Best Tactics to Generate Tile Installation Leads




To start a successful tile installation business, you’ll need to learn the way to achieve more tile installation leads. Tile work can be a great way to make a living since more people than you think will need the service you can provide. Besides, it is a rewarding job depending on your standards.

Unlike what many will tell you, working around your marketing strategies and making sure that your lead generation process doesn’t stagnate will be quite the challenge since you need to consider competitors but also the fact that your industry is quite hard to market unless it is locally.

To attract customers, you need to be more than just good—and this is just the beginning. It is a combination of being a great business and service provider while also learning how to adapt your advertising to the digital era. 

Many businesses are trying to improve their lead generation, which means you’re not the only one focusing on how to get more clients. Thus, don’t underestimate your current competitors if you are comparing your process with theirs. 

That being said, marketing is much more than just advertising. It requires the planning and execution of lead generation strategies that adapt well to your business type and goals. 

We’re confident you will want to take notes of these methods we have learned over the years, and we know they are working for tile installation companies throughout the USA. 

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You Can Earn Leads Through the Media

Choose the media that you will use for reaching your customers. Your tile installation business and work are well-suited for TV spots since you decorate a room or work in a similar niche related to it. 

You might consider working with local networks affiliates to produce and air commercials despite the high cost. 

Small Business Notes says that narrowing down your target audience will allow you to make intelligent and cost-efficient media decisions. For example, you may send direct mail advertising to all the homes in a community where there is ongoing rebuilding.

It would be best to target events with many people who might require your services. Offer your services by setting up a booth at the local gardening event. 

To get your name out, attend conventions for do-it-yourselfers and home builders. 

Relevant Internet sites allow you to add your information to a database of contractors. These sites will enable you to create an engaging profile and include photos and a description of your specialties.

At the Customer’s House

A thick book with photographs of tile work you have done should be presented to your customers or prospects so they know what to expect from your business and if you’re qualified. 

You should include close-up photos that show the precision with which the grout was installed. While the customer may be interested in your estimate, you should also take this opportunity to demonstrate your quality work and build value.

Keep in touch with customers who have been clients before for marketing purposes. To make sure each of them is happy, call them back one week later to confirm. You will receive positive word-of-mouth advertising if you can prove that the person you worked with is satisfied with the results. 

Make a handout or business card that puts you in front of potential customers as well. 

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Offering Some Free Workshops or Classes to Groups

Free courses can be offered to promote your products or services since you will show how professional and experienced you are. 

These classes can be held at a local school, home, or rental venue. Just make sure you are offering them for free since people are more likely to sign up for them in this way. Of course, as long as you can afford such a strategy. 

If you aren’t sure where or how you can offer these workshops, consider these places that will value your efforts: 

  • Join local networking groups and business organizations. 

Although many groups, such as home-based business groups, are expensive to join, there are many marketing benefits. These groups will share your business with their members, and they may also offer you high-quality leads. 

Local business associations offer enormous opportunities for participation and the possibility to create marketing strategies together.

  • Participate in a Charitable Event. 

Participate in a charity event to gain new customers and extensive coverage.

Although you are not required to start your charity event, you can still sponsor others in your area. This will make you visible and help your tile business get noticed by more people. This is your chance to increase your business’s sales and improve lead quality.

The idea to consider those groups and events is to contribute with your knowledge. 

However, you can also build a free course people can have access to with videos or traditionally by setting dates for them in free places.

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Take the Time to Make a Blog

You can create and maintain your blog to promote your tile business, and believe us when we say this is one of those lead generation strategies you will get your ROI with. 

The idea of having a blog is to attract potential customers by offering valuable information that should be SEO optimized to rank high in search engines. 

You can post articles regularly and write about your business. When following this option, you will connect with other people, such as bloggers and business people. 

You don’t have to overthink your topics. Blogs on tile installation topics will help build your knowledge credibility and improve the quality of your website, which can lead to better SEO and more organic traffic. In other words, share what you already know. 

A solid educational blog can have many benefits, and you can continue building your presence with periodical posts that can reduce in quantity but should never do the same when it comes to quality.

Social Media: Join & Utilize It!

Social media channels like Instagram, Twitter, and Facebook are relevant to your business, which is why you want to create profiles to be present on those platforms. 

Instagram is the best option if your business is relevant to the aesthetic aspect—which it is—but this will only work if you are consistent and know how to showcase your work. 

On the other hand, Twitter is better for those with limited time and visual content.

You can use Twitter to connect with others who share your interest in the tile business and are opening threads around the industry. 

Now, is it really worth using social media for tile installation when this feels more like a regular industry that won’t boom on the platforms? Well, we have proven that they work for anyone; what matters is how you are building your brands.

Also, you must consider that people are utilizing social media platforms more than ever before. This means you need to be present in the media to ensure you’re reaching as many people as you can. 

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Ask for Referrals

This is among the most efficient and time-saving ways to promote your title installation company, yet many in the industry often overlook it. 

If you want some advice to get started, keep this in mind: do not feel embarrassed to ask your customers or business partners for referrals since they win something. 

Customers will introduce you to people who need you, and they will be confident that you can offer a great service. Considering these people usually include those like family members and friends, they should be happy they get to introduce a great company

Thus, ask customers for referrals. This will increase trust between you and other prospects since people trust what close friends or even some strangers recommend, and, of course, it will also increase sales for your tile business.

If you are having a hard time getting referrals, you can always offer some kind of incentive that will make them send some prospects over. For every testimonial or referral, you receive, give a reward to satisfied customers like small discounts or a ticket for a free sample. 

This tactic is effective for the growth of your business, but remember to estimate how much you can afford this and keep track of referrals since people may try to take advantage of your program or incentives.

Print Up Flyers or Brochures

Even though digital marketing is omnipresent, it is still vital to promote your brand in print marketing. Distribute flyers, brochures, or other handouts to the membership groups you belong to.

Many sites offer templates you can download for free. Start small batches of flyers and product sheets for your brand. 

High-quality images of your brand are vital because they make it look more appealing and encourage people to buy or hire you.

The way you implement this marketing strategy is crucial because it can determine the success of lead generation campaigns. Thus, be consistent and plan properly before you get started.

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Make Sure Your Number Is Manageable

Tile installation is one of the many local industries and businesses that requires phone calls. However, it’s true that compared to others, you depend a bit more on them than actual leads generated online via email or other channels. 

That being said, you must remember that phone calls are often the easiest ways to contact someone in the USA. Why? Because of people’s quick answers, quotes, and just general attention.

Your leads will not be able to contact you if they have too many obstacles, whether a homeowner needs help with their kitchen remodel or a large development company looking for a contractor to handle larger projects.

Your well-managed number should be linked directly to your company’s name, whether on a Google search, billboards on the street, or a flyer at your local supermarket.

You can find several listings when you search for “tile installation companies” in your area. All these listings have numbers, but only your number should be easy to find in the upper left corner of your website or even right. As long as it is right there, you can get easy calls. 

Always Keep in Touch with Previous Clients

Building your audience means keeping those you already have and not only generating leads for the first time. 

We’re talking about encouraging past customers to return. It does not matter if it was a small job that you did last year for a family member or a large commercial project that you completed many years ago. 

If the experience you provided was positive, it might be worth asking if there are any future needs they don’t have the time to address.

“You should follow up with your customers a few months after you have completed a job to see if they need any assistance.” This is pretty much the piece of advice everyone with four fingers on their forehead will tell anyone, starting or not. 

Besides the simple concept of closing another day (maybe), you also go back to the referrals lead generation strategy we mentioned since you can kill two birds at once. 

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Create Compelling Video Content

One-third of internet traffic is spent on video, which leads to a notable increase in organic SERP traffic. This is why creating video content for your business is crucial if you want to boost your lead generation. 

This is especially true for a visually-intensive industry such as construction and, of course, your tile installation business as it is linked with the niche. 

You can find many beautiful things in tile projects, so why not showcase them with engaging video content?

You can also give your brand personality through this content format. You can make your company seem more human by creating videos that showcase your projects or show the installation process. 

Or, you could create a video about your company’s culture to highlight your employees’ unique personalities.

Share your videos on social media, your website, YouTube, and all platforms that are relevant to your marketing efforts.

While you are at it, we want to add an extra point to this strategy alone: you really need to highlight your employees or team members. 

It is essential to show the human side of your company so people can connect and relate a bit more with you. Prospects want to see how your team can deal with their projects in mind.

You can add a human touch to every lead generation campaign and strategy, not only when it comes to video content. It can be as easy as putting your staff members on the homepage or adding some comments from them on your blogs.

You should post photos of employees often on Instagram to celebrate a workplace success or birthday. 

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Always Prioritize Customer Testimonials & Reviews

It is better to let your satisfied customers speak for your business. Trust in the tile installation industry is only possible if you have good reviews from multiple sources. 

This is what new leads will look for when researching your company. However, getting reviews is easier said than done since previous clients often forget to leave one or are lazy to do so. 

This is why you want to take notes of how you can get those reviews on your website or company channels and platforms: 

  • Send a link via email, DMs, or any other channel that directs them to write the review on the platform you want.
  • Encourage them to share their experiences on social media with a discount or incentive we kind of mentioned before.
  • Send an email, but don’t be invasive with it. 

With that in mind, make sure all those platforms include your reviews:

  • Your website should include testimonials and case studies from customers.
  • Make sure that your paid and Google search campaigns have reviews.
  • You can check the status of your Yelp Page, Google Reviews, Angie’s List, and other Google Reviews pages.

You Can Try Some Guerilla Marketing Strategies

While we have talked a lot about online marketing for your business and industry, what about going out into the community and doing in-person marketing?

Guerilla marketing is a great way to get out of your computer and let your creativity flow. It is also a fun option for you to have fresh air and be in front of your clients with a face they can connect to the company, and it can often be the most compelling method to get new leads. 

You can use an old-fashioned method like posting signs at your job site or a flash mob to “Tile House” at a local hardware shop. This option is a broad field that allows you to experiment or play safe, depending on what you are up for.

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Email Marketing to Automate Lead Nurturing

These tile installation marketing strategies are designed to draw in qualified sales leads. But what about the leads that are a good match but are not ready for purchase?

Send them an email.

Email marketing can be one of your company’s most powerful strategies when done right, and unlike what many believe, this hasn’t died and won’t do it for the next few years. 

It allows you to reach qualified leads and help them navigate the buyer’s journey without pushing them in the process. 

Inbound marketing focuses on the successful tactic of getting the right message to the right person at the right time. Everybody on your email mailing list is someone who has provided their email address willingly and is likely to be interested in the service; they weren’t ready at the time only.

Implementing an email marketing strategy can help you leverage these leads since you won’t invade their privacy with calls, but you will get them in a personal channel as well. 

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For Co-Marketing Campaigns, Partner with Like-Minded Businesses

Last but not least, partnering with a similar business can help you do cross-promotion and generate sales-qualified leads without that much effort.

Co-marketing campaigns can take many forms depending on whether they are B2B or B2C. 

They may be for products or services and new startups vs. established companies. With minimal imagination, you can link the dots between your brand and a partner company to increase the impact of your lead generation efforts.

What are the top brands to market with? Think about your target audience when going over this. 

What other places do they shop in, or what services are they hiring? What different needs are they likely to have? 

Now, after going over the questions, remember this: relationships can be built with brands similar to yours but not directly with competitors.

It is vital to ensure that the brand you partner with has a large audience and that you won’t affect each other when bringing prospects. 

Teamwork is the key to making your dreams come true and ensuring you both—or maybe more than one—get the desired results. 

Is there something else to share? You pretty much got everything! 

This guide will help you market your business as long as you adapt strategies properly to your business type, as we focused on earlier, and based on your current goals and issues.

We covered many topics and techniques, so we think you’re more than good to go. 

Whether you are in the marketing process for your title company, just starting to move away from traditional marketing, or have been optimizing your site for the past month, analysis and optimization will be the key to your success.

Also, although you can implement all of these strategies, if you do not look back to evaluate your results and optimize future campaigns, it is unlikely that you will reach the goals you set for the short or long term. 

Thus, take the time to determine what is worth for your business and the time and money you’re investing. 

The Local Lead Generation Process for Your Tile Installation Business

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All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?

The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).

Essentially, our lead generation can be divided into four steps:

The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.

Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”

You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.

The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.

The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.

To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.

Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.

To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.

By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.

An Example of Lead Generation: Home Advisor

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You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.

HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.

They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.

If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.

HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.

Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services.  They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).

Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?

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They DO generate leads. If not, no one would use them.

However, you need to remember two facts:

  1. Paid ads or platforms can be expensive.
  2. They don’t generate “natural” leads.

Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.

Why? Because they aren’t looking for those services. At least not at the moment.

What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.

When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.

What Is Local SEO?

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Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.

What does this mean?

Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.

To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.

If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.

Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.

“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.

Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.

Can My Tile Installation Business Utilize a Local Lead Generation Strategy?

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If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.

Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.

Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.

How Powerful Are Organic Tile Installation Leads from Google?

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For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.

This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.

I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.

However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.

On my laptop. Anywhere. Anytime.

You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.

What Makes Lead Generation SO Alluring?

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Here it goes: you can work from home.

The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.

We all know the hassles of traditional businesses that involve regular expenses, which are extremely high.  Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.

You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.

Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.

So, let’s summarize this:

  • You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
  • You can bet on passive income.
  •  There’s no need to hire more people to get started.
  • You can generate leads in multiple industries, which allows you to work on any niche you want.

How Can I Get Started in the Local Lead Generation Program?

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Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.

Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?

You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.

You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.

Learn more about local lead generation below.

Take a sneak peek into our proven strategies to build a passive income by building a local lead generation business from your laptop...