If you are in the business, it is ideal for companies like yours to seek concrete paver leads as they are the main key to getting actual clients who will pay for your services in the area. It is crucial to narrow your target market to the people most likely to purchase your products or hire services, so you don’t invest resources and time in those who aren’t worth it.
If you don’t know where to start, we would like to remind you that your paver’s work is a testimony to your professionalism. Clients will spread the word about your driveway or lot if they are impressed with it or the general result you provided them.
This can lead to more leads in the business—some redundancy there—and ensure you get better results in the short and long term since any lead generation strategies should be built around your values and quality job.
A combination of local networking and digital media channels is required for strategic marketing to pavers and to ensure you are reaching the right audience in the channels or areas they’re spending their time the most.
Lead Generation & Where to Start
It would help if you had reliable leads to close sales consistently. Some are generated organically by people who find your business online or through referrals. This is the basic, and the question is: how can you get started on this?
To create steady streams of leads, you might opt to start a lead generation campaign based on different strategies targeting your target audience.
These lead generation strategies and some tools you will find focus on delivering the desired messages to the best prospects by optimizing and utilizing—before anything else—online or physical resources.
It is a massive way to promote your concrete paving work. Leads help you connect with local prospects who are interested in paving services. This will allow you to book more jobs and spread the word yourself about your business.
These best practices will help you increase the chances of converting high-quality leads into sales. But determining which ones are the best tactics is the task here.
First, we want you to know that regardless of your strategies, you should respond to every lead within 24 hours. This creates a positive impression that you are prompt and responsive, preventing prospects from getting impatient and looking elsewhere for paving services.
Do your research on the local competition as well. To ensure fair pricing, get quotes from your local paving competitors.
Next, double-check all of your writing. You can use Grammarly as a proofreading tool to correct spelling and grammar when you send an email or a quote.
You need to set your budget and scale. You will save time by having quality leads that are highly targeted. This lets you concentrate on your existing paving jobs, customers, and other paving tasks.
Finally, don’t worry about the main strategies you should be implementing; we worry about those by starting our list of the best practices for your concrete company.
Manage Your Reputation & Online Listings
Marketing for pavers should include building your online reputation. Why? Because 90% of consumers search online for local services, while 87% look at reviews before calling.
You can control and update listings wherever potential customers are spending time. This will improve the chances that your business will be found when people search for paving services in your area.
Positive reviews will enhance the likelihood that people will click on your business listing. Keep an eye on your profiles and directories, and respond promptly to any new reviews. It shows that you care about customers and is a sign of your engagement.
You can mitigate negative reviews by offering solutions-oriented, empathic responses. So, don’t freak out because of them!
Take, for example:
“Thanks for reaching out. We are sorry your experience was not satisfying. We aim for 100% satisfaction and will make every effort to ensure that you are satisfied by offering a solution if you could give us more details about your experience. We will start working to resolve this matter immediately. We are looking forward to your answer.”
Professional Partnerships Are Huge
Paving contractors enjoy several marketing opportunities as part of the construction industry. Thus, try to partner with local service providers like commercial builders, landscapers, and real estate professionals to maximize your efforts and reach more people locally.
Referral partnerships are simple partnerships. The idea of referring customers to each other’s business is a simple way for one partner to guide their prospects and make sure they are both—or more than two people involved—are getting the best ROI of their resources when generating leads.
For example, your landscaping partner might work with a customer who has many potholes. They might take notice and refer the customer to you. However, you may have customers who need their landscaping services and do the same for them.
The best practices for forming a professional partnership are:
- Find the right partners.
- Only high-end companies should look for partners.
- Meet potential partners.
- Please, recognize that you reached out to them because of their work quality and reputation.
- It is essential to be clear about the goals of the partnership.
- Examine the lead generation strategies of your partner. It should be easy for them to include the partnership in their existing marketing plan. You can suggest a joint campaign if they are very active in advertising.
- Give as much value to others as you get. Your partnership should be mutually beneficial. You must initiate the collaboration and produce results before your partner reciprocates.
You will get low-cost leads, and referred customers are more likely than not to trust you. Since you have no control over your referrals, your business could outgrow your partner.
A User-Friendly Website for More Leads
Your website is an important lead generation tool, or we can even call it the epitome of where your leads will usually land.
It is similar to how your crews would not be effective at a job site if they did not have their demo saws.
The website is the foundation of all your other installation materials and strategies when it comes to lead generation. Poorly designed websites will not convert visitors into customers, leading to wasteful use of marketing funds.
What is good web design? How can you tell if it is a good one? These are the essential aspects of a website that will give you an edge in your industry:
- Usability: Potential customers will leave a website that is confusing to navigate. Half of the visitors will use the navigation bar to help them search throughout the site after finding it via a referral site like Facebook.
A simple and easy-to-use navigation system is critical to help potential customers get in touch. Call-to-action is a vital usability feature that directs users to the relevant information they need or contact you immediately.
- Imagery: The beauty of the design-build industry is almost all about aesthetics. If a landscaping website does not reflect the beauty and quality of the company’s work, it could lose the chance to achieve its full potential.
Your work will be more valuable if you have photographic documentation of the installation and, perhaps, of the finished projects.
- Mobile: Mobile responsive websites are no longer an option; they are essential. Mobile devices and tablets now account for 53% of all website visits.
A non-mobile-responsive website will hinder your ability to get new clients and reduce your options of referring.
CMS Report reports that 57% of users will not recommend businesses with a mobile-unfriendly website.
You must keep up with technology and have a website relevant to your business to succeed in the concrete paving industry.
Customers are looking for info on the Internet. They expect you to be there to get the services needed.
You should include your company name, services, phone number, photos of trucks and jobs, and contact information on your website.
While it also should be informative and professional and make it easy to do business with you. To help you create your website, hire a professional developer or learn how to use website builders today.
An In-Depth Look for Your Website Design
Just a few seconds ago, we were talking about what your website needs or should be like, and we know it can create a lot of confusion, especially when this is your first time.
However, we want to make it simple, so don’t worry; we will con deeper in our explanation here.
Following our previous mentions about your elements and features on the website, we can include a few more details.
- Your website should contain up-to-date contact information and information specific to the geographic areas you serve. Keep a photo gallery that includes photos of projects that you have completed.
- It would help if you had pages for each service, whether commercial or residential asphalt, seal coat, line striping, repairs, or both. You should include information about the service, photos of it in action, and language specific to the communities and cities you serve on each page.
On the other hand, let’s set a list so you can organize your time and design around it:
- Homepage: This is the storefront for your website.
- Service pages: Each service you offer, such as concrete, seal coating, striping, or other work, should have its page.
- Contact Page: If potential customers cannot find your email address or phone number, how can they contact you?
- Gallery: Past projects can prove to be highly beneficial for paving companies. You can use these images to show customers what you are capable of and help build your reputation.
- About Page: People are very nosey. Before calling, they want to know who you are. This page will allow you to introduce your company and yourself.
Now, we have a website designed and launched; how can you make people come your way? SEO is the answer.
Proper SEO strategies are essential to ensure that search engines find your website when you use keywords and phrases that your customers are searching for.
Increased visibility leads to more site visits, which turns your website into a lead generation machine that can work for you twenty-four hours a day.
Though, how does Search Engine Optimization work?
You get to rank for all the keywords you work with that are niche relevant + your city or location. However, SEO involves more than a few words. You also need to work around backlinks, citations, and several factors that will rank your website above your competitors.
Therefore, you want to focus on:
- Relevance: Your website content must tell Google about your site’s contents.
- Trust: Several factors, such as the age of your site, the quality and quantity of inbound links, and your website’s content, can affect the trust Google has in you and your website.
After you have your website optimized and up, it is not over. Content marketing is essential to improving your rankings or more like part of the SEO you need, but with a few additions.
Content marketing is a lead generation strategy that regularly publishes new, valuable, and relevant content.
Write about the industry you are interested in or answer customers’ most frequent questions.
Advertisement via Pay-Per-Click
Pay-per-click advertising, also known as digital ads that you can place in search engines like Google, is another excellent marketing strategy for generating leads.
Google Ads allows you to target a specific audience by setting ads based on keywords and in a specific area. Your ad might target people looking for “concrete driveway pavers” or the keywords you set during the bidding process.
If you set a location and have local keywords like ” concrete paver Sioux Falls, ” it will only display to those in your area, county, or zip code if you set a location and have local keywords like “concrete paver Sioux Falls.”
Your business’s core strengths should be highlighted, regardless of whether they are high ratings, low prices, or quick service.
The person looking should be satisfied by your ad. They may need cement driveway paving. A quick turnaround for a quote is helpful if they are looking for it. We mention this because you don’t want to make your ads or what follows them when someone clicks about selling a service only.
You will display your ads at the top of Google search results. You only pay a fee if someone clicks on it. It is possible to track the number of prospects who click on your ads and how many people visit your website from them.
Customer Lists to Know Your Prospects
Keep track of property managers, facility managers, owners, and other customers. Keep track of the company name, contact information, address, phone number, cell number, and email address. Email addresses have become the primary source of customer information.
Lists should include potential customers, past customers, and prospects who have been quoted but not sold.
Your best source for future business is the customers you have worked within the past.
Past customers can account for up to 80% of the sales of an average U.S. business. If they are satisfied with your work, they will know what to expect and give you a better chance for future work.
To keep the relationship strong, you should stay in touch via phone, email, and other means with these customers. It would help to let them know how important you consider them to your company. They can also be excellent references for future ones.
Keep Following Up: Be Persistent but Not Invasive
Contractors often offer proposals to potential customers and then hope that they sign on.
Be persistent and keep following up not once nor twice but rather several times. However, the way you do it will determine how they feel about it.
To ensure they don’t get tired of seeing your name, you want to space out your messages—be it emails or other channels you use. Unlike what many believe, this ends up being the opposite of what you want for your business.
Also, your message and what you are offering in the follow-up are crucial.
It is no secret that outdoor living relies heavily upon visuals as well, so you want to include these elements when following up to catch people’s attention.
It is vital for homeowners to feel emotionally connected with a potential purchase. For hardscape, that connection can be made through stunning project photography.
How can you ensure you have the right photos for your marketing campaigns? You can either choose to handle the task yourself or rely on someone else:
- Hire it out: If you have the budget, hire a professional photographer for two to three of your most important projects. They will capture the right angles and accent the design.
- Consider investing in a Jobsite camera: If you do not feel like having a photographer on every job site is possible, consider purchasing a professional-grade camera designed for projects.
The camera will be available to all project crew members, making it easy to remember to take photos after the project is completed.
Although it may take some training to master the techniques, the sales results will speak for themselves.
It would help if you started somewhere. It is not possible to skip taking photos of the project. You can take pictures of the installation process and the completed project with your smartphone. Even if not of professional quality, you can use these photos to boost your website, social media, or blog content.
The Local Lead Generation Process for Your Concrete Paver Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Concrete Paver Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Concrete Paver Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.