Do you want to increase your client base and get more attention for your company? Focusing on quality lead generation for more health spa leads will take you to where you want to be!
What exactly is lead generation? A potential client is simply a lead. Lead generation is about attracting as many potential clients to your wellness center as possible. You can improve your clients’ overall health the more you bring them in. A successful business is the end result!
Are you ready to create a winning strategy that will bring more clients to your health club? The following are some ways that you can increase your customers and grow your business.
You Can Still Work with Traditional Marketing
Do you think traditional marketing is dead? Although online marketing and social media are the most effective, traditional marketing still has a place. We would recommend investing some time in it even when it seems like a waste.
Local marketing is a great way to get the attention of your local community, especially if you live in a small or medium-sized area. Advertise in your local newspaper to spread the word about your business.
You could do a TV spot that shows your wellness center on location. Your local radio station could interview you to tell your story about a successful neighborhood story or anything you have to share with your health and wellness, like some tips or best practices.
What about a local business feature in your community newspaper?
Although traditional marketing isn’t as popular as it used to be, this could work in your favor. It can help you stand out from the rest and bring more clients to your wellness center by avoiding the plagued online market for a bit.
Be Creative with Your Marketing Ideas
Although both traditional and online marketing work well together, it’s time for you to be creative. You will need to think outside the box if you want to attract more clients to your wellness center.
Signage is a great way to get leads and be noticed. You have other options than billboards and buses advertising for your wellness center. A large number of commuters are your potential customers.
To generate more qualified health and wellness spa leads, it could be a good lead generation strategy to get their attention while they are sitting in their cars.
Sponsoring an event or product, guest blogging about wellness, or any other idea you have, could work.
To attract new clients, you must make a connection and get people to visit your business. So, find creative ways to grab their attention with your marketing.
Health and wellness centers are more popular today, so you will need to be very competitive to get the desired results.
Offer Discounts on Your Services
A discount on your regular spa service is one of the best ways to promote your spa. A good offer should be simple: give a substantial discount, and people will likely treat themselves to your spa service.
It is not difficult to see how a great deal of value for money can lead to more customers. A good discount can be effective, but you must have a strategy to maximize the benefit to your business.
First, be clear about whom your campaign is targeting. Your spa may cater to mostly women aged 50-65. You might also run a spa for people in their twenties.
These are two completely different groups.
Targeting these two groups would require a different approach, so it is important to develop a customer persona.
To create your customer persona, use information from your customers. Find out why your customers visit your spa and what publications they read. This information will help you to create your campaign.
Once you know your target audience, you can choose where to promote your special offer. You might offer a discount by:
- Your website.
- Social media channels.
- Local newspapers/magazines.
Your special offer will likely sell by itself. You need to make sure that these leads become long-term clients for your spa. Also, you should think about how to maximize the profits from each customer.
Upselling customers is a great way to increase your profits. If a customer is coming in for a standard facial, you might be able to upsell them to a luxury facial at a slightly lower rate.
Consider second how you can convert some people to long-term customers. You could offer an annual subscription for a discount, for example.
You Should Work with Micro-Influencers
It might be an effective way to increase your customer base if you manage a local company that works with micro-influencers. You should think about this when creating your list of spa promotion ideas and designing a budget for the expenses.
Before you start a micro-influencer campaign, it is important to understand how your target audience consumes information.
If your average customer is 50-70 years old and reads the local newspaper, it makes more sense to advertise in the local newspaper than to work with an Instagram influencer.
However, it could also be a great marketing channel if your customers are on Instagram.
Once you have defined the channel, you will need to choose an influencer to help you with the campaign. Choosing an influencer with the same target audience as you are important.
If your target audience is over 30, it makes no sense to partner with an influencer who is 18 years old.
It will take some time to find the right influencers for your campaign., which is why it is important to do research on the audience to ensure that they are authentic and have followers and views. You can check your social engagement using many online tools.
Once you have decided on the person, you want to work with, get in touch with the influencer and discuss the contract terms.
Email templates will allow you to reach these influencers on a large scale. It is important to determine how they will share information about the spa, what number of posts they will make, and other deliverables.
Similar to Discounts but Not So Much: Gift Certificates
Gift certificates are a great way for you to generate revenue and warm leads. The wellness industry is also well-suited for gift cards.
People love to give gifts to their loved ones and friends, and one of the best they can give is to treat someone with a day at the spa.
Seasonal demand will affect the demand for gift certificates. You will get many requests for them around holidays like Valentine’s Day and Christmas.
It’s worth considering how to incorporate gift certificates around seasonal events if you plan to use them to promote your health and wellness spa, but consider that it can be a bit overwhelming if you open the option the entire season.
We would often recommend starting it at a specific date and making sure you can set the gift certificates during that time. This will reduce the amount of work during the busy seasons but still get you lots of leads.
Create A Customized Social Media Strategy
If you think about social media, the truth is that you get more than just sales and more clients; you’re building influence and awareness in your brand. This will, inevitably, result in marketing qualified leads in the long run.
This is why you are probably letting social media go to waste if you don’t take the time to use it, especially in your niche when so many people try to find new health and wellness spas every day. After all, they are starting to worry about how to treat themselves.
Now, to make social media work, you will surely need to consider your strategy and how you will design it. Otherwise, it will end up as the same: a waste of time.
These are the essential elements of your social media strategy, and don’t worry; we are here to help with them:
- Your social media goals: What are your primary and secondary goals in social media? How do they relate to the overall vision of your business and other initiatives?
- Audits: How frequently should they be performed, and what template should you use?
- Distribution Channels: Which channels are best for your business?
- Posting-Frequency: How frequently will you post on each channel?
- Content-Type: What content type will help you achieve your business goals at each stage of the sales funnel?
- Reporting and Data Insights: Which social media metrics are important? How can you track them?
- Social publishing automation: Which social publishing tool can you use to maximize your time and save resources?
- Paid advertising automation: Which social networking advertising tools can maximize your leads or return?
Your overall marketing strategy should include a social media strategy and more than one channel. One common mistake is to just choose Facebook, Instagram, or the popular social media platforms. However, we recommend you go for more than one.
Establish Your Brand
It’s worth investing the time in building your brand as it will help with search engine optimization, marketing, and web development, leading to more leads.
These are just a few steps that will help you build a consistent brand.
- Identify your goal: To get people to ask about your services, focus on the uniqueness or procedures that you highlight.
- Discover your personality: Do you prefer an exclusive spa or an all-inclusive? What are the primary services in health for specific people with diseases or conditions, or maybe you’re aiming for general wellness?
- Use a unique name to make yourself stand out from the rest.
- Create a slogan: To remind people about your services, you can use a slogan on social media marketing or paid advertising.
- Use color strategically. Consistent colors and fonts will improve the recognition factor. Your ads should be easily visible to people, and they should instantly recognize you without having to read any of the copies.
- Select a logo. Your logo is the image that clients will associate with your brand. Once clients get to know your logo, they will be more comfortable clicking on external links.
Paid Online Advertising for Your Health & Wellness Spa
Google Ads is a paid online advertising platform that places your campaign in search results when people search for similar products or services to what you offer.
Paid ads can be disastrous if you don’t understand the keywords you are looking for and whom you’re targeting. These five steps will help you avoid wasting your time and money:
- What is your goal? Do you want to increase website traffic or get people to call your office to find out more about your services?
- Where to advertise: Do you want to reach a larger audience?
- Send a message: Your advertisement is eligible for special treatment. Three sentences will suffice to draw attention and create a banner with your logo, slogan, colors.
- Adjust your budget: Pay-per-click (PPC) services can be easily tailored to your needs. You can also reduce costs depending on your goals. Every website has a budget calculator that will help you determine the best marketing strategy.
- Once you are live, your ad will be visible in search results for products or services related to the product or service.
Email Marketing Will Prevail
Email marketing gives your business a personal touch and makes it feel more appealing to potential customers. So, to promote it, you should use five emails in your strategy.
But before getting to those, did you know email marketing continues to be 50%+ more effective than other lead generation strategies? The reason is simple: People still use their email addresses to receive important information.
Thus, they check their inboxes every day, and getting in touch with them will become simple as a result.
Now, you don’t always have to be salesy in your emails for the strategy to work. To have an idea, here is when we enter the part of mentioning the emails you can send:
- Send welcome emails to new clients to thank them for choosing your spa.
- Email newsletters are a great way to stay in touch to keep clients updated about new products and services.
- Transactional emails are used to send a receipt for services received or an overview.
- Re-engage emails should provide special opportunities for existing and new clients.
- Emails that include reviews and stories to help clients feel more connected.
Mailchimp, one of the leading email marketing services, offers packages that include extra perks such as customer feedback or surveys. We highly recommend using it to guarantee you get to experience the benefits.
Create an Email Referral Program
We want to go beyond email marketing, as we have already mentioned.
Email marketing is one of your most powerful lead nurturing strategies. It is also possible to use it for leads, so it’s possible to execute your strategies well.
Referring people to your business via email is a great way of generating new leads. Invite your current subscribers to invite their friends and families to your spa.
These steps will help you launch a successful email campaign:
- Choose a reward that is applicable to both the existing customer and the new subscriber.
- Mention the benefits offered by the referral program.
- Include relevant images and copies in your referral email.
- Set up a tracking system to keep track of referrals.
What You Need to Make Your Brand Consistent
A key component of generating leads in wellness spas is your brand consistency. You can find a lot of information online, but we will give you a hand here.
How can you make your med spa business stand out from the rest?
Consistent branding is a way of breaking through the clutter. This will increase your credibility and help you gain the trust of your customers.
Your brand is your logo, tone, messaging, and color palette. It also includes the content you produce.
If you change your logo, messaging, or services frequently, your audience will not be able to recognize you and your values.
You must keep your brand authentic, trustworthy, professional, and consistent.
It is important to have a consistent brand across all platforms. You should have the same tone and message across all platforms, including your website, blog, and business listings.
If any qualified lead visits your website or any social media profiles, they will feel bored and weird if you don’t meet the previous aspects. Keep your information current and relevant to attract the right leads.
Hosting Events for Your Prospects
Consumers are looking for memorable experiences with brands in the digital age and not so digital. Health and wellness spas have the advantage of being able to host events potential customers will enjoy, so you can get many sales qualified leads from them.
They want to feel comfortable in the company’s culture and find out if its values align with theirs. Event marketing and planning are becoming more important for companies for this reason, and seriously, don’t ignore our advice.
Hosting events can differentiate your wellness business and provide clients with an unforgettable experience.
If you are unable or unwilling to host an event in person, virtual events can be hosted. These are some of the ways virtual events can be organized:
- For new leads, a day at the spa at home by providing customized service or decide to offer some tips via video call.
- Let them ask one of your experts for a live Q&A.
- Happy hour, where colleagues can share their knowledge and experience in the spa.
Events can be hosted to meet your leads face to face and answer their questions. Your authenticity, helpfulness, and unique experience will make your business stand out when focusing on this lead generation process and strategy.
Contact Forms & Emails
Your website should have contact forms added to specific parts to ensure people are signing and providing you with their info to nurture and contact them later. So, it will be key to have at least one on your main pages and make sure they’re simple to fill out.
Ask for name and email, sometimes requesting a phone number is valid as well. Just make sure not to overwhelm them with the information you request.
Now, once you have someone’s email, you should send at least one email, in the beginning, to let them know you’re paying attention, even if it is only with some news of your spa or, even better, offers and other content.
Make sure you have a list ready for this promotion. You will only need one step if you already have the contact form.
An autoresponder is an email that you set up to automatically send out when a lead is added to a list, so this could be a good way to save time.
An email will be sent to every new lead added to your list for a specific promotion. The email can be customized to help them understand the promotion they have entered, how to claim the samples, or just take any action with your company.
Don’t Underestimate Google Ads
This is how you are found by people searching for you. SEO is time-consuming, but investing in it can be a game-changer for your opportunities in life.
To start, look up the Keyword Planner tool to manage your online advertising. Make sure you invest in the right keywords so that people find you.
Use the site links and ad extensions well. The more pages you have, the better your chances of being clicked. It can also be used locally for advertising, which is a huge advantage for location-dependent businesses like your wellness business.
Your AdWords should be optimized and updated frequently. Do it well, and you will be listed first when some search for specific terms like “Best Health and Wellness Services in Los Angeles.”
Keep in mind that your ads can appear on other websites. Make sure you display campaigns as well for this reason.
Your prospects will be able to see what you have to offer even if they’re reading about fitness or wellness on another blog. But don’t run them all simultaneously. Begin with the SERP, then move on to the display ads.
The Local Lead Generation Process for Your Health Spa Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Health Spa Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Health Spa Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.