What it takes to generate window tinting leads is a strategy that is built around several lead generation tactics. When building your marketing plan, you need to remember and consider how you deal with customers and when. You deal with most of them in the summer months since they want their cars, home, or businesses tinted as soon as possible due to heat, glare, and UV damage.
It would help if you shone in your window tinting business to keep generating leads and sales, even during the grayer, cooler months. But you might be asking: “How can I market my window tint company regardless of the season and maintain a steady influx?”
You create a plan, and then you execute it. This is how you achieve success. However, we are starting to be repetitive with this. What about actually going for the details?
Online window tinting marketing is the best way to get started. It is easy to target the market, get the best out of your efforts, and quickly scale up. Plus, it is quite affordable, and you get more results compared to traditional marketing due to how people move around the Internet.
Online tint marketing allows you to reach a large audience and improve lead quality without spending much money and takes minimal effort.
This contrasts with “offline” or traditional marketing that uses billboards, ad buys, and mobile media. Although it remains useful, it shouldn’t be your main focus.
Suppose you do not have much experience with online marketing and don’t have the budget to invest in it. In that case, you can use many convenient online tools. Google My Business is a great example.
In fact, most digital options are affordable, and you can work around them for free UNTIL you are able to finance some paid options that can double your results.
Claim your Google Business Listing
Google is the first avenue most people go when searching for local window tint shops or for anything they need. A Google My Business listing is compulsory if you want high-quality leads, and it is completely free.
For those who don’t know, GMB can be everything you need to generate calls and get qualified leads since you will be shown on the maps, get your searches and be out there competing for keywords and presence.
The best part? It is easy to set up your Google local business listing.
All you need is your business name, address, and contact information. It is okay if your business does not have a physical address. You can verify your listing using a mailing address (like your house) and then hide that address to show an online service area.
However, we DO recommend having one since adding more content and items to your profile, like a 360º photo, geotagging your images, and more can be key to making your business profile rank higher during searches.
Create Your Window Tinting Website
The second step to generating leads online and getting selected by customers is building and growing your online reputation. A professional website will improve your visibility and credibility, resulting in more customers, and this is where you will send your leads.
Make sure your website is clear, simple, and professional so that potential customers can easily find the information they are looking for.
These are the vital elements that make a window tint company website successful in generating leads and sales:
- A solid logo and professional name.
- Some notes about your competitive advantage over competitors (unique selling points).
- Your email and phone number.
- When you open your business (working hours).
- A simple way to request work or a quote for your services, like a contact form and call to action.
- A list of all awards and accreditations.
- Reviews, ratings, and testimonials to support your work.
Your website should be fast and contain relevant content to your services. This will help you get the best chance of your site ranking first since you are valuable and focus on keywords the most.
Google wants users to have an enjoyable experience when they search, and this is what you should aim for.
Google will recognize your website as a great choice to be the first result in search results when someone searches for information or a company that offers those services.
You do not need to be a web designer if you had no idea of what a website was or if you needed one before today.
Wix and WordPress are both great web builders that you can use. PicMonkey and Canva are professional tools for designing logos, and you can use some simple design while you’re able to hire a professional that can optimize it better for the long-term business.
Social Media for Your Business Will Help You Hit the Top
Social media platforms are increasing in popularity and have large numbers of users, which means you need to be where your prospects are spending time.
Establish a presence on social media that is photo and video-based. This is where you can highlight your products and engage your customers by showing what you are capable of.
You can share an image of a finished job or a before and after on Instagram to get it noticed by more people than you would otherwise. Ensuring that your platforms and profiles are well-structured and connected is essential.
Clear all links to all sites that lead clients to your store or business for them to request your window tinting service. You can be creative and flexible in how you present yourself. However, it is crucial to have a consistent approach to representing your company and brand.
Make it easy for people and customers to find your business by using the social media buttons and icons in emails and posts.
A Facebook business page can help a service company stay in touch, make it show up in Google search results, and allow you to book more jobs. You can also get many shares and reach with Facebook ads.
Facebook’s shareability is an asset in getting the word out about your lead generation process in your local area. If you’re wondering why we recommend, this platform so much is because it continues to be the most utilized social media platform and has the most user-friendly and conversion-friendly features to help you get leads.
A Facebook page is easy and free to set up as well. So, optimize it for window tint business to increase leads and close your deals.
Online Reviews: Get More & Manage Them
Online reviews from satisfied customers give potential clients or prospects confidence in your services, and they are 75% more likely to hire you if you have a good reputation.
In addition, having reviews in your GMB profile or other digital platforms will boost your visibility and reach. More people will find you, and we all know what this means: more money.
Your website’s ranking will improve if you have many positive reviews online, and you won’t need to work that much on other details and features if you have compiled a bunch of them and continuously request your clients after a job is done to leave one.
Is it clear? Then, these are some tips to help you get high-quality reviews:
- After the job is completed, send all customers a follow-up email. This email should include a link to your GMB profile, so they only need to write the review and share it. Or add any other link that makes the process easy based on where you want the review.
- Tint Wiz offers tools that can you can use to automate review requests. When customers interact with your site, they can be asked to write reviews on any of your wish sites.
- Share your reviews on your site, so you boost it and connect all your online details.
Share Valuable & Expert Content
Window tinting is a great industry that involves so much info, details, and innovations, and with all the new technology, you’ve got endless topics to create content.
Most people do not know anything about tinting or its many benefits. You can help your customers feel more educated, informed, and willing to spend. This will win you their trust and, most likely, their business.
This marketing technique is known as content marketing. It aims to create attractive, informative, and shareable content such as images, blogs, Instagram posts, or YouTube videos. You position your team as experts to keep your brand top of mind for potential customers.
It is a solid lead generation strategy to create content based on recently completed window tint installation jobs or anything relevant to the industry. Photos of your projects are a great idea.
You can also include descriptions and explanations about the process. It would help if you wrote these articles with the customer in mind.
If writing is not your forte, you might consider using your sales team to make videos and post them.
However, blogs have proven to be key, so you want to include them, and those are the ones we want to mention the most when it comes to content marketing.
Blogs are an excellent way to generate leads for your business and show the world that you care about it. It is vital to keep your information up-to-date whatsoever and don’t write just about anything. Keep everything relevant, as we have mentioned before.
People might believe that your company is not active if your blog does not have new content for a while as well, so consistency is key.
However, you should not update your blog as often. Subscribers are so annoyed by the constant stream of information that they become overwhelmed. It is a brilliant idea to have a backlog of content ready to be uploaded to your blog at any moment.
You do not have to make content from scratch if you are too busy. There are options to outsource this task and ensure you get the desired results.
Best Lead Generation Tactic? Offer Great Services
Marketing is a complex mix of advertising, social media, and content. Actually, we can make a list, and it will feel like never-ending, but we want to focus on those for now.
However, what we need to include to the previous factors is excellent customer service and how it is the best, most cost-efficient, and most reliable long-term growth strategy for any window tinting company.
Two ways to grow your business with reliable customer service can be mentioned:
- Repeat business will come from customers you already know and trust.
- Happy and satisfied customers will spread the word and refer others without spending a dime.
You can use the window tinting software to make it easier for customers to access information from any device. This will result in massive customer satisfaction and increased efficiency because this includes how good your main service is and how simple you make each process, from contacting you to learning about the industry.
This is a win-win for both the customer and the shop.
Simple tasks such as adding new photos to Yelp or Facebook and updating your blog can make a big difference in your online presence and how you offer the services.
You should also consider your customers’ most frequently asked questions and include these in your marketing content.
These efforts will significantly increase leads and revenue if they become a routine.
Claim Your Nextdoor Business Page
Nextdoor can help you become the local window tint company of choice, and although it isn’t as good as GMB, it plays a crucial role when properly optimized and when you are able to find the best trick to use it.
Nextdoor is a social network for neighbors that is organized by neighborhood. You can join it based on your zip code. This allows you to do things with neighbors like sharing posts and hobbies, finding places to live, volunteering, buying, trading items, spreading important news, etc.
You can even offer your services based on your local target and connect your presence with other digital entities and properties like your website.
Nextdoor’s true genius lies in its emphasis on trust and authenticity. Everybody uses their real names and must be verified.
Political discussions are also kept away from most areas. These factors make it feel more civilized and collaborative than any other social network that is focused on jobs, companies, and how people can find local experts.
Pay-Per-Click Advertising Is Always an Option
You can quickly improve your web presence and close more deals when you know how to use PPC and make it cost-effective.
The principle of this strategy is that you want your business to appear prominently in search engine results. This is the fastest way to promote your company most of the time.
It is also the most expensive if people don’t know which keywords they should target or don’t consider that adding the city and location will make it more effective.
Thus, keyword research and budgeting are essential, and you should make sure that you get the best from any paid ads. Auctions are used to sell pay-per-click ads, which can quickly become very costly.
You should create a landing page that people will click on when these ads lead them. You should have systems to analyze the traffic and custom your ads receive. This information is necessary to determine if it was worthwhile.
Join Listing Sites
Listing websites are online databases. This makes it easy to search for large companies, and although they don’t seem or feel that important, connecting your information and keeping it consistent can help tons.
It is vital for maximizing your presence at these highly-visited sites and to ensure people who don’t want to go for the general search are finding you, thanks to these listings.
You should join many of them as long as they are valuable and also free and can direct lots of traffic to your site. They can prove to be essential sales generation tools for your business if you pick the right ones.
A customer may have already added you to the listings or reviewed sites. You can take control of how your business is represented by being proactive and creating your official profile.
You can easily find the most popular listings sites in your industry by simply searching online. Write down the top results and notice which ones your competitors are using.
Get Connected to Web Affiliates
You can form partnerships with other businesses so you can both get sales-qualified leads.
Affiliates on the web will often provide links to their stores from their pages. This is done to direct traffic to affiliates.
This is especially true if the online shops have something in common or sell complementary products or if the businesses can complement each other with their services.
You should only do this with a company you trust and shares a similar ethos. If they are successful and bring in traffic, you can extend these relationships to share offers and deals. Affiliates can also agree to share links and sell each other’s products through their sites.
Free Samples, Discounts & Offers
Offer free samples to promote your products or some alternatives for your window tinting business.
For example, if you’ve got a new product to deliver better results, you can give your prospects some samples of how it will look if they decide to choose that specific window tinting technique. You can always play around with new services, equipment, or what you offer them. When you do it, focus on offering discounts to incentive them to come and give it a try.
After using your service for a few months, let the customers decide what the quality is as well. Apparently, they will hire you for repeat businesses if you show how valuable you are and focus on giving more than what you ask.
You can offer discounts for the first service, referring you to someone, as a special occasion (maybe for your anniversary), or anything that comes to mind as long as it is a win-win situation for you.
The Local Lead Generation Process for Your Window Tinting Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Window Tinting Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Window Tinting Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.