How can you market your courier business? How can you get courier and local delivery leads to your company? There are many questions when working in this niche and wanting to, of course, bring new clients considering all the players in the market.
As the industry expands, there will be additional competition, and how you market your services will be crucial to ensure you get the desired results now, in the next few months, and even years.
The best place to start is by answering the previous questions so you can set a base that can help you build an entire “property” around your marketing efforts. Many practices will help you generate leads for your courier and delivery business, but which ones are the right options to get the most out of your time and money?
To get target service delivery clients, you must promote your business based on what they are searching specific and how. This includes keywords on the Internet if they are reading news or even watching TV or listening to the radio for new info.
In addition, you need to focus on these two main strategies: outbound and inbound marketing.
Outbound marketing is about reaching potential customers. At the same time, inbound is more about attracting them to your business.
Many couriers and local delivery lead generation campaigns aim to build a company brand because their reputation and ability to satisfy customers is what creates their company’s image.
In the process, they make sure their efforts are targeted at one or even both options above to ensure they are getting the right clients and as many as them are possible that are qualified.
This comprehensive guide will cover everything you need to market your courier business and generate qualified sales leads. Warning: you will need to learn about digital and offline options if you want your company to thrive.
Social Media Marketing Is Perfect
Social media platforms have become a significant force in small and medium-sized business marketing strategies. Still, for large companies, it is a matter of continuously building platforms that are helping them generate continuous leads.
If you want to reap the benefits of these platforms, however, your company must have a solid marketing plan that is built on both short- and long-term goals.
You can avoid the guesswork by having courier and local delivery advertising ideas. This allows you to plan and make sure your message gets out.
Nearly all of your customers are already on Facebook and Instagram, Twitter, LinkedIn, or any other that comes to mind. You only need to build your plan and work on it.
You can start by asking and finding the answers to these questions:
- Who are my audiences?
- What message should I send to my social media audience?
- How can I evaluate the success of my social media marketing in my courier company?
- What am I looking for?
- What would social media platforms’ target market use most?
When you answer them, you can start moving on with the action by utilizing these main platforms that work well for your niche:
- Facebook: Start by creating a fan page for your courier business. Facebook is home to approximately three billion people every month, and most people in the USA use it for their main messaging needs.
- Twitter: Follow other tweeters in the courier business or related industries to ensure that you stay on top and try to connect with the same audience they have as long as they also meet your classifying factors.
Be informal. Be more casual and share various tweets about branding, discounts, news, and other topics—retweet positive comments from customers about your courier service.
- LinkedIn is a seamless way to connect with other courier and local delivery companies, post jobs, and get recommendations. Your business will look credible and trustworthy if you have customers.
- Instagram: Were you surprised to learn that 90% of Instagram users follow at minimum one brand? You can reach your target audience through Instagram, one of the fastest-growing social media platforms.
Email Marketing Works for Everyone
E-mail marketing is here to stay, with the average American receiving 126 e-mails per day.
It is a lead generation strategy that connects with potential customers and builds lasting relationships thanks to how you can keep in touch with them without invading their personal space or making them feel you’re spammy—assuming you build this strategy correctly.
Because it is among the most cost-effective and conversion-rich forms of digital marketing, you can need to make sure that your courier and local delivery business will send customers personalized and informative messages.
You will know how successful it is when potential customers open, read and even click on these e-mails.
If people open an e-mail but do not read it or click the call-to-action buttons, you must try another copywriting or message that will appeal to them in order to get the clicks and hence, leads that can convert into your next clients.
Your courier and local delivery company will be missing out on many opportunities to reach your target audience if it does not have an effective e-mail campaign.
Here are some reasons e-mail marketing is vital for your company:
- Efficient: Your business can participate in courier marketing for almost nothing per message. It is an excellent choice in your lead generation process if your business is just beginning or if you have a limited budget.
Also, it is customizable and personal. Unlike social media channels, where you send a message to everyone, you can segment your audience and tailor each message to that group.
- Action-oriented: E-mails are great for signing up, clicking through, and buying straight away.
- Measurable: E-mail marketing software allows you to track every action taken by your subscribers.
If you are still doubting this option, remember something: if you use it, this is an excellent opportunity to inform them about your company’s fantastic offers and services.
This will increase your chances of building a loyal client base and generating leads as you have the opportunity to communicate with them without expecting another visit to your site or digital properties since the first time you connected with them.
Networking for More Opportunities
Networking is a reliable way to get your courier business noticed since you get to meet potential clients but also those who can be interested in your business enough to send their clients—no direct competitors—to you.
You can get great advice and build your reputation as well, which is why you need to meet people. Your company should be visible after all.
Attend events, workshops, showrooms, and meetings to meet with CEOs, supply managers, HR managers, and business owners to get market reports.
Let them know what you offer and how they can benefit from your service. You can learn more about other business areas by connecting with experienced entrepreneurs. You might also meet other couriers who may be able to help you.
Although you might not be able to get partners or business deals, you could get quality referrals and get your message out. A courier business can reap the benefits of networking, just like any other business.
It is easy to network, especially if your passion is for social events.
Find social events hosted locally by the Chamber of Commerce and professional associations.
These are where professionals come together, and it is a great place to meet. Although you may not be able to make direct sales or find new business partners, People will hear your message, and your company will be visible. You might even get some business from them.
Create an App to Make Lives Easier
Apps that can download on-demand can increase customer convenience. Online shopping, Uber, and other companies are standard practices for many families and are great examples for understanding why apps are crucial in today’s world.
COVID-19 also changed the way people work. Many retail shops have gone online to allow customers to place orders from their own homes, making your courier and local delivery more active online.
Hence, a courier and local delivery app is a great way to boost your business. You can expect the demand for businesses to boost and get great results for yourself.
Consider these factors when creating a courier app for your company:
- Interface: It should be simple to use.
- Availability: Many courier companies are available 24/7.
- Payment options: You should offer multiple payment options to your business.
- Tracking, monitoring, and navigation in real-time.
- You can use a mobile app offline as well as online.
- Secure and safe app.
Get Involved In Your Industry
How reliable and active you are with your clients is a crucial indicator of your credibility in business. If your services are reliable, trustworthy, and credible, customers will consider you a trustworthy service provider.
You will achieve market growth when you have a credible image in the market.
When you work on this reputation, you will move forward with the second step: word-of-mouth marketing.
You will be seen as someone who can manage their packages efficiently and a provider they won’t need to worry about; hence, people will want to contact you.
If you want credibility, it is crucial to be active. Participate in business events and be involved in your industry. You can promote your company’s Same Day Delivery Service by joining associations and professional organizations.
Your company will be a leader in this industry by creating an image of authority within the courier service sector.
Google AdWords Are a Must
Google Adwords, a pay-per-click marketing strategy, has gained popularity in digital marketing over the years thanks to how cost-efficient it is in terms of setting a campaign and getting the most out of your efforts, thanks to paying only when someone clicks on the ads.
Working with it and building a strategy allows you to reach your target audience easily.
The keywords you choose to focus on will determine the cost of clicks. Google Adwords can be a great lead generation tool for small businesses to direct their business to the right customers if you know what your prospects are searching for or how they are doing it.
Google ads allow you to control your advertising budget and choose the best options for you. It will enable you to reach the right customers and improve your ads over time to achieve the best results.
However, you must understand that there is fierce competition for the top spots or main keywords.
Make a Website. You Need It
Your website helps you stay competitive by reaching a broad audience and ensuring that those Google Ads plus your SEO (Search Engine Optimization) efforts don’t go to waste.
You know the importance of having an online presence for your business as an entrepreneur, and it usually starts with a site.
A company website can make your courier and local delivery business more profitable, even if it relies heavily on customer referrals. With technological advancements and current business environments, customer buying habits dramatically change.
Suppose you want to attract more clients to your website. In that case, you will use content marketing techniques while also focusing on other options as time goes by.
You should share links to your website whenever you share information on social media platforms. A website provides valuable insight into your audience and allows you to change your marketing strategy.
Contact information, prices, and services are necessary for those interested in quick deliveries, and you must set those details on your pages. You can also write about possible collaborations and partners who recommend you.
Like any other business, you can use a website to build trust and respect among visitors. You may find a section that allows customers to log into the courier software and track the status of their parcels in real-time.
Referrals Are the Best
Referrals are a lead generation strategy that asks regular customers to recommend your company to others. Provide satisfactory services and let people talk about your brand.
Referring to customers is a great way to get qualified clients instead of expecting over 50% of the leads you get from other strategies to be unqualified.
Most people trust peer recommendations more than they do their own. These referral marketing strategies can take your business to the next stage.
Reward your customers who refer others. To offer rewards that customers will value, you need to get to know them and what you can afford. Good customer reviews are more enticing than bad reviews. Always display them.
Now, remember you can only put this to good use if the customer is happy with the service. Otherwise, there’s no point in investing in this until you build your reputation better.
Tracking Feature to Reduce Time
People do not have to visit stores every day to confirm delivery, and if they have to with yours, then no one will choose you.
To ensure people are comfortable and in their homes without worries so they can choose your courier, you require a tracking system that tracks the delivery of goods to ensure customer satisfaction.
You can increase the efficiency of your courier business by keeping customers informed about the real-time process. This includes a visual tracking system, which allows them to keep an eye on their order from its beginning point until delivery.
Joining Local Business Groups & Working with Influencers
Local business groups are entrepreneurs who specialize in a particular area or field. These groups share a common goal: to help your business grow.
You should not be the only one looking for new ideas in the business. Local business groups offer many benefits, including:
- Your courier business will be more visible.
- Collaboration of industry knowledge.
- Your business will be able to gain credibility from local business groups.
Additionally, influencer marketing can work quite well with your connections. It is when brands and businesses work with influencers to promote their products and services.
Influencer marketing is much more advanced than other forms of marketing. Many people have primarily restricted influencer marketing to celebrities for a few years.
However, today, people can rely on those with a solid following base even when they are not the latest topic in the magazines.
Print Brochures/Flyers
Flyers and brochures are excellent marketing tools for small budgets. These are some of the most cost-effective and practical ones since you usually get your ROI and at least 50% of your expectations in attracting leads.
When creating flyers and brochures, it is vital to consider the customer’s perspective. In addition, work around these factors to improve how they look:
- Personal touch: Flyers can be given to your target audience to create an emotional connection. Make your brochures and flyers appealing enough that people will want to take a look.
- Printing flyers and brochures is cost-effective. They do not have to be expensive, but they can positively impact your business. Distribution costs are also meager.
There are many methods to get your flyers and brochures out there. These are some of the options:
- Incorporate your pamphlets and brochures in the customer’s packages.
- Distribute your products at trade shows and workshops.
- Do door-to-door distribution.
- Place your leaflets and flyers on automobiles.
These marketing strategies are not enough. The first step to growing your courier business is providing the best quality service. Any other method cannot replace this.
There will be mistakes, but don’t let them be what your business offers. Fix them quickly and learn from them. Make sure to invest in your employees and courier software to ensure accurate and efficient shipments management.
From there, start working on the lead generation strategies offered above, and you will get the most out of your business and efforts.
The Local Lead Generation Process for Your Courier and Local Delivery Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Courier and Local Delivery Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Courier and Local Delivery Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.