Tree service leads are essential to your business’s survival. No matter where you live or how long it has been in operation, leads are simply the prospective clients you bring to your company. This is why before thinking about money or the customers in specific, it is impossible to bring in any of them if you don’t have a steady flow of leads for tree services.
If you have a lead generation process that is properly optimized and focuses on the important parts, it’s possible to:
- Get tree service jobs that pay well.
- You and your team will see an increase in revenue.
- Your tree service business will grow.
The importance is clear. But how can you do this efficiently and affordably?
Good tree service digital marketing is the answer. You might be wondering how to generate more quality tree service leads with it now.
Follow the steps below to make your business a machine for tree service lead generation from now on.
Invest in A Stunning Tree Service Website
Your website should be your first point of contact. Without it, you won’t have a place where your leads can land and find all the information to make a well-informed decision of hiring you.
Thus, more than a well-designed site that looks appealing, you must cover these two needs:
- Attract new potential clients.
- Convert website visitors to qualified leads that your sales team can use.
To create a website that looks good but is also useful for lead gen, you need a design that is both attractive and converts visitors to leads.
You will also need to optimize it properly and ensure it can be found easily.
SEO (search engine optimization) is a confusing term that many people don’t understand. But it’s as easy as setting up online elements to improve your tree service website’s ranking in search engines for hundreds of keywords consumers are searching for.
While traffic is important, it’s equally important to convert at least 1-3% of website visitors into qualified leads. You must make sure they find your site first, and for it, SEO solves over 70% of this problem.
You might be surprised to find that conversions aren’t as frequent as you would like and feel that 1-3% is low.
However, it is totally normal, and instead, you should be worried about the lower percentage. If you get less than 1%, this could indicate serious problems in your user experience, images, and copywriting.
If you work on the last elements and ensure they are more prominent in your web pages and website, lead generation should be a piece of cake and the other strategies.
Why? Because this will increase organic website traffic over time and help you get more leads for tree service. In other words, long-lasting results.
These tips we have compiled will help you succeed in this endeavor.
- It is crucial to take a lot of time when building a website. Take it slow, and don’t fret about how long it takes. As long as you are doing it right and the result is what is expected, the time will be worth it.
- If you create long-form, useful content on something like a blog over time, you can rank for hundreds of search terms. It takes expertise to create great content strategies and exceptional content. We will get into this more later.
- Google My Business allows you to bring more local leads since your tree service company isn’t exactly international, even if you decide to franchise later. It is important to ensure consistency in your company name, address, and phone number for this to work.
- Use high-quality, professionally-created visual and written content. You are a tree service specialist.
- Every page on your website should be inviting visitors to take action. Visitors should find it easy to research, get a quote, or just do anything on the website.
- You can test and refine your strategy. If you have the funds, a professional agency can help better with this part than doing it yourself (but the latter is not impossible).
Going back to the main mention of SEO, you will notice it is a big improvement for your company. Thus, just go over the details and enjoy the process to get the best results.
PPC Advertising: The Investment Is Worth It
PPC advertising is another great way of generating leads. And, you don’t have to spend a lot of money on a campaign as most people believe. This is thanks to how it works: You pay only when people click on your ads.
You can also set your maximum budget and never worry about it exceeding.
The auction system is used so that you will be competing with other bidders for the same keyword. Let’s take, for example, the keyword you chose is “tree removal LA,” and you’d like to place an ad on search engines.
You will be competing against other tree service professionals who want to advertise for this keyword.
If you bid higher than your competitors, your ad is likely to rank high in search results for people searching your keyword or phrase.
Clicking on your ad will bring you to a landing page, encouraging them to follow the next steps (this is why websites are important). You might ask them to contact you or send an email to get more information about your products.
Focusing on Web Design
Many people ignore web design as a lead-generation technique, especially after we were just talking about SEO and how it can help your rank higher in search engines.
But don’t be fooled; web design also plays an important role since Google’s algorithm for ranking page results is complex and long. SEO seems like the only option for ranking, but it is one of the many parts.
We do know that Google wants to give users the best result. That means providing the best website, content, and user experience is key. Web design enters here.
Web design is an important aspect of tree business rankings. Google will notice if your website doesn’t provide navigation or multimedia. Instead of being SEO, this has more today with your design and how you have been adding all the elements.
That being said, you should make sure that you have a professional, organized, beneficial, and aesthetically-pleasing web design that holds visitors’ attention.
A well-designed website is more effective when you streamline your navigation, including videos and images, and have a table listing your contents on longer pages.
Wrap Your Trucks to Build Awareness
Each company in this niche will park its trucks in the neighborhood at least twice a day. This is an important moment to generate leads that are often wasted.
You should wrap your vehicle in a unique, stylish way. You should not do this in a sloppy or obtrusive manner. People will be attracted to you if you do this correctly and add your contact info.
Don’t get carried away with your strategy. Make sure you do it correctly by:
- It is worth spending money on a professional graphic designer, even when it can be a bit expensive.
- Your logo should be large enough to be seen easily on the streets. While phone numbers and websites are important, most people will look online for your brand name.
- Wrap your back trucks.
- When you purchase new fleet vehicles, look for vehicles with large surface areas. Flatbed trucks may require additional panels to advertise this prime spot in tree service advertising.
Email Marketing Works for You
With your website, content, and other lead generation strategies we will mention, collecting email addresses will be natural. Thus, you better get to use those addresses by sending emails.
It is important to remember that you should have enough email addresses to be able to maintain your leads. In fact, many people believe emails are useless until they notice the conversion rate.
When using email marketing, you just need to focus on providing information like seasonal tips or offers can be a great way to increase customer value. Customers who have canceled services can be reengaged with emails as well.
Email marketing is a major move as you can meet new leads and bring back old friends thanks to the value provided in each message.
There are many mistakes that people make with lead generation strategies. To make sure it doesn’t go sour, here are some things to consider:
- It is enough to send between 2 to 5 emails per month.
- Create short, engaging subject lines.
- Make sure to use great images and keep your emails short.
- Be helpful. Sometimes subtle promotions are necessary, but you shouldn’t focus on selling all the time.
Contact Forms Are a Must
If your landing page is clean and optimized, leads and visitors will be more likely to give you their contact details. But don’t ask for too much info if you don’t want them to avoid signing up.
Your website can convert prospects into sales leads in seconds by using the right contact forms on the landing pages.
Converting a lead to a customer can take weeks or even months. When you approach this goal with your contact form, just keep in mind that requesting more information makes lead nurturing and conversion harder.
To get started, you only need to request the emails you will be using for the previous lead generation strategy.
Contact forms are very important and should always be available where they are needed most.
Each page on other websites will have one. But this isn’t always the most optimal option. Instead, you can just have one in two pages max.
Blog Content Is Valuable
A blog can be a great way for you to generate leads for your tree service business. To get the best results, however, you must have high-quality content.
Content marketing should be as time-consuming as the other strategies if you want to achieve the best results, and before you start, consider the primary purpose of your content.
Blog content is built on relationships. If you give enough thought to the purpose and creation of your blog content, the readers will likely convert into leads or customers.
Before you start writing content for your blog, think about why you are making this investment as lead generation. Consider how it will affect your business, and here is a piece of advice: Answer crucial questions on your side but also for your prospects.
Those questions can include:
- How can you solve the problems your target audience has with free content?
- What are the top websites that customers of your target market visit? Are they reading blogs? Joining LinkedIn groups? Google Search?
- Which would you choose: 150 readers from your target market or 1,500 readers there just to read the content and stay as traffic? This will help you decide the topics you want to write about (though the optimal option is the first).
- Are you able to create high-quality content using your core competencies? How can you attract and keep the best people?
Network with Other Professionals
Many businesses are in similar industries and may need tree services from time to time. These professionals should know you are there to help them when they need to refer someone. Thus, consider these, in particular, to network with:
Landscapers
Tree jobs are being asked of landscapers all the time, which they may not be capable of handling.
Many landscapers would be happy to refer you to these jobs in return for a referral commission and/or referrals to their business. You may also be hired as a subcontractor to book these jobs.
Other Tree Service Companies
Although networking with your competitors may seem counterintuitive, it can be very beneficial. Even when tree service companies offer similar services, some prefer to do only tree trimming, while others are more interested in complete tree removals.
Some companies might be too busy to manage their incoming business. No matter the reason, it is important to stay in touch with other tree-care companies if they get work that you would prefer to refer.
Invest in Direct Mail
Although this method is not cheap upfront, it can be a proven way to generate high-quality leads that will help your business grow.
Studies have shown that offline advertising has become more efficient due to the lower competition since people focus on online options the most.
We recommend that you look at your competitors’ advertising and targeting strategies when creating a direct mail tree service advertisement.
These mails are likely to be working for them if they cost a lot. It is also a good idea to offer a unique coupon code or offer for your campaign and during your direct messages.
This will enable you to track leads and make your direct mail campaign more effective since they are most likely to take it.
Manage Your Business’s Image Online and Offline.
Did you know that over 80% of people use the internet to locate local tree service companies quickly? They also look into your reputation and what customers think about you and your prices.
In this case, just wonder, are you capable of showing up on time to complete the task that you have promised? If so, you probably don’t have much to worry about.
The reputation you build will be based on your services and how you manage customer support. In other words, the reviews and recommendations will speak by themselves.
That being said, this is connected to improving your awareness, as you would expect.
To increase brand awareness and generate quality leads, you need to understand your audience. Although it may seem simple, branding awareness goes beyond attracting customers.
First, prospective customers will be more likely to trust you if they have reviewed your work. It’s ten times more possible if they’re recent.
You should prioritize authentic reviews as they provide a succinct, peer-provided service overview.
Review is real feedback from customers on real-world usage. They are not filled with marketing hype. Most people trust them as a result.
They also offer buyers and prospects high-level insights that help them quickly navigate the multitude of options available to them.
Also, most of them will be left on online platforms, but they aren’t everything for tree companies and your reputation.
Word-of-mouth can also be used offline to your advantage. Ask satisfied customers for recommendations to friends, family, neighbors, and acquaintances who might be interested in your tree services.
After you’ve completed your service, hand them many business cards and ask if they would mind placing a temporary sign in their spaces about who did the removal, caring, or any other tree service task.
Referral Programs
Tree business owners often forget that their clients should be included in their marketing efforts, both past, and present. Although it might be tempting to offer discounts for referrals, nothing says you value your clients’ recommendations better than giving them cash and a handwritten thank you note.
This can make a huge difference and show that you’re willing to go above and beyond your usual workday to express gratitude. This strategy will help you to generate exclusive tree service leads over time.
This is very connected to your reputation and how people recommend your services. So, just consider this a way to boost that lead generation method.
Create a referral program and get more of those recommendations and direct referrals.
Upload a page on your website that contains more information about the program, including the terms. You should also email any tree service companies near you and any business partners to let them know about the program.
Many competitors do not do this type of tree service advertising, so it’s best to get on board as soon as possible.
Utilize Social Media
You have a high probability of finding great clients if you take the time to promote your company by using Facebook or any social media platform.
You should also think about their family and friends, and how you can allow them to find you without much effort. Be there where they spend most of their time. In addition, it is crucial to engage on social media to build brand awareness and work on your reputation once more.
These days, a Facebook page is vital. But, Instagram, Pinterest, and Twitter are great options for potential clients within your niche.
These tips will help you bring success to your social media strategy:
- Avoid confusion by using the same name across all social media accounts. Search your name on multiple platforms to make sure it’s not being used elsewhere.
- Use your logo and color scheme across all platforms to make your brand professional and establish your identity.
- You can keep your followers updated by using an online quotes form or even booking any tree service you offer. Followers should be kept informed about new services and offers by using recent blogs, reviews, and testimonials.
- Social media algorithms are more likely to promote people who post frequently.
- Use hashtags that relate to your services or the industry you are working in.
- Respond to comments, questions, and other online interactions. Although it is not as efficient as face-to-face communication, it can still help to build trust and relationships.
- You can share photos and videos to appeal to a wider audience. You should use professional graphics, animations, and videos to show professionalism and modernity.
- For the multimedia content, focus on adding tree projects and jobs you have finished. This can show them how you do your job and what they have been looking for.
Overall, we know lead generation can be hard, and the tree services industry can be competitive.
However, again, just take the time to go over each lead generation strategy. With them, build your final marketing plan and set it in compliance with your business plan.
In the end, you will have a good process established that should help you get more tree service leads and achieve success.
The Local Lead Generation Process for Your Tree Service Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Tree Service Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Tree Service Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.