Depending on your niche and company, the task of generating synthetic grass leads can be more difficult, so don’t be too surprised if getting more clients is turning out to be a real challenge. After all, the business doesn’t work that much around the usual marketing strategies.
Instead, owners often invest a lot in traditional advertising and marketing. However, they forget that new lead generation strategies involving online marketing are more reliable and cost-effective for their companies.
Companies in your niche that aren’t receiving as many qualified leads as other top businesses in the area are making the mistake of putting their efforts into traditional methods. Are you doing the same? If so, start moving with the online options.
You don’t need to do it all. As long as you’re willing to invest your time and effort in finding the best options for generating leads and converting them to clients, you can make sure that you’re not spending more money than you can afford.
Our objective in the article is to share and teach you some of the best strategies to get more synthetic grass leads and remain competitive in the market.
Design Your Website Even When It Doesn’t Feel Necessary
It’s something that many people don’t consider, but it is important to make sure your website serves two main purposes.
– Attract potential customers.
– Convert website visitors to qualified leads that the sales team can use.
SEO (search engine optimization) plays a critical role in your company’s success. But before we get there, do you even have a website? If not, you ought to start working on it even when synthetic grass services don’t seem like a business to require a site.
When created, you can move on with the strategies.
Online strategies will improve the ranking of your website for thousands of keywords consumers use to search for information, services, and products.
Traffic is essential, but qualified leads must be converted from at least 3% of website visitors.
If you are not converting as many or close to 2%, you’re doing something wrong with your design and marketing strategies to rank it.
These aspects are crucial in order to increase your website’s organic traffic and leads. This will help you achieve long-lasting success.
Here’s a question that everyone would ask: How can you generate or bring more organic traffic to your website? Here are some suggestions:
- It is crucial to spend a lot of time building a website. You and professionals may say that it is possible to do it quickly, but it’s not possible. It is important to ensure that it is optimized and contains all necessary elements.
- By consistently writing long-form, useful content on your blog over time. It takes expertise to create great content strategies and exceptional content.
- Google My Business allows you to create online directories and social media profiles. It is important to ensure consistency in your company name, address, phone number, and website.
- Use professional images and well-written content. These tasks can be outsourced to professionals, but it is best to stick with what you are good at.
- Every page on your website should be encouraging visitors to take action. Visitors should find it easy to conduct their research and obtain a quote.
Pay Attention to Your Landing Pages
Landing pages are key to website lead generation. They will also help you attract more customers as they are the main key in this process.
You can use some landing pages for informational purposes only, but the main key for them on websites is to drive the visitors to share the contact info and turn them into leads. To do this, they must be well-optimized and designed.
With the right information on your landing page, visitors should be “pushed” to make a decision whether they want to hire your services.
This is possible by creating a landing page that converts. It should be optimized for a better user experience and contain conversion-focused elements. These are our tips for helping you achieve your goal.
- To avoid visitors leaving, you should remove anything that doesn’t help you convert web traffic into leads as too many images or maybe messages that distract them from the actual goal.
- Please describe the service you provide and its benefits to your customers. Even when synthetic grass and what you can do is straightforward, be clear with every detail.
- Visitors should be able to understand what happens when they click on an element clearly.
- It is important to know exactly where they should click.
- Reduce clicks, so three are enough for them to contact you or take action.
Contact Forms Are Great When Used Wisely
Visitors and leads will give you their contact information if you have a clean and optimized landing page. Don’t ask for too much if you want them to sign up.
A B2C website can convert a prospect into a sales lead in seconds.
Converting a lead into a customer may take several weeks or even months. Conversion and lead nurturing are easier when there’s more information. However, an email address is often enough to get started with them, and this will be requested in a contact form that helps them provide it in exchange for something else.
If you need more information than an email address, you can ask for it. It should be easy with large fields clearly marked.
It is easy to ask questions if you don’t understand what we are talking about.
Remember that contact forms are important and should be placed where they are most needed.
You will see that each page of your competitors’ websites has one. However, this is not always the best strategy. The best option is to just set the main page and specific forms depending on the service and home page.
Contact forms are a great way to track the success of your website’s lead generation efforts as well.
Google Ads Are Smart Investments
These ads will help you increase traffic to your site and boost your lead scoring, as long as they are used smartly.
Regardless of what others say, Google Ads can be a great addition to your business. You can still start with organic traffic, but eventually, they will be required and very cost-effective.
There’s one thing that people fear about when it comes down to these ads: the amount of money you will spend.
Google Ads, also known as PPC (Pay-Per-Click), can be a bad investment if you don’t take the right approach. To help you a bit, this strategy works better for synthetic grass companies with a short sales cycle, high urgency, and low cost. It can also work for other niche businesses.
How can you manage this strategy?
Google allows you to budget up to $1.500 per calendar year. If you have the funds, you can increase this amount. If you do not have a budget, your ads won’t appear as often as they should, but you can bet on low-cost and yet very valuable ads.
What we recommend for this is:
- Spend between 5-10 hours per month working with an agency to improve.
- Test different ad copy options to find the one that works best.
- You can refine and create landing pages to convert more clicks into leads (once more).
Advertise on Radio Stations
Radio is a medium that connects thousands every day. Radio listeners who commute to work often consider local radio personalities their friends, and you must know that this channel continues to drive many leads for local businesses.
Radio ads and endorsements are often forgotten, but they have the power to build a brand.
Reach out to local radio stations to inquire about airing your synthetic grass company. While this strategy may seem old for some, it is still very effective for services such as yours if you target the right stations.
You should invest some of your budget into it. This will allow you to generate leads and increase your ROI.
Always Canvas Your Area
Okay, this one sounds even older than the last one, but it is quite effective, again, for your business.
Your ideal customers are more likely to do business and remember you if you meet them face-to-face compared to the usual online marketing strategies. This doesn’t mean it is above the latter, but it is worth your time and effort.
After you’ve completed a local job, try canvassing. You’ll be able to name-drop your customer and provide examples of your work.
You should follow these steps to get the best results.
- Be polite and courteous, even if you don’t get the answer you want.
- Write a script to make you more confident during your interaction.
- Once you have their contact information, follow up with potential customers to determine if they are available to be added to your emailing lists.
Use Facebook & Instagram Advertising
Advertising your business on Facebook and Instagram can be cost-effective if you have the right strategy in place and know how to use the ads builders.
If you find this too difficult or haven’t had any success with your efforts, you might consider hiring someone to help set up your ads.
You can target your ideal client by liking pages and using their location (such as the pages of your competitors).
If your logo is visible everywhere, people will be more likely to remember your name.
You shouldn’t overdo it with the ads. But, be consistent in bringing more clients and audiences to your site.
Local SEO is Key for Synthetic Grass Leads
SEO (also known as search engine optimization) is still the most important aspect of digital marketing. It will take your business to the top of Google and will help it stay there.
If your campaign is strong, SEO can suffice to generate most of the leads.
A Google My Business account can be a great start for your SEO campaign. The next step is to start backlinking (linking your website to other websites with high authority) or content marketing (sharing information about synthetic grass or even lawn care with potential customers).
An SEO expert can help you get your campaign started, make suggestions to improve your SEO campaign’s effectiveness and assist you in implementing the initial strategy.
SEO is not all about keywords, and we mention this because we are confident this is what most people will tell you.
It is easy to get overwhelmed by all the information. But, if you want to build a relationship with your leads, you must not forget to take the time to do this.
Online & Offline Reputation Must Be Managed
Did you know that over 75% of people use the internet to locate your services and type of business in an emergency? Also, they’re always focusing on what other people say about a company to decide whether they work with it or not.
They will look into your reputation and what customers have to say about you, your work, and your pricing. Can you show up on time and complete the task that you promised? Are you able to meet their expectations?
How about providing the service they require? They will look at reviews and assess your reputation to find the answers to these questions.
Word-of-mouth can also be used offline to your advantage
Ask satisfied customers for recommendations to friends, family, neighbors, and acquaintances who might be interested in your services.
Once you’ve completed the service, hand them plenty of business cards. Ask if they would mind putting up a temporary sign in the yard or place where you start or work with the grass.
Listing your business online on review sites is a great way to get satisfied customers to leave reviews. This will increase your chances of bringing in more leads.
Selling Proposition = More Leads
Your business should have a unique selling proposition to be unique from other local businesses.
Your USP could be your industry experience, service level, and reputation. Also, the equipment and materials you use for your services.
This could include your prices and employees, your guarantees, or your reputation. Once you have identified your USP, make sure it is used in all your marketing materials.
You can look at the competition to get synthetic grass leads if you don’t know how to start.
What can you do to match their USP? Which is more important for your customers than the people you serve, and why? These are some USP tips that can help you get started.
- Specialized services.
- Specialized commercial equipment.
- Workmanship guarantees.
- Friendly service.
Real Estate Agents and Property Managers
Although it may seem strange, this suggestion is something we are serious about as it can drive many of the leads you need without that much effort.
Many realtors and property managers are interested in maintaining their garden of properties that they wish to rent or sell. However, they lack the time or desire to do so.
To find out if local property companies are interested in you, contact them.
You can ask them if they are interested in your services to boost the properties’ appeal or maybe just add new grass for the homeowners.
Property managers may also be available to manage strata-titled properties that need regular maintenance and gardening. This is a great opportunity to explore and bring more clients to your business.
Value is Everything
Believe it or not, content is king, which you will listen to very often.
However, for this to work, you must remember that it is possible that someone who is looking for “ideas” is not at the peak of their buying cycles. They may be in the early stages. This is a great opportunity to show your value and be yourself instead.
This is where the inbound market starts. To get your reader to sign up to your email marketing/lead nurturing list, you’ll need to first create an e-book or white paper.
This could be a guide to choosing a company or a whitepaper on “How to avoid hiring someone who isn’t trustworthy” or an e-book on planting a long-lasting, beautiful garden with the perfect type of synthetic grass.
These content pieces are not easy to create. You might think about hiring a professional copywriting agency or someone who can lend you a hand with it.
Clicking on the call to action that invites them to download the document will take them to a landing page that lists all the features and benefits that come with downloading it.
To be able for the prospect to download the file, you will need to have their name, email address, and phone number. You can use this information to help you classify them based on their needs, budget, age, and other relevant information.
Do Not Miss the Trust Signals
Social proof is synonymous to lead generation. It is the best way for your company that it has the solution for all those visitors and potential leads that visit your site and business every day.
Trust signals can be a great way to make your business stand out in Google’s eyes. They also give potential clients confidence that the company is trustworthy.
These are the factors you need to consider:
- Collect your best testimonials.
You can get testimonials from your customers to help lower your lead generation costs.
If your company is focused on building trust with local businesses, local SEO can be a powerful message.
- Share your success stories.
Success stories are another way to demonstrate social proof.
These stories offer potential clients a glimpse into the experience of working with you and the services that you can provide.
Success stories demonstrate that you can live up to your commitments and deliver results that make a difference for businesses.
Visuals can be used as support for your content. To display success stories, you can use graphs and charts. This works best when you can map the agency’s processes and show past campaigns.
Work on Posting Blog Content. Again, Content Is King
A blog is a great way to increase leads for your company. However, the content must be high quality to get the best results.
The principle of this lead generation strategy works similarly to the concept of the previous content option of eBook and other papers.
But for this strategy to work, you must ensure the content is worth it and you are able to constantly deliver high-quality blogs that share knowledge and information. This is something that we will never get tired of talking about.
Think about the primary purpose of your content to get started.
Relationships are the foundation of blog content. These people will be likely to convert into customers or leads and then clients.
Before you begin writing a blog post about synthetic grass or anything related, reflect on why you are investing in it as lead generation ideas. Also, consider how it will be applied to your business. Answer crucial questions like:
- What problems can free-content solve for your target audience?
- How can these subjects be taught better than the competition?
- Where are our customers most likely to spend their online time? Are they reading blogs?
- Which would you prefer: 100 readers from our target market or 1,000 readers with a limited number of target customers? This will help you choose the topics you want to write about.
- Can you create high-quality content with our core competencies? If not, how can you attract the right people?
Once you have all of this information and you add some more, it will become easy to think up ideas for blog content.
The Local Lead Generation Process for Your Synthetic Grass Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers.Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Synthetic Grass Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Synthetic Grass Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.