What comes to your mind when you think about locksmith lead generation? You may not think of locksmith leads that much, but this whole process and elements involve your company’s or business’ future.
After all, leads are your future clients, and you truly need to worry more about generating them.
Digital marketing can be the key to unlocking new business opportunities and ensuring success. If you set the right strategies, it is possible to transform any person into a great lead.
The process will always start by determining how you want to approach your current status as a business you how to use digital marketing strategies to increase your business.
If you’re in doubt, digital marketing is essential for locksmiths to remain ahead of their competition and attract prospects as it is focused on the main channel everyone is using: the Internet.
Why Internet Marketing Is Crucial
Internet marketing is the best method to attract potential customers and retain them since, as mentioned before, it is aimed at the channel everyone is using in today’s world.
Traditional marketing techniques aren’t as important to people anymore, even when they can be useful for specific niches. But, overall, people tune out radio advertisements, ignore billboards and toss out flyers.
Internet marketing allows you to reach them because they actively search for your lead information online.
Online visibility could lead to a significant increase in your sales funnel for your locksmith business. SEO sales qualified leads to have a 14.6% closing rate, while traditional marketing methods only have a 1.7% closing rate.
Here are some practical tips to help you generate the sales-qualified leads you need the most for your locksmiths business.
Building a Locksmith Website
Does your website reflect your business accurately? Are visitors able to use it? Is it a lead magnet for new customers? Or do you even have one?
If not, start there. But what we want to cover here more than building the website itself is how crucial it is to invest time in its design and performance.
It is essential to think about how easy it is for website visitors to navigate your site. Potential customers should find information quickly.
If someone is frustrated by your website because the information is not easily found or visible, they will go to the next one.
You don’t want a website that is messy and unorganized.
To increase conversion rates, create a simple menu with well-organized content marketing.
Keep your website’s content current and relevant. You should remove services that you no longer offer from your website. Include special promotions or new services that you provide on your website.
Pay a close look at the overall design of your website. First impressions are 94% related to design!
A visually appealing website will attract more customers and increase the likelihood of returning to it.
Make sure to include your contact information on each page, as this addition will make it easier for people to find you. Your site visitors shouldn’t have to search for your email address or phone number either. To draw attention, add contact buttons and bold the phone number.
Search Engine Optimization Never Gets Old (Nor Will It)
After updating your website, it is time to focus on search engine optimization (or SEO).
SEO can be described as a combination of lead generation strategies to improve your visibility in search engines such as Google and to rank higher in searches. This marketing strategy is fundamental, considering that 75% of search engine users never click beyond the first page of results.
To improve your online search visibility, you need to identify keywords relevant to your business. For example, if your company offers 24-hour service, you might target keywords such as “24-hour locksmith Harrisburg PA.”
Identifying your desired prospects and optimizing your website using those keywords or phrases is crucial. It will significantly enhance your chances of reaching potential customers.
Pay-Per-Click-Campaign
Pay-per-click (or PPC) is an affordable online advertising method that allows you to appear at the top search results. As their name suggests, PPC platforms only require that you pay for clicks on your ads.
PPC ads are run through a keyword auction system. Advertisers can bid for top positions in search results for any keyword or phrase.
Your ad will appear at the top of the SERPs if your bid is higher than other advertisers for the same keyword. Your ad will be more likely to be positioned in the top spot if you bid higher.
Traditional marketing is not a good way to gauge if your ads reach the right audience. With PPC ads, however, you can track the clicks you get and measure the success of your campaigns using metrics such as conversions and the sales pipeline. Your budget can be paused or stopped at any time. It’s also clear that PPC ads are a great way to reach new customers.
Email marketing for More Leads
Email marketing is among the oldest forms of digital marketing. However, it’s also one of the most efficient marketing strategies. It can generate $44.25 in return for every $1 spent.
Building the subscriber list is the first step to email marketing your locksmith business.
You can put a sign-up page on your website to encourage people to provide their email addresses. When a user opts in to your email list, it signifies that they want more information about your brand.
Taking this step is what makes them qualified leads for your business.
Once you have a subscriber list, you can send emails to inform homeowners about new services or special offers and information on trending topics within your industry, and tips for homeowners.
Email marketing is an excellent way to keep in touch with potential customers and encourage them to return to your site.
Always Work with Social Media
Social media platforms remain to be among the most popular sites online. With over 2.3 billion users, it is almost certain that your target audience is on these platforms.
Social media can help you establish relationships with potential customers and increase brand exposure. To educate and engage your followers, you can use social media platforms like Facebook, Instagram, and Pinterest.
Engaging with followers shows you care more than just making sales. Your followers appreciate you for taking the time to answer their questions and concerns. It can help build customer loyalty as well as trust.
When someone in your network needs a locksmith, they’ll know whom to call.
You can use your social media accounts in the same way as email marketing to share valuable tips and industry news your target audience might find interesting.
Google My Business Optimization
A Google My Business page is a great place to start for locksmith lead generation. It allows you to build relationships with customers and increase your online business.
But, how should you create your Google My Business listing?
This lead generation tool is a common way for locksmiths to generate leads. Local SEO can help you create hundreds of high-quality leads per month by effectively setting up your business and marketing it.
Google AdWords for Locksmiths
Google AdWords can be a costly way to get new marketing qualified leads for your locksmith company, but it’s also the fastest and most efficient. You can immediately be on the first page for potential customers searching for locksmiths.
You must be willing to pay more for these search terms than any other locksmith business in your local area. A well-organized list of locksmith keywords will help you keep your costs down.
With great attention to detail, you can build locksmith lead generation campaigns. It will often save you much money by improving your lead scoring and decreasing your cost per click.
This intervention will allow you to get more customers in the long run.
Strategically Place Flyers Around Your Neighborhoods
It’s all about proximity now that the customers you are serving are within your locality.
Your target audience is the people who live within your area. Advertising your services to the whole city is pointless. They will choose a business closest to them, even if your services are the best.
This point is critical if you’re new to the market. It can also help you inform people about your discounts.
Referring someone to your business can get them a 10% discount or a free cup of coffee. This option offers two benefits: A new customer and satisfaction for the existing one.
Place A Large Ad in Your Local Newspaper
You can also turn to the same copy center that created the flyers to make big ads if you have the funds. It is wise to place it in a busy area where people are likely to be waiting. Place ads in bus stations to enhance your lead generation efforts.
Another option is to place ads on busy streets that have people waiting for multiple red lights at a time.
Consider yourself as the customer. Take note of when you are most likely to look at an advertisement. Ask your friends to do this. This approach is the best way to determine what works and does not.
Create A Personal Catalog
You can either print the catalog in paperback or make it available online. The copy center can help you again if you need it printed.
Your service must be unique. One way to do that is to offer personalized keys with photos of family members or actors. You can create custom keys shapes for the customer for an additional fee.
Give the catalog should to your customers in your shop. It would be best to invite them to look through it whenever they need a key made.
You should highlight the most striking prints and shapes to grab people’s attention in your catalog. It can be past work, or you can make keys and locks specifically for the purpose.
Promise What You Can Deliver
These are all important, but the most important thing is the quality and reliability of your service. Because many emergencies need immediate attention, your locksmith should always be on call.
You should set reasonable prices, but not so low that people think cheap goods are poor quality. However, it is crucial to choose the primary area of your business. Someone interested in high-end locks, for example, must adjust the price accordingly.
Keep your Messaging Consistent
A landing page that is consistent in messaging is the first step to a successful one. It means that your ads should be consistent with the brand message on your locksmith landing pages as well.
Consistency in messaging is the main reason landing pages exist. A home page must meet many (if not hundreds, or even thousands) of different needs. A well-designed marketing campaign will bring traffic to a specific need.
What are the chances this traffic will convert if they land on a page that offers a hundred options and messages? The marketing team needs to pay close attention to this question.
Consistent experiences are the best way to make locksmith campaigns work. Your landing page should appeal specifically to the person your ad targets.
Your potential customers will be confused if your ad promises something and your landing page promises another. The more people feel confused, the less likely they will buy.
Customers Are the Focus and Not You
Most people who click on your ads ask one simple question if you get down to it. The issue they are trying to solve will vary depending on who they are.
A person who has had bad experiences with a lock-and-key company might be concerned about hiring another one.
To avoid another disaster, they may search Google for “reputable lock and key companies” to save their lives. What content will you recommend to make them feel that your company offers the experience?
They’re more likely to respond to pages that include testimonials about customer service, previous awards by the sales team, and statistics about response times.
Why is this the case? Because it addresses their genuine concerns.
Create An Engaging Call-To-Action
Any lock and keys marketing campaign should encourage people to take action. You might ask them to complete a lead form, sign-up for a trial period, or subscribe to your email newsletter. But, the goal here is to get them to do something.
What are the chances that they will do what you tell them? You can solve this problem using a quality call-to-action (CTA).
Your CTA tells potential customers what to do next. It can either be to “Submit,” “Sign up,” “Get My Free Proposal,” or “Try Now” buttons you’ve likely seen on other pages.
Why CTAs Are Important in Lead Generation
But telling someone to submit and convincing them to do so are two different things. You must convince people that they are in their best interests to take action on your CTA. It is a good tool for your lead capture.
Your CTA should naturally complement your landing page. They are here because they believe your locksmith business can solve their problem. Also, it should explain how lead conversion will bring them closer to solving their problem.
For example, a call to action such as “Request a Quote” is more meaningful than something like “Submit.” “Request a quote” basically means that a user will receive something of value if they convert.
The right CTA for your landing pages will depend on your target audience’s specific needs and problems. However, if your landing page already addresses these issues or requirements, it should be simple to create your CTA.
Ask yourself this question: What would they do next if a potential client read this page and liked what they saw?
The answer is what defines your CTA.
Keep Landing Pages and Forms Simple
It’s easy to get too complicated when creating a landing page for locksmiths. It’s easy to get distracted by the temptation to ask, “What if my target audience would like to know about X?” It’s best to add it to my page.” Or “What about Y?” This might be a concern for my audience. I should probably add that, too.”
The fact is that most people don’t scroll down very far on landing pages. People who scroll down a lot don’t read most of your content.
Your potential customers came to your landing page because they are looking for solutions to a problem. Your landing page should clarify that your business can meet customers’ needs.
Even if they address a specific concern, most people won’t spend the time to search through the page. This issue may be worth discussing in a separate marketing campaign or landing page. However, if you feel you have to add tons of content to convert people, you don’t know enough about your target audience.
This lead generation strategy is applicable to forms too. Longer customer forms can lead to lower conversion rates. Keep your forms short and focused on what you need. Consider these things when deciding what information to include on your page and what to remove.
Use Social Proof
People place more importance on what others say about your company than what you have to say about it. You get paid to speak well about your business.
If you want to convince potential customers that your solution can solve their problems, it is often best to let your existing customers speak for you and generate leads.
One of the most appealing elements of a landing site is customer testimonials and reviews. These reviews give customers a chance to experience what it’s like to purchase what you are selling.
You can also add more details to your pages. The more information you provide (location, company name, case studies, among others), the more credible your testimonial will be. However, make sure that you are precise and straight to the point as you add these details.
Images are an excellent idea to include on your website. Even though a quote is fantastic, a picture with a quote is better.
Video testimonials are also wonderful when creating social proof. Social proof is what makes your marketing messages meaningful. Without social proof, landing pages feel like bragging.
A landing page for locksmiths can make the difference between a poor marketing campaign and success. You can generate more leads for your lock-and-key business by using the principles described in this article.
These are the best approaches to enhance your lead generation process. It is an excellent way to ensure that customers are consuming your product service. The secret is to begin nurturing your leads as early as possible.
The Local Lead Generation Process for Your Locksmith Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Locksmith Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Locksmith Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.