Overall, Generating vinyl siding leads isn’t an ‘easy peasy’ task. Instead, you will find it challenging, especially if you don’t even know where to start or your efforts so far have been in vain.
Vinyl siding is a great way to improve the exterior appearance of a home or commercial property. It also protects against moisture and rot. Vinyl siding contractors are popular and why you might have some competitors when it comes to offering those services and generating quality leads for your business.
What does this have to do with people needing the services? Everything. After all, aren’t you here to know how to get more clients and start making your business grow? Yes? That’s what we thought.
In order to lend you a hand and make sure you’re not struggling without actually doing something valuable for your business, we will share a guide you can go through and start implementing the tips to bring more vinyl siding leads your way.
Offer downloadable content
Digital marketers who are experienced know that offering value is a way to get it back, and they are not afraid of including what they can to use this strategy.
How can you do the same? Maybe by offering content in PDF format that is targeted at a particular audience and segment in the field.
Website visitors may be motivated to give their contact information for a brochure that contains information on bathroom remodeling, tips to preserve their properties, and more. It doesn’t have to be completely related to bathrooms but do include a part of them, at least like interior trends and inspiration.
It can be a great way to connect with your audience by providing valuable and useful materials.
Create a Messenger Bot
Messenger bots are becoming more popular as people become more comfortable using digital communication. In previous years, users just wanted to get in contact in real-time with people that could answer their questions. Nowadays, they know chatbots can do the same and usually faster.
As a result, many websites in different industries have begun to embrace them.
A Messenger Bot, also known as Chatbot or Live Chat, is an automated chat feature that appears at the bottom in the right-hand corner or left, depending on the website’s design.
Potential clients can use this option to get more information, and the best benefit is that when they don’t have time or the desire to wait for an email, this won’t make them leave your site. Instead, the bot will open the door for them to stay and provide the information.
Automated responses can be set up for basic questions such as where you are located, hours, or phone number. You can also set up a messenger bot that will ask leads for their contact information to allow you to follow up later.
Partnership with local contractors
If you scratch someone’s back, would you expect the same as a return? Well, this applies a lot when it comes to businesses.
An arrangement with local bathroom remodeling professionals to increase your leads or businesses related to the field is a great option. It doesn’t have to be someone that is your direct competitor.
The best option is to aim for those who could recommend you since they cannot handle the project, like roofing contractors, outdoor remodelers, and similar ones.
It is important that you only partner with local contractors and establish a relationship with them since you want to guarantee leads around you and can reach your services whenever needed.
However, be careful about your partner. If it doesn’t do a good job, there’s no point in recommending it, which will affect your chances of generating leads instead.
On the other hand, if you are still doubtful, remember that partnering with local businesses is a great way to show support for your local economy and to get your name out there to anyone who might need it.
Referrals are a great way to build co-marketing partnerships. If you know a good company or contractor that can, for example, repair roofs or remodel other areas in a property, you might refer a customer looking for those services.
In return, the company can do the same if it runs a bit of research and determines it is a good partnership. Of course, this is more spontaneous than planned, but some relationships work in this way (but not all).
The only thing to keep in mind is that you must choose one from every specific field or service. Don’t jump from a company to another when referring by trying to see who picks your intentions first and follows them.
Partnering with local businesses will give you free advertising and the added benefit of having a trusted business back your company’s name.
Focus on Your Happy Clients & Ask Them
Word of mouth is the best way to generate roofing leads. People trust the opinions of their friends, family, and online reviewers more than almost any advertising or marketing tactic.
If your company has a list of past clients who were thrilled with your work, go ahead and ask them to review your business online or provide a testimonial for your marketing materials.
It is important to keep your client testimonials up to date. One survey found that over 35% of people only look at reviews written within the past few weeks.
Trade shows
Attending trade shows is a great benefit for bathroom remodeling companies. Many would believe the opposite, but those who do are only worried about wasting their time because they don’t know how to approach potential clients and leads for started.
But think about it, you can uncover the competition, make new business partners, increase company awareness, and generate leads that convert into more sales.
You should remember when attending trade shows that you must give value before anything else, and you should ensure that everyone who stops by your booth receives a valuable item or service that is free (discounts also work).
It is possible to provide educational content through coupons, giveaways, or running contests. You can also use these to promote your educational content.
You should also follow up with your customers since the majority of sales are made during follow-up. Despite this, many make the mistake of underestimating how crucial it is to be a bit persistent during trade shows and the people you meet there.
Trade shows aren’t usually free for you to attend, so why would you not maximize your opportunities? You must have a system in place to follow up on all leads you get from the shows.
Referral program
If you destine a referral program to your customers and employees, this can help you generate leads for the bathroom remodeling.
Incentives for your employees to refer their friends and family to you for their needs related to your services and company can encourage them to spread the word about your business to others.
Your clients are a great resource for free leads, and you don’t want to lose the opportunity to get them since they’re very valuable.
Customers who are happy will often share their experiences with others via social media and review sites.
If this brings a new lead or client that is qualified, give your client a special discount on future services.
Use Home Advisor
Home Advisor is a giant listing service for contractors of different fields and businesses areas.
They are the dominant search market players and have spent millions to achieve this goal, if you didn’t know. Therefore, no matter how you see it, Home Advisor is the best choice for customers searching for companies that offer any type of services for homes anywhere in the USA.
Contractors who use Home Advisor to advertise should be aware that they may charge for leads, which makes this alternative expensive depending on the fee and how much Home Advisor is established.
You have to pay for every lead you receive, even if it is terrible or a none qualified one.
However, is it worth the risk and time to invest in such a tool? Since this company makes its money by selling customer leads to contractors, it is only expected to work in this way.
Home Advisor is bad for contractors, but not entirely as long as they can afford and have the funds to pay for the leads that will be, mostly, qualified ones. This is why we consider it to be an excellent source of business leads despite the few cons.
Add a Contact Form to the Fold
A contact form should be included on the top-performing pages of your website. (Above-the-fold refers to the top portion of a webpage visible before scrolling down).
This is for you to be able to contact each person interested in your vinyl siding services and have a follow-up based on their visit to your site and what they were (or are) looking for.
But for this, you will need information such as name, zip code, and phone number, which is why the contact form is crucial so people can leave it in the place and make your life easier.
Many companies in the siding industry worry about including this form and it being a waste of time because not many people fill it. However, the point is to filter the visits you’re generating to determine who are potential leads and clients for your company.
You don’t want anyone or everyone to fill it; you just want those that are truly interested in your services to take the time to know a bit more about your vinyl siding services.
The information you get can also be used to potential segment customers and improve your digital marketing efforts.
Search Engine Optimization (SEO)
Basic SEO is essential to drive traffic to your website and get you higher in Google’s rankings. Remember this: SEO can increase lead generation if done creatively.
We know you must be a bit tired to listen or read about SEO, but it truly is crucial if you want to achieve positive results that involve more people and siding leads.
First, if you have no idea where to start, you can find free listings for local businesses by searching the internet and filling out the form with all your information.
Profiles on Yelp and Facebook Business, HomeAdvisor or Porch, Angie’s List, or Houzz are all examples of local business listings.
Don’t forget Google My Business since it not only improves your SEO but also drives homeowners searching for vinyl siding contractors to your website.
If you have general doubts about how you can improve your SEO, we suggest you focus on those aspects:
- Use the right keywords.
If you complete your website with crucial and high-quality keywords, it will be a great tool to attract search engines’ attention and draw a targeted audience.
It is better to use many keywords with low search volumes than one keyword with high searches. You’ll be competing against a lot of brands, so you should seize every opportunity to stand out from the crowd.
- Keep an eye on your competition.
Backlinks: these are the links that link from one website to another.
One of the best ways to increase your leads is to copy them from your competition (it sounds a bit cheap, but it truly works, and you aren’t actually taking someone else’s work to generate your vinyl siding leads).
It’s easy to create a list of potential prospects by finding who links to your competitors’ sites. This information is available through backlink checking tools.
However, as they tend to only give you a partial overview of a URL’s backlink profile, you might need to use several tools to collate it.
- Use long-tail keywords.
These keywords are phrases that are relevant to your product or brand.
They are phrases three to four words long, such as “back-end developer company London,” “vinyl siding near me,” and more.
They keep the search terms specific and local when a customer searches for something. Search engines will focus on you and allow local customers to find you by including long-tail keywords on your website.
- Take control of your website.
It’s one thing to create a website that looks great on a desktop, but optimizing it for mobile is quite another.
Your site must be mobile-friendly since the shift to mobile-first indexing, and, believe it or not, most leads are generated through mobile sites because people don’t always go to their computers and start searching. Instead, they want to do it without much effort with their phones.
Offer Free Quotes
Many siding companies find offering something free waste of effort and many. However, we believe that giving will inevitably bring you things back and more than what you started to give first.
Just think about it, people love free things, and if you ask us, we believe quotes shouldn’t be paid but only free, especially if you can give them online that although it takes a bit of time, it doesn’t require more logistics.
Therefore, offer a free quote or an in-home consultation to get your foot in front of potential clients.
This will allow you to meet with them and answer any questions they may have before hiring a vinyl siding contractor as well.
Website visitors will be prompted to complete a contact form by clicking the “Request A Free Quote” button located above the fold with bold letters and catchy color.
Start a conversation and answer their questions. It will show your professionalism and demonstrate that you are a good listener and care about your clients.
Create an Active Blog & Optimize Your Blog Posts
A blog is a combination of all the necessary information to achieve your website’s SEO goals, and it is a must-have that contains fresh content, images, keywords, backlinking, social media engagement, and backlinking.
Some would argue that it isn’t relevant, but you would be surprised by how many siding leads people to generate with this simple yet crucial aspect.
Now, if you want to make it possible, you have to consider that optimizing it is vital, or you will definitely waste your time in the process. How can you do it? We got some tips for you:
- Be consistent: You will get better results if you post more. You will post more if you get better results. It’s that simple.
- Publishing useful, easy-to-understand content is your goal: Focusing on informative and entertaining articles is a good idea, and more than good, it is important. Search engines don’t like to sort through badly written and poorly executed articles or videos that aren’t engaging and reach anyone. Search engines are known for allowing you to share your content with a wider audience. The more people link to it, the more likely it will show up.
- Use subheadings properly (<H3> or <H2>): It will improve the user experience and help Google understand what your content is all about. Subheadings allow your readers to scan your content, which could encourage them to continue reading.
- Remember to use keywords: Yes, we are back to keywords. They can be used throughout your content, as well as in your headline. However, keyword stuffing is not recommended. It should be natural.
- Relevant links = more lead: When appropriate, link to older content or other credible sites. For Google, you should keep the number of links to a reasonable amount (although no one really knows how many is good).
Participate in Social Media (& Stay Active)
It’s essential to establish a social media presence to attract quality leads since potential customers will find you.
Major search engines index social media content, which is included in search results. The more active you are, the higher your chances of being found on a search engine.
When people use social media to find “things” or services, in this case, they do the same as in Google or Bing: write specific words or focus on a search. Therefore, make sure you optimize your social media posts and profiles for maximum visibility.
Don’t know how to achieve the results you’re looking for? These will help:
- Add keywords to your bio and name.
- Each post should have a unique description with the appropriate keywords. Also, make the first line catchy and attractive; you have 20 seconds to catch someone’s eye!
- Use trending hashtags and relevant hashtags.
- Pinterest boards should be filled with keywords. Keep them updated with new and relevant pins. For vinyl companies, this social media is a great way to showcase projects and ideas, bring clients looking for inspiration, and make them possible.
- Add a social media sharing button on your website.
Anticipate Your Customers Needs in Your Blog
Most people overlook the lead generation process the need to keep learning what their customers need since if you don’t meet them, what could you offer?
Many companies fall prey to the false belief that once they achieve a certain level with blogging, they can stick with what worked in previous years.
Keep testing new topics, distribution techniques, and blogging techniques to avoid diminishing returns. This will allow you to find out what will produce an increase in results while not abandoning the old.
Your blog’s topic selections will change with your customers’ needs. Your team must stay on top of this to ensure your blog remains relevant.
To stay in touch with the industry and your customers, market research should be an ongoing practice.
Create Real Relationships with Influencers
Usually associated with your blog once more, the truth is this strategy works for any case.
Find relevant influencers to work with to increase traffic to your blog posts, social media, and website, and generate more leads over the long term.
You can create a list that includes influencers from your industry who reach your customers and add value to them over time by commenting on their blogs, sharing their content with social media, sending them product samples, and featuring them in articles.
It’s unlikely that they will read your email, but being memorable and focused is what will make your company stand out.
Although it is possible to get the attention of influencers by paying for a partnership, it is not necessary to forge a lasting relationship that benefits both sides.
Consider what an influencer stands up for. They’ll likely share their views and interests via social media and other content.
Make sure your brand aligns with what they believe in and cater your communication with them around your shared interests.
An influencer can dramatically increase your B2B or B2C company’s lead flow by co-creating white papers, hosting webinars, or directly sharing your blog posts and website and services.
More Leads Means More Clients
Though, we’re sure you already know this.
However, companies usually forget that generating leads is the most crucial step in closing more deals and growing, which is why we take the time to mention it.
That being said, we know you must be a bit worried about your vinyl siding company’s future if you’ve been in business for a while and haven’t generated many leads, but it is 99% because of simple mistakes and wrong strategies used.
There are many options besides the one we offered, but you must notice which ones work for your company the best, and although it is good to use several at once, it isn’t worth wasting time and effort on those that aren’t generating enough.
What do we suggest? You should focus on the simple ones and then move and experiment with others that look good for your goal of generating more siding leads.
The Local Lead Generation Process for Your Vinyl Siding Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Vinyl Siding Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Vinyl Siding Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.