How can you bring more customers or clients to a company? What are the best data recovery leads to pursue in this market? Is data recovery even a good business that is worth your time to come up with the answer to the previous question? We know you’re wondering this and much more all the time as a business owner, but especially if you’re a startup trying to find its place among clients and generate more data recovery leads.
We can confirm this task isn’t simply for your competitors and market but also for the time and effort it requires to generate the expected results.
However, there are many strategies to generate quality leads that your business need, and some of them work better than others. This article will explore the best lead generation strategies for data recovery leads that have been proven to be successful in generating a qualified lead periodically and without leaving you pulling your hair.
You Need an Incentive Referral Program
Word of mouth advertising is important and will continue to be for a very long time for two reasons: People trust others who recommend a service or product, and some continue to be lazy to research about a company for data recovery software and services, in this case.
Overall, technology has also changed the way people spread the word about businesses and has made it more comfortable for them to find whether they should trust a company or not.
As a result, customer referral programs are now more effective than ever in successful lead generation strategies, and they’re easy to track and quantify, which is why you should definitely set one as soon as you start operating.
But how can you make it work based on your company’s niche and the services offered? You can create customized referral codes for each client and prospect, so whenever they request a service, they could get the code right away and feel motivated to refer you to others.
How does the code work? A new client receives a discount on their first purchase, and your loyal client receives a referral discount. Of course, you get a new client thanks to this cycle.
Just make sure the referral program, codes, and links can be shared so clients feel comfortable about sharing them by sending an email, text, or using any other channel.
Rely on Broadcast Advertising
Podcasts are gaining popularity in recent years, and companies or people who aren’t using them to advertise their services and products are definitely losing many quality leads in the process.
Since content creators need people who can pay for ads or mentions in their podcasts to generate leads and income, they are always looking for advertisers based on their audience. This is the moment in which you get the desired results: Advertising with them.
Podcasts are often focused on specific topics, and listeners decide which ones they want to stream. Thus, you have to make sure that if you want to rely on broadcasts and secure data recovery leads for this, you will need to know your target audience and what content they are consuming.
Then, focus your lead generation strategy by working with the podcast to run your ads.
This is another popular online lead generation strategy, especially when combined with the first, where you give podcast listeners a referral link with a discount on their purchase.
Another option for lead generation is to create video ads that fill the “commercial slots,” whether streaming or on YouTube.
This may sound like any other advertising strategy. However, by choosing a podcast or show that is most relevant to your target audience, you can better target those customers who are most likely to be interested in your service.
Invest Time in Multichannel Outreach
One of the most common mistakes companies and data recovery experts makes is relying on very specific platforms and channels only.
Of course, it is common and normal to have the main channel to reach your audience and generate leads to then convert them into clients. However, have you ever thought that you’re maybe losing qualified leads when not being present in other channels?
We bet you didn’t.
Don’t get us wrong. You can still use a primary channel to reach your audience, but you mustn’t overlook other sources to have a wider reach and get to your audience quickly, depending on where they’re spending their time.
If you need a couple of reasons to invest time in this strategy, we can give you some:
- Customer retention rates increase.
- Increases awareness of your company.
- It helps to build a full customer journey for your company.
The common channels you might know are social media and any digital channel you could consider.
However, cold emails are a great way to target your audience and have a wider reach, so if you truly want to get the best results, you better take the time to have a look at all the options for both outbound and inbound lead generation.
Optimize Your Website for Mobiles
Most leads companies generate nowadays, regardless of their niche or business, come from users accessing websites and looking for information using their mobile devices.
Thus, it is impossible or more like unacceptable to have a site that isn’t optimized for those.
With 70% of B2B buyers using their mobile devices at home, the digital generation has taken over sales. According to various sources, this number is only set to grow.
But what benefits does it truly have to invest time and effort in optimizing and improving your site for this? Simple: The purchase time reduced, heightens customer loyalty, increased traffic, queries, and lead flow.
Mobile optimization can be used for both inbound and outbound lead generation, and it is one of the reasons most data recovery companies decide to use it. Besides, as a company in the technology niche, even a bit indirectly, you should be able to meet your potential clients’ needs in how they reach you.
When investing time in this, don’t forget landing pages, whitepapers, and other links that you might include in your outreach. Your outbound should move quickly too.
Optimize your customer’s mobile experience by using app integrations. This is a tribute to B2C. It speeds up the loading of pages and reduces data entry. Or you can replace it with interactive content.
Direct Email Isn’t Outdated
Even though it might seem like an old-fashioned way to reach your audience and get more leads, you can still generate them by implementing new direct mailing campaigns that adjust to what they are trying to find every time they receive a new message.
It is all about being small in your strategy, and believe it or not, people check their email inboxes every single day, including us.
As a result, you have many chances to get in contact with your target audience and end up converting them, but it won’t happen if you send emails that aren’t valuable or just feel like spam for them.
Need any ideas to improve your strategy? This is what you can do:
- Send out flyers that are compelling and include valuable offers.
- Use data-driven referral codes.
- Hit smaller, more tuned-in audiences.
You can also offer discounts, coupons, or other incentives to encourage new leads to take the next steps.
Direct mail might be considered your first step to getting people to visit your website and to call you for data recovery solutions or anything you have to offer.
Add CTAs & More Optimization
When someone mentions optimization, it isn’t only refer to making your website a good place for mobile users only.
Also, before we dive deeper into this, we will make clear that CTAs mean calls to action.
That being said, only digitally-focused companies, media companies, and tech organizations are required to have compelling websites.
Even if your data recovery business is not online, you need a website that combines elegant, smart design with efficiency and speed.
However, a website is not enough as it is simple. It must inform visitors about your company’s who, what, and whereabouts and encourage them to take action.
It is important to consider what your customers will do when they visit your website and how you can make them take that action.
A call-to-action that directs customers to your store or the contact us page is a good idea if you want them to come in person.
If you want customers to hire you from your website, you will need to create a CTA that directs them to specific options to do so or a landing page with a discount for first-time clients.
You just need to be smart (again) about how you offer your data recovery services.
Also, remember you need to work towards optimization that can help with SEO later (we will mention it in a bit).
Search Engine Optimization (SEO) Needs Attention
SEO is one of the most effective lead generation strategies to drive relevant traffic to your site and company. Thus, SEO is a must if you want it to b successful and generate data recovery leads.
But how does it work? It can help you increase your website’s rank in search results, which will result in more traffic.
Now, the issue lies in that not many people know how to work around it and end up spending lots of time, money, and effort figuring it out.
Luckily, we can lend you a hand.
Selecting keywords is the first step to SEO. Your keywords will make your website appear in relevant search results. You must select keywords that will bring invaluable leads to your site to attract the right clients.
You can search for keywords by doing keyword research.
Keyword research allows you to identify key phrases and terms that can make your website appear in search results for people interested in your business.
When keyword research is done, it’s important to pay attention to long-tail keywords.
These keywords contain at least three words and are more effective for SEO campaigns because they bring more leads interested in your business.
Other than keyword selection, it’s important also to consider other optimizations that can improve your site’s rank:
- Improve your page’s speed.
- Create industry-relevant content.
- Enhancing user experience.
- Ad more visual elements.
If you have doubts about SEO being worth your time, just remember that over 90% of all online interactions start with a search engine.
Search engines are a common way for people to start their online sessions and find the services or products they need.
Thus, it is a strategy that cannot be ignored, and you ought to pay extreme attention to it.
Invest Money in Pay-per-Click (PPC) Advertising
To attract leads that are likely to convert, invest in pay-per-click but do it wisely.
If you are not familiar with them, it isn’t that you don’t know what they are but instead didn’t know how where they call. After all, you’ve seen those “Ad” signs whenever you search for something next to the first Google results, right? Well, you’ve got PPC right there.
But why will it be useful for your data recovery needs? Because ad clickers are over 55% more likely to hire your services or purchases products compared to organic traffic and leads generated with SEO.
However, you can keep in mind SEO since you will start by choosing your keywords.
PPC is dependent on keyword selection. It determines where your ad appears and influences the cost per click (CPC) and how you reach your target audience.
Short-tail keywords, for example, are more difficult to rank for as they only contain one or two words. These phrases are highly sought-after. Therefore they have higher bid amounts.
With a larger funding account, short-tail keywords are more likely to be used by prominent companies.
On the other hand, long-tail keywords have a lower CPC, which makes them ideal for lead generation. Because they are more specific, fewer companies are competing for these keywords.
As a result, long-tail keywords continue to be your goal to guarantee the best results. After all, they will allow you to get more clicks with a lower budget.
After you’ve selected your keywords, you can bid for your ad to be placed.
Your maximum bid is the amount you are willing to pay for a click on your ad and don’t worry; prices aren’t as high as most people believe.
That being said, your ad’s position in search results will be determined by your maximum bid and Quality Score.
Once you have received your placement, your campaign will be launched.
If you have doubts about why PPC is a great way to help your business generate leads, we don’t find it strange.
Many business owners consider that it isn’t worth investing in paid ads when they could generate organic leads. Still, sometimes a boost doesn’t hurt anyone since these PPC ads have proven to be extremely effective in attracting interested leads to your services.
Something to keep in mind with this is that more clicks go towards the top three PPC ads.
Many people can’t tell the difference between organic and paid listings, allowing you to get those leads generated. The seamless combination of organic and paid results makes it more likely that leads will come your way.
Social Media Ads Can Be More Effective
If we have to point out a problem related to PPC ads, it is hard to market more precisely to your leads and audience.
Although you will be using keywords that interest them, it can be quite overwhelming to cover spaces of general searches that might not be entirely related to people trying to find your services.
We are saying that some users just perform searches with the keywords while trying to find something else.
However, when you use social media ads to generate leads online, you don’t have to wait for people to search your keywords. Instead, your ads are displayed to people who are most likely to be interested in your company and save you the time to identify your qualified leads.
Now, how do you start using social media ads?
Social media advertising is easy to set up and implement—much more than what most people believe.
You can reach targeted leads on various social media platforms, including Facebook, Twitter, Instagram, and Pinterest, and LinkedIn.
Every platform has its own setup for paying ads. To find out what paid ads are available on your platform, you will need to research them.
To save you some time, we decided to add some details about the most popular social media platforms you can use:
- Facebook.
Facebook is a highly versatile platform for social advertising, offering many ad formats and has the most advanced and efficient targeting option for your audience.
Targeting people can be done by location, job description, and interests. You can also target browsing habits and other information.
You will get the best return on your investment in Facebook more than other platforms since it will help you to drive the most effective campaign possible, thanks to the settings and structure.
This efficiency allows you to stretch every dollar and make it count.
- Instagram.
Instagram is a platform that is heavy on images and videos. Though, we are confident you already know this.
This is a great platform for advertising visually appealing products as a result, and if you are trying to reach younger people under 30, it is the best option.
These ads offered are similar to organic posts and allow you to blend in with a user’s timeline. To increase interest and engagement, you can use hashtags in your ads.
- Twitter.
It is quite similar to Facebook in that it offers many ad formats for advertising to interested leads.
You can promote your account or individual tweets you have shared yourself.
These ads blend into the timeline, providing users with a seamless experience.
Engaging with Twitter users is easy through their ads since the platform is known for its short format and messages, which means everything goes straight to the point.
Also, this forces you to concentrate on the most important aspects of your ad and helps your audience understand what is best about your service and company.
If you have doubts about truly using social media for data recovery leads, keep in mind that the impact of social media on consumers is significant.
About 75% of clients use social media to make a decision. Social media has an impact on what and when people buy or who they hire, regardless of whether they are organic posts or paid ads.
Even if someone is online for only 60 minutes, they should spend at least 15 minutes solely on social networking, which gives you enough time to reach your audience.
Personalized ads can be created that resonate with your audience and encourage them to choose your business. This is one of the most effective lead generation methods to engage and finally close the deals you need.
Don’t Miss Content Marketing
Content marketing doesn’t enter the “could be” category but rather is a powerful lead generation tool that works by sharing valuable and informative content. It has proven to be one of the most effective over the years.
Content marketing can help you build trust and authority by sharing industry-related information with your audience, which naturally brings leads to convert into clients.
How can a data recovery company start with this strategy?
You must first come up with topic ideas for content related to your services or niche overall.
You can use keyword research to generate ideas for content that will help you write the first and following articles or posts.
Focus on issues that are relevant to your industry when you select topics and try to solve them or answer common questions from your target audience. In this way, they will know you acre about their queries and not only about making money.
After you’ve chosen your topic, you can choose the format. There are many content formats available, including videos, ebooks, and infographics.
To ensure your content is relevant and fresh for your audience, you will want to use several options. We usually suggest integrating videos into your strategy, even when it can be a bit difficult.
Once you’ve established your keywords and format, it’s time to get started! Now you can begin writing, filming, and designing content that resonates with your audience.
Make sure you are addressing the points of interest important to your audience when creating content.
It would be a good idea to cover every step of recovering lost data, dealing with hard drive data recovery, storage media, your professional services, or questions like what kind of information you can recover for your potential clients.
You can also show some steps about how you get things done, and this will demonstrate you know what you’re doing.
We know this strategy can take a lot of work, but content marketing generates 54% higher leads than traditional marketing techniques.
Conversions are also a result of this strategy. Companies that use content marketing have six times the number of transactions than those that do not.
You can get more leads and convert more people through it, so it is definitely a method you shouldn’t pass.
And remember, excellent customer service is added to the possibility of generating more qualified leads.
The Local Lead Generation Process for Your Data Recovery Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Data Recovery Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Data Recovery Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.