Your practice and business will run smoothly if you have a steady flow of dental hygienist leads. Unfortunately, this is not an easy task when you consider competitors and strategies that may work or not in your business.
When it comes to lead generation and working in the whole process of lead scoring, it is important to give yourself space, despite how little money or time you may have. You must be attentive careful and give it some time if you want to generate qualified leads.
But where should you start even when you take it slow? By knowing the fact that both online and offline lead generation strategies can be used to your advantage. These strategies can be combined to get the most out of your efforts.
Strategies and offline efforts are focused on traditional advertising and common networking. Online lead generation is all about search engines and social media.
You can take a look at our top strategies to ensure that you can go over everything without making mistakes again and again.
These are the keys to attracting dental hygienist leads. You can also learn a lot about the factors that affect your practice, and for it, we just figured it would be a good idea to add some basics.
What’s Lead Generation?
It is simply a way to get people interested in your products or services by using “touching points” that direct them to your website or magnets where they will provide their email addresses or a way to contact them. They will also contact you as the business offering the services.
There are many ways to generate leads, but the easiest form of lead generation is to collect visitor data. These leads or prospects are then “nurtured” until they’re ready.
A lead for a dental hygiene office could be someone searching for a quick solution to their dirty teeth. You can grab their attention by using the right marketing strategy and working around the sales funnels in your lead generation with the help of your sales team—if any.
Capturing users’ information typically means you have captured a visitor’s name and email.
The information you require may vary depending on the requirements of your sales team, such as a telephone number or website.
Lead generation works when businesses offer something in return for visitors’ information, also known as a lead magnet.
You could, for example, give away toothbrushes at your local event and request a name or number.
It may look different online, but the concept is the exact same.
You Need to Work Around SEO for Best Results
We can find almost anything online these days, and this will only continue growing based on where our society is going today.
Google is currently the most used search engine to find a dentist or any professional related to this area. Over the past few years, there has been an increase of 150% in “near me” searches as well, which is why it is crucial to rank at the top of search results for the correct terms if you want to reach your target audience.
Search engine optimization (SEO) enters here as the best (and pretty much only) way to get the best out of your efforts.
SEO is the process of improving website traffic quantity and quality. Google and other search engines use certain ranking factors to determine your rank in search results.
If you want to be on the first page for Google search results or your lead generation strategy for this option, your website must be useful and efficient.
Nevertheless, you can improve your SEO by:
- Do a keyword audit to determine which terms are most relevant to your audience. Some examples of keywords include “dental hygienist near me,” “dental hygienist service [CITY NAME],” etc.
- Your top keywords should be included in your website content and blog posts.
- Your blog and website should be useful to your target audience. When someone searches for dental hygiene information, the page that they arrive at should clearly explain why it is important or any other details.
- It is crucial that your website loads quickly. If the website takes more than three seconds to load, 40% of visitors will leave.
- Mobile-friendly websites are essential as 63% of all search queries now occur on mobile devices.
- Link building can be integrated through linking to authoritative websites and looking for ways authoritative sites could link to your site.
SEO can be a complicated process and requires lots of work. But once you get to the top, it is easier to maintain your place.
Content Marketing Works for Your Niche
Optimize your website’s pages and add useful, informative content to them regularly. This strategy is known as Content Marketing and helps you bring qualified traffic to the site.
As a professional dental hygienist, you are likely to get the same questions from your patients. How often should they floss? Are bi-annual exams necessary? Although the answers may seem obvious, they can be very useful for those who are interested in learning about dental health.
This information can be posted on blogs, infographics, or videos on your site.
This will allow you to make a great first impression by being trustworthy and helpful when people visit your pages.
Content marketing is a great way to get qualified traffic to your website. This means regularly publishing pages with information about your dental health.
It is a good idea to prioritize your site to provide information about health and dental practices related to the ones you offer.
Your posts can be interactive by allowing your audience to comment on each post. Answer questions and comments with explanations.
This will demonstrate your professional expertise to the audience and increase their trust and confidence in you.
Conversion Rate Optimization (CRO)
If you want to make your visitors happy, it is important to convert them into patients. Asking for email addresses is the best method to do this.
You can do this by filling out contact forms or signing up for the email newsletter.
Conversion rates optimization can be used to improve your website and increase conversions.
CRO refers to testing different elements on your website (such buttons, forms, and calls to action) to determine which version converts visitors most effectively. The best version can be implemented and tested with another element.
Referrals at Low-Cost
You don’t have to be a marketing expert in order to get new patients. You can keep your busy schedule by using low-cost referral services that provide you with qualified patient referrals.
Month after month, you’ll receive referrals that are carefully matched to your practice based on their dental needs, location, and availability.
Referring patients can save you time, money, as well as staffing.
They reduce advertising costs and simplify the work of front-desk staff. To protect your investment, at least one of them offers a 100 percent production guarantee.
There is no safer or more efficient way to grow your practice.
This is because people trust recommendations from those they know better than ads in newspapers and radio.
They won’t be able to do it all on their own. Therefore, it is important to ask them to speak to them, so their family members are aware of you by their recommendations. This is also more effective for dental hygienists that ask patients who have seen them over and above those who have only visited them once or twice.
Let your patient know that you are available to take any new patients if they decide to leave. You can also give your patient a few business cards with your contact information.
Ask them to forward it to anyone interested in dental services.
It is important to be organized when asking for referrals. You can avoid being overwhelmed by the number of referrals you receive. This will make you reject them because you don’t have time, which is a bad signal as it tends to leave a bad impression.
Even if you have a tight schedule, it is important not to turn down a lead in dental hygiene. You can still find a way to fit them in, even if you have a busy schedule.
If you turn them away, it will make someone feel like you aren’t interested in taking on more patients.
Rely On Email Marketing
Once you have collected your visitors’ email addresses via contact forms and email newsletter signups, this strategy can be used to nurture them until they convert.
You must send them an email newsletter every other day to do this.
This will enable you to effectively communicate information about any equipment or services you have just added to your practice.
Emails to patients should include any tips that might be helpful for their dental health. This will ensure they don’t close the emails immediately but pay attention to them instead.
This strategy will enable you to reach your leads directly with relevant and useful information, build trust and help you get more patients.
You Can Use Facebook Ads
Facebook ads can be used to reach your target audience or connect with people who might be interested in your products and services.
It can be difficult for beginners to understand the strategies and create Facebook ads campaigns.
This is what we can tell you to get the best results for your ads and get them running as quickly as possible.
- To build trust, use happy customer photos.
Advertisements should show your customer’s smiling face after a procedure that cleaned their teeth and left everything as shiny as possible,
People will trust you more when you share your photos than when they use general online images.
- Make your ads attractive.
You want your FB advertisement to be appealing. To do this, include compelling offers and a call to action.
This is a great way to think about your target audience and ensure that the design meets their needs.
- Ad Targeting.
When creating your advertising campaign, be objective. The target audience must be identified, and the campaign should be targeted at them.
Conversion is a wise strategy if your target audience includes people who are likely to purchase your product or rely upon your services.
This should be targeted at those who live near your dental hygiene office so they can make a visit or know that you are available when they need it.
Include people of the right age in your ad. According to statistics, if the range is too large, you can choose the most common patients.
How to Manage Your Lead Generation
Email sign-ups, contact form submissions, and other contacting point that people are implementing and we’re recommending are not enough to handle your dental hygienist lead generation process.
Once you begin to see results when it comes to generating leads, you will need a system for organizing and responding to them. This will ensure that they are nurtured and continue to grow.
This is why lead management software is so important. If you are able to find one that can generate leads and then manage them efficiently, your dental service will be greatly improved.
This tool will allow you to track your quality leads and respond to their questions with helpful answers.
Pay attention to the way your leads found your practice. Check to see if your leads came from a search engine, pay-per-click campaigns, social media ads, or any other channels you created for your lead generation strategy.
This information will allow you to determine the best channel through which leads are coming to you and help you manage other lead generation strategies.
Make Your Landing Pages Attractive
Online marketers can use landing pages to increase conversions. This is because these are the most important places where leads land and fall when they click on ads or links that connect to your site.
A landing page is a page that only has one goal. It usually places a specific action to convert visitors into leads or clients.
Online marketers use landing pages most frequently in conjunction with paid advertisement because they have higher conversion rates than a regular web pages.
How can you make this landing site work?
- Add visual cues.
You need to realize that online reading does not resemble reading a book. It doesn’t go top to bottom, but instead from left to right.
Online readers prefer an F-shaped reading style to what we are used to in our culture and languages.
Most readers will scan quickly and then stop to look at the most interesting parts.
Visual cues can be used as visual cues to focus attention on important areas.
- Add arrows.
The best way to grab a reader’s eye is with a big, bold arrow. People will always be drawn to an indicator that something is there.
- Consider contrast.
We need to emphasize that this is not about the lighting but how the landing page looks.
Contrast is crucial for landing page design because the human brain can detect differences.
Contrasting refers to how someone directs their attention towards one element or reduces the importance of another.
If you place a large message right next to the contact form, most people will not notice it.
- Choose wisely your colors.
It may not seem obvious, but color has a significant impact on how we see the world. This is especially true for brand colors and the way they communicate your message.
If you choose colors that don’t align with your message, it can be a big difference between a successful conversion or a lost opportunity.
- Format and typography.
Untrained eyes may not see the importance of typography and format as much as other elements.
A slight change to the appearance or layout of your landing pages could make a huge difference.
Take a website with a low budget and compare it with one that has experienced professional development. The former is easier to read and, therefore, more enjoyable.
Popups and Their Utility
Websites are squares or windows you hate when you enter a site. However, they can be very useful when people are really interested in the content and the business’s offerings.
You might have noticed that not all are the same.
While some popups will appear immediately after you enter, others may take longer. This is because there’s a reason for it. To understand why you must know the details of each popup.
- Enter: Popups are great for collecting email addresses, promoting discounts, navigating into areas that interest you, or getting your visitors’ attention to something.
- Exit: Exit popups are a way to collect information from visitors about leaving your site and encourage them to use your services.
- Click on: This shows what happens when a visitor clicks a button or an area. Click popups work best to avoid redirecting visitors from one page to another.
- Timed: Displays within a specific time after visitors arrive. Popups that have been timed are best for visitors to look around before making their pitch.
- Scroll: These popups are used to make sure that you have read a portion of the page before making your pitch.
How can you make this popup work for your practice?
Many factors influence their performance and whether people care enough to give the information they need.
These are the essential aspects to consider if you wish to make them a reality.
- Speed. Performance is the top priority for website popups. Visitors can be disoriented by slow loading times.
- Relevance. It’s crucial to use the right message at just the right time and on the right page.
- Leave options. A website popup that you can’t close won’t make your visitors happy.
- Use appropriate language when calling to action buttons like “submit” or “claim.” Instead, use action-oriented language.
What would you use these popups for? Are they really so useful?
Depending on the website popup you have, a website popup can be used for any purpose and help you reach your digital marketing goals. These are some of the most popular:
- Building an Email List.
To send your newsletter, you need to get their email addresses.
- Navigation.
Are you a webmaster who has a website that requires special attention? Use an entry popup to alert visitors and direct them towards your site.
An entry popup allows you to advertise your new services page to everyone who visits and makes their navigation simpler.
- Promotions.
Popups can be a great way for you to promote special offers, discounts, or other limited-time deals.
The Local Lead Generation Process for Your Dental Hygienist Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Dental Hygienist Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Dental Hygienist Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.