Professionals in the field can use a well-crafted strategy to find more patients by creating a solid plan for lip injection leads, but it isn’t as simple as mentioning it. The lead generation process has proven to be a challenge for any company regardless of the niche, so don’t feel bad if you’re having a hard time.
The first thing to remember is that you need to be patient when generating leads, as lip injection is very popular in many cities across the United States and a very competitive field. You need to think about your competitors and how you can be different for the high-quality leads to come your way.
Start by imagining your ideal client and creating campaigns around them. Are you using social networking? Posts that address problems or ask questions will provide awareness and build your brand. You don’t need to overthink any of the common strategies but rather focus on what works.
Blogs can be a great way to increase sales-qualified leads, especially in this niche that has a lot to cover in patients’ questions, recommendations, or general information.
That being said, focus your entire lead generation campaign on people who can convert into qualified leads. Not random leads. Is that hard to follow? Let’s simplify: you need those you have included in your target market.
You need the image of a perfect client and their variations. When done, you can start focusing your lead generation strategies better. Maybe, this is all that is failing in your business right now.
However, for more options and ensure we lent a hand, you can focus on all the lead generation strategies below:
Do You Have Your Own Website?
People used to rely on walking around and waiting for a specific person or professional to offer the service. Today? Everyone is looking for one online.
This is why a website is so relevant in today’s market and why every lead generation strategy kind of falls back to it.
However, the website should not be considered a traditional or conventional process. Instead, it should be seen as your shopfront. It should be the first thing people see when they search online, not just a random page you designed for nothing.
It is important to realize that not everyone will visit your clinic after visiting your website or give your pics and stories a try, even when the lips you’ve injected look amazing.
Then, why is it actually important to have a website? Because it is, again, the front of your brand on the Internet.
But to make this place work, you need to focus on whom you want to find your website.
Your website should be easy to understand so that you can reach the widest audience possible. If people have a better understanding, they will choose you for the procedure.
We don’t want to go into too much detail, but we feel it is important for us to talk about the best way to make your website.
After all, it is useless to have a professional-looking website if nobody can find it. You may have prospects who are looking for local professionals, but they won’t find it due to the way you optimized it (we will get into this later).
Your website must be designed using keywords and other relevant content that major search engines can easily find across the globe.
It is important to keep your design current and up-to-date to attract visitors to your site. Sites that aren’t up-to-date in the last two to three years will be considered taboo.
Also, keep in mind that mobile users now access the Internet via more devices than ever before.
Consider Blogging to Add Value
Blogs are essential for every website and business, including your lip injection practice. Blogs are a great way to build trust, make your business an authority in your field, raise brand recognition, and grow your network.
It is essential to follow an editorial calendar if you want to make blogging a successful method of finding sales-qualified leads. Although you may only post once or twice per week, frequent posts will keep your blog top of mind.
It doesn’t matter if you don’t post as often, but it is important to keep up the pace.
Once your blog post is live, make sure you share it! You can also cross-post your blog to social media and include links within your monthly newsletter. Encourage your audience to share the content if they find it interesting.
It is crucial to understand your audience before you can create great content for your blog. Also, to choose topics that they are interested in. Keyword research is necessary to determine the topic’s saturation as well.
You might suggest guest blogging arrangements with well-respected doctors. You would be asked to write a blog post for them, and they would do the same. This is a great way to get new eyes on your content.
Blogs should be approached systematically. Your patients should be able to see the value of your content.
You can educate your readers about the most common process, doubts, questions, and details on the matter to ensure they notice how professional you are. But for it, don’t write general content only.
Great blogs get shared by readers because of the high-quality content they provide. Here are some ways you can make this happen.
- Information on healthy living, such as exercise, nutrition, and skincare. This will increase patient loyalty, and although it isn’t entirely related to lip injection, it is in the health niche.
- Inform your clients and patients of any updates or developments that directly affect your practice.
- Share with your readers any awards you have received recently. This applies to both your practice and your staff.
- All new staff and facilities must be implemented. This will make the practice feel more personal.
- Although case-study summaries can be provided, you must comply with HIPAA laws in most cases, not only when it is for specific plastic surgeons, as those professionals offer most lip injection procedures.
- To engage more people and convert visitors to your blog, you might want to add infographics or videos. Visual content is at the top in today’s world.
PPC Should Be Considered & Implemented
Why is PPC so effective in generating leads for lip injection specialists? It all boils down to location and targeting because, unlike most businesses today, this is more of a local company that cannot move to every state or city where someone searches for the service.
PPC allows you to target specific audiences and has high impression chances. It is also important to consider the location of your ad placement, and when you focus on it locally, better results are bound to happen.
It is a great way for you to target your practice using highly targeted advertising.
Due to the large number of people who are able to find your website by using generic keywords that won’t convert, it can be difficult for other marketing strategies to generate leads for you. You can be as specific or as broad as you want with just a few clicks in this case.
We need to begin with PPC Keyword Targeting, considering everything we’ve said so far since we know you are a bit lost on approaching this lead generation strategy.
This step is all about finding how people are looking for the services. For instance, “Lip injection [CITY],” so they can find the specialists and practitioners near them.
Keyword targeting doesn’t have to be limited to PPC. To boost your website’s visibility and reach more leads, you can also use targeted keywords in SEO.
Google should be able to understand your target keyword and will not show your page in search results for unqualified terms. What is the difference between keywords for SEO and PPC? You can enter your target keywords in PPC. Google will only bid on those keywords, and it is a paid method as it stands for Pay-per-Click.
You won’t waste money on irrelevant search results as long as you have a keyword strategy in place. Lead generation via PPC is a highly effective and efficient way to reach potential leads and boost your lead generation process.
On the other hand, we have PPC Location Targeting, which is a variation of keywords.
Two aspects of PPC location are important to know. The first is the location targeting of your ads. To limit which ads are shown to users in a specific area, you can modify your settings.
You can’t block anyone from a random city from viewing your page about lip injection, but you can limit the PPC ads you show to only those users in your target area. This will make sure that your site gets less unqualified traffic and focuses more on real prospects.
PPC targeting also includes ads’ placement and display on search engine result pages (SERP).
You can have the best organic page in the world, but even the top spot in the SERPs won’t be as high as the PPC ad.
A Deeper Dive Into SEO
Although PPC is a faster option for lead generation and boosting your lead scoring, SEO can be slow and steady yet cost-effective, great in the long-term, and necessary even with PPC being implemented.
These are the three steps to ensure that your lip injection SEO strategy is at its best.
First, you must choose your target keywords. Next, optimize them and then get links to these pages. It follows the same principles as PPC since keyword targeting is crucial.
When deciding on target keywords for your website, you should consider the search intent of keywords. You can use a SERP analysis to determine if your target keywords match the search intent.
After you have identified the primary procedure keywords, it is time to create pages that are optimized for each specific geographic area. These pages will allow you to maximize lead generation for each procedure page.
We will now dive deeper into keyword optimization and mention some other factors.
Two areas must be optimized for your target keywords in order to maximize your lead generation efforts: Your website and your Google My Business Page.
Your site should appear on the first page of the SERPs. As previously stated, you need to target the right keywords in order to achieve this. Once you have completed keyword research, you can now add your targeted keywords in your title tags, headers, and elsewhere on your page.
You should not do too many keywords, as it can be keyword-stuffy. If done correctly, it can improve the page’s Google ranking, but it will have the opposite result when exaggerated.
Another place you might appear in search engine results is your Google My Business listing. Local search is an important part of organic search. To boost your optimization, you must ensure that your GMB listing contains your target keywords but also relevant information like working hours, exact address, and more.
Optimize your website and GMB, so you appear on multiple pages of Google. This will increase your chances of getting organic leads.
We can now move on to the last part of optimization: Acquiring Links.
A solid page for your company is one thing. If it is not linked to, its chances of appearing on the SERPs are very slim. Here is where link-building comes in.
Google uses links to find new pages and rank them in search results. This is the most important aspect because Google uses links for page quality determination. It counts how many pages link to your page.
If your pages have a higher quality score, they will rank higher in Google’s SERPs. Links are essential and will increase your chances of getting and using them.
Tracking Your Efforts
Conversion tracking allows you to track which marketing channels brought you the highest quality leads. It is important to decide what is best for leads and traffic, or vice versa. In this way, you will know where to focus your efforts or what you can improve.
PPC, for example, maybe great for driving traffic but not conversions in many cases. Depending on your conversion attribution model, you may find that organic search is driving the majority of your qualified leads. For some, it may be the opposite. You must determine which one you are.
Conversions have been assigned to channels since the last click. A click on your PPC ad and completion of a contact form would result in 100% conversion attribution. This is not the way things work in every case.
People love to spend lots of time researching. It could be that someone has come across your brand on social media and decided it was worth researching on Google.
They clicked on your ad because it was at the top of their search results. Although they did not convert on that visit, they came back to your page via an organic search the following day.
The last-click attribute would have given credit for the SEO conversion. It was actually three channels that combined to make that conversion possible. Both models of conversion and attribution have their place within marketing leads. Does it make sense so far?
While some companies might prefer to concentrate on the channels that convert customers, others might want to consider the entire customer journey and how they can generate traffic to convert it into qualified leads another time around.
Email Marketing Is Fatal… In a Good Way
Companies and individuals often overlook how important email marketing is. This happens because they think social media and other options are better due to where the audience spends time today. However, it is a mix of everything.
Email can be the main source of qualified leads when done correctly.
Email usage has increased significantly among seniors but remains stable for other audiences due to how they need to check their inboxes almost every day or work with it. As a result, they have a look at their emails quite often.
They are more likely to become clients and leads if you reach them using this media. It is all about creating a well-designed email marketing campaign.
These are some tips that will maximize your efforts and help you succeed.
- You should ensure that the font size is sufficient to be read by people with visual impairments.
- Your email navigation (how people see the information) and your website’s contact page must be clear and simple.
- Use age-appropriate photographs.
- Create follow-up landing pages for seniors and other audiences.
- Retarget people who bounce using retargeting ads.
- Make sure you target your leads and make them unique.
- Optimize subject lines and content.
- To automate your tasks and save time, you can use an email management platform.
These tips can be applied to your email marketing strategy for lip injection leads. You should have a high success rate if so.
Continuous optimization is key to long-term success and improvements in your CPA, closing rate, and other marketing campaigns.
Even small changes in subject lines and links can make a big difference in the open rate.
Consider Partnerships When Possible
You have many options to partner with professionals in the same industry or niche. This can help you boost your efforts and provide the same benefits as referral clients.
Partnerships are a mutually beneficial way of generating every qualified lead you need over time. It takes years to build, so this is more of an addition than a main strategy.
This can be combined with your lead generation strategies to market qualified leads to increase conversion rates.
How does this strategy work? Professionals and individuals will eventually meet hundreds or even thousands of people offering the same or similar services. They might not be able to get leads for their services, but they will refer others so that the company or another business gets the benefit.
You recommend me, and I recommend you—that simple.
Mobile Optimization Is Crucial
The popularity of mobile browsing has increased significantly over the last few years. It is the preferred method of accessing websites and other platforms by users.
Optimizing your website will increase your visibility and make it easier for clients and leads to find you.
It is easy to scroll through your website’s graphics, CTA buttons, images, and design. You can also view animations on different screen sizes. This is the goal.
Google’s Mobile-Friendly Test tool is the easiest and best way to find out if your website has been optimized for mobile devices. You can ask 2-3 friends and family to help you navigate it as well to make sure it runs properly.
Although you can do this with your own devices, it is important to consider how other perspectives and experiences will impact the way your leads and clients view your website.
Throughout this process, you can also test the pages, forms, and call-to-action buttons.
These data can be used to improve and increase traffic to your website based on the mobile-friendly changes that you make.
The Local Lead Generation Process for Your Lip Injection Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Lip Injection Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Lip Injection Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.