Overall, bathroom remodels are on the rise. Which means there’s plenty of opportunity to get the best bathroom remodeling leads for your business. And more people than ever before are looking for companies that can satisfy their needs and help them get started with their projects.
However, how can you make people reach out to your business instead of choosing other businesses or competitors? This takes us to the main question: how can you generate more leads for YOUR bathroom remodeling company?
Many answers will pop up when you start researching and what we can tell you beforehand is that it takes several strategies, and some of them might not even work for your business, in particular.
Meanwhile, others will be pretty effective, and you have to focus on using as many as possible, and you can afford to guarantee more bathroom remodeling leads are generated.
Do you have no idea where to start or move forward? Here we’ll leave you several ideas.
Generate More Leads Through Email
Email is a great way for customers to contact you, and you may have already tried email marketing, but did you do it properly?
In advance, we want to let you know that it takes some effort to set up the entire project, but the results will be worth it. Therefore, if you haven’t taken enough time to work around it, you know you’re probably doing it wrong.
Email can be used to reach many people that you might not have the opportunity to talk with regularly about your business.
However, there are many ways to approach this strategy, and you can find some below:
- Sending emails frequently.
You must ensure that you are sending emails regularly to increase your email marketing and grow more leads.
To see which people respond well to your emails, you can send them monthly. If you’re unsure what content to include, start with seasonal projects that might need to be done or offer more information about your services.
- A signing place is vital.
This type of marketing requires that you grow your email list. Otherwise, things won’t work out long-term (or even after a few weeks).
However, it is impossible for you to email people or add them to your list without permission, which is why they must subscribe to it, and your job is to make sure they remain.
But how can you make sure they are signing? By using the typical option on your website? Not really. There are many ways to achieve the result you need:
- After you’ve finished a job, ask people if they want you to add them to your list to receive any offers or other messages.
- Add a link to your social media so people can sign up.
- At local networking events, have a signed-up sheet.
Finally, add a sign-up area to your website (the fact it isn’t the only one doesn’t mean you have to neglect it).
- Get Email-Only Rewards.
Email-only benefits are a great way to encourage more customers to call you. You can offer discounts and sales to customers who only receive your emails.
Customers will be more inclined to call you quickly if they feel that your offer is exclusive and only for a limited time.
This tactic can also be used to get more people on your email list. To encourage people to sign up for your email list, offer a reward.
You could offer a discount on a service or a brand item that they can carry with them such as a pen and notebook.
- Images are key.
Regardless of who you ask, the fact that some text-only emails are becoming popular cannot be denied. However, people comprehend images much faster, meaning it is a great idea to continue including images.
If you are able to use images to communicate what you want to convey through the text, like using images from your portfolio showing your work or a logo, then do it. Images can help direct the attention of the reader to the action you want them to take.
Don’t Forget About Networking
This idea can be overwhelming, which is why most small businesses avoid it and decide to go next with email marketing or other strategies.
However, you have no idea how much you’re missing by choosing not to include this one.
If you ask us, it doesn’t have to be that hard to work around networking. Instead, focus on the options that are reachable and don’t represent a huge problem for you.
Getting involved in events with your community is a great way to find leads in your area, and you don’t have to spend money but invest your time instead.
Remember that your company’s local clients or bathroom remodeling leads will be the actual ones you will aim for. There’s no point in generating others that are harder to turn into clients.
What does this mean? That those near you are the most valuable ones and who you care about.
Now, although the old way works out pretty fine, you have other options like:
- Using LinkedIn.
- Ask for referrals from clients for who you’ve completed previous jobs.
- Use the right strategies in your social media. Connecting with users is a great way to turn their interest into you whenever they need any of your services, which means they will become leads and clients later.
- This isn’t a method in particular, but never forget to have a business card with you. You never know when you’ll need to introduce yourself!
Advertising & Retarget
Targeted pay-per-click advertising via Google and Bing is a great way to reach search engine users. This allows you to serve ads for search terms that you already know are relevant to your business.
Since you’re trying to increase your bathroom remodeling leads, advertisements can target phrases such as “best bathroom remodelers” or “bathroom remodeling services near me.”
But what does retarget mean? That you’re directing your efforts to the same people that once viewed your ads but didn’t pay enough attention. However, they continue to be quality leads you can generate for your business.
This process can be very tough considering how long it takes to work around ads, get used to Google Ads, and more. However, it will be worth your effort, and you can expect this method to bring many results.
Many people skip it or decide to leave it last, but we suggest you start it along with the previous ones while working in your bathroom remodeling company and the clients you’re trying to bring.
Google My Business (GMB) Optimization
Google My Business: a free online tool for businesses to manage their online presence.
You have probably searched for a company online or a specific service, and the results show you reviews and information about specific ones ranked at the top of Google.
However, have you ever wondered how businesses are able to reach this point?
Customers are connected to local businesses that offer the service they are looking for based on their IP address.
The company’s positive reviews will determine whether they are included in the search results by Google or if they are not worth the time to display during the first results, including in the option of Google Maps.
This is why companies must ask customers for reviews after every project is completed and then actively promote these reviews (so, you better take note of this).
If you have never worked with this tool, it will take some time to position yourself.
But what if you have and you haven’t gotten results? It is about focusing on using the right keywords and working around SEO.
Facebook Ads for Local Audience
Social media can be an inexpensive way to reach potential clients instantly. How can you start? Something as simple as offering a handyman tip or making a joke will lead to starting a conversation that leads to future clients.
Social media is an invaluable resource for customers and businesses at the same time. Besides, let’s face it, most people invest over 50% of their time in social media, and you would be surprised to see where Facebook ranks in this.
Now, we have to mention there’s a lot of competition in the platform regardless of your market, which is why you will find it challenging to get there with your ads.
However, being smart with how you design them or redesign them after knowing their current structure isn’t working won’t be too hard and can be done (initially) by you.
Reach Out to Professionals
Many lead generation companies offer their services to help bathroom companies bring more clients and finally fly into the industry.
It is comprehensive if you’ve decided not to invest in them whatsoever. After all, not everyone is truly good at what they do, and you never know if those leads are worth your money and all the effort you’ve invested so far.
Many lead gen companies and professionals only buy leads from others and sell them to you. This won’t work at all.
But if you find the right professionals with a good record and track of experience and reviews, you will be more than lucky to finally start generating leads.
Finally, You Need A Blog
Blogging doesn’t seem necessary for flooring companies, and this is a huge mistake.
The common thought is that blogs are only for those that want to make money with them, and if you think about it, don’t you want to make it as well by bringing more leads?
You can think of the blog in this way, and if you aren’t sure why we would recommend such a strategy, we are prepared to explain + give you a few tips to start, develop it, and have a successful plan to make worth it.
Blogging is more than letting followers know about company news and events.
If done correctly, blogging can help you establish yourself as an authority in your field, provide insight into your workplace culture, boost your SEO, and increase your visibility to the world.
You can position yourself as the go-to resource for your customers by creating posts that educate them about your product or service and the industry in which it is (bathroom remodeling in this case).
Google and other search engines will look more favorably at websites with more valuable pages. Therefore, the key to blogging and its benefits is that search engines will bring you more visitors.
In fact, companies that have embraced blogging receive 97% more links to their site. Inbound links are a key factor Google considers when ranking your website.
What happens to visitors when they arrive?
You want them to be attracted to you, grab their attention, make them take action, and become customers.
But before you can capitalize on their customer lifetime value, you have to capture them with your lead generation strategy. This is when you will connect the rest with your blog.
When it comes to this option, you need to work around the blog and factors that influence to improve the strategy:
- Do demographic research: To determine what subjects your ideal customer is most interested in, you need to know where they live, what they do, and how they got there.
- Listen to your customers: Customer service should be a key resource for passing on consistent questions from customers. These questions could serve as topics worth covering. To keep track of them (which isn’t easy at all), partner with your customer service and create content that addresses any common topics. Listen to social media to get feedback from customers since this will help you decide the direction of your content.
- Find out what prospects are looking for: You can see the data from your website’s search bar. Also, you can do keyword research on the most searched phrases on Google or Bing. You can also use these tools to get more topic ideas, Google Trends, Buzzsumo, and Answer the Public to see trends in search behavior and content performance.
- Get to know your top competitors: To understand the trends in your industry, look at what your competitors are writing about on their blogs and social media. You shouldn’t duplicate what they’re doing, but you can use their content to see what’s working, what’s not covered, and what could be covered more thoroughly or from a different perspective.
After a long-term reading of multiple articles, the goal is to convert visitors into leads directly from a blog article.
By gaining value from your resources, expertise, and unique perspective in your niche, they’re confident enough to subscribe to your email newsletter, sign-up for a white paper, or another type of conversion.
Be careful when adding CTAs. Too many can make it difficult to read and navigate your content.
Your content and CTA should not be frustrating for visitors, or you won’t have visitors anymore in the spam of a few days.
Avoid too many social sharing buttons and multiple CTAs per webpage. This can lead to your CTA becoming too confusing or blending in with the article.
There are many ways that a visitor can scroll through a blog or blog post to include a CTA, but it is best to test and see which ones work.
Some CTAs are designed to generate leads right now, while others will continue to engage readers and hopefully result in conversion in the future.
You Are Doing This Yet You Don’t Generate Leads?
If you’re here because you’ve been having a hard time making strategies work and finally achieve the results you want, but everything seems like a waste of time, there isn’t a point in focusing on how to generate more if you aren’t aware of what you are doing wrong.
Why are we mentioning this? Because many people say, “this isn’t working,” “I already know this.” This is completely fine, but if it isn’t working is because something is going wrong.
Therefore, we decided to include a few problems you are probably living or bringing difficulties your way. Why? Because you will need to fix them while you continue creating your new strategies around the previous methods we mentioned. So, expect these eight reasons to be decisive:
- You’re not providing the right information nor choosing the right time.
Different buyers require different things at different times. At the beginning of a sales process, a buyer may need something different than someone at the end.
You’ll only frustrate them if you rush to pitch your products. Understanding how modern B2B or B2C buyers choose suppliers is key to lead generation success.
You need to understand when your potential customer is ready for more information and how they like to receive it. For example, a buyer who has just found out about an industry problem might be searching frantically on Google for solutions. Give them information related to it.
Most flooring companies focus on selling, selling, and continuing selling. They don’t aim to solve problems but just bring more money their way, and customers and leads know this.
- It’s about you, not about them.
Although you may be tempted to brag about the product and its capabilities or your flooring services in specific, now is not the right time.
Lead generation isn’t about your company and everything you offer or what you can do. Instead, it needs to be all about the target audience.
Instead of trying to sell, focus on providing content that will inform, educate and entertain. You should brainstorm topics that are relevant and valuable to your target audience.
Keep in mind that different leads will need different things at different stages of the sales process.
Take a look at your website. Did you design it thinking about your potential leads, visitors, and clients overall? Or is it a website to brag about your company and what you offer? Like, “we can give you the best services; there’s no one who can compete with us.”
When people are looking for information or services, they want their questions and needs to be answered as soon as they click on your website. If you just provide information that is useless, don’t expect them to stay at all.
- You are targeting the wrong people.
Are you able to truly identify your audience and their needs?
If you aren’t, there’s no way you will connect with them, and instead, there will be a mismatch between the person you are aiming for and the person who will be best suited to your product or service. As a result, you won’t succeed.
Reexamine your buyer personas. Be sure to keep your strategy updated based on them, and remember, your customers can change, so you must also maintain this list updated based on their needs and how they change.
When you plan your marketing content and marketing plans, make sure you keep them in mind. Having a ready-to-use buyer persona template can be more than simply useful.
It’s not the job title that is important. It’s the function and role that an individual performs that is most important.
It is crucial to consider all people involved in a purchase decision.
- Timing is everything, and yours is very bad.
Are you able to optimize each step of the sales process so that things happen when they should? Are you using automation to nurture leads, and have you created workflows?
You have a limited time window in which to hook a lead. You want to be grabbing their interest, then following up in a timely manner. You can lose your contact quickly, and they will move on. This means that all your hard work is wasted.
If you use specific software that allows you to see who’s visiting your website, what they’ve looked at, and set up alerts to notify you when a target company is visiting your site, then you will gain a huge advantage.
Don’t Give Up
Are you having a hard time already? That doesn’t mean you cannot fix it.
If you’re able to implement the right strategies and continue working towards the leads you’re generating, you won’t have to quit your bathroom remodeling business.
Of course, it won’t be easy, but is there something that is when it comes to businesses? Not really. It is just a matter of getting used to how things work, and when done, you won’t have to worry about the same ever again.
The Local Lead Generation Process for Your Bathroom Remodeling Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Bathroom Remodeling Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Bathroom Remodeling Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.