Generating deck repair leads for any new or exisitng deck business is a challenging task. In our opinion, it isn’t only challenging but also very annoying in terms of how much time you have to invest in it and the results you are forced to achieve if you want your business to be successful.
However, we agree it is crucial and cannot be omitted if you are to get more clients or customers for your deck repair company.
But leaving aside all our rants and complaints about both offline and online lead generation, how can we actually help you to get the leads you need for your business? Will it be a “good luck” or maybe direct strategies of how you can bring more your way?
Well, we are inclined to the latter, and as usual, you can have a look at all the strategies you can implement to generate more deck repair leads for your small or large company regardless of the time you have been operating all this time.
Spend Time Creating a Well-Designed Website
Websites are your online stores and offices where you will attract and generate your sales-qualified leads. Thus, no company should be out there without one.
Creating it isn’t only about aesthetics since you can have an amazing website for your business. Still, unless it is optimized correctly, potential customers won’t be able to find it.
This means the design needs to be both goods in terms of appearance and well-designed to allow users to find information easily.
We know many people will claim they don’t know anything about web design, but you don’t actually need to with all the options available.
SEO agencies or hiring a freelance professional in web design or optimization are two great ideas, and the latter is often the affordable one.
However, if you are new to website design or just starting out, you can just focus on the basics and get a few things done yourself by focusing on:
- Intuitive navigation: Make it simple for each sales-qualified lead to finding buttons and links. Don’t lead them to guess where your options are.
- Make it look good: Don’t think we are telling you to forget about aesthetics because we know leads will be more interested in a website that looks professional before they provide their contact information or decide to hire you, so continue to invest your time in this.
- Be clear about your purpose: Each page should be aligned with the goals of your marketing strategy and business goals so customers can understand what it is about and what you can offer them.
- Mobile users: Make sure your website can be accessed by mobile users since a large percentage of your leads comes from them.
Make Creative & Effective Landing Pages
Although this is kind of part of the previous strategy and requirement, we wanted to give it its own space since website lead generation is heavily dependent on efficient landing pages. Thus, you really need to pay extra attention to them.
Not all landing pages have the same purposes. While some can be used for informational purposes only, others are used to allow leads to connect with you.
Usually, after your visitors have read your content, it is time to get them to convert, and when you make an effective landing page, you should be able to gain those conversions easily.
An efficient landing page includes conversion-focused elements that are optimized for a better user experience.
Need some tips? This is what you must do:
- Anything that does not help you turn web traffic into leads should be removed.
- Describe the service that you offer and how it benefits your customers.
- It is important to make it clear what happens when visitors click on a button or link on your site to turn them into high-quality leads and clients.
- It’s important to be clear about where they should click.
- Reduce clicks. They should only need three clicks to reach the destination they desire from your homepage or any other space on the website.
Remember to Use PPC (Pay-Per-Click) Advertising
PPC advertising is a great way to generate valuable leads and something you shouldn’t skip even if you don’t have enough funds for it because as soon as you have them, you should invest. Though, PPC doesn’t really require much money.
If you are not familiar with them, these paid advertisements appear at the top search results page when users perform searches. These ads are marked with the word “ad,” which indicates that they contain paid content, or the website’s owner paid for it to be included at the top.
PPC ads are triggered by keywords that cause your ad in search results to show up.
You must choose the correct keywords for your PPC campaign to ensure you appear in the right results and that your ad is worth the investment.
Performing keyword research is the best option you can go for to know which ones are the best to bid for and how you can get the ads showing in the right places.
Buzzsumo and KeywordsFX are great tools you can include in your list, and believe us when we say it will be worth using them.
What we can tell you in advance is that long-tail keywords will be your best bet. These keywords contain three or more words and have fewer competitors when bidding for them.
Because they generate more leads, long-tail keywords work better for your campaign. A person searching for “decks” might not be a good lead for your company since you don’t know if they are looking for services or just general information.
But when compared to long-tail ones, you know they are trying to reach a company that can help them. For example, if they search for “deck repair in Miami,” you will get a better result if aiming for these keywords.
Now, what do we mean with bidding during all this time?
After you have chosen your keywords, you will bid for your ad placement. Your maximum bid is the price you will pay for each click on your ad.
You can get an idea of the keyword value and determine the correct amount during your keyword research as well.
Your maximum bid and quality rating will determine your ad’s placement, and once you have won it, you can launch your campaign.
PPC can be a great way to save money because you only pay for people clicking on your ads, making it one of the most cost-effective options. It doesn’t cost impressions, and you only pay to reach people interested in your business.
This allows you to create a budget that suits your deck repair business. You can choose from $200 to $2.000 and decide what amount is most appropriate for you. However, your results are affected by how much you spend.
Social Media Won’t Get Old
Social media offers a great way for deck repairers to reach out to potential leads, and we all know the reason why: Because users and potential leads are spending hours in it every day.
Besides, you have more than one platform compared to search engines or other methods, which means more reach is possible depending on your profiles created and how you approach this method.
You should know about social media that when you launch your marketing campaign, you can choose to use multiple social media platforms.
These include Facebook, Twitter, and Instagram, as well as Pinterest and LinkedIn. However, it isn’t worth investing in all of them but instead, find out which one your target audience is using by studying it.
Once you have done this and chosen your platform, you can begin sharing content.
The platform will determine the type of content that you can share since not all types work well in every social media.
Social media platforms like Facebook and Twitter let you post a wide variety of content. Statuses can be posted as photos, videos, or links, and videos tend to have a better engagement and reach.
If you aren’t sure what to do, you can easily record videos about your deck repair services and how you perform them.
A link to a blog can be posted that details how to care for your deck during winter as well or handle very small repairs your potential leads would love to see to avoid additional expenses,
On the other hand, Instagram allows you to share your content more targeted way, and while you can post reels, videos, and photos, the first two have a better reach.
Many social media platforms also offer paid advertising. To attract leads to your deck-repair business, you can use them following the same principle from the previous PPC.
Use Content Marketing to Share Information
Content marketing can help you attract leads interested in your products and services, but this is as long as you have actually valuable information to share.
This involves sharing your knowledge and expertise with your audience, so you aren’t only trying to sell something but also building trust and making them decide, later on, whether they rely on you or not.
You can establish yourself as an authority by sharing and creating content, so you ought to pay attention to this strategy regardless of the niche of your business, which means that, yes, deck repair companies are included here.
With valuable information, your audience will see that you are knowledgeable and can be trusted to complete the task.
If you have doubts about handling this marketing strategy, there are many formatting options available to help you develop your brand’s content.
These include creating blogs, making videos, and constructing infographics, and you just need to focus on making them appealing.
Also, keep your industry-specific content in mind and avoid writing about topics unrelated to your business since this will make it difficult for leads to be attracted to your services.
Finally, you need to know content marketing does not always result in immediate conversions. However, it can still have a positive effect on your audience and bring the results later on.
LinkedIn for Professional Connections
LinkedIn offers you valuable opportunities to network with professionals in complementary industries or even with potential clients trying to find your reputation in your niche.
Focusing on the lead generation part, you could generate more deck repair leads by reaching out and contacting other building-oriented or renovation-oriented businesses. With what purpose? To be recommended by them and return the favor in the same way.
Remember that your LinkedIn account allows you to join industry discussions and make valuable connections, so it is a way to network without having to leave your home or office.
The platform also allows you to see what information or content is most popular in your industry.
Offer Free Guides & Get More Leads
It doesn’t matter who you ask, everyone loves something free, and whenever you use that word, users will be attracted to click or give you an opportunity. Of course, as long as you have something valuable with that free item.
This way to market your company and generate more leads can seem a bit shady in terms of how you get people to be interested.
But if you are sure you can offer something valuable like a high-quality guide, there isn’t anything wrong with it. Instead, this is a chance for you to help your customer before they spend even a dollar, which leads to creating trust and showing your expertise.
What kind of guide can you offer as a deck repair contractor? We know this is a million-dollar question for you. However, it is easier to answer than it seems.
Just think about what your ideal customer wants and how you can help them.
Suppose homeowners are looking to repair a deck that is damaged because of water or specific agents. How about creating a step-by-step guide for performing simple maintenance and repair until they contact a professional?
When you offer this guide, it won’t be completely free in terms of what you earn since the access is limited to those willing to provide an email address to receive it, which helps you build your email list.
Trust Signals & Social Proof = Leads
Social proof is synonymous with lead generation. If you can provide and display it to your potential clients, you will generate many more leads than you think since this is the best way to show how capable and reliable your company is.
Also, this method allows you to rank better on Google and search engines overall, which means you can boost your other marketing efforts for lead generation.
How can you handle this method? Make sure to collect testimonials and add success stories in both your social media and website.
Your existing customers can provide testimonials that will help you lower your lead generation costs and reduce the time it takes to convert them.
Meanwhile, success stories give potential clients a glimpse of the experience it’s like working with your deck repair business and what you have to offer, and if you are capable of living up to their expectations.
When doing this, you can use all types of visuals to support your content, like charts and graphs to display data from your success stories.
Don’t Ignore Chatbots & Use Them
Chatbots look like a simple trend for most businesses, but what if we tell you they are worth your investment and adding to your website?
In fact, they are one of the most valuable lead generation tools at the moment since chatbots can increase engagement and direct your audience towards your most valuable content assets and lead magnets.
Chatbots allow AI to do all the heavy lifting so you can be available live for your customers and prospects even without hiring extra staff.
To include this on your website and business, you have two options:
- Hire a developer to create your bot.
- Use services such as Chatfuel or Smooch, which allow you to create bots without any coding and add them directly to your site.
More Leads? Find the Right Cold Ones
If no one has told you this before: Cold leads are almost everything in any lead generation strategy for a company.
To attract them, you will need to design a strategy only for them, so your efforts aren’t wasted overall and allow yourself to keep track of all the potential customers.
Now, we know what you are wondering: What is a cold lead strategy?
It usually involves showing leads how you can help with their projects and decks. Hence, they are interested in the services and decided to provide their contact information, and you can deliver a follow-up with this.
However, this technique can be a bit tricky unless you know how to accurately target your audience and then use Facebook ads or Instagram ads to attract them. If not, your efforts and money will go to waste.
Find out who your target audience is, their interests, and what is most important to them. This should be followed up with continuous research, so your cold lead strategy is well planned.
If You Solve Problems, You Gain Leads
In a customer-focused sales presentation, the first step is to explain how your company understands the needs and wants of your prospects. If you are unable to do this or add your “selling” method to make them get your service or product, things will go downhill, and you won’t be achieving any positive result.
The entire idea of this strategy is to help them solve problems since your services, in this case, do have a reason to be.
You don’t repair decks, and that’s it. Instead, you make sure they are safe and won’t have to suffer any accidents or injuries due to the poor condition of the space.
This is why understanding your customers is crucial to adapting their journey to what you offer, and knowing how to provide them with your solutions is what comes next.
The first key lies in that your story should focus on the solution, not the problem.
Also, during your information and details offered, don’t add anything relevant just to fill a “void” in your proposal and solution.
If it is simple and short, it better stay like that as long as it is honest and accurate.
Storytelling for Your Presentation
Storytelling doesn’t look necessary for deck repair companies. Still, when you think about how much companies and businesses achieve by telling a good story about their inception or just anything, you would think twice about this.
After all, it is a common sales and marketing tool for some reason—a good one at that.
Storytelling allows prospects to identify their problems clearly and helps them make a decision. This accelerates the buying process and increases conversion rates by at least 20%.
This makes it ten times easier to explain and remember what you have to offer than boring data presentations that can make them leave.
If you don’t quite get it, just keep in mind storytelling involves connecting with the buyer’s emotional and rational sides. People love to hear compelling stories and can identify with the elements, which leads them to buy something or hire a service.
But for it to work, it should be clear, measured, and planned, just like any other sales technique.
Use & Send Newsletters
For years, newsletters have been a common strategy to generate leads and get them into your company’s sales funnel. So, although it seems old and unnecessary, you can still get amazing results with them.
Newsletters work so well because they can reach people in an area that is more likely to be visited, their inboxes since they are always checking whether there is something important.
When they sign up for your newsletter to receive helpful content, you are also building an email list that is useful for other strategies in your lead generation plan.
Overall, newsletters might not look like the best options, but we assure you they are worth your time and investment.
Referrals Increase Leads All the Time
Last but not least, referrals are key in every business and will continue to be for a very long time.
If you are not that familiar with this option, referrals are when someone recommends your business to a friend, family member, or co-worker.
Statistics show that 7 out of 10 people looking for professionals like you will receive feedback and recommendations from their friends as long as you deliver good service and customer attention.
This is why it’s important to stay in touch with past clients to encourage them to refer others and maybe provide them with a prize or discount to say “thank you” for the referral.
To make this strategy work perfectly, these are some tips you can follow:
- Encourage people to sign up for your newsletters, updates, and other information using smart announcements on your website and social media.
- Holiday gifts can be a great way to express gratitude to clients who have made the greatest contribution to your success and encourage them to recommend you.
- Keep in touch with all contacts and offer free content to your clients.
- Clients should not forget your name after a professional relationship ends when you delivered the service or sold the product.
For our final piece of advice, remember that a sales team can be essential in the lead generation process so you can get the best out of your efforts and money.
This team should also have a marketing team that can handle social media, search engine optimization, and anything related to generating leads and dealing with prospective leads on the different platforms you have a presence in, so your lead scoring isn’t a pain for you.
We know it is a lot to take in with social media marketing, lead generation strategies, and qualified leads, but we are sure you will get your hands on it sooner than later for the future of your deck repair business.
The Local Lead Generation Process for Your Deck Repair Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Deck Repair Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Deck Repair Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.