Need more computer repair leads? Any business related to technology or taking part in this industry will have a hard time finding clients and closing deals if they’re not utilizing new tactics & strategeis. Why? Because the competitors are more than you might be able to count. And the best of the best are being educated, and investing in their personal growth.
When it comes to computers in specific, you will notice there’s an increase in people who sell them and offer repair services for those who have an unlucky event and damage theirs, or make an old one survive as much as possible.
Whatever the reason is, it is a fact that being in the computer repair niche will take you a lot of work and time if you want to generate more leads.
Therefore, we decided to share some of our knowledge and ensure you can relax a bit, breathe, and get straight on with lead generation strategies that will truly help you get those computer repair leads for your business.
If You Don’t Have a Website, Start Building It
Websites are essential for every business, and regardless of any person that comes and tells you otherwise, you should just ignore them and focus on what we have to say.
Just think about this, having a website is how customers find professionals to work with, and it’s a way for businesses to generate more sales and bring clients as a result. In other words, it is the exact point where people will connect with you.
A website is everything in the online marketing world, and you will achieve many results as long as you start with one and work around it.
Websites are even more effective if you have a Google My Business account, so you can use their hyperlocal targeting.
To ensure potential clients can contact you quickly, your contact information should be clearly displayed and correct, so you don’t miss the computer repair leads either.
That being said, for what can you use your website?
Your website can be used to showcase your talents. Past projects can be a great way for potential customers to see what you can do.
You can also include testimonials from clients that you have worked with or continue to work with to help build your reputation and keep you in the minds of future leads and potential ones.
You might be wondering if it is really that easy to build a website. Well, it can indeed represent a challenge.
But now, you have many options to choose from until you can afford a better alternative that will be more fitting for optimizing the site in the future, even when it takes more work.
Keep in mind that running a business takes work and effort. If you want to generate computer repair leads for free, then you may need to give more and expect just as much.
Website Done? Get It Optimized
All right, we need to set something straight: Your website will always be your best tool for conversion and lead generation.
Many people believe that word-of-mouth referrals are their most valuable asset. But where does the referral go when someone recommends you to another person who needs your services?
Spoiler alert: Your website for sure, even when you might use other platforms like social media profiles.
We kind of spoilt this in the last secret since we discussed how important a site is. But this is something we wanted to be sure was clear.
People will attempt to find information about your first contact, regardless of whether it’s an email, a call, or some other action.
This logic will lead them to search for your business in order to decide if it is worth their time. It is obvious that any 21st-century consumer will Google your business before doing anything else, even when that person might be given direct contacts like your phone or email.
Thus, they must be able to make it to your site, where you will also give them plenty of opportunities so that you can turn them into customers without any investment or effort.
This is when optimization takes part.
If you want to grow your client base and increase deals and people hiring your services, word-of-mouth referrals are not the only way to get leads, or more like they won’t be enough.
You will lose to your competition and, regardless of how much effort you put in, the results will be disappointing.
Optimizing your website should result in more visitors. Conversion tools can be used to generate leads once new visitors have visited your site.
Are you unsure which conversion tool to use? Most marketers recommend these three tools for both technology professionals and computer repair experts:
- Include calls-to-action (CTAs).
Call-to-action is any page on your website that encourages people to take action. This means that you are making people take a specific step during their visit by using buttons as well.
Don’t understand what they are? It is simple. All the buttons like follow, like, comment, request a quote, get a bid for a project, and so forth are included in the CTAs category.
Calls to action on your website make it easier for qualified leads to convert and are easily visible.
You only want future clients who are worth your time and effort. You don’t need a client who visits your website for 15 seconds or less and isn’t really showing any interest in your services and offers.
- Include offers in your content.
Calls to action are a great way to convert qualified leads into buying decisions.
However, if someone is starting to look into computer repair experts or companies, it may seem excessive to ask for a quote or expect them to contact you for the service right away.
They aren’t always looking for the solution or expert right away, but this doesn’t mean they can’t still be potential leads.
These visitors require a soft conversion opportunity. You will encourage them to do so by including content offers.
A section of your website can allow you to offer it, and this section often includes a contact form or inclusion that allows for you to collect information about potential clients and visitors.
Your sales team doesn’t need to do anything but offer qualified conversion opportunities via content offers.
These are great opportunities to increase lead generation for your business. The content offer is basically nurturing your site with reliable information and providing some free content and details one exchange for their information.
- Conversational marketing.
This method is often overlooked or forgotten by most people. We also understand how it can be a little difficult to remember when you look at the others we have discussed so far. However, it is one of the most effective ways to convert leads into clients.
What is conversation marketing? It is basically establishing a dialogue with your leads using tools or support or answering their questions.
Chatbots and similar conversational marketing tools can be used to increase traffic to your most visited pages, but for this, it’s great to have a homepage and pages that highlight your work.
Chatbots can answer questions and provide information about past projects.
They can also answer the questions according to pre-existing conversations, or you can have someone from your sales team reply directly through it.
The best thing about the chatbot? It can collect contact information from potential leads, so your sales team can follow up.
If the lead isn’t qualified, your sales team will direct them to another site that can provide them with answers but not waste your time. This will eliminate unqualified leads from the sales pipeline.
Conversational marketing is still a relatively new technology, but it can help visitors convert to leads.
Studies show that visitors are more likely to become leads if they get the information they need quickly.
Search Engine Optimization (SEO) – We Didn’t Forget It
Basic SEO is important to drive traffic to your site and to get you higher in Google’s ranks. If done creatively, SEO can increase lead generation exponentially, and, in all honesty, we find it to be the center of everything.
Although we know it is exhausting to read or listen to SEO, it is essential if you are to get positive results and more leads.
If you don’t know where to begin, Google My Business is a great place, and don’t worry; we will dive deeper into it later.
That being said, we recommend that you concentrate on the following aspects if you are unsure about SEO and how to boost it for your website and business:
- Use the correct keywords.
It will help you attract search engines’ attention to your website and reach a specific audience by containing vital and high-quality keywords.
It’s better to use multiple keywords with low search volumes than one keyword that has high searches. Many brands will compete for your keywords, so make sure you take advantage of every opportunity to stand out.
- Keep an eye out for your competition.
Backlinks are links that connect from one website to another.
Copying your competitors is a great way to get more leads. It sounds cheap, but it really works, and you don’t have to take someone else’s work in order to get your leads.
It is easy to build a list by looking at your competitors’ links to make it easier to identify potential prospects. This information can be accessed through backlink checking software.
You might need multiple tools to collect the information since they only provide a snapshot of a URL’s backlink profile.
- Use long-tail keywords.
These keywords are phrases relevant to your product, brand, company, or services.
These phrases are three to four words in length, such as “computer repair in Miami” or “computer repair experts near you.”
When a customer searches for something, they keep their search terms local and specific. Long-tail keywords can be included on your website to help local customers find you in search engines.
- Get control over your site.
It’s one thing for a website to look great on a desktop. Optimizing it for mobile is another.
Since the move to mobile-first indexing, your site must be mobile-friendly. Most leads are generated via mobile sites, as people don’t always use their computers to search.
Therefore, you need to make it easy for them to find you with any device.
Track Your Success & Failures
If you can answer questions like, “what strategies have worked for your company?” “What has failed so far?” Then, you are going in the right direction to come up with crucial answers for your business.
Tracking your progress to identify the areas that are working and those that aren’t is crucial so you can determine where to put more effort and where you should just quit and replace it with something else so you can start generating more computer repair leads.
A CRM (Customer Relationship Manager) is the best option to track and analyze data related to your marketing and lead generation efforts if you ask us. You can still use your daily contacts to determine what is working to generate leads.
How does the CRM work with the people you speak to? Here’s a quick overview:
- Talk to your leads about how you came across them.
This will help you to understand the source of your leads and also assist you in determining which generation strategies are most effective at generating new leads and clients for your company and service.
Ask your customers to tell you why they choose you as their computer repair expert or business.
Are they enjoying your content? How about the most recent guides and posts that you’ve shared? Do they prove to be useful? Are you the first Google search result? What made your company stand apart from all the rest?
These questions will help you understand the best lead generation strategies for your team.
- Concentrate on the most efficient platforms for your business.
Your sales team deals with customers and leads every day. They will learn what information is important to them and what converts new customers into leads by talking to them.
Understanding your current efforts, how they are performing, and how they reached your company will help you adapt your lead generation strategies.
Determine if you are taking part in enough platforms like social media, using other tools, and more.
Get the Best Out of Google Near Searches
One thing is certain: Some ways work better than others to attract more leads your way.
Focusing on what we mentioned previously, it is about determining what is the best for YOUR business and situation in specific.
However, if there is something that businesses like yours cannot ignore is investing effort in Google near searches since your services are for, mostly, local clients.
It is focused on attracting local customers through proactive searches in specific areas.
Search engines are used by homeowners, commercial owners, workers, assistants, and any person who can be your target audience and clients to locate the best service near them.
Therefore, they will focus on search terms like “computer repair experts near me,” and you need to appear on them.
To ensure that your business appears under the first three Google results, you must be able to show up when someone searches for services in the area you cover.
There are many ways to ensure your site ranks high in search engine results pages. However, technical SEO is the key to success.
Optimizing landing pages with keywords is key to ensure that Google indexes content.
GMB (Google My Business), a free tool that allows businesses and organizations to manage and maintain their online presence on Google’s platforms.
Not sure which platforms you are using? Search and Maps are the two most important things you should be familiar with
It matches users with businesses offering the service they need in a particular area close to the search location.
One user could search for “computer repair near [CITY NAME],” and Google would return three results that were close to their current location. This is because Google tracks IP addresses.
The search engine lists the names, addresses, telephone numbers, websites links, reviews, and other information for the three top companies it considers to be a good match.
Geo-tagging plays a significant role in determining whether a GMB listing will be among the top-3 most popular businesses. The more data Google has about a company, the more relevant it will be based on the customer’s search.
Google considers positive reviews one of the most important elements within its ranking algorithm. This is why you need to pay more attention.
This factor is used to ensure you appear in the top 3 results for mobile searches and specific geographic searches.
Listings with more reviews are trusted because they have more trustworthiness. This is not something we’re trying to prove. It has been a long-held belief.
This conversion metric will help you generate more computer repair leads and increase your chances to close deals and services.
Generate Interest with Social Media & Facebook Ads
Although Facebook ads are a great way for you to get high-quality leads to help grow your business, you should spend time and energy using them correctly if you don’t want the opposite result.
Facebook’s advanced artificial intelligence capabilities will help you save money while maximizing your return of investment (ROI). You can also target the people most likely to take action on your online advertising, as we discussed with calls-to-action for your website.
The good part about FB ads is the fact that you can reach and target a specific audience to generate leads.
This is important because while you may be able to capture the low-hanging fruit of proactive searchers on Google, not all people will decide to spend money on services like repairing a computer, which is why you need to encourage them with the ads.
Though, it doesn’t have to be Facebook alone since social media advertising works in the same way almost all the time.
Just choose the most suitable platforms for your computer repair business and determine how to optimize your efforts with ads but also organic strategies to generate followers and traffic.
Don’t Miss Guest Blogs
Guest blogging is an excellent way to generate referral business through content marketing and also improves your SEO. However, it is often underestimated and neglected.
This is because many people don’t realize the benefits of spending a few hours each week or month to create content and post on blogs.
We can give you a list of benefits if you’re not sure:
- Establishing new industry relationships
- It is possible to improve your SEO by acquiring industry-relevant backlinks.
- Traffic from the right audiences for your niche and business.
Guest blogging on websites that are related to your industry but not directly competitive with you can help you get leads. Just don’t make the mistake of targeting those that are your direct competitors.
It is okay to create guest blogs as long as they are related to your industry but not your competitor.
But how does it help with SEO in specific? If you have backlinks from podcasters or write guest blogs, your site will rank higher in the local SEO market.
For the best results, make sure your industry and geographical location are relevant to the site that you’re guest-blogging on.
Invest More Time in Advertising & Retargeting
Advertisement does not have to be limited to social media, and we are confident you might be familiar with PPC.
Pay-per-click targeted advertising via Google or Bing is a great method to reach search engine users and the only besides relying on organic strategies.
This allows you to serve ads for search terms you already know to be relevant to your business, like what we were mentioning for the Google near me searches.
You can advertise as a computer repair business by using keywords like “computer repair,” “how to repair your computer,” and other relevant keywords. This will allow you to target new leads and bring them to the company.
Now, visitors may convert with your PPC when searching, but you can also rely on displaying the ads on other platforms.
Although digital advertising can be difficult to master, it can still be a powerful way to generate leads, and we are sure you don’t want to miss it.
It’s more difficult to find a new client than it is to refer an existing client. And yes, we know what we said about word-of-mouth, but we didn’t mean it in a way to make it look like it isn’t important or useful.
Referral marketing is an excellent way to grow your company without having to spend hours creating content.
It allows people to share your information with others and helps you market your products or services, so you are able to save time and money.
Referral links can also be created with a fixed commission for each new customer that is referred by the link.
Referring customers to your brand is easier if you already have customers, and you will just need to use a referral link that will make it easier for you to get more customers.
Remember that this link will work as long as you have established a referral program that benefits the person referring the client.
But why is it truly so you good? Because it strengthens existing customer relationships and makes them more loyal.
Your Efforts Are Worth the Time
You shouldn’t be concerned about spending too much time on these techniques when there are some paid ones (yes, we are aware of them).
Many will argue that they tried all of these options before, or just a few, and failed. However, not everything works for you, while others are just doing things wrong.
Besides, working in generating computer repair leads takes time and won’t get done in a matter of hours or days.
As a final piece of advice, we can tell you that you can use a variety of strategies, including networking and lead generation services, to get new leads and close deals.
Do not worry about how many people don’t know your company’s name, and no matter what project you are working on for your company, these tips and steps will help you fix your plans and focus on more leads.
The Local Lead Generation Process for Your Computer Repair Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Computer Repair Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Computer Repair Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.