Leasing a commercial property is more common than you think. And generating more commercial leasing leads takes more effort in today’s internet age than ever before. After all, not all business owners or entrepreneurs (or just people who need them) have enough resources to pay for the entire property and buy it right away.
Although there are loans and mortgages available, it isn’t that simple.
Therefore, if you are dedicated to the field of commercial leasing, you have the potential to grow and bring many potential clients and leads to make your company successful.
However, remember something: Your success will depend a lot on how capable you are of generating commercial leasing leads. Otherwise, failure is inevitable.
This is why we have come up with the idea of providing you with the best, and failproof strategies for your lead generation plan that will bring those commercial leasing leads you so desperately need.
Optimize Your Website & User-Experience (UX)
When you think about the best way to advertise and generate more leads for your commercial leasing services, SEO (search engines optimization) should be the first thing that comes to mind. Why is this?
People all over the globe and of course, this includes the USA. Each one of them uses Google to search for “commercial leasing services,” “renting near me,” or “commercial leasing [CITY NAME]” or similar phrases and words to find the specific solution for their needs and problems.
You won’t see the old-fashioned newspaper option anymore. Instead, it is all about finding what you need online, and it is definitely more effective but a bit more difficult for companies to keep up with changes.
This takes us back to what we were mentioning about generating leads and how you can use SEO for it.
This aspect is important, and keywords, title tags, and heading tags are the ones you will be more familiar with when someone mentions SEO.
Now, there are more factors than these three. After all, over 150 options exist to rank websites and ensure people find your company and commercial leasing offers.
However, we will only mention the most common and crucial ones:
- Secured sites (HTTPS and HTTP)
- Mobile-friendliness.
- Page speed.
- Webpage content quality.
- Webpage content length.
- Local and social signals
- High-quality backlinks
- Images optimized.
- Domain age.
- User experience.
- Search intent.
Many managers and business owners will say that SEO and user experience do not go hand in hand. Why? Because they believe you either work to satisfy the user or generate more traffic.
But when you ask us, what we think is, “why not both?”
Since Google started to prioritize websites that provide a great user experience, their worries are no longer a thing to keep in mind, and instead, you must focus on achieving both at once.
Your rankings will not be as strong if your user experience is poor. Even worse, we give them a few days before they fall dramatically.
This is why you should focus on these SEO strategies the most if you finally decide to bring both to the site that will generate your commercial leasing leads:
- Be a resource.
When hiring services, people are more likely to have an idea of their needs and be able to express them.
Potential leads have searched Pinterest and the internet looking for inspiration about the type of property or good they want to lease from someone. This is how you can help them as well.
You can begin by writing a blog about the pros and cons of choosing a specific type of property for some businesses depending on their niches or recommend a few that are more suitable for certain jobs and goals.
This blog will allow you to show your work and provide knowledge about how you can help them beyond the simple fact of offering commercial leasing deals.
Of course, other formats and resources work as long as they are valuable and well-thought for your business.
- Professional & high-quality photos.
Being able to show your properties and goods for lease will bring many more leads and clients than trying to talk your way in their hearts.
Thus, ensure you are adding enough to all your platforms and confirm they are real ones. Finally, don’t upload low-quality ones and invest in a professional if necessary.
- It is all about the details.
Think about how many companies use words such as “low rates,” “great customer attention,” “many years in the industry,” and so on. We are confident that the answer is clearer than water: 90% of the commercial leasing companies use them.
These phrases are so common that they don’t have any competitive differentiation value nowadays, which is what we are trying to focus on with this mention.
It is important to highlight unique and valuable items that will be of benefit to the reader. You can provide examples or stories of clients who have chosen you over the years or above your competitors for specific reasons and strengths of your company.
You need to be as original as you can if you want to add value.
- Remember to optimize for conversions.
It may seem obvious, but many marketing agencies and companies overlook the importance of optimizing for conversions.
The layout, frequency, and location of your calls to action can have an impact on how many people take action.
Remember to include a contact page on your website. You can optimize everything on it to perfection, but if conversion rates optimization is not done properly, you will be letting potential leads pass by.
Be Tender to Your Tire Kicker Leads
These leads are people who aren’t ready to buy but are always interested in learning more about potential professionals and companies like you to sign a contract.
This little introduction should be able to answer the question we are sure you were asking, “what are tire kicker leads?”
Now, what we want to focus on the most is the importance of the nurture component and going slow. With slow with mean: Don’t push them to hire your services or choose you for leasing properties or commercial goods.
Instead, try to ask them what they are interested in and how you could help. Approach them slowly and make sure you are continuously nurturing them until they are reading to make a decision.
If they can’t answer your specific questions, they likely don’t want to take a decision immediately.
You should instead connect with them via Facebook or by sending a follow-up email. However, don’t spend too much time converting them as you will get the opposite result.
If they give you a precise answer and tell what they want, it is an indication that they are interested in the deal you offer.
Sending a personal follow-up email is a good idea. This will help you convert them easily without making them feel they are just another of the many. You will lose the chance to get this lead or future clients if you don’t rely on follow-ups via email or other channels.
By creating a place for all leads, you can help your sales pipeline flourish, and this place is no other than your website with the right optimization where you will send them, or they will find you.
Get as Many Reviews as You Can
Other people’s opinions are important for people looking for services similar to yours, especially in this industry in which your potential clients want to know if you are reliable.
Basically, this means that they are trying to decide if you are good or bad based on what other people have to say. But how will they know if there isn’t a single review?
It is important to ensure that clients don’t leave you if they don’t like your company and for it, getting reviews from your old and previous clients is the best option.
But if you are having trouble getting them, these are some tips to help you get there:
- Make it easy to leave reviews: Ask for their feedback by sending an email. If you push them a bit, many will give a review as long as it is simple to do it with a link on the email or other channels you decide to use.
- Social media can be used as a channel, too: Ask your loyal fans and followers for reviews regarding their experience with you so far, even if they haven’t chosen you for commercial leasing yet. You can also make tweets and social posts based on your top reviews.
- Get the most out of your review profiles: Make sure to complete all the fields in the review platforms and profiles you use and create. This includes those uploading photos, providing pricing information, and completing your office address.
Convert Visitors into Hot Leads at Once
Although it is impossible to identify each visitor and start a conversation with them individually, it is possible to obtain their information to do so later.
If you didn’t know, you could increase your reach dramatically by just capturing names, email addresses, and local addresses of prospects who are showing some interest in your business.
It is important to ask users for this information. However, it is unlikely that they will share it with companies or services they don’t trust or in return for nothing.
It may seem difficult to convince people to sign up for your marketing content, but there are many ways to get their information, like offering something free yet valuable and getting creative with it.
These hot leads can be a great addition to your website or platform for them to be more efficient. How can you proceed with this? By following the next recommendations:
- To receive information on new products and offers, you must let them opt in for it after they hire your services or make direct contact.
- Incentivize them to share their information through a form on the website that offers a discount code for signing or any other benefit and valuable element.
- If they contact you for information on a particular service or any related matter, email them. You can remind them about discounts or other incentives or send them the news. If you have information about the subspecialty of their position, you can personalize the content that you send.
- If they come to you for more information, offer a set of goods. You could send them a PDF with all details, a single-page resource, a brochure, and a promotional leasing offer with your logo in the format. Giving physical gifts can also help increase word-of-mouth reach, so consider pens or other types of gifts related to the company.
- You can offer a high-impact, downloadable product in exchange for their contact information. The item must be beneficial to your audience. They won’t be interested in visiting you again, and they will not become leads when you offer poor content that isn’t worth their time.
Make Use of Content Marketing
Become an expert in the topic or problem that your service or offer solves to gain leads. This is one of the most effective marketing methods we can mention, and we are confident it will never get old.
Regular blogs, news, tips, and other information about your industry are all welcome on your website or social media since users and leads are interested in more than just you trying to sell every single time.
That being said, content marketing is not just about blogging. It’s also about being smart with all the content you share with potential clients and visitors.
It is possible to create detailed guides that visitors can download from your site. You can collect data from people who have downloaded them to help you enroll them in the lead nurturing programs. This will allow you to keep them interested by sharing information about the company later on.
You can use online marketing methods such as email, social networking, and SEO to promote your content.
Create Your Blog & Optimize the Posts
We know what we mentioned before, that it isn’t everything in content marketing. Still, it is crucial to achieve results with it and stop losing great opportunities to generate commercial leasing leads.
A blog is a compilation of all information necessary to reach your website’s SEO goals. It contains new content, images, and keywords. Thus, why would you miss it?
While some might argue it’s irrelevant, you would be amazed at how many people are willing to side with this simple but crucial strategy due to the reach it has regardless of the field you are in.
However, keep in mind that if you want it to work out properly, you will need to optimize it by considering these tips:
- Remember to be consistent: Posting more will result in better results. You will post more and get the same outcome: more leads if you are getting better results. It’s as simple as that.
- Your goal is to create useful and easy-to-understand material: It is a smart idea to focus on entertaining and informative articles. Search engines won’t be able to find irrelevant or poorly written articles. As long as you provide certain value, they will love you and ensure you get the best out of the strategy.
- Make sure to use subheadings correctly: This will enhance the user experience and allow Google to understand your content. Subheadings enable your readers to scan your content and encourage them to keep reading or see if what you offer is of their interest.
- Use keywords: We can’t avoid mentioning them. Keywords can be used in both your content and your headlines, but don’t stuff the content with it.
- Add relevant links: Link to older content and other reliable sites if you feel it is appropriate. Google recommends that you keep your links to a manageable number (although it is impossible to know how many are good).
Dedicate Time to Social Media Content
This sounds very logical, especially after we discussed the importance of content marketing on all platforms, but what we want to refer to here is the fact that most people believe they are doing it already.
If you are one of them, let me ask you a question: Are you certain that the content you create is valuable? Is it worth sharing? Or does it really bring you the results you want?
We doubt that you are having success with social media if you aren’t dedicating enough time to think about your content and how it looks or feels for the audience.
Many businesses, not just commercial leasing companies, fail to realize how important it is to use social media regularly to get results.
It is all about the content. It must be valuable, but you also need to be consistent with it, as previously mentioned.
We can recommend that you post the most recent news about the industry and any new services or leasing options.
You can share it with potential customers via posts, photos, or videos. The latter type of post will increase your views, and potential leads regardless of the social media platform you use.
While any social media platform can be amazing, remember that not all content works on each of them. Adjust your posts and strategies based on which social media platforms you use.
Targeted Email Advertising Isn’t a Waste of Money
Megan Bedford, a skilled trades worker, says targeted email marketing is cheaper than using traditional advertising channels we are used to.
If you wonder why we know the answer without having to quote her: It keeps your brand on the mind of your customers and makes them consider you before others.
Email marketing can be effective as long it is targeted and tailored to your business. Your customers should also be able to relate to it instead of receiving general emails that all end up marked as spam.
Many companies make the error of copying and pasting content and then preparing it for emails and sending it to their contacts. Don’t do this, please.
Your customers and potential leads should feel more connected to your message or that it is directed for them and no one else.
Remember that email marketing goes beyond just sending a message. Keep in mind that you need to send targeted automated messages in smaller batches to specific customer groups.
You can also provide educational content using links and interactive elements that take them to other platforms or profiles of your company.
It is important to periodically clean out your email list by removing unengaged or inactive contacts, so you are not spamming them either if they haven’t shown any interest.
Spamming people who don’t really care will also make you look bad, and your reputation will go downhill.
Subject lines are the final thing. Be sure to keep them clear of spam triggers.
You will usually get a poor grade if you use the exclamation mark or the word “free” within your subject lines.
Allow Them to Get Free Quotes
“Free” is a word most companies are allergic to, but it is quite useful with commercial leasing leads trying to get a specific quote for a property or good they are considering.
Besides, people love free things no matter what they are, but especially if they are useful for what they are looking for at the moment of offering them.
To get your foot in front of potential clients, you can offer a free consultation or an online quote based on what they want to lease from you and with this. Though, we know this can be difficult in this type of company.
If you manage to do it, how can you proceed?
Website visitors can be asked to fill out a contact form. Like, click the “Request a Free Quote” button above the fold in bold letters and catchy colors.
Answer their questions and start a conversation. This will demonstrate professionalism and show that you care about your clients.
Don’t Buy Leads
It is quite the opposite of being something you should do, and we hope you keep it at heart from now on.
You might be wondering if it is easier to just purchase leads than to go over the strategies we offer to increase your commercial leasing leads, and we will make it short: It isn’t easier nor better.
Marketers and salespeople both want to fill their sales funnels quickly. This is why you might consider this alternative, and we understand it since generating traffic and leads isn’t simple; instead, it’s time-consuming.
However, we want you to reconsider your thoughts and understand why it isn’t the best idea you’ve ever had.
First, the leads that you purchased are not yours. Instead, you have purchased them without knowing where do they come from and if they are interested in what you offer.
You could message or contact them, but over 50% of them won’t be pleased with it or the information you share because they aren’t your target audience.
They will find it just as irritating those obvious emails and messages from scams they all block at once.
If the prospect has never visited your website and expressed interest in your products or services, then you are interrupting them, not making yourself known.
In the end, you will end up in the spam boxes, and you can have problems later on.
Once your emails have been marked spam, they will be added to a “blacklist,” which can be shared with other email providers.
Once you’re on the blacklist, it is very difficult to get removed. Your email delivery ability and IP reputation may be affected.
Overall, you don’t want to pay for leads that aren’t qualified for you and, instead, will just make you lose reputation without you even noticing it.
The Local Lead Generation Process for Your Commercial Leasing Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Commercial Leasing Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Commercial Leasing Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.