Unique Ways That Plastic Surgeon Leads Can Pour Into Your Practice




A well-cultivated strategy for plastic surgeon leads can be a great tool for professionals in the field to attract more clients or patients, undoubtedly. You just need to learn how to include all the prospects or potential leads you could have based on what patients are looking for,

It is crucial to take your time with lead generation since practicing plastic surgery is very popular in most cities of the United States. Thus, you need to consider competitors and how you can stand out from them.

The best place to start is to think about your ideal clients and then create campaigns around them. Are you using social media? Address problems or questions in your posts that give them answers. Not random ones.

Blogs? You need to create value based on sales-qualified leads you are trying to generate.

With each lead generation strategy, focus the entire campaign on the people who will convert into valuable qualified leads and not random ones captured. Does it make sense so far?

If it does (because it is simply to determine your perfect client and focus your efforts on them), you can move on with the strategies for high quality leads below:

Your Website for Plastic Surgery

The days of searching for a cosmetic surgeon are gone by driving around, then walking in to ask questions. Although people can still do it, is it really necessary and the best option?

Instead of the usual or traditional process, your website should be viewed as your shopfront. People search online almost exclusively, so it is only natural to have your site as the welcoming element for any potential lead.

It is important to assume that no one will walk into your clinic without having viewed your website.

But why is your website for plastic surgery so important?

Think about whom you want to reach with your website.

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It can be used to promote plastic surgery, can include many media types that will provide information to your prospects and help them decide whether or not to visit you.

You will reach the broad audience you want by making your website easy to read. You can make plastic surgery more accessible to people if they have a better understanding of the process.

We can just keep going with the reasons.

But skipping more of the reasons, we consider it is vital for us to talk about how you should make your website.

When you look at the design of your website, think about the roles that plastic surgeons as well as SEO content play within it.

If nobody can find your website, it is no good having a professional-looking website. Your prospects may be looking for a local plastic surgeon but will not find it because of how you have optimized it (we will dive into this later).

You must design your website using keywords and other content that is easily found by major search engines around the globe.

It is essential to maintain a modern and up-to-date design to attract people to your site. Sites that haven’t been updated in the past two to three years are considered taboo.

Keep in mind, too, that more users are accessing the Internet via their mobile devices. This is why you need to include responsive design in your website that allows them to access without issues.

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Consider Blogging If You Can Share Value

A blog is a must for any website and business, even your plastic surgery practice. Blogs can build trust with your audience, make your company an authority in your field, increase your brand recognition, and help you grow your network.

To make blogging a successful method for finding plastic surgery leads, it is important to stick to an editorial calendar. You may post once a week or twice a week, but frequent posts will help you stay top of mind. Just remember to do it even if you post less frequently but are still on schedule.

Also, share your blog post once it is live! Cross-post your blog on social media and include links in your monthly newsletter. If you find the content interesting, encourage your audience to share it.

Understanding your audience is key to creating great blog content. You must also choose topics they are interested in. To determine the saturation of a topic, you must conduct keyword research.

You could suggest guest blogging arrangements with other well-respected medical professionals. They would write a blog post, and you would do the same. This is a sure way to gain new eyes for your content.

But while discussing all this, what makes a great blog about plastic surgery?

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You should systematically approach blogs since your patients should be able to see the value in your content.

Common approaches include educating your readers about the most popular non-surgical and surgical procedures you offer.

You might consider writing articles about the latest procedures in plastic surgery.

Because of the high-quality content you provide, great blogs are ones that readers share with others. These are some suggestions for how you can make it happen:

  • Provide information on healthy living: exercise, skincare, nutrition, and so much more. This will increase patient loyalty.
  • Notify your patients and clients of any developments or updates that are directly related to your clinic and practice.
  • Tell your readers about any awards that you recently received. This applies to your practice as a whole and your staff.
  • Any new staff or facilities should be introduced. This will make your practice seem more personal.
  • You can provide case-study summaries of the patient’s story, but you must not violate HIPAA laws.
  • Be aware that not all blog posts are successful. You are free to think outside the box.
  • You might consider adding infographics and videos to your blog to engage more people and convert visitors.

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PPC Is Probably the Most Effective

Why is PPC the most effective way to generate leads for plastic surgery? It all comes down to targeting and location.

PPC makes it much easier to target very specific audiences with high chances of impressions. The location of the ad placement is equally important.

Overall, it is a great way to target your practice with highly targeting.

It can be difficult to generate leads for plastic surgery through other marketing strategies due to the number of users who can find your website using a generic keyword that will not convert. With PPC, however, you have the ability to be as specific as you like with very few clicks.

Considering what we have mentioned so far, we need to start with PPC Keyword Targeting.

Keyword targeting isn’t just for PPC. For instance, you can use a target keyword in SEO to boost your website’s presence and target more leads.

Google will hopefully understand your target keyword and not display your page in the SERPs for unqualified search terms. However, what’s the difference between the keywords for SEO and then PPC? In PPC, you can physically enter your target keywords, and Google will only bid for those keywords.

As long as your keyword strategy is in place, you won’t spend any money on unqualified search results. This is why lead generation in PPC is so successful and usually the fastest way to reach your potential leads.

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Moving on from keywords, we have PPC Location Targeting.

It is important to understand two aspects of PPC location. Firs is location targeting for your ads. You can edit your settings to limit the ads you show to users who are located in a particular area.

However, you cannot block someone from Miami from seeing your page about plastic surgery in England. But you can limit your PPC ads to show only to users who are within your target area. This will ensure that your site receives less unqualified traffic and focuses on the real prospects.

The second aspect of PPC targeting is ads’ physical placement and display on search engine results pages (SERP).

Even though you can have the most organic page in the entire world, even the top spot on the SERPs will be lower than the PPC ad.

Your ad will appear first after people type in their query into the search box.

This combination makes it a platform that generates leads faster than others. It is, however, the costliest platform to use. SEO might be a better option if you are looking for a cost-effective strategy that doesn’t require payment.

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Talking About SEO… It Is the Most Cost-Effective Over Time

While PPC may be a quicker option for lead generation for plastic surgery, SEO is slow yet steady, and it is still cost-effective.

To ensure your plastic surgery SEO strategy works to its maximum potential, there are three steps.

You must first choose your target keywords. Next, optimize for them and then acquire links to these pages.

It also follows some principles as PPC since keyword targeting is key, for instance.

The search intent of keywords is what you need to consider when determining target keywords for your plastic surgeon website. A SERP analysis will help you determine if your target keywords are the right ones.

Once you have identified your primary procedure keywords, you will need to create pages specifically optimized for each and the geographical area you are targeting. These pages will help you maximize the lead generation process for each procedure page.

Now, diving deeper into keyword optimization, we need to mention a few more factors.

To maximize your lead generation efforts, there are two areas you must optimize for your target keywords: Your website and your Google My Business page.

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You want your site to appear on the first page in the SERPs. To do this, ensure that you target the correct keywords for a surgeon, as previously mentioned. After you have done keyword research, it is time to add your targeted keywords to your title tags, headers, and throughout your page.

It’s important not to do too much, or it can become keyword stuffy. However, if done properly, it will improve the page’s ranking on Google.

Your Google My Business listing is another place where you may appear in search engine results. Local search is an important aspect of organic search. You need to ensure that your GMB listing includes your target keywords to boost the optimization.

Your website and GMB should be optimized so that you appear on more than one page of Google. This increases your chances of organic lead generation.

Finally, we can step into the final part of this optimization: Acquiring links.

It is one thing to have a solid page for your plastic surgeon company. But if nobody is linking to it, then the chances of it appearing in the SERPs is very low. This is where link building comes into play.

Search engines use links to discover new pages and determine the page’s rank in the results. This is the most important part because Google uses links to determine page quality by counting how many other pages link to your page.

Your pages will rank higher in Google’s SERPs if they have a higher quality score. Thus, links are crucial, and you will boost your chances of using and getting them.

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Social Media for Brand Building

If done right, social media can be a powerful marketing tool for plastic surgeons. Although social media marketing isn’t something you should do all the time, it can help you build a strong fan base in your area, communicate effectively with potential patients and clients, and ultimately generate leads.

However, don’t try to market your plastic surgery practice via every single social media platform. You should choose a specific social media channel and focus your efforts there.

Consider the visual nature of channels like Instagram or TikTok before making your decision. This is because it is best suited to discussing visual services such as the services you offer.

Remember that social media is a conversation. It’s a two-way road. Your social media interactions can build trust in your brand and create a community around it.

Trust is key to lead generation. This interaction will enable you to present yourself as a trusted medical professional.

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Conversion Tracking & Attribution

You can track which marketing channels brought in the highest quality leads by using conversion tracking. You need to determine what is good for traffic and leads, vice versa, or maybe both.

For instance, PPC may be great at driving traffic but not converting. You may also find that organic searches are driving most of your qualified leads, depending on the conversion attribution model you use.

Since the last click, conversions have been attributed to specific channels. If someone clicked on your PPC advertisement and completed a contact form, then that channel would receive 100% of the conversion attribution. However, this is not how things work every time.

People love to spend a lot of time researching. This means that someone might have come across your brand via social media and decided it was worth looking up on Google.

Because your ad was at the top, they clicked on it. They did not convert during that visit, but they returned to your page through an organic search the next day and converted.

Last-click attribution would have given credit to SEO for the conversion. However, it was three channels that worked together to achieve that conversion. Both models of conversion attribution have their place in plastic surgery marketing. Does it make sense so far?

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Some companies may prefer to focus only on the channels that convert the customers, while others may want to look at the entire journey the customer went through. You need to choose the best based on efficiency and budget.

Just keep in mind that plastic surgery marketing does not require a single-channel approach. Therefore, we recommend using either the linear or time decay attribution models.

Extra Attention to Landing Pages

We must talk about landing pages separately to make sure this part of your SEO is covered.

A landing page on your website is one page that is dedicated to a particular service offered by your plastic surgery practice. Every product or service on your website should have a landing page.

In this way, traffic will “land” in them, and you will be able to convert them from visitors into qualified leads.

How can you work on these pages? Here are some best practices to help you get more plastic surgery leads when creating your first landing page:

  • Design of high-quality.

Landing pages used to be purely textual. But today, you can add videos and product/service images to them. To entice your readers, we recommend showing them before and after photos.

Writing copy should be concise and punchy. Breaking down ideas using bullet points and an explainer video is a great way to supplement your content and make more space on the landing pages.

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  • A strong call to action.

A landing page’s purpose is to incentivize and educate a lead to take action. Therefore, the page must contain strong and clear CTAs.

A button or link should be the CTA at the top of the page, and one can be included at the bottom of the page as well.

  • Clear and simple form.

What are you getting back from a lead which gives you their contact information? What do you do with this information? What information should they provide? Clear and concise forms will help you get more leads for plastic surgery.

  • Helpful testimonials.

People become more curious when past or current customers rave about a service. Reviews and testimonials can build trustworthiness which will encourage reluctant leads to take the plunge.

Ask customers who have had recent procedures to send testimonials for your landing pages. Offers and discounts can sweeten the deal since they will willingly give them.

  • Highlighted benefits.

This is what should, usually, stand out on every landing page.

If you don’t quite understand what we are referring to, just think about this: What’s the point of spending money on cosmetic procedures? That people will look younger and more according to their beauty standards.

Highlight the entire explanation so prospects can understand why your services are worth it.

You can create a list of benefits per service or product and make sure people understand everything clearly.

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  • Limited time offer.

Perhaps your lead is resistant to testimonials, and your benefits didn’t convince them. What could convince them to reconsider? Offer a limited-time deal with a generous discount.

People love freebies or something that ends up being cheaper. Thus, this incentive could be key to your page.

  • A/B tested.

Split-testing, also known as A/B testing, is essential for everything, from landing pages to websites and blogs. With it, you test headlines, CTA button placements, video placements, copy, background colors, and other factors to determine which version will resonate with your audience.

Remember Social Media? This Is the Paid One

PPC also applies to social media and not only Google. However, most people refer to it just as paid social media ads rather than the general concept. Why? Because it doesn’t always work based on clicks.

Now, you have the option to pay for lead generation on social media channels like Facebook, Instagram, and YouTube.

The best thing you can do to get the best out of this strategy is to set a budget for all your paid options, not only social media ads. With this in mind, these are the platforms you can consider:

  • Facebook and Instagram.

Facebook and Instagram are the two most popular social media platforms. They’re also owned by the same company or, let’s say, person.

Your lead generation options for Facebook are endless. You can advertise on it, pay for ads, hold a contest or offer coupons. Also, you can showcase blog content on the plastic surgery Facebook page.

You can create a Facebook Business Page if you don’t have one and opt for the seven options for adding a call-to-action or CTA button to your Facebook page. These include “Watch Video,” “Contact Us,” “Book Now,” and “Sign up.”

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Facebook Tabs are also available. They can be customized in many ways that you may not have realized. You can create tabs for photos and events, as well as tabs that allow you to add some for lead generation, offers, and contests.

You can use some of the same tactics for plastic surgery lead generation on Instagram, such as paid advertisement and a CTA button in your profile.

Instagram allows you to create landing pages, which is a great plus to build your social media strategy and generate more leads.

The Local Lead Generation Process for Your Plastic Surgery Practice

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All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?

The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).

Essentially, our lead generation can be divided into four steps:

The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.

Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”

You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.

The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.

The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.

To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.

Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.

To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.

By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.

An Example of Lead Generation: Home Advisor

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You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.

HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.

They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.

If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.

HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.

Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services.  They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).

Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?

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They DO generate leads. If not, no one would use them.

However, you need to remember two facts:

  1. Paid ads or platforms can be expensive.
  2. They don’t generate “natural” leads.

Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.

Why? Because they aren’t looking for those services. At least not at the moment.

What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.

When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.

What Is Local SEO?

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Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.

What does this mean?

Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.

To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.

If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.

Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.

“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.

Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.

Can My Plastic Surgeon Business Utilize a Local Lead Generation Strategy?

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If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.

Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.

Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.

How Powerful Are Organic Plastic Surgery Leads from Google?

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For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.

This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.

I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.

However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.

On my laptop. Anywhere. Anytime.

You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.

What Makes Lead Generation SO Alluring?

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Here it goes: you can work from home.

The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.

We all know the hassles of traditional businesses that involve regular expenses, which are extremely high.  Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.

You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.

Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.

So, let’s summarize this:

  • You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
  • You can bet on passive income.
  •  There’s no need to hire more people to get started.
  • You can generate leads in multiple industries, which allows you to work on any niche you want.

How Can I Get Started in the Local Lead Generation Program?

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Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.

Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?

You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.

You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.

Learn more about local lead generation below.

Take a sneak peek into our proven strategies to build a passive income by building a local lead generation business from your laptop...