Ever heard someone say “…hey, it’ can’t be that hard to genearet more appliance repair leads. Just use Craigslist and Facebook…” Yeah Right! Building a business is more than just utilizing two platforms. That’s easier said than done.
When someone tells you to work on your strategies, plan your next steps, and just focus on generating them, they don’t really know what they are talking about unless they share some tips.
After all, generating leads means bringing more clients to your appliance repair company, and if it were that easy to close deals, no business would go bankrupt or fail in the first place.
Since we know you must be struggling with the process or maybe need to start generating more appliance repair leads since your business is relatively recent, we decided to share some tips that will come more than just in handy.
Therefore, if you want solutions and strategies that actually work, stay tuned.
Printed Advertisement Isn’t Old
Unlike what you might think, many appliance repair companies still use newspapers and magazines for advertising the services they offer, and it continues to be a great strategy.
Both newspapers and magazines are trusted sources for your potential leads and future clients since they know that not everyone can just publish in them unless they are, somehow, legit.
It is also an inexpensive marketing option and is well-known for its ability to build loyalty among readers.
Many companies prefer magazines over newspapers since they have a longer shelf-life and are more widely read than newspapers nowadays.
The biggest challenge you will face when you use print advertising is justifying your ROI.
It is impossible to know how many people saw your advertisement in any media you will be using here.
Thus, it is difficult to justify the cost of print advertising if you don’t have an offer or ad specifically targeted to your audience. Even so, it continues to be challenging to come up with those statistics.
Broadcast Media Is a Favorite
Advertisements on radio and television are common for generating more appliance repair leads since your services are local.
Besides, this lead generation form has the greatest advantage: it is very accessible for your audience. However, television ads are never cheap, especially if you want your ad to appear on a prime spot.
Small businesses cannot use this medium to grow their businesses due to how much budget they have to bet on it, and it isn’t always guaranteed that they will get the desired results.
However, we highly recommend it if you can afford it and know where to place your ads and how to deal with their leads generated.
Many people may see these ads, but they might not appeal to the targeted audience, which is why it is essential to choose the most effective channels and stations.
Search Engine Optimization (SEO) Is Always a Must
Most appliance repair companies need to rely on digital marketing.
Actually, what are we talking about? Every SINGLE company nowadays has to rely on it if they want to achieve the desired results and avoid falling behind with the competitors and other businesses.
Among the strategies included in digital marketing, you will get fed up with listening and reading about SEO.
SEO is the process of making your website more visible online and accessible to potential customers via search engines like Google or Bing.
Many don’t understand the benefits of SEO as the primary element of digital marketing and the impact it has in their businesses, or more like they actually don’t know the pros in the first place, which is why we will be sharing some here:
- Local SEO advertising for appliance repair companies offers a high return on investment, long-term marketing, and real-time benefits.
- The benefits are trackable and compound over time.
- SEO is just like any other lead generation method with its share of drawbacks.
- It influences all your digital efforts and platforms used, like social media, websites, blogs, and more, which is great since you can optimize everything with similar strategies.
- You generate organic traffic, which means it is completely free and with real users.
Google Maps Optimization with Your SEO
For those who didn’t know, Google will give you a listing and website for your appliance repair business when you add it to Google Maps.
When you optimize the search and add all the information to the profile on the listing, it will turn into a great way to have your company appear in higher results and build a reputation with the options available, like allowing clients to leave reviews and find you easily.
This option on the search engine is known as Google My Business, and it is completely free.
However, keep in mind that you cannot control the reviews people share on your profile, like deleting them or editing those that aren’t good. After all, Google tries to keep it transparent and force you to build a great and trustworthy reputation.
For appliance repair companies that take the time to go over this, the results are amazing. They will appear on results whenever people search for services they offer in the city or where they are located.
Of course, SEO also influences this, but Google My Business gives you a huge push, so leads can be directed to your site as well.
PPC or Pay Per Click Ads Are Worth it
Pay-per-click advertising services are offered by many companies, such as Facebook and Google.
These companies will place your ad on relevant pages. People interested in it based on the information placed on the ad, like offering your appliance repair services, can visit your website to check out your offer.
The best part is that you will only be paid if the customer clicks on your ad.
This method of lead generation has the greatest advantage: you can get immediate results.
You can quickly set up a brief ad and budget for marketing to get leads and quickly test whether your ads are working or not. Besides, you can modify the content to see if it isn’t achieving the desired results and give it a second run or as many times as necessary.
Although it can turn out to be expensive since you can bring leads but not qualified ones, it is all about knowing how to target your audience using the right keywords based on SEO once more and focusing on long keywords instead of short ones.
It is all about the control you give it and how much effort you are investing instead of going over simple copywriting (what your ads will say when showing to the users).
You need to be smart with what you write so you can bring qualified leads.
You Can’t Forget About Social Media
It isn’t a secret for anyone that many companies are using social media platforms to generate leads.
Due to the pandemic, many appliance repair businesses are included since the platforms have shown great results over the last two years. People prefer to watch some videos and search for content that can show them how good you are at the job they do need you to perform.
With a great strategy around this method, you can instantly make your website viral and get great results with minimal investment. After all, social media is free.
It is a great tool to build brand awareness and improve online presence, and although it can take some time to establish an online presence, it will be worth every second.
Just remember that social media marketing is about consistency and quality. You don’t want to post a few pictures once a month and then forget about the page.
You need to show users and leads that you are present and always paying attention.
The content on social media is crucial to be planned, so you adjust the type of format you use for each platform based on the most popular content consumed by the users.
Is Email Marketing Too Old? Not at All
It seems like a joke for many, but email marketing continues to be a popular way to send information about your company and prospects via email. Thus, it is one of the main channels you can use to generate appliance repair leads.
You can use paid or free email marketing software for the strategy to work, but we guarantee you that many free options can offer you everything you need.
Now, email marketing allows you to track the results of your campaigns and can also be used to send out special offers to existing customers as well as new ones to retarget them and tell them, “Hey! I’m here if you need me” without being too invasive.
This helps to improve your brand image and can provide immediate results.
This method has a major drawback: many people might not be able to read your email since not everyone takes the time to see what’s new in their inboxes.
However, a great percentage of those who see or read them are bound to turn into leads and future clients.
If you are having a hard time with this option already, this is what you can do:
- Make sure your emails look professional.
- Ensure that your recipients are able to recognize the “from” name in your email, so they don’t hesitate to open it.
- Get a professional Gmail sign like Wisestamp’s and a tool like GetResponse for managing your email marketing.
Segment your audience into various groups. This will allow you to create marketing automation to send emails to each group that is more relevant.
- Promote similar products if they have already purchased something from you.
- Send an email to alert them if they have left your forms on the website or when taking a specific action.
Make Sure to Automate Your Efforts
Automation is now a must-have for companies and marketing efforts since you save time and make sure to have more control over the results and statistics of your plans and company.
Automated lead generation software, in particular, is a huge benefit for appliance repair companies.
This software triggers an automatic process when potential customers interact with you, such as signing up for a newsletter or asking for a quote. It also provides the ability to nurture leads using targeted marketing resources.
Automated lead generation ranks among the best online marketing services because it provides a more efficient yet highly effective way to generate your future clients.
To ensure you have an idea of the tools you have at hand, here are some automation options available:
- Email automation.
Email marketing automation allows you to maintain contact with potential customers, which helps to keep them engaged and more likely to purchase from you. You also reduce the chance of your competitor selling before you even get the chance to make the first touch with your future clients.
Writing and sending multiple emails takes time, and the task gets harder when each email must be customized for each prospect.
Fortunately, with automated email marketing software, you’ll have more free time to focus on other crucial areas of your business while generating leads at the same time since the automation will handle most of this process.
Some of the options available for tools in this aspect are:
You can use an automated email marketing campaign to distribute content informing, engaging, and driving your potential customers down the sales channel.
- Automated marketing on Facebook.
Facebook is nothing short of a social media phenomenon and also happens to be one of the most efficient methods of marketing your business.
It provides marketers with a wealth of information, including their location, gender, interests, and specific Facebook groups, making it a great platform for automating marketing.
Automation with Facebook is an excellent way to increase brand awareness and output while saving time and resources.
But for it to work out, you must remember that it’s important to market with Facebook in an informative and engaging way since customers can easily be disoriented by ads that seem intrusive or out-of-place on their timelines.
This is why automated marketing’s first steps, such as creating personas, will help you better understand your audience.
- LinkedIn automated marketing.
LinkedIn is a social networking platform that professionals from all industries can use.
With automated marketing software, it can also be used as a lead generation tool and become a great way to capitalize on this large audience by creating targeted lead generation ads using LinkedIn activity, profile information, and interactions.
From a sales prospecting point of view, you could also use LinkedIn automation to extract your contacts’ data and export the leads to a CRM.
Offer Webinars for New & Old Clients
Where does this recommendation come from? From the simple fact that content marketing has proven itself several times as one of the most effective lead generation techniques available.
In this case, a webinar is one of the most effective forms of content marketing when it comes to generating leads and the reason we will focus on it in specific.
If you want a webinar to be valuable, you need to give them information that can be used to improve their lives, work, and businesses. They will see that you are knowledgeable and can help them.
This makes webinars a great way for appliance repair companies to build trust, nurture leads, and generate leads.
Now, how can you start?
First, think about the problems that your audience faces and how you can solve them and work around content that can be covered based on how long webinars last.
Webinars typically last around an hour. However, most webinars are 45 minutes long. This includes 15 minutes for Q&A, where attendees can ask questions after the presentation.
But it’s not only the quality of your webinar that matters; how you promote it is equally important. Your social media platforms, website, and email list can be used to promote your webinar in advance.
After you have chosen a topic and begun to work on it, you will find many webinar services that can help you with every aspect of the process, from marketing tools and sales to hosting. ClickMeeting and GoToWebinar are two excellent services and people’s favorite in most countries.
Although you might be familiar with the fact that some people don’t like them because they feel that it is a tedious task that requires a lot of effort, there’s a twist: you can still use the webinar once finished.
You won’t always get 100% attendance, so you can continue pushing the webinar to those who couldn’t attend and to your email list, and some people also offer it as a recording in the future.
Offer Downloadable Content
Content downloads are some of the most effective ways of gathering more leads since people again love something valuable.
Just keep in mind that this doesn’t mean you should use the same content across all your websites. Rather, create one-off content files for all your guides and how-to blog posts instead of using the webinar you recorded or old content you have used.
As long as the content is valuable, these types of downloads will be effective because they are very targeted.
The key behind this strategy is to request an email or information from the users in exchange for the content. In this way, you will build your list and have potential clients you can contact later.
To make this strategy work, make sure to include content downloads in any posts, according to the topic or theme you are approaching. For example, include guides in educational posts.
A checklist or a template can also work, or any other idea that comes to mind as long as it complements the main content.
Micro-Influencers Are Better Than Famous Ones
Influencer marketing is probably one of the main strategies in digital marketing right now. Everywhere you go, you will see businesses and marketers trying their best to tap into the influence of influential people to reach a wider audience.
However, influencer marketing can be quite expensive, especially if you are targeting big names in your industry.
The good news is that micro-influencers are much more affordable and worth your time.
Micro-influencers are those with between 10k and 100k followers on social media that offer more affordable deals and can still help you reach a broad audience.
This is because even though they may have fewer followers and a smaller reach, their followers are more targeted and often engage with them.
You can create a list of micro-influencers who are relevant to your appliance repair niche and choose between the most suitable ones for your particular company.
You can then contact them directly to ask for their support (for instance, for writing a product review or participating in a product reveal), or you can follow them on social media and engage with them to build relationships.
Create a Referral System
A third-party endorsement can be more powerful than a hundred presentations and posts where you talk about yourself.
Selling is all about getting customers to refer and encourage others to purchase your products or services.
You have hundreds of referral options that you can use to build a large network of prospects, get them to return your calls, reach out to hard-to-reach buyers, and increase customer loyalty.
Referral systems can make your life easier, more professional, and result in higher profits and customer loyalty since they encourage old clients and frequent ones to recommend your services.
You just need to include a handsome benefit when they bring a referral, and your leads will be raining thanks to this.
Networking Can Be Tedious, But It’s Necessary
Many people you meet have hundreds or even thousands of contacts, which follows the previous idea of the referral system.
But focusing on this one, we are trying to say that this means almost anyone you want to meet or contact is just four to five steps away.
Your success is dependent on your ability to network effectively and get in contact with those potential clients.
You should learn to get out and meet people quickly, make new contacts, build trust, improve your communication skills, educate people about your products or services, create lasting impressions, quickly build your network, effectively use your contacts database, and enjoy your new contacts… and increase your chances of success.
We know it is a lot to take, but you will notice that networking is more than just chatting with random people (like many businesses call them).
The Local Lead Generation Process for Your Appliance Repair Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Appliance Repair Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Appliance Repair Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.