A crucial part of any company in this niche is to clear its home construction leads and generate them. These leads allow you to market your business to potential customers and get them to sign up for the contracts you are trying to close.
Contractors may have a difficult time attracting more clients and traffic. It doesn’t matter how long they’ve been in the industry; it’s not easy to find the best way to generate clients in today’s changing economy and methods to work around those qualified leads.
Searching for the best methods to generate your home construction leads is important. You may also consider using services that could quickly bring them your way.
It may be more work to look at all options than just leave it to someone else, but the savings you’ll make will be well worth it.
These are the best and easiest ways to find high-quality home construction leads without having to spend a dime with experts or professionals while also making the most out of your budget and business.
Always Focus on Building a Website
Websites are essential for every business. This is how customers find professionals to work with, and it’s a way for businesses to generate more sales and construction projects.
Your website will be listed if you perform a quick search of professionals in your area.
This is even more effective if you have a Google My Business account for your website so that you can use their hyperlocal targeting.
Your contact information should be clearly displayed to ensure potential clients can contact you quickly.
Your website can be used to showcase your talents, which can be the main reason several people decide to work with you. Past projects can be a great way for potential customers to see what you can do.
You can also include testimonials from clients that you have worked with or continue to work with to help build your reputation and keep you in the minds of potential clients.
You might be wondering if it is really that easy to build a website. You didn’t have to. But now, you have many options to choose from until you can afford a better option and create a professional website.
Keep in mind that running a business takes work and effort. If you want to generate residential construction leads for free, then you may need to give more.
Optimize Your Website
If someone says that your website is the best tool to convert leads into your construction business, they are probably right.
Many people believe that word-of-mouth referrals are their most valuable asset. But where does the referral go when someone recommends you to someone who needs your services?
We kind of spoilt that in the last option since we discussed how important a site is. But this is something we wanted to be sure was clear.
People will attempt to find information about your first contact, regardless of whether it’s an email, a call, or some other action.
This logic will lead them to search for your business in order to decide if it is worth their time. It is obvious that any 21st-century consumer will Google your business before any other.
They must be able to make it to your site. You will also give them plenty of opportunities to convert them without any investment or struggle.
You should optimize your website for conversions from the internet.
If you want to grow your client base and increase sales, word-of-mouth referrals are not the only way to get leads. You will lose to your competition and, regardless of how much effort you put in, the results will be disappointing.
Optimizing your website should result in more visitors. Conversion tools can be used to generate leads once new visitors have visited your site.
Are you unsure which conversion tool to use? Most marketers recommend these three tools:
Calls for Action
Call-to-action is any page on your website that encourages people to take action. This means that you encourage people to take action during their visit.
What do you like? Follow, like, comment, request a quote, get a bid for a project, and so forth.
Calls to action on your website make it easier for qualified leads to convert and are easily visible.
Keep in mind that you only want future clients who are worth your time and effort. You don’t want to be a client who visits your website every 15 seconds or less.
The people who are most worth your time when looking for construction services will be the ones that you choose to spend your time on.
Calls to Action are a great way to convert qualified leads into buying decisions.
However, if someone is starting to look into home construction companies, it may seem excessive to ask for a quote. They aren’t necessarily able (most of them) immediately to find the right company or experts.
But, they can still be potential leads.
These visitors require a soft conversion opportunity. You will encourage them to do so since it is where content offers are made.
A section of your website can allow you to offer content. This section often includes a contact form or inclusion that allows you to collect information about potential clients and visitors.
Your sales team doesn’t need to do anything but offer qualified conversion opportunities via content offers.
These are great opportunities to increase lead generation for your construction business without adding too much effort to your sales team.
This method is often overlooked or forgotten by most people. We also understand how it can be a little difficult to remember when you look at the other methods. It is one of the most effective ways to convert leads into clients.
What is conversation marketing? Conversation marketing is basically establishing a dialogue with your leads using tools or support or answering their questions.
Chatbots and conversational marketing tools can be used to increase traffic to your most visited pages. It’s great to have a homepage and pages that highlight your work.
Chatbots can answer questions and provide information about past projects.
The chatbot can answer your questions according to pre-existing conversations, or you can have someone from your sales team reply directly through the chatbot.
The best thing about the chatbot? It can collect contact information from potential leads, so your sales team can follow up.
If the lead is not qualified, your sales team will direct them to another site that can provide them with answers but won’t waste your time. This will eliminate unqualified leads from the sales pipeline.
Conversational marketing is still a relatively new technology, but it can help visitors convert to leads.
Studies show that visitors are more likely to become leads if they quickly get the information they need.
Conversational marketing tools allow you to quickly answer your questions when they are most relevant. They make sure your website is available even when salespeople aren’t there.
Start an Email Newsletter
Although this tactic may not be something many people consider, an email newsletter can help you to generate new leads.
Why? It’s a great way for people to stay in touch and remind them of what they do.
You can get some services for free up to a certain number of emails. For example, Constant Contact and MailChimp allow you to spend your time building the emails.
People are more inclined to sign up for your email list if you provide free content frequently. This is because they know that the information will be sent to them directly and that it’s valuable.
It’s possible that you are unsure of what to include in an email. Here are some tips:
- Sharing any updates or news about your business is always a good idea.
- Share your knowledge, ideas, and the latest trends in your trade.
- You can also share photos of your work to engage people and get them talking.
Do Not Forget About the Referrals & Reviews
Although you won’t believe it, one of the best ways for construction leads to come from your customers is through their words.
Ask for testimonials after a job has been completed to allow future customers to see real reviews.
If you don’t know, people trust brands and people 90% more than they trust someone they have recommended to them.
You can ask your friend or relative for recommendations if they are in need of similar services.
This is our favorite way to find construction leads. As long as you offer great services and your customers are satisfied, they will refer you without hesitation.
To get free leads for construction jobs, you must provide excellent customer service. Don’t let this happen. Here are some tips to help you provide it:
- Do not be late. Be on time.
- Your customers will be thankful if you keep your word.
- Professionalism is important.
- Be polite and courteous when dealing with customers.
- Make sure to tidy up your job site.
Make It Attractive
One last tip: Referral discounts can be offered to encourage customers to spread your business’ name.
Social media is one of the best ways for free leads in construction and will remain so for quite some time.
You can create your own social media pages and start listening to others.
You can engage customers by sharing your ideas and explaining how you can help with their projects.
This tactic can be used in conjunction with email marketing campaigns. Sharing tips, ideas, and trends on social media can help you gain more clients.
It’s possible to find leads free of charge by joining community boards. You’ll see that metro areas have services for specific zip codes, such as EveryBlock.
You will find that neighbors post information about local pros to offer advice.
You will be able to get a call every minute without delay if you build a reputation and share your services and experience on these boards.
It’s easy and cost-free to network in your community and get more leads.
It’s as simple as handing out business cards at your local coffee shop. Participating in community service projects can also be a great way to get involved. But only if you have the time.
This option will benefit others and show your company’s values. It will also demonstrate your willingness to go above and beyond to help those in need.
You can also network by sharing your knowledge with friends and neighbors.
Some companies believe that sharing knowledge is a bad idea. They feel people will be more inclined to take on the project themselves than to call a professional.
This can be true. However, it all depends on how you handle sharing your knowledge, and let’s be real; not many can embark on building a house.
You can give them all the information they need and offer your services with a specific discount or special offer.
They won’t hesitate to call a professional if you provide all the answers. If you make it more interesting and explain why a professional is the best choice, they will be willing to give it a shot.
If you’re not an expert in selling your services, this option may be difficult. However, we think you’ll get the hang of it soon enough.
Engaging Content Is Key
Experts are the best source for engaging content because they trust you. If they don’t, then they will read or watch your content.
Remember that “engaging” does not necessarily mean being useless. If you don’t want your efforts to generate leads and wasteful, you must create content worth the time of your readers and viewers.
You can begin this journey by creating your own blog about residential construction, which you can link to your website.
If you continue to add new and engaging content, your website will be at the top of search engine result pages.
If you provide valuable and informative information, your prospects will be more confident in their ability to make informed decisions about their building solutions.
You could use these types of engagement content:
- Photos of the project’s before and after.
- Videos are an excellent way to stay on top of the marketing curve. It is easy to create FAQs, how-to videos, and educational videos that are valuable to your market.
- You can create case studies that show your prospects the way you handle projects and the results you provide.
- You can create consumer awareness guidelines to help educate your target market and guide them through decision-making.
Partner with Local Businesses
It’s easy to make a written agreement that outlines the terms and places for each side to sign in order to earn (and they can also) when it comes down to lead generation.
It’s easier to get involved with specific industries if your efforts are focused on related businesses and not just those in your field.
If you are able to put your offer in writing, you will have a compelling offer and a solid selling tool. To promote yourself to companies and people you don’t already know, make an offer.
A partnership is not easy because everyone wants more. You will need to be clear about the terms and conditions in any contracts you offer other businesses or companies in the construction industry or similar niches.
Past Successes Are Equal to More Leads
What strategies work best for your home construction company? What has failed?
Track your progress to identify the areas that are working and those that aren’t so that you can get more leads in the future.
A CRM is the best option to track and analyze data related to your marketing and lead generation efforts if you ask us. You can still use your daily contacts to determine what is working to generate leads.
How does the CRM work with the people you speak to? Here’s a quick overview:
Talk to your leads about how you came across them.
This will help you to understand the source of your leads and also assist you in determining which generation strategies are most effective at generating new leads.
Ask your customers to tell you why they choose you as their construction company.
Are they enjoying your content? How about the most recent guides and posts that you’ve shared? Do they prove to be useful? Are you the first Google search result? What made your company stand apart from all the rest?
These questions will help you understand your team’s best lead generation strategies.
Concentrate on the most efficient platforms for your business.
Your sales team deals with customers and leads every day. They will learn what information is important to them and what converts new customers into leads by talking to them.
Understanding your current efforts, how they are performing, and how they reached your company will help you adapt your lead generation strategies.
Are you using social media? Google Ads Do your best to find the answers that you are looking for.
Learn About Your Audience
Start by looking at the general demographics of age, gender, income, and location.
When it comes to building, it is important to study the neighborhood you will be living in.
This will allow you to identify the small things people love, like colors and styles. These are easy things you can use in marketing. These are the building blocks for your marketing and sales efforts.
Remember that you live and work for them. Therefore, it makes sense to spend a lot of time learning about them.
You can think of it this way: You are trying to satisfy a need. This means that you must ensure your audience is satisfied, even if they are not leads or clients.
Why? It’s not about being satisfied but investing your time and effort in an audience that will be interested in your products and services. Each home construction lead should be the perfect client for the deal you are trying to close.
Is It Worth Your Time?
You shouldn’t be concerned about spending too much time on these techniques when you could be using them for other purposes.
Many will argue that they tried all of these options before, or just a few, and failed. As we have said, it all depends on how you do each alternative.
The biggest mistake is thinking you can bring construction leads within hours, if not days. You will see results as soon as you start, but these are not magic tricks.
Although it is possible to locate free construction leads, it will require extra effort and time.
You can use a variety of strategies, including networking and lead generation services, to get new leads and close deals.
Do not worry about how many people don’t know your company name. No matter what project you are working on for your company, these tips and steps will help you fix it.
The Local Lead Generation Process for Home Construction Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Home Construction Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Home Construction Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.