HR consulting leads will always come as companies are looking for HR professionals to help them organize and scale an organization. Some companies employ HR professionals as consultants. This means companies are searching you can either work with large businesses or individuals.
As the employees get the right guidance, the business owners can have the HR expertise they need without having to hire a full-time employee, and you can still earn from this.
The human resource consulting business is growing rapidly in 2022, so it is better for your competitors, although this means more opportunities for you.
This is why you need to wonder whether people can find you easily or not and if you are doing what it takes so you can drive leads to your door.
Our goal in this blog is to help you find the answer to one single aspect: what lead generation strategies can you use to get the desired clients?
There’s a wide variety of what you can do and what feels like you should be doing but ends up being a trap among the options.
Thus, we will simplify the issue and offer you a list of the best strategies this year, and that will remain for a few more.
Content Creation for Your Image/Brand
Content creation is exactly what it sounds like: creating content for social media, working on your landing pages, blog posts and whitepapers, eBooks, etc.
Content has been the king for a long time. Its relevance won’t decrease, considering how important this factor is for Google and other digital programs and entities that will help you get your qualified leads.
But, what should you do to create content, and what is it all about?
It is easy to produce high-quality, new content regularly if you know what you need and wants for your personal brand.
A blog allows you to easily ensure that your website is updated with new content and keeps it friendly with Google and algorithms to rank higher during searches. It will also allow you to create content hubs around industry hot topics with ‘how-to guides and ‘top tips. Just make sure keywords and optimization are included and done properly.
Among the aspects you must consider besides keywords, videos, and the fact that content needs to be valuable and informative, you need to keep in mind those most people ignore: alt tags, geotagging and more.
What are alt tags? Alt tags enable search engines to understand your written content and your images. They provide ‘alternative text’ on an image that a search engine can read.
This will allow you to rank in image searches. Alt tags are a significant part of search engines’ ranking system. They not only determine the content of the image but also determine the topic surrounding it. This will help your written content rank higher and get sales qualified leads.
What should you avoid? Avoid duplicated content. If the same content appears on more than one website or even on yours only, search engines will not be able to determine which version is most relevant to a search query.
If you need the exact same or very similar content on multiple pages, you should apply a ‘canonical tag’ to the page that you wish to be found in search.
Social Media Needs Work
Why should you use it? Social media is the best way to promote your business today, especially if it consists of a personal brand.
Social media is a great way to reach your target audience and tell them about your business. You can also remind them by posting regular updates, and you will get in front of those who need you considering most Americans and people worldwide spend a lot of time on these platforms.
Where should you start? LinkedIn is a great platform for lead generation and B2B marketing.
To help you categorize your audience members, create audience personas. What are their job roles? What are their potential needs? This information can be used to create relevant and targeted content such as blog posts.
What should you not do? You should not spam your audience with irrelevant or offensive content every five minutes. Do not push your business too much.
People do not like being forced to take action all the time, and although ads work in a way users can see you until they give up and go to your profile, this tends to make them feel tired as well.
Social media can help you establish yourself as an expert in your industry and to attract potential customers if done right.
How can you create a social following? You can build it by sending messages to your target audience that are relevant and interesting to read and offering a solution or advice to their problems. This will make people want to follow your social media posts.
Engage with your followers. This will make them loyal, invest in you and help you to be known by their followers.
Do not connect with anyone. Before you follow someone, consider how that will affect you. Your followers should be relevant and represent the clients you have worked with.
Link Building to Boost Your Reach & Awareness
What is link building? Link building refers to the process of acquiring other websites linking to yours. This is crucial because search engines will associate high-authority sites with your site and improve your rank.
You should focus on creating natural links to external sources by creating great content that people will want to link to.
People will link to your page, blog post, or site if it is a trusted source of information on a topic.
How can you do link building? You should try to build links with authoritative and relevant pages. Open Site Explorer can help you determine the lead quality and spam score of backlinks generated by other sites.
In exchange for a link to your site, you can also reach out to professionals and influential publications. You can remove any spam links from your site using Google Search Console or Bing Webmaster Tools.
Something to keep in mind is that you shouldn’t buy links. Many companies will send you messages offering cheap backlinks, but they won’t be worth your time if they are nofollow or aren’t on relevant websites.
In other words, although you may get links, they are almost always of low quality and come from untrustworthy or unrelated sources. This will cause search engines to associate your site with the links, thereby dramatically decreasing your search visibility.
Technical SEO for Your Online Presence & Properties
Technical SEO is basically all the technical, behind-the-scenes tasks that you can do to improve your SEO (search engine optimization).
To start working on it, submit an XML website map via Google Search Console/Bing Webmaster Tools. Search engines will be able to quickly crawl your pages by allowing you to tell search bots what you would like indexed.
Your website must be secure. You should see https:// and not http://. Websites that do not have security are more vulnerable to spammers and hackers.
How can you optimize your website for search? To make it easy, you can download an SEO plugin. Yoast is the best for WordPress sites.
Include your long-tail keyword, related keywords, and page title. Meta description (text that appears below the title in search) should be included. The plugin also provides helpful color codes that will help you optimize the page to improve lead quality.
But enough of what you need, move on with what you should avoid, like chained redirects.
A 301 redirect is a permanent redirect from an old URL to another one. Each time a redirect moves between URLs, it loses ten percent equity. Make sure that all redirects are direct from A to B. You can also check for chain issues by using ‘Screaming Frog,’ or another similar software.
Do not forget to search for any questions you may have. Search bots will search the internet for the most relevant articles that can help you generate leads.
If you make your website visible to the internet indexes, everything on the web will be satisfied. If the search engines do not find your website, then all your efforts will be futile. SEO can be described as a set of principles that you should follow when structuring a website.
Hire sales teams to provide exceptional SEO administration services that include a combination of substance and social advertising.
Website design enhancement will bring your website to the forefront of the internet. If you can break it down clearly, you will see that your website will appear as soon as the client types the catchphrases.
Choose a Minimal Design for Your Website
Although it may seem simple, moderation is difficult to achieve. This is because it is more about the simplicity than the complexity of websites and how you should care about them.
Moderation means focusing on one aspect of your site that your visitor needs to leave and making it the most important thing about your site’s point of entry.
People hate browsing the internet. Because they have so much to look at, their brains need to be more visual and easier to remember. You will attract more attention to your site if you focus it on instructional pictures and recordings rather than content and plain typography.
This can also help in all-out review esteem. Moderation places emphasis on visual representations of the ideas you bring to site planning.
It is crucial that different parts of mobile phones can access the site.
According to measurements, nearly fifty-two percent of global web traffic came from mobile phones in the third quarter of 2021. If you have a way to invest more energy on your site, make sure you make arrangements and put yourself and your HR consulting services out there.
With SMO Embedded, Use Intriguing Typography
People will remember your image if you use a particular style of the text. You can easily see the Coca-Cola textual design. Your site’s text style plays a huge role. It would be difficult to recognize if it were too small, and this whole strategy and concept of what needs to be done still apply to you as a personal brand.
The site’s overall feel is enhanced by the use of large typography and one-of-a-kind designs. Research shows that 38% of clients will abandon your site if it is not attractive.
Now, you should also focus on how you introduce yourself and how you are providing them with info not only during your designing process as above and in this step but also in the long run.
According to the Rule of Thirds, or the Divine guideline of photography, the essential idea is to adjust the messages or photos on the site based on the six central purposes of the six crossing lines. You could adjust it on the two remaining central focal points or two right.
The page appears more composed and engaging when you apply the rule of thirds.
The page’s text style and photos are a testament to the goals it aims to achieve. Your site should show the standard of thirds in action. This makes a point-of-entry site look more welcoming and secure.
White Space on Website and Foundation Recordings
If you do not know what a void area is, it is the negative portion of any creation. It is a simple separation between two items that give the observer a visual break by limiting divertissements and making it easier to focus on the current matter.
A Blank area improves convenience. According to a review conducted in the United States, that was the most sought-after normal site. Sixty percent of respondents agreed that convenience is a key feature. Combine the ease of use with style, and you will have a stunning site.
The page can be enriched with a short video about the consultation you provide. The site’s charms are made possible by the use of the blank space and short recordings. They also feature saint images and very different hues.
Video is the most attractive type of substance for generating leads. It takes only three seconds for clients to see the territory most impacting their initial introduction. A video is a sure-fire technique.
Foundation recordings are creative rotations to legend or pennant photos. If your image has recordings, then this is the best way to handle pursuing it. This is basically a sudden influx of recordings that play out of the site header. It wakes up the page.
A foundation video can add an engaging element to a relatively still site. Sometimes it takes just seventeen milliseconds to draw a conclusion about a website.
Call-to-Action: Distinctive and Attractive
It is imperative to urge the client to act. This will empower them. To get maximum communication from your client, you must focus on the catch. This is the whole idea behind minimization and using enough blank space to increase the possibility of taking action.
Your website should have great suggestions for taking action, and these suggestions are the buttons you add for them to click and call you.
It is crucial to tell people what to do—sometimes—as they may have the idea to hire you, but they are still wondering if it is a good option.
If you offer them a button where they can just click and get in touch, this will make them choose you over others as it is simple to reach you.
SVG Graphics for You
SVG (or Scalable Vector Graphics) are primary lead generation tools of originators. These illustrations can make any site stand out from the rest.
SVG allows clients to stay on the site for longer periods of time than they intended. If the client is energized normally, this long visit to the site will lead to positive deals. A site with lots of illustrations encourages more sales and better aging.
The simple ways of navigation are a strong lure for the non-technical specialty of your audience. Although it might seem difficult to believe that such a specialty exists, it is. You must also remember that web specialists are required to be able to recognize this specialty.
Simple route menus are a great way to get your site in the mind of anyone who visits it are good ideas.
Custom Digital Illustrations and Speed-Optimized Design
When custom outlines are used, people have a greater chance of identifying with your offer. Your custom outlines reflect the warmth of your image; this can lead to superior review esteem that the audience will never forget.
Your target audience is only as attentive as a toddler. It is actually less than fifty milliseconds, according to research. This is enough time to get your crowd talking.
It is simpler to include pictures that are lighter, which will reduce heap time and make your locales load faster. Your heap speed will be unfathomably improved if you have dedicated server space and not a mutual server.
Cold Calls Still Work
Cold calling is another lead generation strategy to reach potential clients. This is when you contact prospects without expecting to be called and try to sell your services.
Although cold calling is something most people hate, it can be useful when starting a business.
Cold calling is possible if you follow these guidelines:
- Be prepared to be rejected. You may need to make at least twenty to thirty contacts with people with authority to hire you in order to get even one prospect to say yes.
- Always be friendly regardless of the answers you receive.
- Try not to call the same person several times in a row.
- Next, you can call between 7.00 a.m. and 8:30 p.m. to better understand when someone is most open to your sales pitch. Practice your pitch in public and with a friend or business colleague.
- Get feedback from your audience about the effectiveness and sincerity of your delivery and make any necessary adjustments.
Advertising and Newsletters
Advertising is expensive when people don’t understand how to work with it.
It is important that you spend your advertising dollars wisely. Depending on your services, it may be necessary to advertise within specialized trade magazines or journals.
Advertisements should be placed in all print runs of the publication. You also need to consider advertising in special sections such as “Consultants Directory” or “Directory of Consulting Services.”
Your local Yellow Pages is another useful element but expensive lead generation tool. You will automatically get a Yellow Pages line ad when you set up a business telephone line.
However, it is worth considering taking a bigger ad. People often assume that you are more established and professional because you have spent more money to advertise.
Newsletters for Prospects & New Clients
Newsletters are a great way to find potential clients for your lead generation campaign. It can be used to inform potential clients of news and remind clients who have already contacted you that you are still available for help if needed.
A typical newsletter that you publish will contain:
- Information of significance to the industry. Information can be gathered from many sources, including newspapers, magazines, professional journals, websites, and other media. Make sure to credit the source for each news item.
- Editorials and opinions. This is your opportunity to voice your opinion on a specific topic related to your consulting area. All these tips will make sure that you are getting the best sales-qualified leads for your HR firm.
The Local Lead Generation Process for Your HR Consulting Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My HR Consulting Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic HR Consulting Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.