Closing deals in the impact window industry takes time. But it gets easier when you know how bring in a steady stream of impact window leads on a daily basis.
With all your competitors bringing new clients and taking most of the jobs you could handle efficiently, thinking about new ways to make them yours is the key.
Therefore, if you want some advice: you better start focusing on your lead generation if you want to achieve the desired results.
This is why we have decided to leave some of the best strategies you can rely on, and we highly recommend finally get more impact window leads for your business.
Get to know your SEO to get more window leads
The digital-savvy consumer of today is a smart one. They are well-informed and do extensive research online before engaging with you.
If you want them to choose you over the dozens of options available, they must be able to find you quickly. As the business and provider, you must assist them in their research and, more importantly, influence their buying decisions in order to make those visitors your new impact window leads and potential clients.
Your website is the most important tool for engagement, which is why every marketing strategy to generate leads must go around it to achieve the desired results.
No matter how or where the initial lead touch takes place, most impact window leads end up on your site. The number of business opportunities you can close will be directly affected by how many leads you send through your pipeline.
To maximize visits, a solid Search Engine Optimization strategy (SEO) is essential. SEO is key to driving traffic to your site, or there’s no way leads will be able to get access to what you have to offer.
Now, it is true that SEO isn’t that simple, and you can have a hard time trying to figure out the best strategy and how to get used to handling your website and other platforms for your efforts.
Therefore, here you have some tips you can follow in order to get the desired results:
- Your location data can be added to your Google My Business listing. Your business’s location will be displayed in the search results for impact window services depending on the state and city you add to the fields. Prospects can click to learn more, and if you play it smart, you can drive them to your website.
- Google will recognize the reviews that you have received and code them. This will enable Google to show your average rating and review count directly in your search results. For this, you need your Google My Business listing and encourage clients and customers to leave a review once a job is completed.
- Whether you serve one community or many, make sure your website is organized so that each search term returns a local result. A window lead might search for “impact window installation in Boston.” When doing so, they should be directed to a page that demonstrates your familiarity with the area.
Finally, remember that SEO is everywhere on your website. Keywords, content, images, and anything you add will influence your results and leads.
Get to Know Your Audience
Many businesses skip the part of paying enough attention to their audiences, and as a result, they don’t even know a single bit about them. This is one of the biggest mistakes.
First, their experience on your site will decide whether they stay or bounce off, and in order to adapt the site to them, you must know what they’re looking for and some basic information like their age and locations.
Also, your messaging must be clear and concise. Your audience will believe you understand them, which increases their likelihood of converting into new business.
If you think about it, people who want to install, repair, or just look for an impact window service are either because of security and safety or to prevent damage from specific sources.
Your messaging and website content should include the use cases that you support. If they feel you are listening to them, window leads will be more likely to visit your site and learn more about your company.
Knowing your audience isn’t only about a few details. Instead, this step is strongly related to knowing how to “sell” yourself and stay updated with any news.
If you need some factors to keep in mind, these are the ones we would always mention:
- Be aware of any trends related to your services.
- Your website strategy and SEO should be in line with your business cycles and your target audience.
- Your messaging should be relatable to the impact window leads. This will make it easier for them to connect with you. This is the first step to building trust and turning each opportunity into new business.
Ask Customers for Their Experiences
One of the best marketing tools that you can use to promote your website is a positive customer review.
If you didn’t know, over 90% of clients decide to review reviews online and search for previous customers’ opinions about how good their experience was.
Thanks to this, you can reinforce your credibility as a trustworthy and reliable service provider by demonstrating a satisfied customer and sharing some of their experiences after asking them to do so.
Happy customers will be happy to refer you or give you a positive review. Once they do, thank them for their support.
You can send them a thank-you note or a window cleaning kit with your logo. Or a gift voucher for the next service they might need.
You should show appreciation for the time spent by the customer, especially if they gave you a referral.
Customers may be more willing to endorse you for a higher price. You could offer a photo of the customer or a short video about them. You can display it on your website and when doing so, make sure to include a call-to-action at the end of your endorsement.
The CTA will direct the lead to request a quote, or make an appointment, or any other action you want them to take.
Convert Leads Right Away
If you don’t make your visitors turn into leads during the first visit to your website, you will never see over 70% of them and lose the opportunity.
After all, this percentage represents those who never return once they leave your site after their initial visit. This is why converting them is so crucial.
- Create compelling calls to action (CTAs), which will encourage visitors to complete the pre-sales process. You can also provide additional information, such as customer case studies and before-and-after photographs. CTAs should be directed to leads who are interested and ready to convert only.
- You can highlight your positive reputation by showing customer reviews, quotes, and other evidence that you are a well-respected service provider (consider the previous strategy).
Book Online to Close the Deal
Your window leads will find it easy to book online with a functional online booking system. Without the need to send back-and-forth emails or call your sales team, they can immediately take action on your website.
The system will show your availability so that the lead can schedule a time that works for everyone without waiting for a reply.
Window leads need to be well-trained and informed before they are able to take this step. You will need to provide additional information in order to get them there. You can share the following information:
- The steps they must take to get a quote.
- A guideline on how long it takes for new impact windows to be installed, repaired or provided any other service.
- Transparency in pricing for your services and products.
People will feel more confident booking online if they better understand the next steps and general costs.
Online booking can also reduce your administrative and sales expenses. If they have the chance to book right away, many people will act immediately and save you lots of time, plus making the process easier for both parties.
Don’t Miss Social Media Marketing
New impact window companies and businesses forget to use social media and web ads to get their message across to people and bring in more leads, and close deals.
Social media is commonplace where adults spend between 2 and 3 hours per day, so you need to be there to make sure you’re gaining their trust and targeting them on the right platforms.
Social media services like Instagram and Facebook ads are a quick and inexpensive way to get new leads that will make your process of catching their attention easier as well.
For those who don’t find social media marketing useful or a tool they should consider, just think about this: if you open your store, where would you want it to be located? On a visiting street where many potential clients pass by, right?
The same principle applies to online marketing. It is important to be there when your customers are spending their time, giving them their attention.
Social media can be a powerful tool for getting your brand noticed, turning people’s heads, and spreading word of mouth. You can share your posts with friends and others who are interested, and while doing this, you will be increasing your website’s traffic.
When working with this strategy, consider your posts from the perspective of someone who doesn’t know much about your business. Would you be interested if you were scrolling through Facebook? Is it entertaining, educative, inspiring, or motivating?
If not, get creative. You can come up with ideas for what works. Be the interesting guy in the room! It all has to do with creating interest.
Focusing on this strategy a bit more, remember that social media is an excellent way to promote your business, and no, we won’t get tired of telling you this.
However, managing all the platforms and profiles can indeed be exhausting and very challenging, but it is worth the effort when your clients start to tag you and recommend you to friends, as well as a link to relevant content.
Therefore, keep your social media channels updated regularly to stay relevant. These platforms can help you with the entire task of handling the administration process without accessing and leaving each profile manually:
- Hootsuite: It provides a variety of tools across platforms that will allow you to focus more on each channel individually.
- Buffer; Your accounts will remain active by scheduling your content throughout the day. This will make it easy for your users to interact with your content. In addition, it is a great tool that will help you organize your content, and you won’t have to spend hours waiting for the right time to post or share everything.
- TweetDeck: This one allows you to manage multiple Twitter accounts without having to log in and out each time. You can follow key hashtags, reply to followers, and schedule your content from one place but keep in mind the platform is only available on desktop.
Invest in Google Ads
Google AdSense lets you run ads around certain keywords, which takes us back to what we were mentioning about SEO but a bit different.
For starters, let’s remember that keywords are words that you type in Google to search for something. This catches the attention of potential leads searching for products or services related to your company and using the specific keywords you have chosen.
Your ad will be found by the person who is searching for your products or services with the same keywords we have mentioned so far. This will lead them to your website and convert them into leads and potential clients.
The best part about Google Ads is that you only get charged if someone clicks on the ad, so you can be sure every penny is well spent.
If you are just starting Google ads, it can be expensive. Auctions are used to decide who keeps each ad space that is available for a specific search term. The more space you want, the more you have to pay per click.
You can make enough clicks to turn them into sales if you have a clever way. This is possible by making sure that your website design is top-notch and you’re using long keywords instead of short ones.
Add a Sign-up Form to Your Website
For clients and other interested parties to request your services or, at least, get to know you a bit better, place a form on the website to make them sign for something and bring more visitors and leads your way.
Give something in return for signing up for your website. Any item can be offered in exchange for their time and information when doing so. eBooks and other unpublished information are valuable for those visitors, and for you, you will receive their email address or phone number as “payment.”
Start sending them emails about your company once you have their contact information. Or, get your sales team on the phone with them to offer some discounts or get a few deals based on what they need from your company.
To connect with them and not be too salesy, ask them what problem they are trying to solve. From there, the relationship can grow.
Register Your Website in Local Search Engines and Local Directory Listings
There are many local directories that you should not ignore, in addition to the major search engines.
These directories tend to have more reviews and can be used to collect testimonials from customers so you can add more value to the strategy of getting customers’ experiences for your website and improving your reputation.
The platform Yelp is great with client feedback, allowing your potential customers the chance to read word-of-mouth reviews about your service or your product.
Meanwhile, Merchant Express is social media for small businesses. The Yellow Pages and the White Pages have trusted places for customers or people who are trying to find services like yours.
When you take the time to invest in this, you will increase your local reach and help you land more customers.
If you aren’t sure about which listings and directories you should focus on or the benefits you get from them, here’s a shortlist to give you an idea:
- Angie’s List: It can be used to increase local SEO. It started as a review site for local businesses, but it has grown to offer paid memberships for businesses.
- Better Business Bureau: The BBB is great for any type of business. Although it costs businesses to list, it is the most well-known consumer advocacy organization in the country that can bring many impact window leads your way.
- Foursquare: It was once a social media site that combined business reviews and social media. Foursquare has since evolved to meet the demands of the digital and mobile revolution, and right now, it has 75 million members, making it a great resource for local foot traffic.
Make Valuable Content for Your Visitors & Leads
Google has been consistent in stating that valuable content is the best way to increase traffic to your website.
Your visitors should be able to learn something from the information you provide on your site and leave wondering if you could answer other questions or drive them to the point of having to return no matter what.
It should be valuable enough that people want to return again and again. You’ll also generate new leads as a top resource.
Potential customers that click on your website but do not interact with the content and elements you have added can be a great source of information and deals. Don’t give up on them. Instead, remarket your content toward them to encourage them to return to your site at a later date for new information.
Hire a professional content writer if you are having trouble writing it on your own or feel like copywriting skills will be required (which they will).
Professional content will benefit your website and make it more attractive to your target audience, so consider carefully how you will proceed with this.
Many small businesses rely heavily on paid channels such as Google Ads or Facebook Ads to generate leads.
Although we recommended them and consider each one a great tool, it isn’t all about paying for ads.
Outbound strategies can still be effective, but they are more intrusive. Your audience is being “pushed” by you. Inbound marketing, on the other hand, “pulls” customers to your company by solving their problems.
Don’t believe us? Let’s just go back to our main topic (content marketing) for a bit and explain it a bit further as the example we want to give you.
To begin with, content marketing is a kind of inbound marketing strategy that involves creating quality content, and we already started that this is relevant for your audience.
You can create a variety of content to increase your leads, like blog posts, ebooks, videos, infographics, and much more.
However, how effective is it? After all, this is something we didn’t mention previously, and to make it short: it is extremely good.
Over 50% of the leads for impact window companies and other businesses come from this type of marketing alone.
Besides, publishing content is more than just a way to generate leads. Your audience will trust your recommendations and see you as an expert in your industry if you provide quality content.
You won’t regret putting effort into this strategy, and we guarantee you that all the time and money will be worth it.
Optimize Your Site for Mobile
Mobile browsing has seen a significant increase in the past few years and is continuing to grow.
If you want to get more leads to your eCommerce store or impact window website, make sure your site is mobile-friendly and optimized for mobile and tablet users.
This means that all aspects of your website, including CTA buttons, graphics, images, and design, as well as animations and graphics, are accessible across multiple screen sizes and can be scrolled effortlessly.
Google’s Mobile-Friendly Test tool is the best and easiest way to determine if your website is mobile-friendly. To make it even more real, reach out to 2-3 people in your family or friends to ask them to perform simple tasks on their phones and surf on your site.
You should confirm that they have completed the purchase process. Also, ensure that the process runs smoothly on both desktop and mobile without any differences.
Of course, you can always use your own devices but remember that several people’s perspectives and experiences are crucial.
Conversion Rate Optimization (CRO)
You want to convert visitors who arrive on your website, which we have discussed throughout the entire article. In case you forgot it for a bit, this could include signing up for your newsletter, taking part in an online giveaway, purchasing, or any other activity that leads them to hire you or go through your sales funnel.
Conversion Rate Optimization, or CRO, is an ongoing process of testing different elements on your site to figure which are the most effective and which aren’t, which helps more in getting your visitors to convert and which don’t so you can replace them or improve the elements and strategies you’re implementing.
Throughout this process, you can test everything, including the layout of product pages, call-to-action buttons, and forms, as well as your call-to-action videos.
This information can be used to improve your website for more traffic and better conversions.
This process can be complicated for eCommerce business owners. It’s best to talk to a web agency about your requirements and questions.
This is because if you don’t know what you are doing, it could cause technical problems on your website that can lead to a ruined web design that will only cost more money and make you lose many deals you could have closed.
Email Marketing Isn’t Dead
Since not all visitors will be interested in you during the first visit to your site or even less decide to hire any of your services, you need to plan another strategy to reach them once they leave.
Many of these visitors will agree to share their email addresses with you in order to receive future updates, giveaways, or discounts as long as you make it obvious and give, usually, incentives.
When they do so, use email marketing to stay in touch with your cold leads and encourage them to visit your site and be part of the funnel you’ve created.
Your email subscribers can be updated about new products, discounts, or any other information they may find useful and catch their attention.
Automated email campaigns can be used to send targeted messages to your subscribers based on their actions on the site.
For example, if a customer adds products to his cart and leaves without completing the checkout, an email will be sent with a link that allows him to return to the checkout page to complete the transaction.
If they were, on the other hand, about to contact you for an impact window quote and left in the middle of it, you could use the email they should have provided during this point to get back and encourage them to tell you about the tasks and projects they have in mind.
Ready for More Deals?
If you implement all these strategies and take your time with them, there’s no reason to continue struggling with leads and bringing more sales and deals to your impact window company.
Just remember that although some of them will make you generate leads in the next few days, others can take a bit more to finally provide results.
However, if you are playing it smart by working hard, we ensure that hot leads will be knocking on your site and services every day.
The Local Lead Generation Process for Your Impact Window Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Impact Window Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Impact Window Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.