to be the most visible on review sites. This visibility can lead to more calls and more visitors to your site.
Therefore, always work towards getting as many positive reviews as possible.
If you have a negative review, it does not mean that all is lost. If you are good at addressing customer complaints, you will turn negative feedback into positive ones.
Customers will also trust you more when they know that you are diligent in handling any issue that comes along the way.
A rational consumer knows that human is to error. However, how you handle such clients matters most.
Marketing With Your Dumpsters Is Your Best Option
Go ahead and print your logo on trucks and containers. It is one of the tools you can use to generate qualified marketing leads.
The dumpster should be visible from the street or at your site. Consider the people passing near the dumpster to see your logos and numbers.
Putting your logo, company name, and phone number on your equipment and vehicles is an excellent way for new leads to find your company. When they see your trucks in the area, people will call you to get an estimate.
This process does not have to cost a lot! It’s possible to do this yourself using vinyl graphics or basic decals. However, if you don’t have creative skills, you can hire a professional designer to do this on your behalf.
Imagine a company with no memorable name. It could mean that the company is missing potential clients or losing out on growth opportunities.
Today, branding is a crucial asset for entrepreneurs. But how can you ensure that people remember who you are?
Creative business names or creatively joining words from different sentences are a great way to create new meaning.
While retaining originality, titles should communicate the type of service provider this person is. Look for the most creative ways of presenting your brand before potential clients and take advantage of each of them; yes, we kind of discussed this earlier, yet we found it crucial to go over it once more.
Choose a Dumpster Color
What does the color of your truck say about you and how potential customers perceive you? Several sources will help you understand color psychology and how it affects your business.
Read more to get some insights into why you should choose specific colors for your dumpsters.
The color selection should communicate your brand to the target audience. It should tell the target audience that you will dispose of the junk responsibly. You also need to choose colors that display a brand that works towards environmental preservation. It tells you why most dumpster rental companies include green in their color selection.
Stay Current with the Latest Trends to Keep Up With Customers
If you can create eye-catching billboards, you are ready for visibility. Then, you will also turn heads with the new sign that stands out. Customers want something that will grab their attention whenever they contact your company for info.
Please take photos of those using your dumpster when you are on site. You can be creative with them, and you could share the image online to show others how wonderful their day was.
You can also share a photo or video to social media sites like Facebook or Instagram. It will let them know the process behind recycling these materials at their home and inspire other businesses.
Booking Made Easier
Dumpster rental companies are constantly looking for ways to improve their customer service. Online bookings are a popular option. You can track your lead from the moment you contact them until they reach drivers or customers, which will help you improve your lead capture.
Dumpsters are an excellent way for companies to display their message and let customers know how to book with them. Make sure the booking process is simple.
No one wants to go through a complicated checkout process, yet they are in the process of consuming your services. You can design a simple online form that can fast-track the process of booking and paying for your packages.
The Local Lead Generation Process for Your Dumpster Rental Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Dumpster Rental Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Dumpster Rental Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.