How do home security leads find their way into your website and company? The answer is in the process of lead generation and if you’re using the right strategies and performing them accordingly to your needs and business.
There are many ways to generate home security leads. However, many tend to underestimate some that are indeed more crucial than others, like working on the old yet important SEO for your site and platforms.
But what if you’re working on those aspects and you haven’t had positive results? That means you aren’t doing things as well as you think, or maybe you are ignoring other methods that would work better in your situation (sometimes, it is both).
This is why we will help you learn how to generate more leads and start closing more deals in your company.
Just make sure you stay during the entire ride to guarantee you’re getting the best results out of all the things you can do.
Identify Your Target Audience
It is important to identify your target audience before you can generate leads. Most home security companies don’t even take the time to worry about this, even when they know about it.
Your marketing strategies will differ depending on who you are targeting. Therefore, it is vital to conduct market research to determine who is most likely to purchase your products or services. When determining your target audience, answer the following questions:
- Who are they?
- What is their income level?
- Where do they live?
- What are their interests?
- What about their lifestyle?
- How are they? (Focus on personalities).
You may discover that you have multiple target audiences based on your research. This is quite common. However, you need to remember that each group will have its own marketing strategy, which will require more planning time.
Be a Machine of Customer Review
Other people’s opinions are crucial for other people trying to find services like yours, which applies to any business and company.
Therefore, that means they’re trying to determine if you’re good or not based on what others have to say about you. However, how can they know if no one leaves a review about your services?
You need to guarantee that your clients are leaving them if you don’t want, first, negative ones, and second, that people don’t skip your company just because there isn’t at least one or two reviews.
Become a machine for reviews, and if you’re having a hard time trying to get them, here are a few tips you can follow:
- Your customers should be able to leave reviews easily: Send an email asking for their opinion. Ask them for their feedback. Many will be willing to provide a review if you just push a little.
- Social media is the best place to shout out: Ask for reviews from people, especially loyal fans. You can also create tweets or social posts from your top reviews.
- Maximize your review profiles: Please fill in the following fields. Upload photos, complete your office address and provide pricing information. You will perform better on search engines if you have more information and look legitimate as well.
Cold Calls for More Leads
Cold calling is a great way to get new customers. However, it’s important to plan carefully before you start dialing.
It is important to do your research on the people you are calling. If you don’t know their name or the company they work for, or if they truly need your service, it is not worth cold calling them.
Check LinkedIn or any other source to make sure you are familiar with the person you are calling and what they want.
Next, plan what you will say. The call will only last ten seconds. Make sure to have a strong opening statement. It’s a great way to start the conversation by stating a strong statement.
It’s not about charisma or charm, but having a system to succeed on a sales call.
Ask for Recommendations
If people and customers are happy about your services and products, they wouldn’t mind referring customers your way by sharing their experiences with families and friends.
Asking for referrals from customers and giving them the ability to generate leads independently is a great way to let them do the talking. When you use this method, you will also have the result of those referrals boosting your company’s reputation.
Referrals are the best way to generate leads, even compared to SEO and other strategies we will discuss.
It is part of the indispensable strategies house security companies and experts cannot ignore.
Ask your buyer to refer anyone they think might be interested in your product or services before closing a deal.
Social Media: Find Your Audience
Social media is the most cost-effective and easiest way to reach your members and potential members. Find out what platforms your members and experts use by looking at your target audience and old or frequent clients.
Then join the conversation! It’s a cost-effective way to grow your social engagement and reach passionate people interested in the services.
But how can you make this alternative work? Contribute often with original content and article links, avoid self-promotion, and learn which hashtags they are using so that you can follow their lead and interact with them.
Your organization’s reputation and value are enhanced by joining its community. Once you have established yourself on the platform, you can start asking your audience what they would like.
Crowdsourcing your audience’s needs and wants is an easy and effective way to identify content gaps and marketing opportunities so you can address them.
Need some tips to work around the improvement of your social media lead generation? Here are some methods you can use for more social media leads:
- Optimize your profile.
Make sure you have everything in place before you start planning your next social media lead campaign.
Customers should be able to reach you via your profile, subscribe to your newsletter, shop, and many other ways without any issues.
- Give contact information.
Your contact information should be easily accessible on your profile. However, before you add your contact details, ensure that you are able to respond to customer inquiries by phone, email, DMs, or Messenger.
- Make call-to-action buttons.
Depending on your goal, different platforms offer unique profile features. If you want more subscribers to your newsletter, for example, you can add a “Register Add” button to your Facebook page.
- Add a link in your bio.
If you don’t have the tools required, add a link in your bio. This space is most commonly used on Instagram but can also be used on Twitter and LinkedIn.
It doesn’t have to direct them to your website. However, if those are leads, you should have one where you can send them or, at least, provide a platform where they can learn more about you besides your social media info available.
- Create clickable content.
You won’t get leads if you don’t have compelling content. It’s as simple as that.
Everyone on social media is trying to grab your attention, and with so many people, it is hard for you to grab theirs.
Sharp images and sharper copies are essential. Your goal is to generate leads and for it, make sure you tailor your creativity accordingly.
You want people to click on click-worthy content. Every post should contain a link and a call to action.
- Create user-friendly landing pages.
Strongly related to your website, you shouldn’t let someone down by creating a bad landing page after they click on your link from your profiles.
The landing page should be relevant for starters, so if someone is trying to find a specific product or information by clicking on your link, it is simple to visualize it.
A good landing page will be visually seamless and easily scannable. It should be clear and easy to navigate for users.
Keep your landing page’s form simple if it contains one. Each question you add reduces the odds of someone finishing it.
This also applies to your profiles in terms of feeds and how they look.
Optimize Your SEO
Finally, getting to this crucial point you are probably reading and listening about, we will be discussing why it is crucial and how you can work with it in different stages and ways.
Search engine optimization (SEO) is crucial to attracting new leads. Every content strategy should include efforts to continually improve the content on an organization’s site so more people can find your company’s content.
The unique position of associations is to produce great, keyword-rich content. You can create a strong blog with the help of passionate content experts and knowledge about home security topics.
Although it takes a lot of effort to create and maintain a blog, the benefits for your SEO are immense. Of course, it isn’t the only way to work with SEO, and you can ignore the blogging tip (although we recommend you not to).
Optimizing your landing pages requires less effort by highlighting your benefits and services in the context of your industry. These pages can be tweaked to outperform the rest in search results:
- Make sure your page title accurately describes your content and is keyword-rich.
- Use industry-related keywords for your H1 (title or main headline). Include the industry keywords in your H1.
With this in mind, we will be focusing on a specific part involved with SEO that most people consider and take as a whole while handling the process:
- Local SEO optimization.
The best long-term lead generation strategy is organic search.
It can be difficult to find the right place to start with all of the factors influencing how Google ranks your website in SERPs (search engine result pages).
Local SEO is a key factor in lead generation since over 75% of consumers who did a local search visited a store within five miles of their location they searched. In other words, they’re trying to get people near them, and for home security services, it makes complete sense.
Local SEO allows your business to reach out to the local community and helps users find you when they need you most. It is a great way to drive more customers to your door, especially with mobile dominating.
Start by ensuring your NAP (Name, Address, and Phone) is consistent on your website and within listings such as Yelp, Facebook, and Google My Business.
This part also takes us back to the reviews since they can be added to your listing and significantly improve your local SEO.
Make sure your website title tag contains the key phrase you want to rank for, in addition to your state, city, or nearby (e.g., “home security services for banks”). Take your time, and then you can test your business by searching for your keywords to see where you rank.
Your website must be mobile-friendly
More than half of all digital media time is spent on mobile. This means that more people use their mobile phones to search online for information and access social media sites than they do with their desktop computers.
You’ll want to ensure that your website is responsive so that it will look great and perform well no matter the device people use to access it.
You can also avoid an increase in bounce rates by using a responsive design. The bounce rate refers to how quickly people leave your site and return to search results.
A high bounce rate is a sign that many people are abandoning your website very quickly. Google will perceive your website negatively and show that your pages don’t have the right keywords and are less valuable because people leave quickly.
If people also leave it due to how fast your site charges, Google will also bring down your exposure to users even when you use the right keywords and SEO, which is why it is essential to ensure that users can easily navigate your pages and learn more about your home security company without waiting for years for a page to load.
Converting Visitors into Hot Leads
Although you cannot identify every visitor individually and talk directly to them, it is possible to get their information to start a conversation.
You can expand your prospect list by capturing names, addresses, and email addresses, allowing you to engage directly with your audience.
You must ask them to give you this information, but it is very unlikely that users will give it to companies and services they do not trust or in exchange for nothing.
Although it may be difficult to persuade people to sign up for your marketing content, there are several ways you can get their information. If you’re wondering why you would be interested in this, it is simple: because you want those visitors who don’t know what step to take next to see that you are interested in helping them.
Converting them into hot leads will guarantee that your website and platforms are also more effective with the next tips we can give you:
- Let them opt-in when they make a purchase to receive information about new products and special offers.
- Incentivize them to share their information by creating a form on your website with a discount code when signing.
- Send them an email if they came to you for information about a specific service or anything related. You can remind them of discounts or other incentives, or send them new developments. You can customize the content you send to them if you have demographic information about their subspecialty or position.
- Offer a set of goods to them if they visit you to learn more. A PDF with all the details, a printed brochure, single-page resources, and a promotional product featuring your logo could be sent. Physical gifts can increase word-of-mouth reach.
- In return for their contact information, you can offer a one-time, high-impact downloadable product. Your audience must be able to benefit from the item. Otherwise, they won’t care about visiting you anymore and even less in turning into leads by considering your home security services.
Use Content Marketing
Gaining leads by becoming an expert on the topic or problem your product solves is the best thing you can do among all types of marketing.
Post regular blogs, news, and tips about your industry and provide valuable information on your website and social media.
Content marketing isn’t only about blogging but rather being smart with any type of content you share with your visitors and potential clients.
You can also create extensive guides that your visitors can download from your website. This will allow you to gather data about people who download them so that you can enroll them in lead nurture programs. You can also keep them engaged by sharing information about your product.
Use online marketing techniques such as email, social media, and SEO to promote any content you create. If people don’t find your content, there is no point in investing time and effort in this option.
For all stages of the buying process, create amazing offers
Some site visitors may not be ready to speak with your sales team or view a demo of your product.
At the beginning of the client’s journey, a guide or ebook might appeal to someone who is less familiar with your company, while someone closer to the end of the journey may be more interested in a demo or free trial.
You should ensure that you create offers for each phase of your website and provide CTAs for them.
While creating content that nurtures and teaches your leads is time-consuming, visitors may not return to your site if they don’t have the right information.
Personalization can be taken to the next level, which will increase your conversion rate.
Smart CTAs can detect the stage of a buyer’s journey and show CTAs accordingly. Personalized CTAs can convert up to 80% better more than simple calls-to-action.
Why not purchase leads?
After going over all the strategies we have for you to generate more home security leads, you are probably wondering, isn’t it easier to just buy leads? Well, we don’t think so.
Both marketers and salespeople want to fill their sales funnel quickly, and this is why you are probably considering the alternative.
After all, buying leads is far easier and requires less effort. You might still be paying for advertising, so why not buy leads?
First, the leads you have purchased are not yours. They have “opted in” on another site when signing up for something and did not opt into receiving any company services.
They will not be happy with the messages you send or the information you want to share simply because they are not your target audience and people truly interested in your services.
It will be just as annoying for them as if someone interrupts them once or twice while they are having their favorite dishes.
If the prospect had not visited your website before and expressed an interest in your products and services, you are interrupting them.
You could be in danger if they don’t opt-in to receive emails from you. This train not only filters out your emails but also tells their email provider which messages to filter out.
Once enough people mark your messages as spam, they are added to a “blacklist,” which can be shared with other email providers. It’s very, very difficult to get off the blacklist once you are on it. Your email deliverability is likely that your IP reputation and business will be damaged.
Also, buying leads isn’t cheap.
You have to pay commissions for every home security lead you will receive, and you don’t even know if it is a qualified lead.
Instead, you’re most likely to receive any user, and your provider will be more than happy to charge for it regardless of you are getting out from the lead or not.
Therefore, who would want to spend money on something that won’t, at least, generate more?
How to get better quality leads
Since we mentioned qualified leads, it is crucial to mention that not everyone who visits your site is quality for your business.
Many home security companies have the issue of receiving many visitors, but almost none of them turn into leads and then clients. Well, they clearly have a problem.
If you feel identified, it is possible to solve it by relying on lead scoring and getting it done using a template that has been agreed upon by sales and marketing.
Using a simple matrix makes it easy to identify leads who score high on both the fit and interest axes. These people are highly valued and should be nurtured.
Both sales and marketing must take responsibility for nurturing leads. Both sales and marketing must conduct a post-mortem on any leads that are not committed to buying your solution.
This software can help you. Analytics is not something you want to do for hours. You need tools that automate the process and provide instant feedback.
How can you track sales leads? There are many software packages available, such as HubSpot and Salesforce, or you can design a process that doesn’t require a third-party option but doesn’t make you spend hours every day.
The Local Lead Generation Process for Your Home Security Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Home Security Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Home Security Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.