You are looking for ways to get commercial property remodeling leads to grow your profits without spending a lot of money. Although it is possible since lead generation can be utilized without spending any money, it will take creativity, patience and the right marketing strategies integrated together.
Otherwise, you are prone to waste your money, and even when you are using cost-effective and organic lead generation strategies, you will be forced to spend money in the long run.
Where do you need to start? With a marketing strategy.
The good part about creating a marketing strategy that helps commercial remodelers generate leads for free is that these initiatives can be continued to bring you more business in the future. Remember that a lead generation strategy and marketing take patience. Getting started now is key to long-term success.
To lend you a hand and ensure you’re able to generate sales-qualified leads, we have compiled the top strategies for commercial property remodelers. You will find some quite familiar among them while others may have been discarded by you or many before. However, that doesn’t mean they don’t work.
Make Sure Clients Find You Online
Reaching new customers is free if you are visible to businesses searching for information. This means being present on search engines such as Google and Bing.
For this, Google My Business provides free business listings that can help your business become more visible online. GMB pages can help you rank higher in local searches when people search for your services, and if optimized correctly, they can display your business information within the search results and maps.
If a business or person was looking for a contractor in Los Angeles, they would likely go to Google and search “commercial contractor/remodeler Los Angeles.” You would appear in the search results if you are listed with Google My Business and have optimized it properly.
After creating your free listing, you will be able to add photos of your work, hours of operation, services provided, and other details that will help users search for you. Many factors can help your business rank high in search results. However, GMB has proven to be one of the most important so far.
Now, this doesn’t mean we will neglect others, so just keep reading.
Learn SEO Strategies & Implement them
Following the previous concept of optimization and being able to be found, SEO is probably the oldest and most common option among people.
Although GMB was our previous mention, optimizing it is related to this strategy alone. That being said, this is why SEO (search engine optimization) should be used. SEO can help you get your business found online and generate leads for commercial property remodelers.
It’s important that you think about your customers when evaluating your SEO strategy. What types of queries do they search for when they go online to find your services? These queries are called “keywords” and “key terms.”
This list will help you determine how to make sure your website is more relevant to these searches. It is possible to update your website content with the correct keywords. This can increase your online visibility and, in turn, lead to more connections for your business.
If you follow our mentions so far, people all over the globe, including the United States, use Google to search for “remodeling services,” “commercial remodel,” “remodel contractors [CITY],” and other keywords like the ones we mentioned before as well.
You won’t see the old-fashioned newspaper option anymore. Instead, it is all about finding what you need online.
This is when you begin to think about how they will find your remodeling company. The answer goes back to the initial mention: SEO.
This aspect is important, and keywords, title tags, and heading tags are the ones you will be more familiar with when someone mentions SEO.
There are more factors than these three. Over 150 options exist to rank websites and ensure people find your company or remodeling services.
Below is a list of the most important ones that you need to start looking at if you want your site to rank high on the pages:
- Secured sites (HTTPS and HTTP).
- Mobile-friendliness.
- Page speed.
- Webpage content quality.
- Webpage content length.
- Local and social signals
- High-quality backlinks.
- Images optimized.
- Domain age.
- User experience.
- Search intent.
Many managers and business owners will say that SEO and user experience do not go hand in hand. We find this absurd considering Google places more importance on user experience than ever in terms of ranking.
Your rankings will not be as strong if your user experience is poor. Even worse, we give them a few days before they fall dramatically.
Many SEO techniques can be used to optimize your site for leads for your commercial property remodeling business.
- Be a resource.
When hiring services, people are more likely to have an idea of their needs and be able to express them.
Potential leads have searched Pinterest, Houzz, and the internet looking for inspiration about the type of remodeling that they want. This is how you can help them plan their project.
You can begin by writing a blog about the pros and cons of marble counters or any other topic that is relevant to the lead.
This blog will allow you to show your work and provide knowledge about how you can help. We will dive into this a bit later.
- Professional photos of high quality are required.
The old saying “Show, Don’t Tell” will always be true, especially in remodeling. High-quality photographs will convey your message better than words since people will trust your previous projects.
- Details are important.
Think about how many companies use words such as “high-quality work,” “experienced,” “attention to detail,” and “affordable.” We are confident that the answer is “all of them,” which is only natural.
These phrases are so common that they don’t have any competitive differentiation value.
It is important to highlight unique and valuable items that will be of benefit to the reader. You can provide examples or stories of contractors who demonstrated exceptional attention to detail.
You need to be as original as you can if you want to add value.
- Optimize your conversions.
It may seem obvious, but many marketing agencies and companies overlook the importance of optimizing for conversions.
The layout, frequency, and location of your calls can have an impact on how many people respond to them.
Remember to include a contact page on your website. You can optimize everything on your website to perfection, but if conversion rates optimization is not done properly, you will be letting potential leads pass by.
Take Content Marketing Seriously
Content marketing is the creation of online content such as blog posts, articles, and videos that inform and convert your target audience. Your content should relate to your trade and be presented in an engaging way to your target audience without selling your services.
This strategy can help you grow your leads without any cost if done correctly. Although content creation is time-consuming, it can be easier to write about topics that you are an expert in.
Just make sure to take a few minutes to think about the topics. For example, potential customers could be interested in knowing how to handle very small remodeling projects with some guide or tips in an article.
Search engines love content that addresses users’ questions that are relevant to your service offerings. So, think about writing content that answers specific queries about your offer. You can also include keywords in your content to boost your organic SEO.
The best-case scenario is that your articles will help you attract visitors to your website for many years. These articles can help businesses and prospects solve their problems with renovations or repairs. This is a double win for your type of business.
Engage with Social Media
You’ve probably already taken the first step to create a free Twitter or Instagram account. A Facebook one could also be added to the list (most likely).
Social media will always be a good option to generate high-quality leads for a business. But, creating social media accounts is not enough. You must give your social media outlets love and attention.
Nothing is worse than prospects finding your social media pages and discovering that there are no updates or a post from months or even years ago.
You must post content regularly and on a regular basis to ensure that your social media accounts generate leads.
Although it is slow to build a following on the platforms, your content can make a big impact once you get noticed.
You can share photos of your previous jobs or inform your followers about your achievements, such as winning an award or a recent project you have completed.
Ask for Referrals & Be Grateful in the Process
Referrals are free. You just need to keep in touch with past and potential clients so that you are top of mind when someone or a friend starts planning a commercial remodel or repair. However, you need to think about your prospects and previous clients before yourself.
Now, before we get to that, businesses or their owners ask for recommendations from friends and review the company from reliable sources in order to determine if they will hire it or not. Instead of choosing an unknown company, people prefer to hire someone who is trustworthy and reliable.
Referring customers can help you get referral business for free, but it can be hard to get them unless you offer value to both parties: The person referring and the referral.
Start with something simple yet crucial to make it work: let them know you appreciate them and welcome their referrals.
People feel better about helping others once they understand what they can do. So, ask the right customers to help you find the right prospects and show your appreciation for their time.
Also, make sure to add some value like discounts or small gifts to show appreciation or encourage them to refer.
Be a Remodeler but First, An Educator
Since value is often what people search for on the internet, you need to be a source of education in order to get more possible leads.
Keep in mind that the fact that users look for information means they do their own research when trying to find commercial property remodelers, in this case. Thus, all of them will make their effort in finding you. You just need to put effort into making sure it isn’t difficult.
It is important to provide information and to educate them with a generic alternative.
Many remodelers find it difficult to use social media or website leads as they don’t know the person’s status in the sales process. This is often the biggest problem with the lead generation process.
Consumers want to be educated before making buying decisions. They won’t reach out immediately to purchase from you, but you won’t be certain when they will decide.
What does education have to do? It’s simple.
Remodelers who provide useful information to their customers are more likely to be noticed. This is a long-held principle that has been important for decades. Now, it is even more relevant with the internet.
This could be translated into valuable and educational content in a matter of minutes. This is important to remember because it will help you educate your clients and prospects as well as your customers.
Avoid Ambiguous and Indiscreet Phrases
Social media offers the benefit of making it easier for remodelers not to use industry terminology. If your photos are outstanding and your content is good, your work will speak for itself.
With terminology entering the prospect, you should know that it must be avoided to ensure you catch more people’s attention, thanks to how simple you make things look. But also, this includes what other people use all the time, making the phrases and words useless at this point.
This is why you need to keep this in mind: Focus on the terminology and lingo you should avoid in your blogs, posts, or content that you share with readers. Examples include “Quality remodelers,” “The best company in the world,” and anything that is often used among commercial property remodelers to “bring attention” their way but rather achieve the opposite since it feels boring and the same as always.
Instead of claiming to be a skilled remodeler, let your content speak for you. Let your references sing your praises for you.
The modern consumer is skeptical of remodelers who brag about their work but lack the proof to back it up. Avoid lingo in your marketing and let the consumers verify it.
Focus on These Pages for More Qualified Leads
Although your website should be designed and optimized as a whole, it is true that some pages are relevant and should always be included above others.
So, if people ask us about what pages they need to add to guarantee high-quality commercial property remodeler leads, we believe that the ones below the top of the list:
- Gallery Page.
This is where you can show off your high-quality workmanship and show why you are a good fit for the business requiring the remodeling project.
Self-educated customers will appreciate a central location where you display your best work and have some references to what they can expect as well.
- A Process Page.
When a customer feels confident and knowledgeable enough about your ability to produce the high-quality work they require, the next question is: “How can I contact them?”
It should be easily accessible from your website’s navigation. You should include a “Contact Us” button so that the lead generated by your website (since it is interested) can easily contact you.
- Conversion Page.
Marketing to remodelers all boils down to staying in touch.
We believe a conversion page is the most important. It adds a person’s contact information to your system and allows you to analyze their buying stages based on the content.
Be Known & Get More Leads
The first step to obtaining a lead is to “be discovered.” This is the awareness phase of the modern customer journey we have mentioned several times.
For example, you could be found on search engine results pages by organic search or paid per click advertising. This will let potential customers know that you are available to provide the services they need. But this doesn’t necessarily mean that they are considering you seriously.
The next step in the buyer’s journey is to “be noticed,” which focuses on consideration of your services or business.
You must offer something that will make them interested enough in your offer to convince them to contact you.
It is important to be noticed and found in this order to achieve the goal of generating leads for remodeling.
Remodeling contractors are focused on being found. They don’t spend the time to get noticed or the reverse.
These are the two key elements of a marketing strategy. Don’t forget to invest in each one regardless of your personal preference. Isn’t it clear? It basically means: Focus on awareness and being noticed by others.
Email Marketing
Email marketing is easy and can help increase your business’s lead generation.
Contrary to popular belief, this strategy is not only for large companies. This marketing option is great for small ones like possible yours.
It’s not a lie to say that it can be difficult to make it work. This is why we will follow the advice with some tips:
- Your emails should be easy to read.
- Make them mobile-friendly.
- Concentrate on the subject lines.
- Refrain from purchasing email lists.
Highlighting completed projects can help you structure your email marketing strategy.
These can include details and anecdotes from clients. Some photos should be mobile-friendly and give as much detail as possible about the projects.
A Goal Is Essential for Your Blog
This is an important part of SEO optimization. It’s unfortunately often neglected and poorly done.
Blogging has been a very popular digital marketing strategy for a long time. It’s still not explained with the clarity and precision it deserves, particularly since it can be difficult to explain.
To make it easier, consider this: Your website’s goal is to generate a sales qualified lead and traffic overall, and your blog should help achieve this goal.
Although it may seem obvious, companies often blog without a clear purpose. Sometimes they get so focused on getting traffic to blogs that they forget that not all traffic will be “qualified.”
Traffic can be a time-waster, and blogs that are trying to generate leads for remodeling projects, in particular, may not get the traffic they need.
It is easy to say that no leads will come if your traffic isn’t qualified. Although this may seem hard to believe, you can blog for many years and still not generate any leads.
This is the best way to start a blog or solve this problem:
- Use key phrases or keywords strategically in your blog content.
- Track stats and adjusts your approach accordingly.
With this, lead scoring, marketing qualified leads, and sending them to your sales team should be possible.
The Local Lead Generation Process for Your Commercial Property Remodeling Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Commercial Property Remodeling Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Commercial Property Remodeling Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.