Generating More Divorce Attorney Leads




Sadly yet fortunately, finding divorce attorney leads requires a bit less work compared to other niches. You just need to connect the right strategies and invest enough time and money in them.

The “easy” part of lead generation for your services lies in how many people are trying to divorce. However, they are not everywhere either. Focus on local prospects instead of a broad audience. This is usually what most attorneys miss in their plans and why they fail.

Also, consider their feelings during your strategies and their execution. They are in a very unstable situation emotionally and need someone who can provide the services but also be understanding in the process.

With this in mind, what lead generation strategy can you use? More than one.

We recommend integrating all the strategies below to ensure you are covering local leads, creating awareness, and expanding your business. Otherwise, you might end up not generating any divorce attorney leads or very few.

Understanding Your Target Market

Before you even think about new clients, you need to know your market, and to begin with, who are those clients you need to aim for?

You must first understand who you are marketing to before you can start, and this is something everyone will tell you in this single way or using other words to go around and end in the same point.

So, don’t jump to the actual strategies at once and instead, focus on these questions:

  • What is their age?
  • Are you aiming for men or women? Or both?
  • Where do they live?
  • What do they do for a living?
  • What do they need in specific during the divorce process?
  • What are their doubts and questions?
  • Which are their biggest issues and challenges during the divorce?
  • What are their expectations when working with you?

Take the time to get to know your clients. It is not a good idea to focus on people who want a divorce. Instead, identify your clients.

If you want to make the process easier and maybe omit the questions, you just need to focus on age, gender, income, status, pain points, and interest during this process.

Based on the answers you come up with and the target audience you identify, you will design your strategies and determine what the best approach for the audience is.

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Also, you need to align your target market with your goals and preferences.

For example, you can choose people with high income instead of those with average one, and yes, this will change what you need to do great.

If you want to focus on all of them, you will most likely need different strategies based on the target.

Create a Website & Make It Strong

Unlike other niches and businesses, websites tend to be the central point of divorce services and where people try to find answers to their questions and doubts.

Don’t get us wrong, websites are crucial for every business and lead generation strategy, but they usually rely on other platforms as well to achieve the desired results.

In this case, you will find your website even more essential. That’s all.

A strong website + search engine optimization (SEO) is one of the best strategies to get your company and services to the top without even having to invest much money.

The basics about SEO are the common search keywords you need to include in your pages. Include practice-specific words such as “divorce,” “divorce attorney,” and “divorce law firm in [location].”

The latter is known as long-tail keywords since it has over two words and tends to be more efficient in targeting your audience. Thus, using them more frequently than short-tail ones is a good move.

You can also create a website that is attractive to potential clients and encourages them to stay longer to request more information by focusing on these aspects:

  • Easy navigation for user experience.
  • Mobile-friendly.
  • Ensure that your pages load quickly.
  • Offer a lead magnet.
  • Provide a live chat function.

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Create Valuable Content

It can be a bit overwhelming to go over this strategy, and for some divorce attorneys, it seems useless.

However, most of the leads you will get are trying to find an answer to their questions with useful content.

For this, a blog is the best way, and you will find it quite comfortable. It will separate the regular content from your website but still add it as an additional section that continues generating divorce attorney leads, thanks to the SEO guidelines followed for the content you will create.

If you don’t know where to start, consider expanding your FAQ page to provide more detailed information.

Regular blog posts will improve your SEO and increase your credibility and show your expertise in the area of divorce law, which is why we always recommend them. Yes, you need to come up with a marketing strategy for content.

Other types of content besides the written one like videos, infographics, and visual ones are welcome to the idea and even better than the regular posts.

We know this niche can be a bit difficult when trying to come up with topics and FAQs since each client is different and situations don’t follow a process reestablished.

Therefore, the best thing you can do is to focus on the general and common situations, like the most regular divorce problems and journeys you have solved and gone through.

Just remember this: It isn’t legal advice but information. Let your potential leads and clients know they need to contact you directly for specific legal advice.

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Create Amazing Service Pages

A comprehensive set of service pages has many benefits. Yes, we have to include this in a different strategy since many believe building a website and making it strong is all about the home page and common pages.

However, taking extra time to go over your service pages will make a significant difference in how many family law clients you have.

Many people don’t know where to find a lawyer when they need it, so they search online and go for the services, not the person or professional in specific.

You can increase your pages’ organic ranking in Google and Bing search online by creating detailed and well-crafted pages for each service.

Instead of creating one page for all your services, create one for each case to cover all possibilities and have a wider approach.

These pages should be no less than 1,000 words long and must provide an overview of the process, how lawyers assist with these matters, the most common questions, and answers or observations to what most of your clients would ask during the service.

Call to Action: One Per Page

People will usually seek out ways to contact you if they realize that they need your services, especially if it is to resolve a difficult issue such as a legal problem.

For them to be able to do it without issues and boost your opportunities to get the leads, you can work on it by using a call to action appropriately.

This will significantly increase your conversions to the point that it can make the difference in thousands worth of billable hours.

Thus, you should try to add one per page on your website so visitors and leads can see clearly how easy it is to reach out to you or take specific actions you have set.

It doesn’t have to be calling or contacting you. Calls to action can be used for other needs and strategies.

You must remember that your calls-to-action must be optimized for mobile devices such as smartphones and tablets.

Mobile phones are capable of making calls immediately, thanks to their SIM cards. This is something that legal marketers often overlook because they think desktop conversions are much better.

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You can increase your chances of visitors calling you by providing a large CTA to make a call right away. Additionally, most of your leads and potential clients will come from the search using those devices.

Create a Referral System

Referrals and word-of-mouth are a huge benefit in the area of family law, but they only work if you have offered a great service and know-how to treat your clients beyond the simple fact of being their lawyer.

This is why you need to walk and avoid running. Before setting your program, work around your services and reputation.

Client relationships are the most important part of your referral relationship. You can significantly impact the client’s experience and perception of your law firm by simply improving its internal operations.

Suppose you respond promptly to their emails and maintain regular communication, ensure that they get the right value, and set realistic expectations for their cases. In that case, you will have a successful program.

Your referrals will naturally increase as you close cases and continue working properly.

Once you have all the components down, you can begin to do advanced referral marketing and business growth such as newsletters and email marketing because, yes, this referral option is connected with these two.

Email Marketing Strategy

Email marketing should be a tool in every practitioner’s marketing arsenal. You can create lead magnets such as video training series or subscriber-only podcasts. These are all great tools that people who deal with divorce and family legal issues will love to have access to.

You can share emails with the content and attract your leads or continue nurturing them when creating them.

However, people will not give up their email addresses for anything. They must be incentivized.

In return for their contact information, create a piece of content you can promote on your website, blog, or local advertising sites, following the same principle of creating something valuable.

Along with this, you will need to create what is known as a newsletter.

You can be creative and offer value to past clients, repeat clients, and future clients.

Past clients should be able to receive your newsletter on a bi-weekly or monthly basis. You can give tips to help a family split after a divorce in either a newsletter or a physical newsletter.

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Review & Testimonials = More Sales Qualified Leads

Online social proof can be a great way to increase referrals and create network effects that will generate leads and more clients for your practice.

You should ask clients for feedback as part of the process of closing a case. When you ask, approximately 20% of clients will leave at least one review, and if you did a good job, there’s no reason not to get glowing testimonials and recommendations.

You can update your website every few months to include these reviews by creating a page that will only be used to display your testimonials.

If they consent, you can either use their full names or use their initials, surname initial, and first name to hide their identity.

These should be shared on social media at least once per month, and you should give credit to them for their positive feedback.

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Standing out from your peers

You must stand out among your peers who are pursuing the same clients as you if you want to get more cases. It is important to be the best. But the world must also see you as the best.

Presenting at conferences organized by the state bar, AAML, and the divorce industry is a way to stand out and show your expertise. You should speak at these events if you haven’t done so.

Many people believe that you need to be an expert in order to work in media. You can get started by writing articles for publishers who produce print or online publications – such as Forbes or – or divorce-related publications and websites – such as Family Lawyer Magazine, Divorce Magazine, and

You will have more marketing value if your article appears on sites with millions of visitors than if it is posted on your website.

These pages will be included in the Google search results when someone searches your name.


Due to the many broken relationships and marriages we all experience, divorce lawyers are highly in demand, which is why people still need excellent legal representation to help them get through this difficult time in their lives.

These tips and tricks will help you increase your business and generate revenue for your family law practice, so we hope you put them on your plan and get to work.

Inbound marketing is important if you are starting a new practice. This includes ranking in search for your articles and service pages.

After you have published several, start sharing your content via social media and advertising.

Focus on everything equally and avoid setting one strategy over the other as they will be connected in the future during your plan. Also, remember that a sales team is crucial for any lead generation process and will improve your chances of generating leads and lead capture.

Thus, aim for a well-trained and experienced team that can help you handle the marketing qualified leads and sales qualified leads needs.

The Local Lead Generation Process for Your Divorce Attorney Leads

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All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?

The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).

Essentially, our lead generation can be divided into four steps:

The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.

Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”

You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.

The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.

The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.

To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.

Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.

To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.

By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.

An Example of Lead Generation: Home Advisor

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You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.

HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.

They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.

If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.

HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.

Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services.  They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).

Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?

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They DO generate leads. If not, no one would use them.

However, you need to remember two facts:

  1. Paid ads or platforms can be expensive.
  2. They don’t generate “natural” leads.

Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.

Why? Because they aren’t looking for those services. At least not at the moment.

What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.

When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.

What Is Local SEO?

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Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.

What does this mean?

Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.

To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.

If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.

Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.

“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.

Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.

Can My Divorce Attorney Leads Utilize a Local Lead Generation Strategy?

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If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.

Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.

Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.

How Powerful Are Organic Divorce Attorney Leads from Google?

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For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.

This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.

I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.

However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.

On my laptop. Anywhere. Anytime.

You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.

What Makes Lead Generation SO Alluring?

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Here it goes: you can work from home.

The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.

We all know the hassles of traditional businesses that involve regular expenses, which are extremely high.  Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.

You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.

Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.

So, let’s summarize this:

  • You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
  • You can bet on passive income.
  •  There’s no need to hire more people to get started.
  • You can generate leads in multiple industries, which allows you to work on any niche you want.

How Can I Get Started in the Local Lead Generation Program?

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Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.

Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?

You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.

You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.

Learn more about local lead generation below.

Take a sneak peek into our proven strategies to build a passive income by building a local lead generation business from your laptop...