Auto glass repair services are in high demand nowadays. But why are so many businesses struggling with generating more auto glass repair leads? It usually comes down to simply understanding where your target audience is at. And knowing how to target them specifically on several different platforms.
The field isn’t only competitive but also challenging when it comes to developing new strategies that can work as you expect.
Therefore, if you are here to learn more or start with your right foot, we are ready to break down the best strategies for you to generate more leads.
A Professional Website Is Essential
Many professionals in this field think they can do it all without a website. Well, if you think the same, we are happy to inform you that this is completely incorrect.
Websites are today’s business card, and they can easily be a starting point for those looking for auto glass repair services and a reference point for others who have already heard about you.
The good part about being in this type of niche is that there is no need to spend much on website design. DIY templates are free or very affordable for anyone who requires them.
You don’t need any previous experience to edit your website. Still, you have to focus on making it modern and elegant to ensure people don’t feel you are decades behind in everything when accessing your site.
With this in mind, next, you have to make sure that your website communicates your offer. It should also make it easy for them to reach you.
Mobile-friendly is a key requirement for every site. Your website will receive the majority of its traffic from mobile users, after all, so you cannot afford not to include this factor.
All business cards, invoices, and forms of introduction should include your website URL. You can also link it from the local chamber of commerce and other directories.
Finally, remember: This is your platform for lead generation. It’s what you need to win over your local competitors, and it only takes a little effort.
You Need a Problem-Solving Blog
Blogs on business topics are a great way of generating leads. This is because potential customers are more inclined to ask questions via your blog than by contacting you directly.
But everything depends on if you are answering their questions in your blog posts and are open to responding to their comments.
But how can this be a benefit to you? Three main benefits can be cited: people will find your website more easily and trust you as an expert who provides valuable information. You will be trusted and reliable enough to allow them to leave their projects to you.
Simple yet crucial result: You will get more leads easily.
It is not difficult to visualize, but we can help you with ane example:
A potential customer searches Google for an auto glass repair professional because the old one broke or needs a few repairs.
Google prefers websites that are about services to those that offer solutions. This is why your blog is so important.
Suppose that you happen to have a blog post that answers the question: “What to do with a broken auto glass.” In it, you will include a few steps of what to do + info about your company. By doing this alone, Google will allow people to find you easily.
Although it sounds simple, you are probably having trouble thinking of what to write about.
Think about the questions that your clients or potential customers might ask. To generate leads, you should focus your posts on these questions and answer them.
Connect with LinkedIn
LinkedIn offers you many opportunities to expand your network and meet professionals and clients.
Reaching out to other businesses that are car-oriented or repair-oriented could help you generate more traffic and potential clients.
This does not mean that you will connect with your competitors but with those in the field or have connections in it and are related to it.
Car dealers or sellers are a great start since they would recommend you to people who are either buying a new car and, if anything happens, or maybe getting a second-hand auto.
LinkedIn allows you to connect with industry professionals and create valuable connections with those types of businesses and individuals.
Meanwhile, it also lets you do market research. This will allow you to see which information or content is most popular in your industry.
The best thing about the platform? You can still use the previous strategy since it has a blog design and an alternative that answers questions and creates content for potential customers.
SEO Cannot Be Forgotten
Search engine optimization has proven to be a successful strategy for lead generation, both for companies and individuals.
It is not possible to ignore or skip it just because it can be a bit confusing at the beginning when you know nothing about it or just a little bit. Why? Because it is essential for your website’s future, thus, for your business.
That being said, you might be asking yourself, “What is SEO?”
SEO can increase your visibility in search engines. Search engines like Google and others will provide a list with search results that contain information about what you or a user are looking for.
Basically, you get ranked based on how well you optimize the content of your website and other aspects.
Although the search results may have dozens, if not hundreds of pages, only 25% of users go beyond page 1, which makes SEO crucial.
You must appear on the first-page search results to generate qualified auto glass repair leads.
You can use SEO to target certain words, also known as “keywords,” and phrases that your target audience searches for on search engines.
We can provide an example: “auto glass repair in Florida.” These words can be included in your website and any other content that you make available online.
Users in the area will be able to find you quickly when they search for services of this niche-specific.
By appearing on the first page, you grab their attention and use keywords or phrases that match what they are searching for. This is the first step to generating more leads so you can convert them into clients.
Advertising Via Pay-Per-Click (PPC) or Google Ads
No matter who you ask, everyone will agree that PPC advertising (Pay-per-click) is the best way to generate qualified leads for your auto glass repair business.
These ads appear on the first page of search results pages when users do some searches with specific words or elements.
You will be able to notice them since these ads have the word “Ad” in their title, which means someone is paying them.
Keywords are what cause PPC ads to show up in search results, and unless you take the time to choose the right ones, your efforts will be in vain.
This brings us to the part that is closely related to search engine optimization (SEO), which we already mentioned: keyword research will be necessary to determine the best keywords for your campaign.
To find the right keywords for your campaign, you can use many keyword research tools like KeywordsFX and Buzzsumo. However, some manual research may be required to ensure that you are targeting the correct ones.
When looking at all your options, you should focus on long-tail keywords. These keywords include three words or more. An example? “Auto glass repair services near me.”
Long-tail keywords are more effective for your campaign because they produce more leads thanks to how specific users are being when looking for something.
When you compare them to other short-keywords like “auto glass repair,” you will notice it is too general and might not make a good lead.
It is impossible to tell if the person is searching for additional information or if they are actually looking for a service when using short-tail words.
Also, short-tail keywords tend to be more competitive. Larger corporations will often bid for short-tail keywords because they have the resources to do so. This raises the cost-per-click (CPC), making it more difficult for these keywords to rank.
Long-tail keywords are the best way because you will get more clicks, but you’ll still make money if your ads are optimized well.
Once you have selected your keywords, you can bid for your ad placement. The maximum price you can pay per click on your ad is your maximum bid.
By performing keyword research again, or in the first step, you can get a rough idea of the keyword value.
Your maximum bid and quality score will determine your ad’s placement. Once you have received them, you can launch the campaign.
PPC is a great way of saving money. You only pay people who click on your ads, which is a huge advantage over other advertising options.
Unlike other alternatives, you don’t pay for impressions and only pay to reach those who are interested in your business.
This will allow you to set a budget that is right for your business, and you can easily start with $50 to $100 and increase the range depending on how much income you make and how many leads it generates.
It is important to keep in mind that the amount you spend will affect your campaign’s success. You don’t have to spend a lot, but your results may change depending on how much you are investing over time based on the benefit and expenses relation.
Focus on Your Reputation & Reviews
It is not enough for your website to be a success in attracting leads and obtaining clients using content and other strategies. Instead, you will also need people and clients who leave reviews about your services, and this alone will be ten times more worth it than any other method.
Today, people search online for auto glass repair services and professionals before they hire them.
They will often search for you online on Google, Yelp, or Top Rated Local before they visit your website.
This is why it is vital to maintain a positive reputation on multiple review sites. They will also take the time to go over people’s opinions and experiences with your company.
But, how do you do this?
The service you offer is the most important thing. After all, you are nothing if you are unable to offer an outstanding result that isn’t only good but also affordable. This includes every step in your company and not only the direct repair service.
Everything you do has an impact on marketing, from how you handle estimates to how you invoice. In addition, it is important to finish work on time and professionally.
Now, asking your clients to give you feedback in person, via follow-up calls, and via email is a smart move since it shouldn’t take much time to include it in your business processes.
Monitor your content and ensure that your profile is updated on all major review sites. You must respond to all inquiries if you’re paying for leads via Google Local Service Ads or HomeAdvisor.
A page of testimonials is a great way to help your business grow as well.
You can build trust by using testimonials from top clients to improve your website content. These testimonials can be embedded into your website using a back page that contains additional testimonial content.
To increase credibility, include a photo of the client. This option is a great choice, especially if it’s well thought out and executed.
Dedicate Time to Content Marketing
Content marketing generates more leads than any other type of strategy besides SEO. This is why it’s so popular for finding potential clients regardless of your field and business.
Why is content so powerful?
When a user starts researching a product or service, information is what they seek. They want to learn more about you and your business, as well as what you can do for them.
Imagine that you don’t know what you can or must do when a glass of your car breaks. Your job as the company is to focus on helping users understand a topic or assist with some tips and educate them about professional assistance.
This will increase their likelihood of hiring your services, or at the very least, turning them into leads.
Is it hard to imagine? Here’s an example.
Your content may be helpful to a user looking to fix a crack in their glass. Here, you can approach it by providing the previous tips and explaining why it’s important to contact professionals.
“Professionals can help you avoid more serious situations by highlighting the potential problems and consequences of poor repairs.” That’s something you could easily say.
With well-written content, you can demonstrate the expertise and quality of your company by adding to the topic.
This will help you build trust and encourage your target market to get in touch with you.
Easy reading on every page is key to engaging people with your content. Don’t use technical terms. If you do, explain it briefly so that everyone can focus on the topic and not go away from your article or blog post.
It can be difficult to find leads for your type of business using content marketing, but it really pays off when you maintain your content.
Also, remember that content isn’t only about writing blogs or posts. Videos, podcasts, and any other format you can think about will be a great boost for your business.
Social Media Is Not to Be Overlooked
No matter what type of business you are in, social media marketing is an invaluable tool. It may not seem like it, but it can be very helpful for auto glass repair businesses even when it can be a bit odd to see your niche in the platforms.
However, remember: It all comes down to the strategy and approach.
Facebook, Twitter, and LinkedIn allow users to find everything they need about companies. Based on what they learn and find, users can contact you or request services.
It’s estimated that over 70% of social media users spend over 4 hours a day on the platforms. You have the option to reach them on their preferred channels with minimal effort if you have a solid marketing strategy around them.
Share your content on social media for support of your content marketing strategy. Engage your followers by opening surveys and responding to comments.
Properly using social media to increase brand awareness and generate leads and deals can help your company.
These accomplishments will allow your auto repair glass business to grow and reach its highest potential, such as hiring a new employee or expanding in new areas.
Email Marketing Is Never a Failure
If you want to generate quality auto glass repair leads, email marketing is a solid strategy. It has been proven to be the most effective marketing strategy when it comes to ROI.
For every dollar spent, you can get as high as $44 in ROI. Sales and leads are also 50% more qualified than using other strategies.
Many people are skeptical about email marketing because they believe it is dead, but it continues to work well, and people use emails more than you might think.
Do you want to know how to get the most from email marketing as a lead generation strategy?
It’s useful when your audience is interested in your services but not ready to buy or become leads/clients.
Emails should contain useful tips and information to engage users. To make it easy for users to reach you, include compelling calls to action (CTAs) at the end of all emails.
Segmenting your audience is crucial to achieving the best results. By dividing your audience into groups (e.g., their preferred location or favorite service), you can create customized content for them.
Local Networking Is a Game-Changer
Where should we start with it? Ah! That’s right: It’s easy and cost-free to network in your community and helps to get more leads.
Local networking continues to work thanks to how people like to connect and see the professionals they are considering hiring for a very important task.
Now, you don’t have to complicate your life in order to get the best out of it. It’s as simple as placing business cards at your local coffee shop.
Maybe participating in community service projects, too, since you can show yourself to others.
Overall, this option will benefit others and show your company’s values. It will also demonstrate your willingness to go above and beyond to help those in need.
You can also network by sharing your knowledge with friends and neighbors.
Some companies believe that sharing knowledge is a bad idea. They feel people will be more inclined to take on the project themselves than to call a professional.
This can be true. However, it all depends on how your handle sharing your knowledge.
You can give them all the information they need and offer a very specific service free of charge. They won’t hesitate to call a professional if you provide them with all the details.
If you make it more interesting and explain why a professional is the best choice, they will be willing to give the service another chance or the first one.
If you’re not an expert in selling your services, this option may be difficult. However, we think you’ll get the hang of it soon enough.
Learn About Your Target Audience
Start by looking at the general demographics of age, gender, income, and location.
When it comes to building your strategies, it is important to study the audience and potential clients you are aiming for. Along with them, you need to consider the factors of the people around you that might need your services.
This will allow you to identify the small things people love, like specific types of glasses or some results you could provide. These are easy things you can use in marketing.
Remember that you live and work for them. Therefore, it makes sense to spend a lot of time learning about them.
You can think of it this way: You are trying to satisfy a need. This means that you must ensure your audience is satisfied, even if they are not leads or clients.
Why? It’s not only about satisfaction but investing your time and effort in an audience that will be interested in your products and services later. Each auto glass repair lead should be the perfect client for the deal you are trying to close.
Are You Ready to Generate Leads?
It is not easy to generate leads, and in addition to the hard work it takes, you have to deal with competitors and other issues.
However, it is all about persevering as much as you can. You will see great results if you use the above methods and don’t rush to finish everything.
After you have done the SEO and gotten reviews and dealt with any other strategies, you will be able to get leads for the company. We recommend that you try these options whenever you see them as a viable alternative.
Remember that quality leads are what you want, and not any that comes looking like one.
Finally, small companies or professionals who are just starting can have a tough time. However, even large companies with years of experience may reach a point where they are no longer competitive. They lose their leads and also become unable to bring in more.
In other words, they also have a hard time.
Review the information you have learned here and focus on one thing in particular: You can do it regardless of your situation.
The Local Lead Generation Process for Your Auto Glass Repair Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Auto Glass Repair Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Auto Glass Repair Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.