Generating more carpet cleaning leads for your business is never easy. It requires testing many strategies, time, and money to ensure that the desired result is achieved. Which the ultimate goal is more revenue. And if you have done some research, you should know by now that generating leads is not a one-time task but rather continuous day to day operation.
In other words, you always have to work towards generating them and investing time and effort in ensuring that your methods and strategies are working. Otherwise, how will you have a continuous stream of clients for your carpet cleaning business?
Now, do you know how to handle this part of your business, or are you here to get some help? (Though, we know the answer).
We want to make sure you’re able to get the deals your business needs to stay active and become successful. Therefore, look forward to the strategies and tips we will share to generate carpet cleaning leads for your company.
Take Your Time in Creating a Logo
To be the best option for your future clients and leads, you need to create a professionally designed and attractive logo that makes people think, “they know what they are doing.”
Many tend to underestimate the relevance of this aspect to generate leads, and if you are the same, we can tell you that this is important for two main reasons:
- To create a brand name.
- To appear professional and reliable.
Professionally designed logos can be used on a variety of promotional items to increase your company’s brand and professionalism.
If you don’t believe us, you can consider this.
Suppose there is a stain on an expensive carpet that needs to be removed by professionals, and the person who owns it is only searching for someone who has a good image.
This person will first drive to the nearest town to find a professional carpet cleaner who can help. In the process, they will see signs and banners advertising various carpet cleaning companies in the area and are more likely to choose the one with the most professional banner.
If you are the company that has the banner and logo, this will be a great benefit for your business to generate more leads.
Design a Website with a Great Home Page
Websites are a key part of the carpet cleaning marketing strategy and any company that wants to generate leads. After all, where will you send them if not to a website?
Most people visit your website before they make any purchase or make any other decision, and because of this, your website should include the following information:
- Who are you?
- What services do you offer?
- How can people contact you?
- Your service area and location.
If your website is confusing, visitors will leave quickly and without giving you a second chance since this barely happens in the first place.
This is why the home page is the most important part, and it must be well-organized. The professional logo should be seen easily, and all the options are in plain sight to see.
Usually, this page is decorated with savings and special offers to attract more visitors.
Great Content with Proper Keywords
A website with great content is essential for creating awareness, trust, converting leads, and serving customers.
You can use your knowledge to create a list of topics related to carpet cleaning services by using keyword tools that are completely free on the Internet. If you can pay for some services, Surfer SEO and Keysearch are great alternatives.
Now, keywords are just a part of the task since, without great content, there is no audience or leads and no way to sell online, so you have to be creative with what you will write and offer to your visitors.
Your content should be as extensive as possible. Visitors will stay longer on a page with more content.
If you are uncertain about what type of content your leads are trying to find, here’s a list you can keep in mind:
- Valuable resources: These can be lists of resources or checklists of tools.
- eBooks and free Reports: You will offer educational content that is valuable.
- Quizzes: You could offer a free quiz, but your users will need to provide their email addresses to receive their results, and this will help you with the rest of your strategies. Why quizzes? Because people like to answer them as long as the questions are interesting.
- Mini-Course: This could be a series of videos or emails explaining how to do something related to the niche.
If you’ve ever heard the said that “content is king,” whoever said it is a genius, and you should pay attention to it.
Why? Because great content attracts audiences. You can create leads if you have an audience, and once you have those leads, you are able to market your products or services to increase sales.
Don’t Forget to Add “Fill in” Forms
You need to identify the potential customers for carpet cleaning so that you can follow up and keep your business top of mind. However, this can be the most challenging part of any company. Why? Because people aren’t willing to show it unless you invite them to do so.
This is when the fill-in form comes in handy as long as you play it smart and know how to make it attractive for people to give it at least a chance.
People generally don’t give out their personal information to strangers, so you can attract them by offering a special offer on your site.
Finally, get their email address and their number when they decide to apply for the offer.
When they do it, you can now call or send them an email to ask if they are interested in your services.
This can be a great way to generate leads and help you keep in touch with your customers.
Optimize Your ‘About Us’ Page
Your business’s about us page is vital, and don’t let anyone tell you otherwise.
This page is where people can see who you really are and what your business stands for. This is also a great spot to make a call to action, so visitors are encouraged to sign up for a newsletter or take any other step you want them to.
If your about page is empty, confusing, or poorly written, you are missing a lead (if not dozens).
Optimizing your about page will strengthen one of your most important connections for customers. This will also help you to increase your lead generation efforts tremendously.
How can you do it? This is possible when you:
- Include a defined value proposition within your headline.
- Split your copy or text into smaller, more appealing blocks.
- The concluding sentence contains a compelling call for action.
- Include an eye-catching image or graphic.
Special Deals & Programs for Visitors or Leads
Special offers are always welcomed and received by anyone, even if that person is just visiting your platforms and profiles for the first time. After all, it has been confirmed that deals, gifts, or offers get these results:
- Attract new customers.
- Bind existing customers.
However, you need to offer something that is valuable and not a random item or program that isn’t worth your time.
Therefore, think about what you can afford and won’t waste your time or money.
You could conduct a survey or ask your loved ones and close friends what they would like to exchange some information or hire a service.
You Must Have a Target Audience
This is something many carpet cleaning business do: invest their time and effort in people who aren’t worth it.
Not because they aren’t good people in terms of who they are but rather because they aren’t the audience companies in this niche should be aiming for.
Therefore, don’t waste money advertising to people who don’t need your services. Only target those customers who are most likely to use them and show interest in different ways.
But who are your ideal customers or target audience?
Those near you that have a home or property with carpets installed. Of course, it would be hard to know this, but it will be simple for commercial services.
Find out more about them, including their jobs and their businesses, to the point of not invading their personal and private lives.
Based on the information you get, make a list of the characteristics of your ideal customer.
You can save more money by only advertising to people who will help you grow your company and increase your leads.
Online Listings Shouldn’t Be Missed
Believe it or not, over 90% of internet users search before purchasing any product or service.
Many people will search for the service they need, such as: “Carpet cleaning in [city].” This is why you need to be in the places where they will be searching for those services, and listings are where most of them start.
After all, those listing sites are the main results that search engines will give to them:
- Yellow Pages.
- Angie’s List.
- Home Advisor.
Don’t just sign up for an account on an online listing site and assume you are done.
You must ensure that you are listed and optimize your profile by adding photos of your work, including before-and-after shots and any required info. You risk losing all those visitors to your competitor’s sites when not doing this.
Blogging Is Vital
Blogs are a great way for you and potential customers to get to know each other better, build relationships with one another, and give life and voice to an organization.
Basically, to grow your business and to help you make sales.
Blogs allow you to create new content regularly, rich in keywords and phrases that can be found on Google, Bing, and other search engines.
This will take us to the content we were mentioning before. Still, we decided to add this individual section for one primary reason: most companies underestimate how a well-designed and written blog can help them generate more carpet cleaning leads.
A blog should focus on content that is relevant to carpet cleaning. You can share tips and tricks, the benefits of their services, and how they can clean up stains, spills, or leaks in it, and you will achieve the desired results.
While writing content, you just need to include your keywords, and Google will suggest your website to someone searching for carpet cleaning whenever they search for it.
Register for a free Google listing
Although we mentioned listing, we didn’t focus on the most important one: Google.
Local businesses will find the Google search engine extremely useful since it allows them to rank their services on Google Maps and generate more leads thanks to the optimization option.
This is why you must pay attention to this listing option about any other and for it, start by visiting www.google.com/business/ and create a free Google My Business account.
If someone searches for carpet cleaning services, they will see the Google business listing below, and your company should be the one appearing in the first three results:
Google My Business page will display the data you provide, which must include e accurate and consistent with your profiles and platforms:
- Your business name.
- Telephone number.
- Timings for business.
- Type of business.
Verify that your Google My Business account contact information is correct. In google searches, incorrect information can cause confusion and may not be displayed.
If you make any changes to your business, such as hours, phone number, address, etc., update your Google My Business page every time without missing it.
Customers can find you more easily with Google Maps if they have the right business information.
Use Google’s Review Platform
Google searches result page includes Google reviews of businesses that customers have written and starred, and if you just look at the map, you might notice that some of those reviews appear next to the previous listing option.
People will click on the website of a business that has positive Google reviews as well as higher star ratings.
You should get as many as possible 4- and 5-star reviews about your carpet cleaning business to generate more leads.
These are some ways to get reviews:
- Tell your employees to request a review after they have completed a satisfactory task and service.
- Customers should be able to tell how to leave a Google Review by providing some simple steps when completing your service.
- In your emails, add a link to leave one.
- You can send some reminders through other platforms without being spammy.
Negative reviews should also be addressed promptly. You should immediately apologize for any negative reviews you receive.
Pay for Ads to Get More Leads
Are you familiar with Google AdWords? If not, you better start to get used to it.
Google AdWords offers great Pay Per Click advertising options that help most companies to generate traffic and, therefore, leads.
It allows you to pay to display short advertising copy, product listings, and video content to web users within the Google Ad network.
This doesn’t explain why you should use it, though, so here are a few reasons:
- Attracts more customers.
- Reaches the right people at the right time.
- Advertises locally or globally.
Google AdWords can be used to display your Ad on Google. Your carpet cleaning ad will appear above organic results and below local Google Maps, bringing the main leads your way.
AdWords has the advantage of not having to pay for advertising but being charged each time someone clicks on your advertisement instead. Your carpet cleaning marketing budget can be adjusted to suit your needs, and if the ads aren’t working, you won’t pay for them.
Reach customers with Facebook
Most people use Facebook and any social media. However, the first is the top one when it comes to services.
Facebook is a powerful platform for attracting customers. People usually underestimate its relevance in the market by thinking it is dead, when on average, 1.45 billion users are active daily, and 2.2 billion are active monthly.
Facebook can be a great medium for generating leads for your carpet cleaning marketing since, like Google, Facebook also has a Business Page.
How do you benefit from it in specific?
- Facebook is an affordable marketing strategy.
- It helps you share basic information about your company with a large audience.
- You can share videos and photos from your business.
- Talk to potential and existing customers.
- Customer support.
- Increases brand awareness and encourages positive word-of-mouth.
- Facebook can drive traffic for your site.
- Advertising targeted.
- Facebook Places allows you to offer deals.
Make Videos Showing Your Services
Making videos showing the process of cleaning or any part of the service you offer for carpets will help potential clients see how good you are at doing your job and feel like hiring you.
Video is rapidly developing and will soon reach new heights faster than you might think. In fact, if you go to social media (as an example), you will notice that people focus more on videos than pictures and text when looking at brands and services.
Video viewers are 64% to 85% more likely than other people to purchase a product or hire a service, while 71% of marketers report higher video conversion rates than any other marketing medium.
Do you still need us to give you some benefits? Here’s a list:
- Potential customers consume videos more.
- They help build trust.
- It can be used in conjunction with your current content strategy.
- Google allows you to easily find videos meaning that others can find you easily.
- Visitors get insider information about your business.
- A video encourages social sharing.
- Your business looks modern.
- It can be used to convince people to purchase.
- Even the laziest buyers can be engaged by video.
Use Email Newsletters
Communicate with your existing customers and make sure you stay in contact to be the first option whenever they need carpet cleaning services.
Your company’s greatest asset is its existing customers. They not only provide current business, but they also refer to new ones.
It is important to stay in touch with your customers to help you grow your business.
But why use newsletters? Because there are many things, you can include in your newsletter to make them complete and provide the best yet crucial information without overwhelming them using other channels.
What information can you include? Here’s an idea:
- Specials and promotions.
- Additions to the team.
- Changes to your business.
- Pricing changes (or discounts).
- New services you’re adding.
To get more from your brand, an email newsletter is the best way to promote it and generate more leads by being present.
Search Engine Optimization (SEO)
SEO is a key part of any marketing strategy. You are missing an opportunity to attract more organic traffic to your site and get more qualified leads.
What does SEO do to help lead generation? Here’s how it works.
- SEO improves your site’s ranking in search results for content that uses the business-related keywords that you are targeting
- Potential customers may search for these keywords and find your content in search results. They might then follow the links back to your website, creating organic traffic.
- If your content is relevant to their needs, you can convert them into leads and ultimately make sales.
SEO acts as a funnel that brings leads to your site, making it one of the most powerful lead generation tools.
You must create and optimize high-quality content to make search engines and other searchers interested in your products and services.
Of course, we were already mentioning keywords for a while with blogs and quality content, but what we haven’t mentioned is that SEO involves being smart with the rest of your website and platforms to attract more leads.
Now, if you are still wondering why it is important, keep in mind that it helps.
- Brand visibility.
- Your Reputation.
- You get a high return on investment.
- Sets you apart from the rest.
Online Booking Is a Must
Making people book a job is the best way to convert visitors to your website to customers.
An online booking engine can make it possible for visitors to become customers without ever speaking with anyone from your team since it makes it easy for them to access the alternative.
This will allow you to save a lot of admin costs and increase your revenue by reaching a new market of customers who want to book online.
The system will also help you set your schedule by showing only the availability of your crews within your area. You are booking customers, not just new leads for carpet cleaning.
The Local Lead Generation Process for Your Carpet Cleaning Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Carpet Cleaning Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Carpet Cleaning Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.