Most window replacement leads come from a window company’s own marketing efforts. However, suppose you are a window replacement company. In that case, you know that those leads are hard to come by regardless of the effort you put into it, which is why using the right strategies is crucial to make it possible for your business to fly and avoid any losses.
In this blog post, we will give you five ways to generate more window replacement leads so that your business can thrive.
Get More Window Leads by Using SEO
Every single consumer and customer you can obtain will be pretty savvy when it comes to digital resources.
They are well-informed and do extensive research online before engaging with you. Therefore, you have to lend them a hand if you want them to find you during their research and, more importantly, to influence their buying decisions and turn them into window replacement leads.
Your website is the most important tool for engagement since it is the brain of all your marketing activities.
No matter how or where the initial lead touch occurs, most window leads end up on your site.
The number of business opportunities you can close will be directly affected by how many leads you send through your pipeline.
To maximize visits, a solid Search Engine Optimization strategy (SEO) is essential. SEO is key to driving traffic to your site, and potential window leads will not be able to find you if you don’t use it properly.
But how can you make good use of SEO? Especially when you aren’t a pro or someone who knows a lot about it? Here are a few tips:
- Your location data can be added to your Google My Business listing. In this way, your business’s location will be displayed in the search results and local map available depending on the specific location someone enters along with the right keyword, which is usually “window replacement.” This option will help you have leads clicking on your site as they can see you on their maps.
- Google will recognize the reviews that you have received if you code them. This will allow Google to display your average ratings and review count directly into your search results.
- Whether you serve one community or many, make sure your website is organized so that each search term returns a local result. A window lead might search for “window installation ‘CITY NAME,’ ‘STATE,” they should be directed to a page that demonstrates your familiarity with the area, and you can do this by including info of where you’ve worked before.
You Must Know Your Audience
You’ve now got more window leads thanks to the previous tips, which is why you have to start focusing on their experience on your site since this will decide whether they stay or bounce off.
The message you want to deliver must be clear and concise, so your audience will believe you understand them, which increases their likelihood of converting into new clients.
If you can’t understand what we’re saying, this is a clear example.
Many people will visit your website to replace or install new windows for the following reasons:
- Energy efficiency.
- Security and safety.
- Storm or accidental damage.
Your messaging and website content should include the use cases you support and help them with any of the previous needs and many others.
If they feel you are listening to them, window replacement leads will be more likely to visit your site and learn about your company.
Consider taking a look at the window replacements and installations you have done in the last 12 months and be aware of any trends.
By doing so, people may be more inclined than others to replace old windows in order for specific reasons you have covered on your site. Like energy efficiency during the changing seasons and other seasonal trends should be included in your messaging.
Your website strategy and SEO should be in line with your business cycles and your target audience.
Don’t Forget to Share Your Customers Success Stories
One of the best marketing tools that you can use to promote your website is a positive customer review, especially when you consider that over 90% of shoppers read reviews before making a purchase.
You can reinforce your credibility as a trustworthy and reliable service provider by demonstrating a satisfied customer.
Happy customers will gladly refer you or give you a positive review. Once they do, thank them for their support.
You can send them a thank-you note or a window cleaning kit with your logo. Or a gift voucher for a local restaurant.
Just remember that you should show appreciation for the time spent by the customer, especially if they gave you a referral.
With this, now you have a valuable sales tool that you can display on your website.
Make sure to include a call-to-action at the end of your endorsement. This will direct the lead to request a quote or to make an appointment.
If you want to bring even more window replacement leads your way, you can also share customer success stories on social media.
The more local and targeted you are, the better. Facebook, for example, allows you to target specific areas based on postal codes or zip codes.
A strong influencer is someone who has used your service and is happy. Potential window leads will be more inclined to visit your site if they have heard about it from a local representative.
Convert Window Leads During the First Visit
Between 70% and 97% of your website, visitors will never return once they leave your site after their initial visit.
This is why converting window leads on their first visit is crucial to winning the business. These are some tips that will help you convert leads in this way:
- Create compelling calls to action (CTAs), which will encourage visitors to complete the pre-sales process.
- You can highlight your positive reputation by showing customer reviews, quotes, and other evidence that you are a well-respected service provider.
- So that window leads can commit to your next step, you should offer an online booking option. This allows them to remain in control and automates the conversion of the lead into an actual job.
Book Online to Close the Deal
Your window leads will find it easy to book online with a functional online booking system. Without the need to send back-and-forth emails or call your sales team, they can immediately take action on your website.
The system will show your availability so that the lead can schedule a time that works for everyone.
Window replacement leads need to be well-trained and informed before they are able to take this step, which is why you will need to provide additional information in order to get them there, including:
- Steps in order to build a quote.
- A general guideline on how long it takes for new windows to be installed.
- Transparency in pricing for windows and installations.
People will feel more confident booking online if they better understand the following steps and the general costs.
Online booking can also reduce your administrative and sales expenses. If they have the chance to book right away, many people will act immediately.
A YouTube Channel Is the Best
YouTube is the largest search engine platform in the world, with Google second. Thus, make sure you’re present in the media as long as you have good content to offer.
YouTube videos are able to rank in Google search results, which is a great way to get more people to see your content.
Many businesses use this content strategy to drive traffic from YouTube videos back to their websites. You need to create a call-to-action that motivates viewers to visit your site after they have finished watching the video.
To get more people to your site, don’t sell your services on YouTube. Instead, give them more information (just good enough) to bring them to your website.
Now, you have to keep in mind that this option is great for any window replacement business. However, you must know how to build your channel and guarantee you are not copying someone else’s content nor relying on unfair strategies that will drive away your audience eventually
An idea to upload to your channel? Ask your current clients if you can film a sneak peek of the repairs and replacements you are performing for them or create content specifically to explain how to do something, like cleaning a window properly or readjusting when it is necessary.
Anything that is valuable, even if it seems small.
Social Media Advertising Is Key
SMM and Social Media Advertising are similar to SEO and SEM. SMM is similar to SEO in that it’s about providing the social media platform with what it needs, new content to push to its users. Instead of paying for traffic, SMM and social media marketing can be used to do so.
Social media advertising focuses on getting your content to users that are interested in your products and services through social media platforms. Because these platforms have information about these users, such as their accounts and social media, Instagram, Twitter, and Facebook, they can identify them.
Your local business must target local customers if you want to be successful. Facebook provides a lot of information about its users that is quite remarkable.
They know where to place ads, who will most likely click them, and what amount you are willing to pay to have those ads placed in front of others will also play an essential role in making this possible.
Register to Local Industries’ Directories
Local industry directories can be a great way to get backlinks that will help you increase your website’s ranking in search engines.
These directories allow you to connect with local clients or possible customers with businesses offering the right services.
They can also be used to help them find the right services and companies that fit their needs and budget the most.
It is important to ensure that your business information is consistent across all directories.
Another way to differentiate yourself from your competitors is to add photos of homes where you have windows or doors installed. This can drive more traffic to your site than to your competitors, as you show the work you have done. People will feel more comfortable with you because of it.
Email Marketing Can’t Be Abandoned
Email marketing is a powerful tool that businesses can use. It can drive traffic to your site from customers and prospects who have clicked on the links in an email.
To build a list of names to use for your email marketing, find a way that motivates them to provide their information. Consider past situations where businesses were able to get your attention and encourage you to sign up for their email updates.
Giving away something for free is a popular way to get people to sign-up for your email list. A window and door company can offer a free estimate. To receive the free estimate, the person must sign up and make an appointment.
You can place it in several places on your website or as a popup that appears after a few seconds. It can also be placed at the end or in the description of your YouTube videos.
Advertisement via Pay-Per-Click
PPC advertising works similarly to SEO by placing your windows website at the top of search results. Google PPC (or Facebook) are the two most popular PPC channels for lead generation. Companies that pay for PPC ads will appear at the top when homeowners search for “replacement windows estimate” or “qualified residential contractor near my location.”
These two sites provide leads for potential customers by displaying targeted ads for your services. You’ll get a small fee depending on which keywords you choose when someone clicks on your ad.
PPC has a significant advantage: it generates almost instant results. Although you will have to pay per lead, it is well worth the investment for increased visibility for your window replacement company.
Combining SEO and PPC is a solid strategy to maximize visibility. Paid ads can provide immediate results and help you to improve your SEO.
Once you have established organic traffic to your website, you can reduce the PPC and reap the benefits of quality organic leads.
A solid landing page for lead generation
Your website will be visited by all your organic traffic and paid ads. You need to make sure that your process is clear to convert these leads to paying customers.
Lead conversion is the next step in the sales funnel, and it requires as much attention as lead generation.
Landing pages are a section of your website where you can direct potential leads. These pages should be attractive enough to get qualified leads to book an appointment.
It should have a call-to-action (CTA) phone number and mention how professional window companies can help customers. Poorly optimized landing pages can lead to lost leads.
SEO traffic is only one way to get visitors to your site. The rest of the website must be optimized for conversions. It is important to have a website that loads quickly, is mobile-friendly, and looks great.
It can be overwhelming to manage lead generation marketing strategies. Window contractors want to concentrate on installing replacement windows instead of creating new content for keywords or hunting for other leads.
Do not neglect digital marketing tools
The majority of digital marketing strategies discussed depend on inbound marketing. This is where you get the window replacement lead via organic search, ads, or social media.
Email is still a powerful tool to reach specific demographics and generate leads for window replacement.
Start this home improvement lead generation process by creating an email capture form that users can fill out on your website. You can then send out email ads with home improvement tips and calls to your local office via phone, text messages, or online.
Because potential clients have chosen in, these quality leads are much cheaper than other methods.
Because people don’t like being bombarded with spam, email campaigns should be managed gently. This digital marketing strategy is effective in generating leads. You need to identify your market and create useful, interesting content.
Content is a great way to build search engine optimization for your website, show your knowledge as a business, and generate leads. However, it is often underestimated in terms of what needs to be done.
We have covered content so far during this article, but here are a few things we want to mention.
Remember that content is not limited to blog posts. Content can also be used as a lead-driving device. You could have content in the form of an ebook or guide, whitepaper, graphic, detailed study, or video.
You will then be able to access the content only after you have given your contact information.
Consider how to make this content most valuable and relevant.
This takes us back to what we were mentioning about YouTube videos and what you could offer. If you’re doubtful about it, you can just use the same idea for all your platforms but adjust them to a format and type of media that is more attractive depending on where the content will be posted.
Develop healthy relationships and trust with your prospects
Many wouldn’t believe us if we say that companies and brands can be friends with their customers or potential leads, but they can as long as it is played smart to achieve this goal.
You just need to think about what your potential clients like about your business and include more of that in your company.
Invite them to join you at all times, whether you are asking users for content, sharing funny videos on Twitter, or giving away videos on YouTube.
Give them reasons for visiting your blog whenever you publish new posts and to share their experiences.
You should reply to any email you receive. Send an email to acknowledge a comment you receive on Facebook.
Let your prospects know how much you value them and that you’re always trying to create and maintain the community.
You can start a guest blogging strategy
Guest posting is a powerful way to get leads. Although you can attract them to your website and convince them to convert, it is important.
You might consider guest posting on other blogs related to your industry. For more information, email the authors. Now, it doesn’t have to be all about people in the same industry as you or direct competitors.
Instead, you can bet for others that offer remodeling or constructions services or similar ones.
To get started, a series of pitches can be created. Then, send them out. You have the option to write guest posts yourself, or you can outsource it.
Most blogs allow at least one or two links from your website to be included in a post.
Use live chat
The average response time from companies replying to customers is 12 hours. This is too much time for many people to receive a reply.
Users expect faster responses, given the rapid advancements in technology, making it easier for consumers and businesses to communicate.
Chat can help solve the problems of your visitors. It will also allow you to be more available to them.
Instead of waiting for a representative, visitors can have their questions answered immediately. This saves time and is a great way to present yourself as a positive person to users.
You can A/B-test your site
Without evaluating the web site’s progress and optimizing it to convert, your website won’t get off the ground.
There are psychological reasons why people might click a CTA button with a green color but ignore a button with a red color. You can optimize your entire site by A/B splitting testing elements such as this.
It is important to only test one element at once. It will not be possible to see exactly what resulted in higher or lower conversions if you do. The following are common elements that you can split-test:
- CTA Copy.
- CTA colors.
- Website copy.
Additional Tips to Generate More Leads
We want to make sure that you’re doing your assignment properly, and since we mentioned how hard it is to generate window leads, we also wanted to add more help than could change the entire game for you.
This is why you will find a few more tips to handle this difficult yet crucial step for your business:
- Use window ads to get people knocking on your door. Window ads should be placed strategically to catch passersby’s eye (and yes, we’re talking about the traditional option).
This is an effective way to generate new leads because it highlights your services and increases awareness of your business.
- Offer free quotes on social media channels like Facebook or Instagram. If someone sees that you offer free quotes for window replacements, they may contact you out of curiosity if they need a quote themselves!
Free quotes help build trust with potential customers and give them a chance to see how friendly and helpful your services are.
Remember, a window replacement lead comes in all shapes and sizes, but they are most often homeowners looking to fix their windows after being damaged by natural disasters or some accidents. Maybe they just want a new look and need your services for it. This means you should put a bit more effort into attracting homeowners and not only commercial ones.
Connect with your audience, not only those that seem to be potential clients. Many companies forget that everything is about creating a reputation, and as a result, they believe those people worth their time are the leads and customers themselves. Well, big mistake! Everyone needs your attention.
It Is Never Too Late
Many window contractors believe that it is time to give up on generating leads and stop investing in their businesses after some bad luck.
However, if you implement the right strategies and follow the previous tips, there aren’t reasons not to make your business profitable.
Therefore, it is never too late to properly start working around your business and attract those window replacement leads.
Just remember there are many other ways, and you might want to give them a try if that means you’ll have a more complete and effective strategy to close more businesses and bring quality leads (including hiring professionals for it).
The Local Lead Generation Process for Your Window Replacement Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Window Replacement Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Window Replacement Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.