If you’re in the health industry, there is a high possibility that you already have a funnel to generate weight loss leads. Few things are more satisfying than helping people lose weight and maintain the results over the years. If you decide to take on this journey and live with satisfaction, then the most formidable challenge you may have along the way would be attracting weight loss leads.
However, you could still be experiencing struggles in determining the best lead generation strategies for your sales team and company overall.
This article will teach you how to attract high-quality weight loss leads. It is not an easy task to stand out in the weight-loss industry, but we have bet on the best methods so far.
You must consider how many individuals and businesses are dedicating themselves to this niche, so you know that competitors are only natural to step forward.
Now, if you’re wondering whether this option is good or not, keep in mind that BusinessWire recently reported that the weight loss & diet market was worth $72 Billion in 2018. This data is a new record in the industry and has increased over the last three years.
When it comes to your leads and how to get them, starting with the basics is crucial, like building your online presence and working around your social media and website for it.
While a sales funnel can be a great starting point, effective weight loss marketing requires more strategic thinking.
Therefore, don’t hesitate to incorporate any of them into your marketing strategy if you want to succeed. The most important thing is applying relevant marketing strategies to see your business move to the next level.
Keep a Specific Audience in Mind
When you create your sales funnel copy or weight loss ads, you may feel the need to reach out to as many individuals as possible. This initiative would require you to use general terms. However, this doesn’t always result in more leads.
It can even have the reverse effect. When creating your weight loss sales pipeline, be specific with your target audience. The more specific you are, the better for your brand.
While targeting women is better than targeting all people (in this niche), you can do more. Targeting moms would be even better, and that’s an example of a closer audience.
If we want to be even more specific: working moms are a step further, or working moms with children younger than five years old is another option that can work even better.
Here is an explanation of how the process works: A sales funnel targeting a specific audience will produce better results and generate more leads for weight loss. However, this doesn’t mean you should ignore everyone else.
While you can create multiple funnels to reach different audiences, each must be specific.
It is possible to use a particular lead generation strategy to get to a specific market segment. This approach will help you address the needs of a set of individuals in the best way possible.
Avoid Following the Crowd
There are always new trends in the weight loss industry. You might be wrong if you think you can capitalize on one of them as everyone is just trying to work with each of them to take advantage of the volume of people interested in them.
As much as this strategy works and is a good option, it is vital to be distinct from others and not just follow the crowd.
Your voice and perspective are essential. Your story should be unique. If we need to simplify, always emphasize what makes you unique and different.
You will need to demonstrate how you are different to sell your weight loss services as people will be more interested in what YOU can offer and not just what everyone else is putting out there and copying trends.
Give people an incentive to pay attention. Demonstrate to them how your solution is better than all other options.
It won’t take long to make yourself a name in the industry and get the qualified leads you need. Therefore, don’t look at what everyone is doing—except for analysis—nor follow them blindly.
Get to understand the exclusive needs of your potential customers and strive to achieve them in the best possible way.
A Simple Approach Is Always Better
There is a high possibility that you have seen the immediate adverse effects of a disorganized sales funnel. Don’t make the same mistake.
When someone views one of your weight-loss landing pages, they need to know your message. That is why it is essential to be clear and concise.
Find out what you can do to help them solve their problem. The layout should be easy to read and clear, and we’re confident you already know what must be done in terms of your message.
All the graphical elements and copy must work together to create a pleasant sight. This point brings us to the next step of having a visually exciting website.
Make Everything Visually Interesting
Your sales funnel’s visual elements must be attractive. Images are an excellent way to convey information, themes, or ideas quickly. Keep this in mind when you are taking photos.
Low-quality photos don’t inspire confidence. Pay close attention to the various colors you use in your sales funnel. This tip also applies to all the funnels that you are using or the strategies that involve anything visual.
Your sales funnel’s colors can impact how people feel about it. This phenomenon is what we call color psychology, and it’s fascinating to study.
For example, colors like blue and green can bring out positive emotions. These colors are also associated with better health which is especially useful when selling weight loss products or offering services.
Red, on the contrary, is associated with danger and emergency.
An experienced search engine optimization expert will help you understand what works best for your website visitors, or you could take the time to learn more about it with well-ranked courses.
Don’t Forget Your Call to Action
Your call to action (CTA) is one of the most crucial parts of getting qualified leads. You want potential prospects to take a click on it or select it to move them along your weight loss sales funnel.
It is of great importance to make it easy for your existing customers to take action. It is also crucial that the CTA button is easily visible and accessible.
Many sales funnels hide the button, making it hard to find the way to contact you as a business or person offering services.
Some CTAs are scattered all over the site. Such a thing can lead to confusion and a loss of focus as well. This means you need to find a balance between not having any and having way too many.
Also, make sure that your prospect can quickly agree to your first CTA. The process may entail signing up to receive future updates or a newsletter on health.
It could also be a chance to get a free sample or nutritional supplement, or maybe a free session for your services. So that you build trust with each other, make the first offer easy to accept.
Offer Clear Solutions
People who visit your website expect to find solutions to their problems. These individuals may be looking to lose weight as it is the main solution you offer while being part of this field.
However, it is a common thing for them to want more. Some potential customers may be looking for more energy, spending more time with their children, and losing weight while on the road.
It is essential to address all their pain points. When they begin their journey with your marketing team, you need to address their feelings. Also, tell them how you will solve their problems in specific.
It is not enough to say you will help people lose weight. It’s possible to be more specific by discussing their pain points instead of using a general speech.
Don’t Forget Mobile Users
The other point you need to consider is how your website will look on mobile devices. Many internet users surf the world wide web on their smartphones or tablets. Therefore, you need a highly responsive website design.
Recent data has shown that 42% of internet usage is mobile devices. You need to ensure that your weight loss site looks great on smaller screens.
Keeping the above tips and points in your mind will help you in a big way. Mobile users will find the experience much more enjoyable when they find clear layouts, clear CTAs, and visual appeal.
Let Customers Talk
To convince potential clients that your solutions are effective, you can include testimonials from users who have used your product or those who have hired you as their coach to lose weight.
Allow them to describe how they have found your product or service helpful.
Human beings will make a company feel more potent by raving about you and everything you offer. A great set of before/after photos is a powerful tool for weight loss marketing campaigns.
Ask for feedback from customers to get testimonials. After a positive experience, they will be open to sharing them by leaving a review for your business as long as you simplify the process of doing so for them.
Create a Referral Program
Referral programs can also be a great way to generate leads for weight loss facilities as people tend to be motivated with a reward or after, again, they have had a great experience.
When used correctly, it can be one of the most powerful lead generation tools.
You can turn your friends into personal cheerleaders by using word-of-mouth marketing. Nielsen reports that 92% of consumers trust referrals by people they know.
When friends refer potential customers to your company, they are four times more likely to purchase or hire services. Referral programs are a way to bring new members into your organization by using your existing membership base.
It usually includes an incentive for both the referrer and the referee, but for it to truly work, your referral program should be simple.
You can advertise it on your website, social media channels, and in-person at the training center.
Social Media Strategy
There are close to 3.2 billion people worldwide who use social media networks. This figure is more than 40% of the global population.
Your social media strategy is an essential part of any effective marketing campaign for this very reason: because people are spending their time there.
With 68% of Americans using Facebook, the average person visits Facebook eight times per day.
To reach new users and engage them, you only have to look at the statistics on social media marketing.
Keep your business consistent across all the social media channels. You can find out where potential subscribers are online to reach them easily.
You can generate multiple leads by sharing content, pushing ads online, and generating organic content via Instagram stories.
As for advertising in specific, all social media platforms offer a paid option to boost your efforts as long as you’ve built a good strategy to grow organically as well.
You can use social media channels in a variety of ways. The secret is to know how best you can reach out to your target audience.
Ratings, Reviews, and Testimonials
Reviews are a powerful lead generation tool for finding the right place to eat, where to stay, and which weight loss center to join. 93% of customers read reviews about businesses to determine if they are good or bad, and we’re confident that our previous mention about them woke up your curiosity.
Only 3% of buyers do not consider reviews when making purchasing decisions. Your business’ authority will increase significantly through testimonials, ratings, and reviews from real customers.
Positive reviews are proof that your business delivers to such an extent that customers take the time to leave them and say a few words about what you can do and offer.
They can leave reviews about their experiences with a business to let others know how they feel. Google, Yelp, and Facebook are the best places to find sales-qualified leads since people tend to use those platforms to leave reviews.
Here, potential clients can gauge whether they are a good fit for your brand. A potential member will be more inclined to visit your weight loss center if they have read positive reviews about the community spirit and feel of the tribe.
You can reply to reviews and engage clients. 41% of customers believe that responding to reviews shows that brands care about their clients.
Hosting a fitness challenge is a great way to generate potential leads. It should be open to everyone who wants to participate, especially non-members.
The duration of a fitness challenge can be between 6-12 weeks, which allows you to establish a strong relationship with your potential members. More one-on-one interaction is the best way forward.
This program allows you to showcase everything your business offers, from professional instructors who deliver results to exceptional customer service.
Your sales team should pay more attention to non-members and introduce them to existing members.
Email Marketing Is Key
Email campaigns can be a great tool to retain customers, generate leads and provide many other marketing benefits. However, like other marketing tools, email is not without its problems.
62% of marketers believe personalized messages are the best way to use email. Only 17% think plain text emails are the most effective.
Marketing professionals agree that personalized content is critical in bringing in new business with this strategy. But then, what’s the problem with this? That there are many ways to approach the tactic.
Email marketing and email campaigns still hold a place in the lead generation process for weight loss facilities. Still, you won’t obtain results if you decide to email the same message repeatedly.
Personalizing content is essential to engaging users and reaching potential members. Make sure you use your email signature to the fullest.
Include all your contact information and social media handles in the email.
Content Marketing Can Be Everything You Need
In most cases, your site is the first place prospects see before visiting the business. How can you make your business stand out in an increasingly competitive online market?
You can achieve this objective by creating high-quality content for your website and on social media that is engaging and keeps users’ attention.
53% of marketers consider blog content a top priority.
Podcasting is a popular way to reach your target audience as well or anything that involves content overall.
Regular online content can increase awareness, establish authority and drive targeted traffic using relevant keywords.
Below is the top-performing content marketing tool you can include in your marketing strategy and lead generation process:
- Memes and GIFS.
Become an Industry Expert
The best weight loss program will have a vast customer base because they want to make a difference. Most clients may be looking to lose weight, get fitter or feel more confident.
Experts make clients feel more comfortable and trusting. Professional fitness instruction and equipment are often why most clients choose to enroll in a weight-loss facility over working out at home.
Or the plans trainers can create for them are way better than what they can get by themselves.
Now, the idea of this entire strategy is knowing that by sharing content that shows your expertise, you can position yourself as an expert in the industry.
You can achieve this objective by using your content marketing tools.
Use social media to share content on your website and through your social networks. You may also show your industry authority by sharing webinars, podcasts, and how-to videos.
Keep Track Of Your Leads
To ensure that sales leads don’t disappear from the grid, keep track of them once you generate them. You might want to track marketing leads activities by recording emails, website engagements, and in-app interactions.
Tracking lead information might seem like a tedious task, but it doesn’t have to be. Weight lose management software helps you keep track of leads and cuts down on the time you invest.
You can see exactly where a prospect is in the sales funnel and what actions they need.
Weight loss management software is an excellent tool for managing all aspects of your business, whether you are a personal trainer, a weight-loss facility owner, or a studio owner.
Find out how to choose the best system for your business, whether you want to upgrade your existing software or implement new options.
Get Your Business Card Out and Get To Work
To generate leads for your business, leverage events, seminars, and fairs in your local community. All of them are an excellent opportunity to get involved, even if they are unrelated to your industry.
You’ll make new friends, grow your network, and get more clients. Don’t forget to carry your business cards to every event you attend.
Business cards have been a popular marketing tool from the beginning. Clients hate it when you sell to them, but they love to be informed and entertained.
Where Does This Leave Us?
Summarizing the entire process, you can consider that everything is connected as all lead generation strategies work separately in terms of how you perform them, but they must be complemented to generate the best results.
Therefore, when you think about your entire plan, you need to integrate all of them.
This means you must position yourself as a weight loss expert capable of delivering outstanding results during community events.
You also need to use social media to spread the word about your brand. While doing this, don’t forget to keep an eye out for local events. Meet new people and talk about your weight loss programs. It is person-to-person networking that converts prospects into high-quality leads easily.
Although lead generation may seem daunting, creating a plan to increase your business membership sales is possible. You can maximize the potential for lead generation by using simple marketing strategies that utilize all tools at your disposal.
You can build a strategy that will attract potential customers and increase revenue by nurturing and leveraging existing members, increasing your online presence, and engaging with your target market.
The Local Lead Generation Process for Your Weight Loss Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Weight Loss Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Weight Loss Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.