It is hard to find clients for any business nowadays, especially with the pandemic. But it’s up to you to learn how to generate more garage door installation leads despite the setbacks we all have faced.
However, this doesn’t mean it is impossible. It is all about using the right strategies to get the visitors and people interested in converting them into qualified leads and seeing the presence of clients and deals closed.
Don’t know how to do it? We will be sharing the best methods to start working in your lead generation today.
Create a Mobile-friendly & Updated website
Website design is a major problem for garage door services since many people don’t know how to create something simple yet unique to bring more leads.
If you don’t believe us, you can have a look at many businesses that have been operating for decades. However, their websites look outdated, and it seems like it has been many decades since they updated them.
You might think this isn’t a big deal, but two big problems arise from this:
- First, many websites aren’t mobile-friendly. This means that they don’t adapt to mobile phones, and the lack of this feature is slowing down a lead generation for many garage doors services, as more than half of all browsing is done on smartphones.
- Second, a website can create a first impression. People want to trust a service. A clunky or outdated website is a sign that your business has fallen behind the times.
Updating your website is easy and fast, even when you will have to invest some time finding the right designers and developers. However, it isn’t impossible to do so.
If you want an idea or start formulating one based on some features, just consider that the design could and should be simple and straightforward.
You want a website that converts visitors into leads. Not something you can show off to your friends and family members. It has to look good, but it isn’t all about aesthetics but rather the entire distribution and user-friendliness.
Once Created, Make Sure to Optimize It
A website seems to be enough for most companies, but people forget to work around its optimization to make sure that visitors are coming in the first place.
No visitors? That means you won’t generate leads.
Yes, we know that you are thinking that working with digital marketing and generating leads so far is a lot of work, and we can’t deny this. However, every single effort will pay off quite handsomely.
Now, once you have handled the process of creating your website, you will need to work on optimizing it, and the best way and only way to do it is to focus on SEO (search engine optimization).
SEO can make sure your website appears in search results when you type keywords that are relevant to your industry so clients and potential leads can find you before any other competitor.
SEO is a multi-step process, just like web design. However, there are some key elements to every strategy and factors you should put before any other.
- Keyword research.
Keyword research is all about finding words and phrases related to your garage door installation business that your potential customers search on Google or any other search engine.
Some examples? This could be “garage doors installation in [your town]” or “garage doors installation services” are great ones to start.
It’s generally easier to rank for long keywords than short ones because fewer websites target them, and as a result, the search results will be less competitive.
Long keywords are more likely to reflect a searcher’s intent to purchase, which can lead you to attract qualified traffic.
A person searching for a garage door installation is more qualified than someone searching for a garage because they could be looking at many things that aren’t even related to your services.
Therefore, ensure that your website has the right keywords and you’re optimizing it with the most functional and effective ones after deep research.
- Content optimization.
Although keywords will be all over your pages, some parts of specific ones like your landing page, service pages, and more will be crucial to generate more leads and, first, organic traffic. One of those parts is the title tag.
Since Google uses title tags to identify the page’s topic, it will be crucial for your audience to find your site.
Also, it’s important to focus on the topic when writing content for a page. Google might not be able to rank your page if you cover too many topics at once or if your title tags say something but the rest of the page is completely different from what is expected (yes, Google is that smart).
Google will notice that you are providing in-depth information about a topic and avoid talking much about it. You don’t want the search engine to determine that you’re only trying to use keywords.
While optimizing content can take time and practice, it is crucial to the success of your website. You can improve your chances of ranking higher on Google by properly using HTML code.
If your brand isn’t well-known, customers won’t be able to find your website without optimization. While this will still bring in new leads, it won’t be nearly as effective.
- Local optimization.
Local optimization, also called local SEO, is the strategy of listing your company’s public information on Internet directories.
This information typically includes:
- Name
- Address
- Telephone number
- Hours of operation
The most popular online directory is Google My Business. Your listing will automatically appear in search results related to garage doors installation and your location when using it.
This means that you will also appear in mobile search results, giving you the opportunity to reach potential customers while on the move.
Garage door installation businesses need to be locally optimized if they want to achieve results. If you think about it, they can only serve customers who are within a certain radius.
For example, if you live in New Jersey, the most valuable customers for your company are those who live within a radius of your business.
The best part about this one is the fact that there’s no need to pay for the listing or any other fee. It is completely free.
Manage Your Reputation & Reviews
Garage door installations involve accessing people’s homes. Thus, people want to make sure that you are reliable and won’t steal anything or be a psychopath trying to get them murdered.
This was a bit extreme, but the current situation is very delicate in terms of safety and security. This is why people will always check online reviews since they are one of the best ways to verify how trustworthy a company is.
To guarantee your company has great opportunities to generate leads, you need to build your reputation online. For it, start with your profiles and provide all the required information to your visitors.
To get reviews, the best way is to ask your client to review you after a service has been completed successfully.
Some might not be willing to do it, but others will take the time, and you can always give them an extra discount for their time.
You can get more reviews on specific platforms like Facebook and Google by sending a follow-up email to your email list or regular clients.
When it comes to testimonials, get them from your top clients to add to your site.
They work best if they are specific about your service and include your full name.
Remember that your service level is what will make you a positive name, so don’t think that building this reputation is about buying reviews or opinions. It is about doing your best to offer top services.
Be Different. Don’t Copy Your Competitors
Assume you are a customer searching for garage door installation services, and maybe you are searching for local providers in your area. To come up with the option you will choose, you need to check their websites, reviews, and Facebook pages.
When doing this, ask yourself: would your customers choose you? Are you the most popular website with high reviews and the highest rating? Are you able to offer a compelling, clear offer? Or, in all honesty, is there a competitor (or maybe more than one) that is superior in every way or too many?
You can bet that leads will compare you to other businesses and choose the best-looking business with the best offerings. Therefore, you want to distinguish yourself and guarantee you are different and unique from your competitors.
Make sure you have a strong value proposition that gives you an edge. Otherwise, how can you expect leads to come to you if you don’t choose them?
Retargeting Is Needed
Online customers search more than we would want them sometimes, but this also works for your benefit.
Whenever they access a new website, blog, or just visit any page, they will come across ads and although you might have invested your time and ignored them at first, retargeting is the key to bringing those potential clients back to your ads and thus, your company.
This is why retargeting ads are so effective. These ads appear on the internet and social media when someone visits your site and remind leads to contact you and follow up.
These campaigns are often low-cost-per-click with high conversion rates, especially for garage doors services.
Focus on Your Landing Page
Going back to your website for a bit, we don’t want to miss this factor.
If you’re running an online ad campaign trying to drive leads for your garage door installation business, one thing is for sure: if you aren’t sending your clicks to a compelling landing page, you’re going to end up wasting a lot of money.
After all, people click on your ads because they’re interested in enough to learn more. If they don’t feel convinced to give you a call or fill out your form, they’ll go elsewhere.
So, if your landing page isn’t set up for success, you end up paying for many clicks that never turn into garage door installation leads.
Therefore, pay extra attention to this page above others.
Careful! This doesn’t mean you shouldn’t invest time on the rest, but it sure needs extra care to guarantee you are bringing leads and making them qualified and worth your money as future clients.
Need some help? Here are a few tips you can follow to make the best landing page:
- Make sure your messaging is consistent.
Messaging is key, and businesses seem to forget it quite often.
Now, what does it means in specific? This means that your ads should be consistent with the message on your landing page for garage door installation.
In fact, consistency in messaging is the main reason landing pages exist. A home page must meet many (if not hundreds, or even thousands) of different needs. However, they all have one thing in common.
What are the chances that this traffic will convert if they land on a page that offers a hundred options and messages?
The garage door Installation campaigns work best when they offer a consistent experience. Your landing page should appeal specifically to the person your ad targets.
- They are the most important thing.
When you think about your customers, what do you think they are trying to get from you? A problem solver.
The problem that they are trying to solve will vary depending on who they are, but all of them are trying to find a person who has the experience and skills to solve each one of them.
Unfortunately, many have had bad experiences with garage door installation experts in the past, and it will make it hard for you to get them as leads and convert them into clients.
If you keep this in mind, you can conclude that they are very likely to respond better to pages that include testimonials about customer service, awards won by customer service departments, and statistics about response times.
Why? Because it addresses their true concern. Suppose your landing page makes it clear that they can trust you and will have a positive experience working with you. Then, they won’t doubt to call you.
- Make a compelling call to action.
Every garage door installation marketing campaign should encourage people to take action.
You might ask them to fill out a lead form or sign up for a trial period, or subscribe to your email newsletter. But your goal is to get people to take action. To DO something.
What are the chances that they will actually do what you tell them? A lot if you’re smart about it.
A quality call-to-action (CTA) solves the problem you think you have, but of course, it must be actually good.
Your CTA is basically a guideline for your customers on what to do next. This is the “Submit,” “Sign up,” “Get My Free Proposal,” “Try Now” buttons that you have probably seen on many pages.
But telling someone to submit and convincing them to do so are two different things. You must convince people that they are in their best interests to take action on your CTA buttons.
Your CTA should naturally extend your landing page and be included to guarantee leads are on the same page in terms of the stage during the cycle and converting process.
For example, a call to action such as “Request a Quote” is much more meaningful than something like “Submit.” “Request a quote” basically means that if a user converts, they will receive something of value to help them solve their problem.
The right CTA for your landing pages will depend on your target audience’s specific problem or needs.
However, if your landing page is already focused on this problem or need, it should be simple to create your CTA. Ask yourself this question: “If a potential client read this page and liked what they saw, what would they do next?” Your CTA should be the answer.
Create a Facebook Business Page
Many potential leads for garage doors are on Facebook today, and overall, every business should have a page on the platform.
Don’t know how to do it or what to include? It is simple.
This starts by developing a complete Facebook business page as simple as signing up as if you were a regular user.
This page should be set up with all available features. Make sure you include a call-to-action, contact info, images, and videos, be sure to activate Facebook messenger and reviews.
Keep your timeline up-to-date with any information that is of interest to followers. However, you shouldn’t expect many leads from organic posts at this stage.
Facebook doesn’t want to rank content for businesses in their news feeds. In fact, you won’t get many comments, likes, shares, or likes on garage door content.
You will need to use paid advertising features if you wish to run direct response ads. These are effective because they target specific events for your niche and company.
Even though organic postings won’t bring in a lot of visitors, they will help people find your business by name and browse your page just like they would on your website. In other words, it brings awareness.
Email Marketing & Newsletters Definitely Work
Anyone would tell us that email marketing is dead. Our opinion? It never died, and it hasn’t been resurrected either (obviously).
It lost popularity for a few years, but in a world where “digital” is even more present, you can expect things to come back as long as they are part of it, and this is what happened with emails: they started booming again.
This strategy is still one of the best lead generation ones even when it wasn’t in its best moment, but now that things are changing back, you can get a lot from it.
If you decide to give it a try, keep in mind newsletters and work out your strategy and plan for the marketing to work.
Some email services help you create visually attractive, personalized emails that inspire clicks if you are having a hard time.
You can also get analytics and A/B testing to see which email campaigns are most effective for your audience and what keeps them coming back.
You can send newsletters to all your email subscribers, share product updates, and create nurture campaigns so that your leads stay engaged.
Which one is the best? It is hard to tell, but many choose HubSpot and similar ones that are its direct competitors.
Offer Downloadable Content
Information is worth as much as gold. No jokes.
However, with increased privacy and security concerns, it is not something that your audience is willing to obtain based on private information and details from them. Yes, many consider their emails and nicknames to be very private.
Therefore, while creating lead magnets and gated content is a great way to collect information, it must be of sufficient value to justify the exchange.
Offering downloadable content is profitable and great, but your content should not be packed with information that is easy to find for your readers using a Google search.
You need to create content that is engaging, original, and useful for your audience.
A solid content strategy includes downloadable pieces like guides, checklists, calculators, spreadsheet templates, and more.
Your assets should make your customers’ lives easier and help them move through your sales funnel.
Make sure you place your content downloads in areas that meet buyer intent. For example, a quick-start checklist for a blog is not appropriate for customers who already know your products and services.
Networking Brings New Leads
Attending in-person or online networking events is a good way to find sales leads since they help meet new people and strengthen relationships with those you have met. It also allows you to engage your leads face-to-face and build trust easily.
However, networking takes time, and choosing the right events will be critical if you want to achieve the desired results and avoid your time going to waste.
You can make the most of your time by attending networking events that are relevant to your sales leads and near you.
Are you insecure about how to approach this option? Here are some tips and strategies you can include and consider to ensure your networking is worth the time:
- Networking is about building relationships with real people. Do not approach people with a sales mindset. Instead, try to help others first. Learn about the business of your potential clients and their personalities to identify what they need in order to succeed.
- Exchange business cards with people you meet at networking events. In your customer relationship management software, add the contact information of the person. Send them an email thanking them for attending the event and follow-up within a week.
- Ask them if they’d like to connect with LinkedIn for both in-person events and online networking. It is a great way for them to keep in touch even if they move to another company.
- Have fun and be yourself. Don’t try to sell a specific image for “the sake” of your company and success since this doesn’t work. Instead, it results in the opposite outcome.
Optimize Your Social Media
You must keep your social media profiles up-to-date. You can bring in more leads by keeping your LinkedIn, Twitter, and Instagram profiles current to guarantee you get buyers’ attention and make it easy for them to connect.
How can you do this? Every social media platform is different, and you will have to work individually to ensure the best results:
- LinkedIn: Your headline and description should be strong enough to appeal to your target audience. Your headline and summary should explain what you do and who your target audience is. Use keywords that your target buyer would use to find what you are looking for.
- Twitter: Include your name and a link back to your company account. Also include a professional profile picture, a link back to LinkedIn, and any relevant hashtags to your target audience. Follow the profiles of people in your industry as well as potential sales leads on Twitter.
- Instagram: This social media platform is visual. You should include a professional photo as well as relevant and attractive images, and remember that this is the epitome of fun yet still professional.
Growing in the Industry
Are we confident that you will generate more garage door installation leads? Absolutely.
It isn’t hard to plan a strategy and include several or maybe all of the previous actions to take. At least, it won’t be after you have a good idea of what needs to be done, essentially, on each one.
We encourage you to give this mostly organic way to generate leads a try since, unlike what many companies think, it is the main option to bring potential clients instead of relying on paid alternatives only.
The Local Lead Generation Process for Your Garage Door Installation Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Garage Door Installation Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Garage Door Installation Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.