Many factors can help an enterprise succeed in generating cell phone repair leads. First, it is essential to have qualified experts who know what they are doing. If they aren’t good, it is only natural for people to go somewhere else to repair their phones.
Mobile phone repair is a highly competitive industry. What is the best way to market your business and increase customer loyalty considering this? Well, the answer involves more than one option or two.
First, you need to start with a good marketing plan that includes your target audience information and is segmented based on their demographics and features. Are they able to pay for your services? What cell phones do they have? Can you repair most of the models?
When you have your plan and target audience set, it is time to add lead generation strategies that will work for them.
Digital options and tactics are what works best today, considering how people utilize the Internet and how much time they spend surfing and looking at social media and other platforms. Thus, you need to invest most of your efforts in these options without forgetting about traditional ones.
Our goal here is to offer you several options and ensure you are able to set the best strategies for your business.
Oral and Network Ads
What is oral advertising? This is nothing else but an advertising option that a brand or service uses to gain people’s attention. It will not be obvious, but it will make the customer more loyal.
Mobile phone repair business owners need to promote their services to family, friends, and acquaintances. Let’s say this is the option where people share their knowledge about your services with others they know.
People are not only more likely to use the network built among themselves by sharing some info, but they are actually likely to close deals with you.
You must know how to use the network to make your mobile phone repair business more successful by generating quality leads. For this, just make sure you’re not too salesy when you are introducing yourself and asking others to let their loved ones know about you.
You can promote your cell phone repair business on social media platforms such as Facebook, Twitter, YouTube, and other digital platforms as well since other ads are often paid and what you see when surfing any of these platforms.
You can advertise on many websites and attract qualified sales leads with videos and articles.
The ads world is quite wide and vast, which means you will need some time to learn everything it entails and how you can use them for your benefit.
Rely on More Traditional Advertising
You can still use traditional options like flyers, ad stickers, and business cards to promote your company. All you need is a good design and make sure your contact information is visible regardless of your format.
You can distribute these leaflets to pedestrian streets, in different shops, or with companies related to your niche that can be interested in working with you and referring your services to some clients.
Although traditional marketing and advertisement are slower today, it keeps working, especially because few people consider it. They believe it is a waste of time, but it is actually a good option when you are a local business.
There are many other ways to promote your business, including making shirts with your logo and giving them to others.
Label Address & Coupons
Customers need to find your business efficiently. To make it easier to do this, you should mark the location of your business in all advertisements and set your address properly.
Tagging places nearby, such as Starbucks, can help customers find your office. Next, add your store to Google Maps and describe the route from a famous spot to yours. It is easy for people to locate the prominent location first and then get to your store.
Coupon promotions are one the best ways to generate leads for your business as well in combination with your labeled address.
First, you must know about the festivals and then design coupons and discounts for them. You can post them in your store or anywhere else that is easily accessible to let more people know.
Other channels—like digital ones—can be useful as well for this.
Be Specific with Your Strategies & Business
Understanding your audience is critical to creating multiple lead generation campaigns for cell phone repair, building your lead generation database, and how you close businesses.
It is essential to think about the jobs you and your sales team do, which ones you enjoy doing, and what they are most skilled at.
After carefully considering all of the above, you will create your ideal persona, which can be translated as your ideal customer.
Before you start creating your ideal persona, it is important to consider demographic facts like the following:
- Your customer’s location: You can start local and then expand, but regardless of what you do, you want to focus on specific cities, towns, or areas.
- Age: What is the ideal age for your customer? You can reach the right customer by targeting a particular age group.
- Interest: What are your most sought-after job tasks? Repair a game console? Repair iPhones? What are the organizational work systems? Advertising to a particular market can be more efficient than advertising generically.
You will build the foundation of your business on the way you define and set up your ideal persona when it comes time to research and brainstorm advertising ideas.
How to Create Your Company Website
Your website is your business’s face, and if you don’t have a physical address and instead work by visiting them or having a place not many can come in and ask you to repair a phone, your website will play an even more crucial role.
It should be compelling, attractive, and visually irresistible. These are the requirements for your website:
- User-friendly: You should make your website easy to navigate for potential customers. Your company should adopt an Omnichannel approach that allows users to access your site from different devices.
- Mobile: Most people conduct business via their phones these days. If you want to turn potential leads into customers, they must find a mobile-friendly website. A mobile-responsive website allows them to contact you without having to connect with a desktop or laptop. None of them will do it, to begin with.
Online Listings & Review Management
It is important to claim your GMB account to manage your business information and ensure your business is out there on Google, where people can find you. In fact, claiming it is what allows you to appear on the Maps.
You can search listings and map listings to find your business and add photos to show your expertise and contact information.
After your business has been established, it is time to build your reputation as a repair company to attract new clients.
For it, you will need to worry about your reviews, keeping your information consistent, making sure you are adding products or services, posting, and anything that can be optimized and connected with your website and Google entities is valuable.
That being said, there are more listings you want to be part of and where people can also leave reviews.
However, GMB is the most important part of lead generation as this profile alone can generate all your calls and deals.
Social Media Works for You
Websites are important, but they are losing their relevance compared to having social media presence due to how much time prospects and people are spending on those platforms.
Social media is a free place where you can share content, let yourself be found and known, and build your reputation and audience.
However, you can also utilize each platform for advertisement—paid one.
Your ads should be concise and to the point. You should make sure they are engaging and drive users to your site. Some of the best advertising platforms and strategies include:
- Facebook and Instagram Ads.
These social media platforms offer powerful advertising tools. Targeted ads should be used by your business to drive relevant and valuable
Facebook is often the most relevant one for businesses based on both options. Its news feed and “word-of-mouth” feature are powerful.
Facebook also offers lead generation tools that you can use to enhance your phone repair advertising arsenal.
In the case of Instagram, the photo-based network allows you to showcase your expertise and experience as a phone repair specialist.
You can get started by looking at before and after photos and testimonials from happy customers.
- Google Ads.
Google Ads and Google analytics are the best because Google collects data daily from searches for goods and services. You can go for the budget that suits you and then pay to appear in the top search results.
They can be great for small businesses if they are local. Your company will emerge with similar services that may be searched by people who might need repair services.
Retargeting ads target users who have accessed your website but have not taken action. Redirecting consumers back to your site makes it more likely that they will take action.
Social Media platforms, referrals, and word-of-mouth advertising strategies are essential to your lead generation process and to ensure you are where your prospects are.
Your first step is to create your social channels based on all this information. At the very least, you should have a Facebook page for your business, a LinkedIn business account, and even Instagram.
After these channels are created, you can begin branding.
Your logo, USP, specialty in repairs, details about your business, and photos will be the foundation of your social media channels. Your page should give users a complete view of your business and how you can help them.
After you’ve set everything up, you can run a social marketing campaign to reach people who need their gadgets or phones repaired.
Create a campaign targeting clients who have visited your site before and users who log on using an iPhone or any other model of phone that your shop repairs. You can do the same for Instagram and LinkedIn.
Customers Can Be Your Ambassadors
Word of mouth, especially for a service-oriented business such as a repair shop for phones, is still the best way to market. Make sure you offer repeat customers the best experience possible and even incentive them to share their experience with those close to them.
We talked about this earlier with the whole oral ad, but it is more about referrals and how you get in front of prospects, thanks to others.
While excellent service is a given, your customer relations will make you stand out. Offer technical expertise beyond the issue they are having with their phone. Recommend new customers or offer a discount for returning customers.
To ensure you are recommended to others, the staff of your repair shop should be skilled in diagnosing phone problems and fixing gadgets and can communicate with all demographics.
You are looking for people who can’t repair their devices themselves, such as older adults or first-time owners.
It is good to look for certification before hiring a technician. This certifies technical competence and the ability to deal with customers’ vague issues.
Work in Your SEO (Search Engine Optimization)
Optimizing your website for keywords is the first step to ensuring that Google and other search engines rank it at the top.
The best way to start is by doing your keyword research and making sure you’re able to target the most relevant ones based on your location.
It would help if you were researching what people are searching for when they need their phone repaired. It might seem like a simple phrase, such as “phone repair” or “mobile phone repairs,” but it is not.
You will never know until you do the research. You can use Google’s Keyword Planner and Keywords Everywhere to do this. Before considering search volume and competition metrics, make sure that your location is set.
After optimizing your mobile phone website with keywords, work on the rest of your platforms that also require optimization and can show in Google results.
Besides keywords, go back to what we mentioned about a responsive website, optimizing your images, and more details you can learn about SEO from a few videos or courses.
Content Marketing Is King
You must publish engaging content that is relevant to your audience and will show how resourceful, valuable, and skilled you are in the field. Although this is the most challenging part of marketing a repair shop, it is also the most rewarding as it boosts your SEO and helps you close deals in the short and long term.
You need a steady stream of content that is updated every day, and new content should be posted periodically. Because there are constantly new models of phones or new methods to deal with some simple repairs, you will want to work around updated info.
Blog posts that address common phone problems are a great lead generation strategy. For example, “Common reasons why my Samsung’s battery dies so fast” or “How to fix my broken microphone.”
Just think about any common problem and make a blog about it.
Keep in mind content marketing is a commitment, and you want to make sure your content is relevant and REAL. You don’t want to spill facts that aren’t even true. This will only make people doubt how knowledgeable you are.
Now, content doesn’t involve text and blogs only. You can also share photos, videos, and anything visual.
Share your business’s procedure for taking before and after photos of repairs. Share your video tutorials for DIY repairs and phone tips and tricks. Anything visual can bring more leads.
Find a content aggregator tool to help you get cell phone repair leads with the strategy. This tool will assist you in keeping track of different topics and searching the Internet for the most relevant content.
While you are working on this, you need to be clear about who you are. A repair shop must identify its services and where they can be found in addition to the content shared about a topic.
Run Special Offers
The audience likes freebies and discounts from time to time—to not say ALL the time.
You can offer discounts to those who have spare parts lying around or who have come to your stores several times to repair any device. These discounts can help you attract new customers, but make sure you establish different options.
You can set an offer for loyalty while new clients get another discount or benefit.
Just make sure that whatever you offer is affordable and won’t affect your profits. The idea for lead generation strategies is to generate more businesses, and there’s no point in offering special discounts or opportunities if they will make you lose money.
Workaround what your competitors are doing and if people are truly attracted to it. If yes or no, you want to beat this.
Understanding the Target Market
We know this usually goes at the top or should be said earlier. However, we think people already know this but forget it midway.
Your target market allows you to be more specific in your marketing strategies and how you work around your leads. If you own a mobile repair or cell phone parts shop, your target market is tech-savvy and understands that fixing a phone or other gadget is better than investing in one.
The audience could also include tech-savvy customers who are environmentally conscious. Some customers prefer to keep their existing devices and not invest in new ones, as they are aware of the environmental issues originating from tech waste.
Your audience will define every effort, so you need to run statistics and make sure you know what changes when they are looking for your services.
Closing Up: What You Must Keep in Mind
It can be difficult to develop a marketing plan for your business and develop innovative advertising ideas for phone repair due to competitors or the fact you are not really knowledgeable in how to make this work. However, don’t be discouraged.
Digital marketing can be a great way to expand your repair business when used properly, and all it takes is some time and patience. If you give it your all, you will get used to how your strategies should be focused on your market and how a simple fact can change everything.
It would help if you aimed to reach new customers, raise awareness about your industry, and maintain previous clients. Don’t be stuck with the idea of always closing new leads.
It is important to digitize your advertising and incorporate it into your daily routine. It is possible to spend a few hours each day engaging with clients and prospects through social media.
We know it will be hard if you don’t have a sales team to help you or an extra hand, but you can just organize yourself while you are able to pay a helping hand.
Apps will help you avoid spending hours on advertising to concentrate on the important things. Use all the digital marketing and lead generation strategies that drive your business forward, and don’t be scared of relying on some tools.
A highly skilled sales team will provide your clients with high-powered web design and web development services and digital marketing strategies, so focus on investing in building one once your business sees some profits.
Be innovative and creative, and don’t be afraid of trying new options as long as you work on keeping track of how each lead generation strategy works and if it is worth your time and money.
The Local Lead Generation Process for Your Cell Phone Repair Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Cell Phone Repair Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Cell Phone Repair Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.