Focusing on generating more furniture repair leads is basically bringing more clients your way. Without them, there is no chance for your business to flourish and be profitable. Lead generation is all about having prospects considering your services and getting in contact with you. Allowing you to contact them through emails, cold calls, and other channels or methods also counts.
This process of capturing people’s attention can be exhausting. It requires the right business plan and marketing plan beforehand. You will complement those with the lead generation strategies for your business.
Among the strategies, you can choose between the traditional offline ones or bet on the online options today. Our recommendation? Integrate both equally. Otherwise, there won’t be as good results as you would expect.
We are here to help you, so you can have a look at the best lead generation strategies you can implement for your furniture repair business.
We will be going over the basics but also the most advanced options. Thus, take notes to start getting those furniture repair leads.
You Need Content Marketing. Don’t Skip It
Unlike what many think, this is not content for social media or similar platforms.
Instead, it refers to all you post on your website, including blog posts, infographics, videos, and some online guides. Anything that is considered content for your site goes into this strategy.
Many people don’t know that as long as the content is useful and properly optimized, it can generate many leads.
Thus, what about taking the time to share your knowledge? But for it, make sure you design content that can easily be found using specific keywords (SEO), which we will discuss later, and that you are not filling your website with content written poorly.
The idea of content marketing is to have more access points for potential clients to find you as they will try to find useful details about furniture repair and how you can help them either with services or the information you’ve shared.
If you design the strategy properly, you will be the first option of many.
You should remember that consistency is the key to content marketing.
Consistently publishing content will help you build a relationship with your audience. Besides, to achieve the result you want and rank properly during online searches, you need to keep everything updated and show the search engines you are present.
Regular content will increase your email list as well. If you don’t feel comfortable writing or have the time, you can hire professionals to assist you in it, but don’t skip this lead generation strategy.
Do You Have a Website? Is It Mobile-Friendly?
Most business owners and people overall focus on how aesthetically pleasant their websites are. However, none of them or very few think about it is mobile-friendly or not.
You can take a look at businesses that are either your direct competitors or in similar niches, and you will notice you can access their websites using your phone or computer. Any is fine.
Why is that? Because they took the time to layout a different design for the mobile view and the leads using their smartphones to look for information.
Thus, even though you’ll need to spend some time searching for the right developers and designers, updating your website is simple and quick and needs to be done, so you don’t miss so many leads in the process.
You can start to form an idea or even create one based on certain features. But the design should be straightforward, so the details look well on both computers and mobiles.
Focus on Optimizing the Website
Although a website may seem sufficient for most businesses, it is often overlooked that optimization is necessary to ensure that visitors continue to come to the site or even reach it in months to come.
If you don’t get the point with visitors or the famous “traffic,” it is simple: No visitors, no leads.
We know you think that generating and marketing leads is hard work. But, each effort will be well worth it.
Therefore, after you’ve completed the creation of your website, it’s time to optimize it. The best and most efficient way to do this is through SEO (search engine optimization), and we briefly mentioned it during the content marketing option.
SEO can ensure that your website is found in search results when people type keywords relevant to your furniture repair business or, more like, niche.
SEO is a multi-step process, just like web design. This means you need to go over more than the usual keywords used and focus on certain tasks:
- Keyword research.
Keyword research involves searching for keywords and phrases that are related to the business, as previously mentioned, and yes, you need to research them and not use the simple ones you think about.
In fact, the key to success with SEO in this aspect is to target long-tail keywords.
Because fewer websites target long keywords, it is generally easier to rank them than for shorter ones. Search results will therefore be less competitive.
Long keywords will be more likely to convey a searcher’s intent to buy, which can help you attract qualified sales leads.
The person looking for furniture repair services is more qualified than the one looking for simple terms that are probably trying to learn about the industry, not finding a service.
Ensure that you have the correct keywords on your website and that you are optimizing it using the most effective and functional keywords after doing extensive research.
- Content optimization.
Keywords will appear all over your pages. However, certain parts, such as your landing page or service pages, will be more important to generate leads and organic traffic. Thus, they need more attention, and title tags will enter the game here.
Google uses title tags for identifying the topic of a page, so it is crucial to work on them properly for your audience to get to your site in the first place.
When writing content for a page, it isn’t only important to have a coherent topic but also to know how to follow it to the point of making it useful, as we briefly mentioned during content marketing.
Google may not rank your page if it covers too many topics or if the title tags contain something that isn’t expected. In other words, keep it simple and focus on one only.
When you are specialized, this means you are providing in-depth information on a topic and not just random details to rank on the search engine.
Optimizing content is not an easy task. It takes practice and time, but it is essential to the success of your site. Properly using HTML code can increase your chances of ranking higher in Google as well, but this can make it more difficult and require a course or professional on it.
- Local optimization.
Local optimization is also known as local SEO. It involves listing your company’s public information in Internet directories.
This information usually includes name, address, number, email, working hours, and the common details about your business.
Among all the directories, Google My Business is the most popular one. As of 2021, it is mandatory to be listed in it if you want to be found locally since your furniture repair business is based on its location.
When you use it, your listing will appear in search results for the industry, and people will get all the information and details required to contact you or get to your website as well.
Pay Attention to Your Landing Pages
Landing pages are key to website lead generation. The key behind them is to know how to use the ones you create and follow the previous optimization options as you see suitable.
If you aren’t sure about what to do, remember you can use some landing pages for informational purposes only and others for more details like sharing reviews or establishing other lead generation strategies.
The idea of working on your landing pages is to turn them into the converting point of the readers and visitors.
This means each page should be optimized for a better user experience and contain conversion-focused elements. These are our tips for helping you achieve your goal:
- To avoid visitors leaving, you should remove anything that doesn’t help you convert web traffic to leads or that is considered a waste to their experience.
- Describe the service you provide and why it is beneficial for them.
- It is crucial to clearly define what happens to visitors when they click on an element. Will they be sent to another page, or maybe converted? Let them know whatever it is.
- It is important to let them know where to click for any specific action and avoid extra clicks.
- Following the previous mention, you need to reduce clicks to ensure they don’t get bored of the process of any action.
Google Ads Aren’t a Waste
These ads will help you increase traffic to your site and generate leads easily, but there’s a trick to using them without ending wasting your money.
Google Ads, also known as PPC (Pay-Per-Click), can be a bad investment if you don’t take the right approach in terms of the keywords you need (yes, again) and how much budget you set for them.
Also, this method will work better for furniture repair leads with a short sales cycle, high urgency, and low cost.
To manage it properly, you should know some details:
- Google allows you to budget up to $1.500 per month. If you have the funds, you can go higher. If you do not have a budget, your ads won’t appear as often as they could. This means that the lower your budget is, the less frequent they will appear.
- Spend between 5-10 hours per month working with an agency to improve if you can afford it as they are more specialized in how well the ads are working.
- It is necessary to try different ad copies and find the ones that work best.
- You can improve the conversion rate of clicks into leads by creating and refining landing pages, which means the previous strategy earns more relevance.
Get Leads with Word of Mouth
Although referrals may happen naturally, there are many things you can do to ensure they happen on a regular basis.
If you want it to happen but ensure it is in a natural way, you will need to start with referring your clients to some companies or professionals you know are good at what they do whenever you can’t handle it.
In this way, the other company is most likely to try its best to know more about you, or you can always contact it beforehand and see if it is interested in such a referral option.
However, the most common referral is asking your clients who were happy with the services you delivered to recommend you to their friends, family members, and people they know. This is when word of mouth actually happens.
You can also increase your efforts to get more leads by setting up a referral program to help clients already in your network feel motivated to do so.
Although most clients don’t want gifts, it’s a good way to say “thank you.” Gifts can also be used to motivate clients to return and as a referral tool.
The key to generating referrals via word of mouth is to ask. It shouldn’t be done desperately or unnecessarily.
After the project is completed, ensure that they continue to enjoy the time you have created with them. Reaffirm your love for working with them. Small gifts, Christmas cards, and reminders about new products are all great ideas.
SEO can help you generate more leads
SEO can help you create new guidelines for automated pilots for your business. It can easily generate over 100 leads per month, and it continues to scale according to how your business grows.
It can be difficult to optimize search engines for furniture repair businesses. However, local SEO is crucial to ensure that clients find you first, and although we already mentioned this, it is only fair to give SEO its own section.
WordPress is a great platform for SEO to build your website. Squarespace and Wix can also be used to build it but with a bit more limitations unless you spend a few extra bucks in the early stages.
When working with SEO, you already know you have to do keyword research as your first step. This will guide you in all your SEO activities and show you specific search terms that can bring more visitors to your site.
You can use Ubersuggest and Moz as keyword planners and Ahrefs Keyword Explorer to help you with keyword research.
Now that you have selected your keywords, you can start to put them to use. Your chances of ranking for a keyword will be higher if you include them in the core areas of a page. It will be easier to rank for your keywords if you include them in these places:
- Title page.
- Links to internal resources.
- Meta description.
- Headings.
- Copy for the body.
After you have considered including your keyword to rank, you can start building links. Links are one of the most important aspects that you need to rank on Google.
The rest is just as mentioned in our last section and strategy related to this option.
Keep Customers Engaged
Furniture repair businesses can use AI to collect lead information and track individual clients to the website process to decide whether they want to join your services or not.
This allows you to provide personalized, helpful hiring experiences tailored to their needs, whether via email, direct mail, or by sending out lead nurturing campaigns.
Artificial intelligence solutions automate lead follow-up, so even a small sales team can manage an increase of website leads.
Quality furniture companies send personalized emails to website visitors for as long as three months. These emails include helpful content such as explanations of different options to repair some items or furniture and more tips and tricks.
In other words, you need to be present as much as you can to continue attracting more high-quality leads and nurturing them to turn or convert into clients.
Targeting with Bottom-of the-funnel Contents
Marketing funnels explain the various junctures in a customer’s journey before they purchase the product.
The funnel can be divided into an upper, middle, lower, or bottom funnel to increase or decrease the intensity of campaigning.
The funnel’s lower-level sales leads are more likely to convert. They can therefore be divided into sales-qualified lead categories and targeted accordingly.
These are some of the many ways you can target them:
- Offering a free trial is the best and most reliable way to get a lead onboard. The lead can get a free trial to experience the product or service in this case.
- Remote assistance: remote access is just as important as offering a free demo or product. The lead can rest assured that they will get support if they run into a problem while using your services. This includes chat support as well as remote access to resolve the problem.
Provide video solutions
Many brands are able to drive sales through video marketing thanks to how much this type of format is consumed.
Videos can be made as lead magnets, and this would make your potential very happy if you decide to include them.
Are you unsure where to start?
Just focus on doing videos that have useful content, just like other formats.
As a furniture repair business, you can develop ideas of how to repair minor damage to some items or help them choose the best varnishing and other products based on your experience.
Then, make them choose you when a professional service is required by letting your visitors know you’re available and when it is necessary. Believe us; this will result in marketing qualified leads without issues.
Communicate via your social media accounts
Most businesses use social media as a “post-and-forget” platform.
But in reality, social media allows you to have instant conversations with customers and clients, which means you can build a relationship and communication with them if you just take the time to go beyond the usual aspect.
You can build trust and loyalty to your brand by answering comments. Answer comments and engage in conversations. This can help you generate excellent B2C leads by using platforms such as Facebook and Twitter.
You will never lose any lead generated through social media marketing if you use Sales CMS (Customer Relations Management).
This software allows you to integrate all of your social channels so that you can communicate with customers effectively without switching platforms.
The Local Lead Generation Process for Your Furniture Repair Business
All right! So, everything is about building properties and generating leads. But how does the process actually take place? Are there other steps I need to know?
The steps I mention below are what students from our local lead generation program follow to generate leads for businesses like yourself. So I’ll help you see what we do. And how if you join our program, you can simply generate leads for your own business (unless you want to start a side hustle and build a laptop lifestyle business).
Essentially, our lead generation can be divided into four steps:
The first is prospecting. You need to take the time to do market research on a niche (industry) and determine how many phone-driven businesses are there.
Keep in mind that this is local research as you need to know how many companies need leads. For example, you may search for “plumbing services Youngstown OH.”
You will find dozens or even hundreds of businesses trying to get themselves in front of the customers by ranking on Map Listings, organic results, and even Ad.
The second step, building. When you find a niche (plumbing, tree services, a software company, real estate…), you will need to start building your digital properties. You don’t need to be an expert in HTML or coding. It can be easy with the right tools.
The third step is now taking time to rank your lead gen website. With the site done, you need to work on SEO strategies and start dominating those Google search results. If you’re new to SEO, it stands for Search Engine Optimization.
To keep it simple, it consists of the entire process of growing a company’s visibility on search engines like Google and generating organic traffic. And remember this, local lead generation is part of the strategies.
Moving on to step four, once you rank the site, you will start getting your ROI and profits. You only need to rent it out to a local business interested in the leads the site generates. You can offer a couple of free leads to their move on with the actual pay per lead.
To review steps 1-4 above, I described it to a normal student who is building a lead gen business to help local service providers generate more calls. But replace the student with you as the business owner. And replace sending the leads to a business to simply siphoning the leads to your personal business.
By the way, fun fact, about 20% of our students in our local lead gen program are actually business owners who went through the program. And they use the skillsets we teach to generate leads for their own business.
An Example of Lead Generation: Home Advisor
You must be thinking, “if lead generation sounds so good so far, how come I haven’t seen any company?” That’s the thing; there are many out there. You just don’t know they are dedicated to it.
HomeAdvisor is one of the best examples you can find on the Internet as it is a top lead generation company that has spent millions building its brand but also earned even more zeros for this same reason.
They started small as everyone else but invested in building their brand awareness to make people who are looking for home services go to their website and find what they need. They are over 75% of people’s first choice when they need those services.
If you don’t get HomeAdvisor that much or need a refresh, users need to submit their information to request a service and get a professional or expert who can provide it.
HomeAdvisor’s job is to share your information, which makes you a lead, with local companies so they can contact you and offer the service you’re requesting. For sharing this lead information, HomeAdvisor gets paid by the companies. This happens for every single lead they send to multiple businesses.
Business owners who don’t have marketing skills or don’t even know how to have any online presence will always rely on those pages to list their services. They will save time and effort, but companies like HomeAdvisor can make them spend lots of money as leads aren’t exclusive (one lead is sent to multiple companies after all).
Using Facebook Ads aka Paid Ad Platforms: Do They Generate Leads?
They DO generate leads. If not, no one would use them.
However, you need to remember two facts:
- Paid ads or platforms can be expensive.
- They don’t generate “natural” leads.
Whenever someone sees or clicks in one of those ads, over 80% of them did it by accident or are trying to close/report it.
Why? Because they aren’t looking for those services. At least not at the moment.
What those ads do instead is interrupt their time on the platforms. Users aren’t there to find companies or businesses unless they are searching for a specific company’s user, and for that, there’s a search bar. This is why it is hard to convert them to actual customers who will show interest in the companies’ services. Also, you’re limited by a budget.
When using lead generation, everything is organic. You aren’t forcing others to pay attention to your business but rather being there when they need you. This is why Google’s organic traffic will always beat paid ads, and the reason companies continue investing in it, which is a lot cheaper as well.
What Is Local SEO?
Don’t worry… I didn’t get it at first either. Following the short explanation, local SEO focuses on scaling businesses’ visibility on search engines. However, this is only for those who serve their communities face-to-face.
What does this mean?
Experts and professionals like painters, plumbers, and dentists (but not only them) offer their services to their local customers. Why? Because they can’t deliver them unless they are located in the same area of their customers.
To make sure those businesses get more leads, you need to rank them locally by claiming the business listing on Google to place them on Map Listings. Local SEO also involves online reviews, citation management, and how you manage your entire online presence in the local area.
If you are going to bet on lead gen, you need to adapt yourself to today’s world: The Internet.
Keep in mind that although traditional channels and methods like billboards, warm calls, and pamphlets still work, they aren’t part of your tools. Whenever someone needs a service, they go to Google and search for it.
“Dentist in Miami” or “plumbing services in Orlando,” etc. And you can keep coming up with services or professionals people need and look for. Thus, you need to make sure you’re using Google to get the companies in front of their clients.
Users will always click on the first search results (those near the top), and many of them will be either Ad links (people paid to place their websites there), Map Listing, and then you get websites. Almost all of them are your goal and where you should always aim to place yourself.
Can My Furniture Repair Business Utilize a Local Lead Generation Strategy?
If you want customers, you better know you need it. Following the previous explanation, lead gen is all about placing businesses in front of their customers, choosing them over their competitors.
Put it simply – it’s all about closing deals and having clients for those companies to make money. The main difference with the usual methods companies use for this is how lead generation approaches different channels to get them in the right place of the market to get customers.
Those channels are all focused on the Internet as most people are searching for products but also services across the net. The issue is that the Internet is way too broad, and businesses don’t know how to place themselves. They usually try, but they get one common result: losing money and time.
How Powerful Are Organic Furniture Repair Leads from Google?
For companies looking for customers, it’s everything. For you? Pretty much the same. When you build a business with digital properties, you get to make thousands of dollars a month.
This isn’t a “get started today and get rich tomorrow” thing, but it is HIGHLY scalable, and ROI + positive results are guaranteed. Learning a fairly decent and very needed set of skills to create your digital properties and start ranking them on Google is required.
I have invested in several online businesses over the years, and if there’s something uncertain, whether you will get your ROI or not, even more than the actual profit.
However, this business moved my earnings from five figures a year to a month in ONLY passive income while sitting comfortably at home.
On my laptop. Anywhere. Anytime.
You can look at one of the first sites I built back in 2016, and it continues making me over $1.000+ every month. The best part is that I don’t need to touch it or the rest I’ve built over the years, just like this digital property.
What Makes Lead Generation SO Alluring?
Here it goes: you can work from home.
The main issue with regular business opportunities is how much you need to invest in staff, equipment, or rent to have a place to sell your products or offer your services.
We all know the hassles of traditional businesses that involve regular expenses, which are extremely high. Can you afford it? I don’t think so, and even if you can, is it worth it? Now, it isn’t only about the money. You also need to put in a lot of work, and it isn’t only during the first couple of months or years. Usually, it is as long as you continue running it.
You can save yourself those headaches and bone-breaking tasks and expenses with lead gen since it is more about generating leads with digital channels—mainly websites.
Websites can be VERY cheap to build, and with many tools online, you get to do it in a couple of hours instead of days. Any virtual or digital business is scalable and won’t need constant maintenance.
So, let’s summarize this:
- You save money in regular expenses with traditional and most online businesses as what you need is yourself and digital properties (websites).
- You can bet on passive income.
- There’s no need to hire more people to get started.
- You can generate leads in multiple industries, which allows you to work on any niche you want.
How Can I Get Started in the Local Lead Generation Program?
Anyone can start and learn. That’s the beauty of this business model. I knew nothing about SEO, Map Listing, and everything I’ve mentioned so far. It is all about learning the skills, gaining experience, and deciding to take the step.
Remember that this business model will never get old as business owners are always looking for leads. They need to do business and scale their companies. Why not do the same while helping others and still making money?
You can start with this local lead generation course highly recommended for anyone wanting to grow in the business. It is a close training that will take you through each step and make sure you are able to get your ROI, profits and take control of your life.
You will be added to an incredible lead generation family ready to help you 24/7 when asking questions on the group. Anyone is welcome who’s willing to put in the work. Click here to watch the lead gen webinar.