Most glass installation leads will come from the effort you put into your marketing strategies—that simple. However, it is true that improving lead scoring and actually generating qualified leads have turned to be a challenge in recent years.
However, it isn’t impossible to win over new clients and match your competitors as long as you put extra effort and start using the right lead generation strategies, which is crucial to make it possible for your business to fly and avoid any losses.
Most companies and business owners start with the usual website and digital marketing options to boost their efforts and generate more sales qualified leads. We recommend you do the same but adjust those strategies based on your type of business.
With this in mind, you will need over five different strategies to make your marketing plan work. Below, you will find several options you can choose from or be like some of your competitors who are implementing them all.
Get More Glass Leads by Using SEO
People nowadays are pretty savvy when it comes to digital resources. They do most of their research online when it comes to seeking a specific business or service and before engaging with you.
Therefore, you need to lend them a hand if you want them to find you easily during their research; this will help you influence their buying decisions and turn them into new glass installation leads.
The most important tool for engagement is your website. It functions as the brain of all your marketing activities, and it should be properly optimized in order for you to attract more leads to your business.
No matter how or where the initial lead touch occurs, you need to make sure that most glass installation leads end up on your site. Keep in mind that the number of jobs you get will be directly determined by the number of leads you send through your pipeline.
Now that you know the real importance of your business website, you should have in mind a solid Search Engine Optimization strategy (SEO).
In simple terms, SEO acts as the key to driving traffic to your site. Keep in mind that your leads won’t be able to find you if you don’t use SEO properly.
You may be wondering: How can I properly use SEO when I know so little about it? Well, don’t worry. These are just a few tips that will help you get started:
- Having a Google My Business account is a good way to start. Your location data can be added to your Google My Business listing.
By doing this, your business’s location will be displayed in the search results and local map available depending on the specific location someone enters along with the right keyword.
This is an awesome way to attract leads since they will be clicking on your site as soon as they can see you on their maps.
- Reviews are important. You need to code your past reviews if you want Google to recognize them. Google will then display your average ratings and review count directly into your search results.
- It doesn’t matter if you serve one community or many; you need to make sure your website is properly managed and organized so that each search term returns a local result.
For example, glass installation leads might search for “Glass Installation + CITY NAME + STATE.” Once they do this search, they should be directed to a page that demonstrates their familiarity with the area.
You Must Know Your Audience
After following these tips, you must start focusing on improving your leads experience when visiting your site since this will decide whether they stay or bounce off.
Be concise and clear when delivering your message. This will increase the trust of your leads in you and your services and also let them believe that you understand them.
If you still don’t get a hold of what we’re trying to tell you, here you have a clear example of the main reasons why people will visit your glass installation website:
- Practicality.
- Security and safety.
- Renovation.
- Style.
- Age.
- Storm or accidental damage.
Your website content should include a brief explanation of how you can help your clients with any of the previous needs and many others that may arise.
Remember, if your leads feel you are listening to them, they will be more likely to visit your site and learn about your business in order to call for help later.
Always take a look at your past glass installation jobs and keep an eye for any new trends out there. By doing so, people may be more inclined than others to replace old windows or any type of glass in order for specific reasons you have covered on your site.
Don’t forget that your website marketing strategy and SEO should be in line with your business cycle and the people you want to attract.
Share Your Customers Success Stories
Believe it or not, approximately 90% of online shoppers or clients read products and services reviews before buying anything. So a great way to promote your business is to include positive client reviews on your website.
Demonstrating your client’s satisfaction to other people will help you reinforce your credibility as a trustworthy and reliable glass installation service provider.
Don’t be afraid to ask for their help. Happy clients will gladly refer you or give you a positive review. Don’t forget to thank them for their support afterward.
Offering incentives will motivate them even more. It could be a glass cleaning kit with your company’s logo or even a discount for their next glass installation job.
Just remember that you should be humble and show appreciation for the time spent by the client, especially if they gave you a referral.
Make sure to include a call-to-action at the end of your endorsement. This will direct the lead to request a quote or to make an appointment.
You can also share your client’s experiences and success stories on your social media channels. This will increase your business reach in order to attract more leads.
Try to stay local and targeted. Social media apps like Facebook allow you to target specific areas based on postal codes or zip codes. You should make full use of this kind of tool.
Leads that have heard about your business directly from other people are more likely to visit your site. Don’t miss the chance and use your marketing resources to convert them into actual clients.
Convert Glass Installation Leads During Their First Visit
Around 70% to 87% of your website visitors will never return once they leave your site after their initial visit. This is why you should focus on trying to convert those leads on their first visit.
If you don’t know how to do this, these are some tips that will help you convert leads in this way:
- Create interesting and compelling Calls-to-action (CTA). They should be made in order to encourage your visitors to complete the pre-sales process.
- Make full use of your business reviews. Don’t forget to show your positive reputation and any other evidence that you are a well-respected service provider to your leads.
- Include an online booking option. This helps your leads to remain in control and automates the conversion of the lead into an actual job opportunity.
Book Online to Close the Deal
As we already mentioned, adding an online booking option will greatly help your leads to immediately take action on your website without the need to send back-and-forth emails or call your sales team. This increases, even more, the chances of them converting into actual clients.
This system works by showing your availability so that the lead can schedule a time that works for everyone.
They need to be well-trained and informed before they are able to take the next step of contacting your glass installation services. You will need to provide additional information in order to get them there. This information includes:
- An explanation step by step about how to build a quote.
- A guideline on how long the glass installation process will take.
- A document clearly shows the pricing for every type of service that your business provides.
By having access to this information, people will feel more confident booking online. Moreover, if they have the chance to book right away, most of them will act and contact you immediately.
A Solid Landing Page for Lead Generation
Just having your website visited by a lot of people is not enough to secure a job. You also need to make sure that your marketing process is clear to convert these leads into actual clients.
Lead conversion is the next step in the sales funnel, and it is just as important as your lead generation process. At this time is when landing pages take importance.
Landing pages are a section of your website where you can direct leads. Keep in mind that these pages should be attractive enough to get qualified leads to book an appointment.
We have already explained how important calls-to-action are. Any good landing page should have a call-to-action (CTA), a phone number, social media channels, and mention how professional and efficient you are.
Pay attention and remember that poorly optimized landing pages only cause a huge lead loss.
Yes, SEO traffic is a great way to get visitors to your site, but this only works if your website is properly optimized for conversions. It must load quickly, be mobile-friendly, and look great.
We know that creating content and managing a website can be a little overwhelming, but it plays a big role in your lead generation and marketing efforts.
Do Not Neglect Digital Marketing Tools
Most business owners just want to focus on doing what their job is about. In this case, getting glass installations opportunities will also depend on how good your marketing strategies are. This is where you get glass installation leads via organic search, ads, or social media.
Don’t underestimate Email. It is still a powerful tool to reach specific demographics and generate leads for your glass business.
You can start by creating an email capture form that users can fill out on your website. Then use that information to send out email ads with home improvement tips and calls to your local office via phone, text messages, or online.
Be careful not to be annoying. People don’t like being bombarded with spam or email campaigns, so you should gently approach them to ensure that your digital marketing strategy effectively generates leads.
Don’t Miss Social Media Marketing
Abuse your social media channels and make web ads in order to get your message across to people and bring in more leads.
Nowadays, social media is commonplace where people spend between 2 and 3 hours per day, so don’t miss your opportunity to be present there and make sure you’re promoting your business on the right platforms.
Posting ads on platforms like Instagram and Facebook is a quick and inexpensive way to get new leads and boost the overall performance of your marketing strategy.
Having a store placed in a high foot traffic street equals more sales. The same principle applies to online marketing, and social media is the “high foot traffic street” for your business.
Social media can also be a powerful tool for getting your brand noticed and spreading word of mouth. Leads are more likely to believe in other people’s recommendations, so try sharing your posts with friends and others who are interested.
When working with this strategy, but enough time and effort on creating high-quality content. Remember that you want people to notice your business, and you should make your posts stand out in order to achieve this.
Again, focus on this strategy a bit more. Social media is an excellent way to promote your business, and no, we won’t get tired of telling you this.
However, we know that managing all the platforms and profiles can be exhausting and challenging, but it is worth the effort. If you feel exhausted, look for help or delegate this managing job to one of your employees.
Add a Sign-up Form to Your Website
Placing a form on your website to make people sign up for something is a good way to bring more visitors and leads your way. It also helps them to request your services and get to know you better.
You can also give something in return for signing up for your website. Any item can be offered in exchange. For example, eBooks, glass maintenance tips, and other information are valuable for those visitors, and in return, you will receive their email address or phone number.
Once you have their contact information, start sending emails about your business and what services you provide. We already told you not to be pushy with this email marketing strategy. You will only lose leads instead of getting more job opportunities.
Get your sales team on the phone with them to offer some discounts or get a few deals based on what they need from your company.
Don’t focus on just making money. Try to connect with your clients and ask them what problem they are trying to solve. This way, your relationship will grow.
Register Your Website in Local Search Engines & Listings
Your website needs to be present in most search engines. However, there are many local directories that you should not ignore.
Local directories tend to have more reviews and can be used to collect testimonials from past clients. This adds more value to your lead generation process and also helps to improve your website’s reputation.
Platforms such as Yelp are great for managing client feedback. It allows your leads to read word-of-mouth reviews about your business and services.
The Yellow Pages and the White Pages are still trusted places for leads or people who are trying to find services like yours.
Take the time to invest in this; it will surely pay off. It will increase your local reach and help you land more clients.
Create Valuable Content
Creating valuable content is the top way to increase traffic to your website. Even Google has been consistently stating this fact.
Keep in mind that you should help your visitors to learn something from the information you provide on your site. This will also leave them wondering if you could answer other questions or drive them to the point of having to return no matter what.
Don’t just create any content. It should be valuable enough that people want to return again and again.
Some leads may not want to interact with the content or elements that you have added to your website, but don’t be discouraged. Instead, try remarking your content toward them to encourage them to return to your site at a later date for new information.
Hiring a professional content writer could be a good choice if you are out of ideas. Content made by a professional will benefit your website and make it more attractive to your target audience. However, you should carefully proceed with this.
Although we recommend using paid channels such as Google Ads or Facebook, try not to rely on them so much. Yes, they are great tools, but it isn’t all about paying for ads; you should also put a little more effort yourself.
Outbound strategies can be effective in some cases, but be careful because they are more intrusive since your leads can easily get tired of being pushed by you.
Instead, we recommend using inbound marketing. Contrary to outbound marketing, this method “pulls” clients to your company by focusing on solving their problems.
Content marketing is a kind of inbound marketing strategy that involves creating quality content, and we have already mentioned how relevant this is for your visitors.
Conversion Rate Optimization (CRO)
At this point, we know that your main goal is to convert visitors who arrive on your website, and we have discussed this throughout the entire article.
As a reminder, signing up for your newsletter or taking part in an online giveaway are just some useful ways to help your leads take that final step to hire your services.
Conversion Rate Optimization (CRO) is an ongoing process of testing different elements on your site to figure which are the most effective and which aren’t. This helps you to identify which visitors are most likely to convert and which don’t.
By having this information, you can replace or improve the elements of your lead generation and conversion processes.
In simple terms, by using CRO, you can test everything, including the layout of product pages, call-to-action buttons, and forms. This process is an excellent tool that can be used to improve your website, bring more traffic and raise your conversions rates.
The Local Lead Generation Process for Your Glass Installation Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Glass Installation Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Glass Installation Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.