Generating professional moving leads for your company doesn’t have to be a challenge. Instead, the process will be simple if you focus on the basics and implement the right lead generation strategies. For it, you will need to take the time to plan the lead generation process and determine which strategies work for you in the long run. The common ones help thrive their moving businesses for most people, but you may face some variations.
Our recommendation is to set the simple yet crucial ones and then explore new ones based on how your process is developing. For either beginners or somehow experts in the industry, the lead generation strategies below can work properly.
Thus, don’t worry. Consider all options and decide to focus on those your budget can afford if some might not fit it in the beginning. But before that, let’s set something straight about you as a brand.
Get Your Brand to the Top
While branding is important to establish when your company first starts, it’s also something you can do later if you have an older business.
Because your brand image is so important in the moving industry, it can be difficult for you to reach people who actually need your services right now.
People who interact with your company and see your messages when they aren’t in need of your services will be more likely to recall you later.
It will surprise you how many high-quality leads you can get over the long-term by people who have seen your trucks, your neatly dressed crews, found your Facebook page, received your business card, or just seen you anywhere.
Your brand is an important component of consumers’ final decision about which moving company they want to contact. Thus, take the time to work on it even before you worry about lead generation itself.
Put Effort into a Good-Looking Company
To attract more professional removing leads, you must play your part and be professional.
In this instance, what does it mean to look good and professional? Pay attention to these factors:
- A well-designed and optimized website.
Designing a website or the simple fact and need of creating one is the key here. Without it, having a place to convert your visitors into leads will be almost impossible.
With this in mind, your website should be clean and have a visible number for potential customers to book your services.
Your buttons may also be used to invite them into taking other actions, such as requesting a quote and asking for some options you offer. Keep in mind that this website element will require a lot of work, and you will notice how we mention it as the center in the following strategies in this article.
- Use proper manners when talking on the phone.
This includes a fast response time, answering calls promptly, and creating a professional-sounding script that guides potential customers to book an appointment or a free estimate for your professional moving services.
- Keep your trucks clean, and make sure they are functional.
This is the first impression customers get of your company, and since you will be moving their belongings, those trucks must always be safe.
In addition to keeping the regular and necessary maintenance, make sure your company name, website, and phone number are visible on trucks.
- Uniformed employees.
Your team and employees should wear company uniforms to give customers a professional impression and guarantee them they are, at least, people you chose even when uniforms can be bought anywhere. This just gives a sense of trust.
- Education and knowledge.
Professional moving a profitable business but not one that will pay off quickly. You need to make sure you are investing in the right places of your entrepreneurship to bet for the long-term money. This includes enough knowledge.
You don’t need to focus on paid options like masterclasses, but do take the time to go over business administration and the details for moving companies.
Mailers Are Worth Your Time
Mailers can be a powerful marketing tool to get leads for your moving business, even when they seem to be the opposite and quite useless.
But instead, campaigns are a great way to reach people in your area. You can get their data and send them postcards advertising your moving services.
Mailers have been generating leads for moving companies since the beginning of time and still work well to this day.
Connect with a company such as USA Home Listings and Just Listed Mailers to obtain the listing of homes for sale. These companies can provide you with the data you need to target your mailers’ campaigns.
You can even filter the home value, specific zip codes, and counties to target the right people further.
First, a great postcard is essential for a successful mailers system. To find out which postcards get the most leads, you might want to test them and bet for different ones until you find the most optimal.
Invest in PPC (Pay-per-Click)
You can get leads by using pay-per-click options such as Google ads or Facebook ads.
These ads are those that appear above organic search results and are clearly marked as “ad” when it comes to Google or similar search engines.
For social media, they are the usual sponsored or advertising on your feeds you see quite often.
However, focusing on Google ads, this type of search traffic can be targeted with specific keywords using them. That’s the great thing about it. This allows you to appear when someone searches for movers in your local area.
Pay per click has one thing in common: It depends on your website’s ability to convert clicks into leads.
This requires flexibility on your website as well as the ability to track and analyze certain campaigns. You can reduce the cost per conversion if you monitor and test your pay-per-click campaigns.
SEO or Search Engine Optimization
SEO is another powerful source of sales qualified leads for moving companies.
To make this simple to understand, SEO is optimizing your website to appear in Google’s organic results when someone searches for movers near you. It is the same but opposite of PPC since you don’t pay for anything yet get the top results when properly used.
SEO can be complicated and expensive when you have no idea about keywords, data, and regular details. However, this higher-risk marketing strategy has many benefits, especially when it comes to generating leads for your moving business.
Organically appearing on Google’s first page when someone searches for moving companies in their area is the best way to ensure the customers are worth your time and effort. Otherwise, they wouldn’t be (over 75% of the time) clicking on your site.
Consider the smallest package first if SEO seems too risky or expensive. At the very least, you want to be found by people searching for your company’s name.
Ask your SEO company for the cheapest options if you don’t know much about SEO or websites. If it is too costly, you can take courses that can help with the basics.
In our experience, search engine optimization doesn’t really need to be that expensive since it is about organic options and how you utilize your entire website and online profiles to generate more professional moving leads.
Thus, just take the time to learn a bit more, and you should be fine most of the time.
Now, you need to know that SEO is also focused on either general or local.
Local SEO is the ability to show up in Google’s local maps section. This is another great spot to find moving leads for your company.
The results for local efforts are more popular than organic search results, and they get more attention for specific search queries than the organic ones.
You can also call or visit your site from the call button. These results are more popular on mobile devices thanks to these options and features.
Moving Trucks for More Than Moving
Remember that moving trucks are like free options for advertising that will be out there even if you don’t use them for this. Thus, you should take the chance and utilize them for your lead generation process.
These are some of the things you can do with your branded moving truck to reach your local community and ultimately get more leads for your business:
- If you are attending a large local event where large numbers of people gather, remember to find a legal place for your truck to park so that attendees can see it while they pass by.
- Locate a freeway or other high-trafficked road in your area and find a legal place to park your truck. Similar to the previous option. This will allow your community to see it and boost your opportunity for moving leads. You might consider negotiating with landowners or businesses to allow your truck to be parked at certain times of the day.
- You must ensure that your truck is legal and in a place where there is lots of traffic.
- If you are moving large homes, take lots of photos and videos of your trucks and put them on your website, Facebook, and other marketing channels to ensure people recognize the area as well.
- Don’t forget to give back to your local community by offering simple, free services using your moving truck. Then, you can take photos of your work and share them on social networks.
Network with Your Community Online
Finding community Facebook groups and being social with people is a great way to network with your local community and generate more leads among people you know are qualified.
Search for your city on Facebook. Click on groups to locate the groups. Join a group to introduce yourself. You can tell them about yourself and answer any questions they may have.
It isn’t hard to network online. Instead, it seems like the easiest method today, especially when compared with traditional networking (which is still important).
The message you send can be customized based on the name of the group you join but doesn’t need to change that much. Just make sure it doesn’t look like spam, and people won’t notice you are just copying and pasting since members in one group can be members in others.
That being said, engaging conversations and topics to discuss aren’t always about moving in specific. You’ll be amazed at how many people simply want to know about your favorite shops or common shares.
These small interactions are key to networking. They can lead to moving leads for your company without much effort.
Now, do not just promote your services. This can come off as spammy, and consumers will quickly forget about your services.
Utilize Google Ads
You might be thinking that ads aren’t a good idea compared to organic methods. You’re wrong there.
Google ads can be used to find high-quality leads faster. The best part is that they are low-cost and require little effort.
It can be difficult to understand the process, and it can lead to poor results. But if you think a couple of minutes, it is easy to find a solution every time.
When they are run well, Google ads will get your money back each month even if you have a modest budget.
They can be managed with as little as a few hundred dollars, and in the case of companies with larger budgets, they are indeed more likely to be found on the search engine. However, it is possible to make a profit even if your budget is smaller if you target properly.
Training yourself or letting a professional manage this strategy is a key part of ensuring it works.
If you don’t have the money, you don’t need to hire a professional to run your campaigns. But keep in mind that the process of setting campaigns and making them work will take much more time if you try to learn yourself.
Another option is to hire a freelancer that is much affordable than a company dedicated to the niche.
Google ads can be a long-term and successful strategy and are always used by any company, not only those wanting professional moving leads.
If you don’t believe us, well, the largest moving businesses in your area use Google ads because they know this works quite well.
By knowing this, you can also decide to look at their work and then add your own twist to your campaigns. Learn from them how they did it and don’t copy, but take notes on how they are doing.
Facebook Advertising and Retargeting
Retargeting and moving business are perfect partners.
Since relocating can take several months, your moving company will need to be visible throughout the entire process, from beginning to end. This is only possible if you know how to retarget your website and ads.
Retargeting is done through Google Ads, which are displayed on millions of websites, and Facebook Ads displayed within Facebook & Instagram.
You can add certain code to your website and set up retargeting campaigns with Google Adwords and Facebook. When someone visits your website, a cookie will be placed in their browser. They then start seeing your ads on any website that displays Google ads, Facebook, and Instagram.
Work on Your Reviews
It is important to get more reviews if you want to boost your lead generation efforts.
Reviews can have serious implications for SEO if done correctly since they can establish credibility, reliability and significantly affect other factors for your company.
The average consumer believes that a company with reviews s over 50% more reliable than one that doesn’t or barely has them.
Now, to get more client reviews, you can use reputation management software to send automated messages after you’ve completed a job.
Next, you should create a template email or text message asking for a review once the job has been completed. If your crew leaves the job site, you can request one within the next 15 minutes without making your clients feel too invaded or pushed to do so.
Include the link to your review in your email or text message. Without a review link, customers will not be able to search for your business online or leave reviews. Or they will feel too lazy to do it.
Pay Attention to Landing Pages
Landing pages are crucial for website lead generation. They will help you attract more customers to your moving company. In the first place, they are literally where sales-qualified leads will land.
Some landing pages can be used for informational purposes only. Others can address more goals and needs based on how you distribute the info.
Visitors should feel encouraged to decide whether or not they want to hire your services by reading the landing page.
You can achieve this by designing a landing page that converts. You should optimize it for a better user experience and include conversion-focused elements.
Here are some tips to help you get the desired results that aren’t a one-time thing but rather continuous:
- All elements that don’t help to convert should be removed to avoid stuffing the pages or distracting prospects.
- Always describe the service you offer and the benefits it brings to your customers, even when the reasons are obvious, like with professional moving. Some mentions can be added to encourage them to, for example, hire you instead of doing it themselves.
- Be clear about what visitors and potential clients will do when they click on an element on your site.
- Place your buttons and calls to action in the right places.
- Clicks can be reduced. To reach the desired destination, make sure they can convert in only three clicks.
Advertise on Local Radio Stations (It Works!)
Radio is a medium that connects thousands of people every day, and believe it or not; it is still popular. Listeners who commute to work frequently consider local radio personalities their friends.
Listeners will be open to trying a new service or company if one of these personalities mentions it and is open about how it works.
Of course, radio ads and endorsements are sometimes forgotten and can be expensive for the company. But they have the power and ability to create a brand.
Ask local radio stations if they would be interested in airing your professional moving business. This strategy is effective for services like yours, even though it may seem outdated since you are a local service.
Online & Offline Reputation Must Be Managed
Remember what we said about reviews? This is kind of similar but more general.
For starters, did you know that over 80% of people use the internet to find out more about a company and decide to purchase or hire based on their research?
For it, they will examine your reputation, what customers think about you, pricing, and the quality of your work.
Are you able to show up on time and complete the task you have promised? Can you meet their expectations? What about providing the service they need? All these questions and more are considered.
To find out the answers, they will review your reputation and look at reviews but also every detail and information they find.
This is why, in addition to the reviews, ask satisfied customers to recommend you to family, friends, neighbors, or anyone else who may be interested in your services with word of mouth.
You can boost their confidence in referring others by establishing a good reputation.
After you have completed the service, hand them plenty of business cards. This will help you get positive recommendations.
Hire the Right People
Moving homes or properties can be exhausting but quite a lucrative business.
Now, we need to add something else to do this: You need more people than yourself to make it work.
You must be able to hire qualified workers who are capable of loading and downloading the truck with all people’s belongings.
Take the time to find the right employees and ensure they are able to give their best by monitoring their performance as well.
How can you find the best people to work for your company?
- After a resume has been received, call the applicant immediately.
- Inform the applicant that the interview will be conducted by phone or another channel.
- If they answer the interview successfully and are available during work hours, you can invite them to meet with the general manager or yourself.
- If everything goes according to plan, they will be offered a job immediately.
Bad employees are less likely than good ones to attend an interview, so you should be able to filter most of the prospects with this.
Ready for more leads? Follow these strategies and improve your lead generation process and lead capture as well.
The Local Lead Generation Process for Your Moving Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Moving Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Moving Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.